DUBAI

THE OFFICIAL

FIFA FAN-FEST
ONE OF FIVE CITIES IN THE WORLD TO HOST THE OFFICIAL FIFA FAN-FEST
ONLY OFFICIALLY SANCTIONED FIFA FAN-FEST OUTSIDE OF DOHA, REGIONALLY.
LARGEST FAN-FEST IN THE REGION OUTSIDE OF DOHA
ACTIVATING ALL 22 DAYS – 64 MATCHES IN TOTAL
6 REST DAYS - 6 CONCERTS
MORE THAN 700K ATTENDEES OVER 28 DAYS
ONLY FIFA FAN-FEST SUPPORTED BY DET/DTCM
MATCH SCHEDULE
WHY DUBAI?
COSMOPOLITAN CITY, HOME TO 200
NATIONALITIES UNRIVALED IN THE GCC.

QATAR vs. DUBAI FOR THOSE WHO

CAN’T MAKE IT TO
HOTELS:
DOHA
QATAR – 24,562 Rooms of various
classifications
DUBAI – 128,545 Rooms of various FLIGHT TIMES TO DXB:
classifications • RIYADH – 1H55M
QATAR requires an estimated 50 – 60K • KUWAIT – 1H50M
rooms to accommodate the projected 500K
visitation for the world cup. • BAHRAIN – 1H15M
• MUSCAT – 1H10M

MOST SEARCHED ATTRACTIONS:

TOP COUNTRY VISITATION TO DXB
QATAR – Museum of Islamic Art, Corniche, 2021:
Souq Waqif, Khalifa International Tennis &
Squash Stadium, Aspire Park. • RUSSIA

DUBAI – Burj Khalifa, Dubai Parks, Aqua • FRANCE

venture, IMG Worlds of Adventure, Dubai • USA
Mall, Dubai Fountain, La Mer, Ski Dubai. • EGYPT
• PAKISTAN
Given the proximity, population, • GERMANY
infrastructure, openness, available
attractions, and abundance of shopping, • UKRAINE
dining, nightlife, and lifestyle, DUBAI is • KAZHAKHISTAN
uniquely positioned to be the home away • UK
from home for the WORLD CUP.
*UAE population 10M
DELIVERING A FAN-FEST
LIKE NO OTHER, ACROSS
TWO EPIC DESTINATIONS:
DUBAI HARBOUR & EXPO
CITY
FOR THE FIRST TIME EVER, WE’LL PARTNER WITH FIFA TO BRING THE OFFICIAL FIFA FANFESTS,
TRADITIONALLY RESERVED FOR THE HOST MARKETS, TO CITIES AROUND THE WORLD
OUR EXCLUSIVE 4D AUDIO EXPERIENCE WILL BRING THE IMMERSIVE SOUNDS
FROM THE STADIUMS DIRECTLY INTO OUR FANFESTS
BUDX DUBAI FIFA
FAN-FEST
THE GREATEST WORLD
CUP FAN PLAYGROUND,
IN AN ICONIC
DESTINATION:
DUBAI HARBOUR
BUDX FIFA FAN-FEST AT
DUBAI HARBOUR
This unique location offers breathtaking views
unlike any other in the city. The Dubai skyline
acting as the backdrop will create the ultimate fan
experience.

• Positioned as a 21+ FIFA Fan-Fest with matches

and experiences geared towards adults.
• Branded VIP Hospitality Lounges
• Pre and post match entertainment
• Potential to create an afterparty experience that
can be operated by a lifestyle partner with a
recognizable nightlife brand.
FAN-FEST LAYOUT
FAN-FEST LAYOUT
FAN-FEST LAYOUT
FAN-FEST LAYOUT
DUBAI FIFA
FAN-FEST
WELCOMING THE
WORLD BACK TO THE
DEFINITIVE FIFA FAN-FEST
DESTINATION:
EXPO CITY
DUBAI FIFA FAN-FEST AT
EXPO CITY
Taking place in three unique locations throughout Expo
City, this destination will welcome back the world to
celebrate and cheer their national teams in a setting
unlike any other.

• Jubilee Park - *operating Nov 21st - Dec 18th

• Positioned as a 13+ experience for adults and
families
• Concerts, F&B, Alcohol vendors and experiences
and gaming activations
• Branded FIFA village for sponsors who wish to
activate in pre-existing expo units.
• Pre and post match entertainment.

