fundraising campaign

al jalila foundation
entourage
stands for
• A live communication agency
• A result-oriented group of committed professionals from advertising, digital,
media, corporate events, production, PR, branding and strategy backgrounds
under one roof
• Multiple industry award recognition, Guinness World Records achiever
• Middle Eastern roots, global ambitions

© entourage 2016
industry recognition

memberships
 industry
recognition

We Congratulate

Entourage Marketing & Events

Ranked among the
Top 100 SMEs in Dubai
out of more than 4,500 nominated businesses

19
Abdul Baset Al Janahi
Chief Executive Officer
Dubai SME

© entourage 2016
CONTENTS
• entourage is an expert
• Quick brief
• Our thinking and ideas
• Engagement ideas
• Media plan and recommendations

© entourage 2016
ENTOURAGE ADVANTAGE
• Our support of TECOM and Dubai Industrial City
• Our work for government entities with integrated project scope, covering marketing,
advertising, branding, pr, events and production
• Our work with local communities
• Our work with IHC
• Humanitarian and CSR credentials

© entourage 2016
ENTOURAGE
ADVANTAGE
WE ARE BRAND PARTNERS
NOT JUST AN AGENCY
Working with Google last 4 years as Middle East branding
Think with you,
and activation partner taking care of events of all sizes and
for you
scale (10-10,000 pax events)

Mandate to handle total communication and event duties

Partner of local
of Al Jalila Cultural Center for Children and TECOM in
governments
Dubai, ADNOC and Saaed in Abu Dhabi

Our work is Misr Orayba and Misr Wahastona campaigns

famous Organiser of The First Knowledge Conference and Nobel
(last 12 months Museum on behalf of Mohammed bin Rashid Al Maktoum
reference) Foundation

© entourage 2016
OUR WORK
WITH IHC
WORLD
HUMANITARIAN
DAY 2015

© entourage 2016
HUMANITARIAN
AND CSR
CREDENTIALS
DUBAI CARES
We conceptualized and managed internationally recognized
awareness campaign for Dubai Cares.

© entourage 2016
AL JALILA FOUNDATION We were responsible for the launch of Majlis Al Ata’a the gatehring
of elders that raised AED 30m in the month of Ramadan in 2014.

© entourage 2016
© entourage 2015
EMIRATES RED CRESCENT Responsible for the most successful Emirates Red Crescent
integrated marketing campaigns.

© entourage 2016
V Responsible for the most successful Emirates Red Crescent
integrated marketing campaigns.

© entourage 2016
DU Managed UAE-wide Ramadan CSR series 2013-2014

© entourage 2016
ADIB Managed Ramadan activation series covering all of UAE
between 2012-2013.

© entourage 2016
EXPERIENCE
IN MANAGING
CALENDAR OF
EVENTS
LOCAL COMMUNITY FOCUS

Partner of Sharjah Ladies Club and its year calendar of

Sharjah Ladies projects aimed at empowering women in society including
Club planning and branding Arab Women’s Sports Tournament

SEHA Architect of the most successful Emiratisation project in the

Emiratisation UAE delivering results and awareness beyond expectations
2011-2014

Partner of Mohammed bin Rashid Al Maktoum Foundation

MBRF in organizing The Knowledge Conference, Nobel Museum
and many key projects

© entourage 2016
SHARJAH LADIES CLUB

© entourage 2016
SEHA

© entourage 2016
MBRF

© entourage 2016
WE KNOW THE TERRITORY

Mandate to plan, design and brand year calendar of over

du 150 events and brand activation projects including big
ticket events like du concert series

Mandate to plan, design and brand year calendar of over

etisalat 100 events and brand activation projects including big
ticket events like Disney on Ice and Dubai World Cup

RTA - Dubai Consultant on year calendar of 20 CSR events including,

from VIP to staff and large scale public activation projects

© entourage 2016
ENTOURAGE SUPPORT BLUEPRINT

HQ Support Total Team Output and

Support Results

Planning Onground execution

and branding
Best fit Account
Branding and digital supervision
Director with
experts
Humanitarian sector Coordination with PR
expertise Production and and social media teams
activation experts Reporting and
monitoring results

