BUSINESS PLAN

APT 3173

GROUP 2
SHELLY CAKES

1. What are the purpose of a business plan ?

The primary purpose of a business plan is to establish the plans for the future. These plans
should include goals or milestones alongside detailed steps of how the company will reach
each step. The process of creating a roadmap to their goals will help determine the business
focus and pursue growth.

ShellyCakes is a confectionery company in Butte, Montana, that produces and sells

high-end baked goods to retail and wholesale customers. They sell pre-made as well as
made-to-order confections using local, Montana ingredients. The business also offers cake
decorating classes from Wilton, the leading food crafting company in the industry.
The purpose of business plan ShellyCakes is to provide bring unique confectionary products
and services to Butte and the greater community by retailing and wholesaling tasty treats
and hosting treat design classes. It is because in Butte and the greater Butte region,
currently no high-end bakeries or locations that offer confectionary classes exist. This
provides Butte with a unique experience and opportunity to add ShellyCakes to the market
place. So, ShellyCakes will serve retail and decorating classes market of 33,000 potential
customers and a wholesale market of 15 restaurants, cafes, and the others.

2. Who are the users or parties interested with business plan ?

EMPLOYEE

The users or parties interested in with this business plan is employee. This is because,
during the first two months of operation, Michelle will be the only employee of ShellyCakes.
Beginning November of the first year, an additional employee will be added in order to meet
the needs to the busy holiday season. A third employee will join the team just before the
wedding cake season in June of the second year. Each of the employees will be paid on an
hourly basis.
SUPPLIERS

The supplier is a very important party for a business because the supplier is responsible for
supplying the raw materials needed by the business. A quality business plan will give you a
good reputation. Suppliers tend to offer credit terms or trade credit. For this business, their
supplier is Wheat Montana who supplies the flour

BANKERS

Banks are one of the alternatives that entrepreneurs can use to get business capital. The
bank will look at the ability of the business to generate cash flow and the ability to repay the
loan. In addition, the bank will use the business plan to see the amount of capital required
by the entrepreneur and the use of funds. This will make it easier for the bank to estimate
the loan amount that should be approved. In the business plan Shelly Cakes has prepared
their cash flow to make it easier for bank to give loans.

3.What are the key information in the business plan?Why it's important.?

Key information in the business plan is about analysis and financial companies. That is
important because it gives an impression to stakeholders such as investors, suppliers, and
banks in detail. The customer is also one of the parties that needs a testing plan to know the
quality of the products produced by the Shelly Cakes business. This is because customers
are more likely to buy quality goods. Therefore, entrepreneurs need to prepare a good
business plan so that customers are confident in the quality of the goods produced.

Other than that, the importance of key information in the business plan is communication
tools between parties, the Shelly Cakes company and stakeholders. Analysis and financial in
business plan that has been prepared with a guarantee and systematic can give a positive
impression on the business activities that will be carried out and convince the interested
parties to be involved in making the business a success run by the Shelly Cakes company.
This positive response will encourage the interested parties to cooperate fully in making the
business activities that have been planned a success.

4.Are you agree with the proposal in the business plan? Give your comments.

We agree because it will help us to indentify our strengths and weaknesses when starting a
business. It's important to focus not only on our strengths, but also on our weaknesses in
your company, because it's often what we don't know or didn't consider that can ruin the plan
that we have provided. This is a business proposal that can help the company, because it
forces us to look at things objectively. for example carry out the SWOT analysis, even others
factors in the issues that will happen in the business.