Resume - Katie Cardey

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KATIE CARDEY

Chippewa Falls, WI | katiecardey@gmail.com | 715-905-0954 | LinkedIn.com/in/katiecardey | katiecardey.weebly.com

EDUCATION
University of Wisconsin-Eau Claire Eau Claire, Wisconsin
Bachelor of Business Administration in Marketing | Certificate in Digital Marketing Analytics
● Awards/Honors: Outstanding Marketing Graduate Nominee, Outstanding College of Business Student Nominee,
College of Business Dean’s List (Fall 2018 - Spring 2021)

WORK EXPERIENCE
Mason Companies, Inc. Chippewa Falls, Wisconsin
Internet Marketing Specialist March 2021 - Present
● Develop and maintain content calendars for six e-commerce divisions, primarily focusing on Facebook,
Instagram, and TikTok
● Track, measure, and analyze social media performance using Google Analytics and Facebook Business Manager
and implement adjustments that better achieve marketing goals
● Engage with audience and provide excellent customer care by responding to comments and direct messages
● Oversee influencer marketing program by researching, communicating, and negotiating with influencers and
working with legal team to develop contracts and statements of work
● Manage over $15,000 in contests and giveaways for fans and followers

Rib Lake School District Rib Lake, Wisconsin


Social Media Coordinator March 2020 - Present
● Collaborate with faculty and school administrators to provide information to students, staff, parents, and
community members in a timely member
● Design informational and eye-catching graphics, newsletters, flyers, and presentations using Canva
● Write copy for social media posts and assist in the development of community and staff newsletters
● Monitor social media engagement by responding to comments and direct messages

Rice Lake Weighing Systems Rice Lake, Wisconsin


Digital Marketing Intern January 2020 - March 2021
● Managed social content calendar by ensuring timely posts and writing copy that aligned with brand voice
● Tracked weekly and monthly social media metrics for Facebook, YouTube, LinkedIn, and Google Analytics
● Researched trending topics within the scale industry to use as inspiration for SEO articles
● Monitored Google Ads accounts by reviewing weekly searches and adding keyword recommendations
● Created Google Search ads for various weighing solutions and conducted A/B testing to compare ad performance
● Increased following for one of Rice Lake Weighing Systems’ Facebook pages by 17.3% in a nine-month period

SKILLS & INTERESTS


Professional Skills: Canva, Hootsuite, Microsoft Office, content creation, copywriting, social media management,
influencer marketing, blog management, KPI reporting
Interpersonal Skills: Attention to detail, quick learner, strong communicator, exceptional time management, problem
solving, leadership

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