© entourage 2016
THE VISION OF AL MAKTOUM
GLOBAL INITIATIVE

Our focus will be

to work together
with Mohammed bin
Rashid Al Maktoum
Global Initiatives
stakeholders
to achieve the
leadership vision

© entourage 2016
THE GOALS OF AL MAKTOUM
GLOBAL INITIATIVE

Our focus will be

to work together
with Mohammed bin
Rashid Al Maktoum
Global Initiatives
stakeholders
to achieve the
leadership vision

© entourage 2016
VISION OF UAE LEADERSHIP
2015, designated year of innovation

“It is in our interest in the UAE to pursue sustainable development”

… The goal is to develop the government, promote the culture of innovation
and improve government projects and services. We no longer have time to
wait”

2014, launch of National Innovation Strategy that aims to make the UAE
among the most innovative nations in the world within seven years

Our goal will be to innovate

through collaboration in the field
of humanitarian action
© entourage 2016
HAPPIEST PEOPLE
CONTRIBUTE BEST

• The 1st objective of the Dubai Plan 2021 is achieving happiness

• All development in focused on this target

Our goal will be to bring happiness to citizens through

their participation in humanitarian activities

© entourage 2016
ONE TEAM,
SINGLE GOAL
AGENCY STRUCTURE
Mohammed Tayem
Managing Director

Human Account Media Planning

Creative Events Accounts PR Strategy Production
Resources Management & Buying

Socrates Raymond Oliver Marriott Mohammed Al Tafesh Rabih Riman Noor Nabulsi Abhiroop Sen Rawad Nasreddine Deena Al Lababidi Bara AlZraiqi
Creative Director Senior Event Producer Accountant PR Director HR Director Strategic Director Client Servicing Director Media Planning Manager Production Director

Awatef Khacib
Sam Hettiarachchi Ali Hamade Ronalie Aroc Sana Lababidi Edz Fajardo Mofeed Malas Hicham Monzer Muhammed Rahal
Senior Media Buying
Senior Graphic Designer Senior Event Coordinator Accountant Media Relations Manager Office Administrator Strategic Planner Senior Account Manager Production Officer
Executive

Waqar Ahmad Adham Yakan Nerissa Sta Cruz Hamzah Ghoussainy Mohannad Al Kayyal
Graphic Designer Junior Event Coordinator Office Administrator Account Manager Account Manager

Yasmina A.Hassan
Maryam Al Daryoussi Linlei Pariolo
Support Business Development
Graphic Designer Event Administrator
Manager

Basel Alaya Mohammed Taneera Mireia Ruiz

+30 Production Team
Digital Specialist Operation Officer Account Executive

Mohammed Emad Umair Saleem Aman Abbasi

Graphic Designer Office Support Account Executive

Camila Wong Sadiq

3D Designer Driver

© entourage 2016
AGENCY TEAM
entourage integrated marketing team features multi-channel skill sets to manage and deliver
client requirements. The team comprises account servicing, creative and studio, strategic planning,
activation, social and digital media experts who are further supported by in-house production team.

Director of Strategy
Responsible for strategic direction of the account, managing business and brand insights and its
application across the integrated marketing system. Supported by research and planning team of 3
members

Creative Director
Responsible for the creative output of each project. Collaborates with client and strategy teams to
develop creative solutions. Supported by creative studio of 8 including Art Directors and finalizers

Event Director
Responsible for bringing to life the strategic and creative vision of each project. Expert on a wide
range live communication solutions. Supported by complete event management and activation team
of 20 members

Account Director
The first point of contact between the client and the agency team and responsible from managing
the expectations of all stakeholders in the project. Supported by account management team of
Account Managers and Executives

PR Director
Manages the PR mandates and requirements of brands in collaboration with strategy and account
management teams. Closely supported by digital and social media experts to deliver successful
communication plans
© entourage 2016
AGENCY TEAM

• entourage is the owner of en+, a fully integrated production

house that provides reassuring solutions to a wide spectrum of
industries. en+ was formed to address the growing gap between
client requirements and supplier limitations in the region. The
team at en+ takes pride in turning dreams into reality.
• en+ is fully committed to delivering production solutions that do
not only meet expectations; but set standards for future projects.
PRODUCTIONS
Our q3 strategy is straightforward, “Focus on ROI”.