• Al Forsan Park (DME) - *operating Nov 21st - Dec

18th
• Positioned as an all ages accessible (no alcohol)
site for all visitors.
• F&B experiences and gaming activations

• Wasl Dome 13th Dec - 18th Dec

• Positioned as a VVIP experience for the semi-
final and final matches.
MULTI-SITE
ACTIVATIONS
ACTIVITIES
SOMETHING FOR FANS
Pre and post game activations, will let visitors
indulge in fun, engaging activities, to excite and
delight the senses.

• Local / Regional Musical Acts during match-

breaks
• F&B Experiences
• Football Themed Roaming Entertainment &
Games
• Branded Activations by world cup partners

*subject to availability and approval

ACTIVITIES
SOMETHING FOR FAMILIES
Specially designed football themed games and experiences (at
the Dubai Opera Park) will give the visitors the chance to test
their skills and see if they have what it takes to be world cup
champions.

• Practice games

• Football obstacle courses

• FIFA PS5 zone and tournament

• VR/AR experiences

• Digital and Analogue Skills games

PHOTO OPPORTUNITIES

Large scale, immersive installations to let visitors experience

sights and sounds in an IG kind of way.
REDUCTION OF SINGLE-
USE PLASTIC
CONSUMPTION

Use of single-use plastic at the fan-fest will be

reduced in line with the Dubai Can initiative. Water
fountains will be installed through-out the site, and
specially designed aluminum cups and bottles will
be distributed.
Our guideline is the 5 R’s:
Reuse – Reduce – Recycle – Renew – Respect
ONCE IN A LIFETIME
MUSICAL EXPERIENCES
MUSICAL CONCERTS

During World Cup Rest Days, the BUDXFAN-

FEST and EXPO CITY FAN-FEST will transform
into concert arenas featuring a roster of
talent that spans across musical genres,
making them the go to destinations during
tournament break time.
Capacity will be varied based on location,
and artists line-up may include the likes of
Doja Cat, Bebe Rexha, Akon, DJ Snake,
Charlie XCX, Kid Laroi and Bad Bunny.

*Artists options include but not limited to and are subject to

availability, budget and approval
PARTNER
BENEFITS
FIFA x FANFEST BENEFITS &
KEY CONSIDERATIONS
BUDWEISER WILL RECEIVE AGREED RIGHTS, PROJECT CONTRIBUTIONS AND PLANNING SUPPORT FROM FIFA FOR THE FIFA FAN FESTIVAL IN
DUBAI, AS AGREED FOR OTHER PREMIUM EVENTS. THIS INCLUDES BUT IS NOT LIMITED TO:

• Guarantee that Budweiser will be the only entity to plan and operate an official FIFA Fan Festival in Dubai;
• Use of the official logos, marks and designations of the FIFA Fan Festival as well as the agreed event designs to host and promote the event;
• No event and public viewing license fees apply;
• Sale of marketing rights packages to FIFA Commercial Affiliates and FIFA Media Rights Licensee;
• Provision of match feeds;
• Provision of FIFA content for use on the event screens;
• Provision of FIFA legends;
• FIFA to include the BUD X FIFA Fan Festival Dubai in all relevant promotion and PR activities in relation to the FIFA Fan Festival and integrate
the event and corresponding content on FIFA’s digital platforms as agreed with Budweiser.
 • Included + Additional

PARTNER BENEFITS TIER 1 TIER 2 TIER 3

360° Consumer Branding FAN-FEST Touch Points

MAJOR MINOR +
(Dubai Harbor & Expo City)
Branded PROMOTIONAL Space & Onsite Activation
20x20 10x10 5x5
(Dubai Harbor)
Branded PROMOTIONAL Space & Onsite Activation
• • +
(Expo City)

Branded VIP Hospitality Space (Dubai Harbor) LARGE SUITE MEDIUM SUITE SMALL SUITE

Digital Program Guide Double-page One-page Half-page

Inclusion on across all Social platforms – OFFICIAL

MAJOR MAJOR MINOR
FIFA FAN-FEST Channels
Inclusion on all Social platforms – Partner Channels
(DUBAI CALENDAR, ADIDAS, BRAG, COCA-COLA, MAJOR MAJOR MINOR
DUBAI EXPO, etc)

Inclusion ATL Campaign (OOH, PRINT) TOP MENTION SECONDARY MENTION +

Inclusion Campaign Radio • + +

50% Off Additional FAN-FEST Passes • • •

*Complimentary FAN-FEST passes 500 250 150

FEE $750,000 $500,000 $250,000

FIFA PARTNERS

FIFA SPONSORS