CASE STUDIES Variable Strengths

Goodtrip Transport Monthly turnover of N$1 million X

Competitor - Turnaround Transport
Growing marketshare of 7 % X
High demand for fast moving consumer goods
Expansion of road networks
Uncertainty in transport industry
Good profit potential X
High cost of entry into industry
High working capital requirements X
Irregular cash flows X
Service quality and management efficiency X
Well-trained and experienced personnel X
Better remuneration from competitors
Good customer service X
Good reputation and ability to deliver X
Owner-management team nearing retirement
Son-in-law keenly interested in the business
Aging owners lack of skills and technological knowledge
Competitive prices X
Rising operational costs
Potential industrial action from drivers
Possible future investment for expansion X
Reduced loan interest rates on bank loans
High tax rate
Creative Entrepreneur

Accommodation Enterprise

Shilongo Leatherworks
Weakness Opportunities Threats

X
X
X

X
X
X

X
X

X
X
CASE STUDIES Variable Strengths Weakness
Creative Entrepreneur Prototype device to adsorb methane X
Pill with methane for fuel X
Protection of intellectual property rights X
Capital investments from family
Capital from own savings X
Market for the pill in worldwide
Availability of raw materials in Namibia X
Foreign currency earnings from sell of pill
Presence of market for pill
Need to train skilled workers X
Outsourcing of initial production line management X
High possibility of profits - cheap materials X
Acacia tree could interfere with ecosystems
Opportunities Threats

X
X

X
CASE STUDIES Variable Strengths
Accommodation enterprise Annual turnover of N$ 562 000.00 X
Competitor - Rise & Shine turnover N$874 000.00
Annual growth rate of 5 % X
GN poor service and declining revenue
KV and RS increased annual turnover
Tourism an NDP4 growth sector
Intense competition
11 % industry growth rate
Tourists from Africa and worldwide
Namibia - good ecology and friendly people X
Decline in tourists due to visa requirements
Slow-down in Chinese economy
Expansion of road networks in Namibia
Uncertainty in accommodation industry
Good profit potential X
High cost of entry into industry
High working capital requirements X
Irregular cash flows X
Service quality and management efficiency X
Well-trained and experienced personnel X
Better remuneration from competitors
Plans to improve reputation
Owner-Management plans to further education and training X
Motivated to succeed X
Owner-Management coming to retirement age
Plans for investment into future expansion X
Reduced loan interest rates on bank loans
High tax rate
Weakness Opportunities Threats

X
X
X
X
X
X

X
X
X
X

X
X

X
X
CASE STUDIES Variable Strengths Weakness
Shilongo Leather Works Central location - Town Square X
Increasing rental costs
Variable goods X
Growing turnover - 12 % growth X
JL increasing market share
Regular employee training X
Easily available products X
Slow production X
Poor relationships with suppliers X
Stable industry X
Volatile economic situation
Increasing tax rates
Favourable exchange rates for export X
Large customer base - tourists X
Suportive local customers X
Innovative product design X
Durable high quality products X
Good return and exchange policy X
Vision for expansion
High demand for SL brought brand value X
Website to access future customers
Drought - water restrictions
Restrictive tax and labour legislation
Plans for future investment for business growth
Uncertainty on financing of future growth initiatives X
High interest on bank loan
High tax rate
Opportunities Threats

X
X

X
X
X
X

X
X