© entourage 2016
 PRODUCTIONS

QUALITY
Cannot be emphasized enough; it is the most important inspiration behind
all our solutions. From design to mock-up to final implementation, top
quality is the defining feature of en+ projects.

QUANTITY
Cannot be emphasized enough; it is the most important inspiration behind
all our solutions. From design to mock-up to final implementation, top
quality is the defining feature of en+ projects.

QUICK
Cannot be emphasized enough; it is the most important inspiration behind
all our solutions. From design to mock-up to final implementation, top
quality is the defining feature of en+ projects.

© entourage 2016
QUICK BRIEF

• AJF want to run a month long fund-raising campaign that will

drive donations around the concept of helping those who need
medical interventions most
• The campaign should inspire everyone to step forward and
contribute
• Community engagement through f2f and online interaction is key
to spreading message/driving action

© entourage 2016
OUR THINKING
CREATIVE DIRECTION 1
You are Not Alone.
(Because we, the donors, are with you)
Objective:
AJC will support people in need of
funds when faced with a medical
need. They need to raise funds,
encourage people to donate
towards a great cause. To save a life
from disaster, even death.
Communication Hook:
Emotions with the right tone,
saving a life is cannot be taken
lightly. When you speak to the
heart, random strangers can come
together.
Insight:
The positive sentiment is a great
action trigger. Make donors
‘feel’ they are part of something
important. Like ‘saving a life’,
literally. When people feel they are
something ‘big’, and they can make
a ‘difference’ they are more likely to
step forward.
© entourage 2016
ENGAGEMENT IDEAS

© entourage 2016
HUMAN CHAIN

• We can create a ‘call out in the mall’ every hour inviting people to come together and form a
human chain, like some human network and around the idea – “You are not alone”
• The emcee will deliver messages of inspiration that remind us that we are no along
• Attempt at forming the longest human chain could create headlines
• Participants get a ‘You are Not Alone’ human-chain selfie end of each activity
• Interactive screen to learn more about AJF work helping the needy with healthcare solutions

© entourage 2016
CREATIVE DIRECTION 2
I beat cancer.
(Thanks to the support of donors)
Communication Hook:
A positive spin to an otherwise dark
topic of critical medical condition
and urgent need for help. We are
looking at the silver lining, the
achievement when people come
together.
Insight:
Success breeds more success they say. Positive stories are great
motivators for people, it gives them hope and encouragement that
they can create their own success stories – based on this understanding
we want to give donors the pride of helping someone in need beat
adversity and critical medical conditions. We are giving the ‘emotional
satisfaction’ of being part of remarkable life changing stories.
© entourage 2016
ENGAGEMENT IDEAS

© entourage 2016
PARTNERSHIP ACTIVATION
Partner with like-minded organizations to spread the message of ‘giving’

Roadshow Interactive presentation with case study

presentation by Al
Target organisations – Jalia Foundation
and campaign messages

with entourage support

• Al Jalila Centre for Children
• Mohammed bin Rashid Al
Maktoum Foundation ‘You are not Alone’ Reach at 50-100 people at each
pledge by employees roadshow
• RTA
• Emirates Post
• ENOC
• Dubai Municipality
Competition to have
• Dubai Culture
highest number of
• Dubai Healthcare City supporters in group Campaign themed giveaway as souvenirs
selfie frame – in line
with theme ‘you are
not alone’

© entourage 2016
MEDIA PLAN AND
RECOMMENDATIONS
 dubai
office 808, concord tower
dubai media city,
p.o.box 37487, dubai - uae
tel: +971 4 33 888 34
fax: +971 4 42 579 61
email: info@entourageintl.com

amman jeddah riyadh

email: info@entourageintl.com

entourageintl.com

entouragemarketingandevents entourageintl entourage-marketing-&-events entourageintl entourageintl

thank
you
© entourage 2016