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    Katie Cardey is a marketing professional with experience in social media management, content creation, and digital marketing analytics. She holds a Bachelor's degree in Marketing and a certificate in Digital Marketing Analytics. Currently, she works as an Internet Marketing Specialist for Mason Companies, where her responsibilities include developing social media content calendars, analyzing performance, managing influencer partnerships, and overseeing contests. She also works as a Social Media Coordinator for Rib Lake School District. Her skills include social media platforms, analytics tools like Google Analytics, and design programs such as Canva.

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    Katie Cardey is a marketing professional with experience in social media management, content creation, and digital marketing analytics. She holds a Bachelor's degree in Marketing and a certificate in Digital Marketing Analytics. Currently, she works as an Internet Marketing Specialist for Mason Companies, where her responsibilities include developing social media content calendars, analyzing performance, managing influencer partnerships, and overseeing contests. She also works as a Social Media Coordinator for Rib Lake School District. Her skills include social media platforms, analytics tools like Google Analytics, and design programs such as Canva.

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    25 views1 page

    Resume - Katie Cardey

    Uploaded by

    api-523580484
    Katie Cardey is a marketing professional with experience in social media management, content creation, and digital marketing analytics. She holds a Bachelor's degree in Marketing and a certificate in Digital Marketing Analytics. Currently, she works as an Internet Marketing Specialist for Mason Companies, where her responsibilities include developing social media content calendars, analyzing performance, managing influencer partnerships, and overseeing contests. She also works as a Social Media Coordinator for Rib Lake School District. Her skills include social media platforms, analytics tools like Google Analytics, and design programs such as Canva.

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    KATIE CARDEY

    Chippewa Falls, WI | katiecardey@gmail.com | 715-905-0954 | LinkedIn.com/in/katiecardey | katiecardey.weebly.com

    EDUCATION
    University of Wisconsin-Eau Claire Eau Claire, Wisconsin
    Bachelor of Business Administration in Marketing | Certificate in Digital Marketing Analytics
    ● Awards/Honors: Outstanding Marketing Graduate Nominee, Outstanding College of Business Student Nominee,
    College of Business Dean’s List (Fall 2018 - Spring 2021)

    WORK EXPERIENCE
    Mason Companies, Inc. Chippewa Falls, Wisconsin
    Internet Marketing Specialist March 2021 - Present
    ● Develop and maintain content calendars for six e-commerce divisions, primarily focusing on Facebook,
    Instagram, and TikTok
    ● Track, measure, and analyze social media performance using Google Analytics and Facebook Business Manager
    and implement adjustments that better achieve marketing goals
    ● Engage with audience and provide excellent customer care by responding to comments and direct messages
    ● Oversee influencer marketing program by researching, communicating, and negotiating with influencers and
    working with legal team to develop contracts and statements of work
    ● Manage over $15,000 in contests and giveaways for fans and followers

    Rib Lake School District Rib Lake, Wisconsin


    Social Media Coordinator March 2020 - Present
    ● Collaborate with faculty and school administrators to provide information to students, staff, parents, and
    community members in a timely member
    ● Design informational and eye-catching graphics, newsletters, flyers, and presentations using Canva
    ● Write copy for social media posts and assist in the development of community and staff newsletters
    ● Monitor social media engagement by responding to comments and direct messages

    Rice Lake Weighing Systems Rice Lake, Wisconsin


    Digital Marketing Intern January 2020 - March 2021
    ● Managed social content calendar by ensuring timely posts and writing copy that aligned with brand voice
    ● Tracked weekly and monthly social media metrics for Facebook, YouTube, LinkedIn, and Google Analytics
    ● Researched trending topics within the scale industry to use as inspiration for SEO articles
    ● Monitored Google Ads accounts by reviewing weekly searches and adding keyword recommendations
    ● Created Google Search ads for various weighing solutions and conducted A/B testing to compare ad performance
    ● Increased following for one of Rice Lake Weighing Systems’ Facebook pages by 17.3% in a nine-month period

    SKILLS & INTERESTS


    Professional Skills: Canva, Hootsuite, Microsoft Office, content creation, copywriting, social media management,
    influencer marketing, blog management, KPI reporting
    Interpersonal Skills: Attention to detail, quick learner, strong communicator, exceptional time management, problem
    solving, leadership

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