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Case Analysis Format

I. Viewpoint
II. Time Context
III. Problem Statement
IV. Statement of Objectives
V. Areas of Consideration (SWOT)
VI. Assumptions
VII. Alternative Courses of Action (ACA1, ACA2, ACA3)
VIII. Analysis (advantages & Disadvantages
IX. Conclusion with a decision matrix
X. Plan of Action
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Example of a Decision Matrix

Criteria ACA 1 ACA 2 ACA 3

Effectiveness 3 2 1

Ease of 3 2 1
implementation

Cost savings 2 1 3

Sustainability 3 2 1

Total 11 7 6

Legend 1- Good, 2- Better, 3- Best

Discussion of the matrix


Example of Plan of Action
Activity | Persons Involved | Timeframe |

Activity Persons Involved Time Frame

Approval of Franchise Mr. Delfin Anton February 1999


application
Awarding of Franchise Miss Genee Lopez March 1999

Construction of the Jollibee Franchisor and Mr. Artiaga March-July 1999


store

BOTP Mr. Jose Viajar and Mr. March -May 1999


Alberto Artiaga
Hiring and Training of Mr. Jose Viajar and Mr. June-August 1999
Managers and staffs Artiaga
Store Opening Mr. Delfin Anton, Miss Genee October 1999
Lopez, Mr. Jose Viajar and
Mr. Alberto Artiaga

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