HBR Cases for Evaluation I of Product Management

Date of Initiation: 23rd Dec 2022

Date of Submission: EOD 30th Dec 2022

Maximum Marks: 30

Submission format: ppt/pdf

Online presentation – 3rd Jan 2023

Presentation Instructions: 10 mins/grp to be strictly followed.

For clarifications: rohitgidwani@yahoo.com

Case Study Questions

Division B:

Group 1 – Q1 to Q5

Group 2 – Q6 to Q9

I. Amul Dairy: Camel Milk Launch in India (2)

1. Analyse Amul brand and the reasons for it’s branding success over the years?
2. Is it opportune for Amul to launch the sale of camel milk within India?
3. Critically evaluate Amul’s marketing mix for camel milk in India?
4. What should the S/T be for the sale of camel milk in India?
5. Identify the brand positioning for Amul’s camel milk?
6. Evaluate the possible obstacles to the success of camel milk sale in India?
7. What should be the distribution strategy for Amul’s camel milk in India?
8. What should be the promotion strategy for Amul’s camel milk in India?
9. Give reason’s for Amul not launching camel milk in India?

Group 3 – Q1 to Q5

Group 4 – Q6 to Q9

II. Bikanervala: A Never-ending Quest to Delight Customers (2)

1. What is Bikanervala’s core competency?
2. What has enabled Bikanervala to survive the growing competition?
3. What are the challenges that Bikanervala faces in designing and developing services for it’s
customers?
4. Who are Bikanervala’s competitors? Which competitive strategy is being followed by
Bikanervala? What factors enable it to follow this strategy?
5. Do you think employees play a critical role in Bikanervala’s success? Is there any gap that
you recommend Bikanervala should address?
6. Is Bikanervala innovating with respect to services? What factors are enbling the innovation
initiatives?
7. How is quick service restaurant segment growing?
 8. What can Bikanervala do to grab more of the segment from the other players?
9. What do you recommend for Bikanervala’s success in the future?

Group 5

III. Glaxo and Zantac: The Life, Times, and Near Death of the World's Best-Selling Drug
(2)
1. Management books often talk of a first mover advantage for an innovator? What advantages
did SmithKline have by being first to market an H2 Antagonist?
2. How well did SmithKline capitalise on these advantages?
3. Was Zantac a better product than Tagamet?
4. Why was Zantac able to take market leadership from Tagamet?
5. What are the key lessons to takeaway from examining the rise to the status of best-selling
drug of all time and subsequent fall to insignificance?
6. Which one is a better product Zantac or Tagamet?

Group 6

IV. Clean Edge Razor: Splitting Hairs in Product Positioning (2)

1. What changes are occurring in the non-disposable razor category?
2. Assess paramount’s competitive position?
3. What are the arguments for launching Clean Edge as a mainstream product?
4. How is the non-disposable razor market segmented?
5. Examine consumer behaviour for non-disposable razors?
6. What are the arguments for launching Clean Edge as a niche product?

Group 7

V. Bakeys Cutlery: An Innovative Sustainable Product (2)

1. Discuss the various types of new products offered by the marketers?
2. What category does Bakey’s fit into? Why?
3. From the case identify and describe the various stages of new product development?
4. What is sustainable development? How is Bakey’s dealing with the concept of sustainable
development?
5. Does Bakey’s marketing strategy qualify as sustainability marketing?
6. Discuss the major challenges that Bakey’s faces?

Group 8

VI. Coca-Cola India's Frozen Dessert Plan Heats Up Competition (2)

1. Analyse the growth drives for the ICFD industry in India?
2. Analyse the impact of Porter’s five forces as Coca Cola India enters the ICFD sector.
3. Is it opportune for Coca Cola to enter the ICFD market?
4. What are the pros and cons of entering the market right now?
5. How should Coca Cola build on it’s current brand equity to enter the ICFD market?
6. How can Coca Cola India use its current brand equity to develop branding strategies for this
market?
7. Develop a positioning strategy for Coca Cola India in the IFCD market?
 8. Discuss the strategies that Coca Cola India should use to launch in India?
9. What are the likely obstacles for it’s success?

Group 9

VII. Coca-Cola India: More than Just Sugar and Fizz (2)
1. Analyse Coca Cola brand and the reasons for it’s branding success over the years?
2. How did Coca Cola Company create value among it’s customers?
3. How has Coca Cola’s understanding of Consumer Behavior helped shape it’s marketing
strategies?
4. Which categories should Coca Cola consider entering into or expanding within to become a
total beverage company, and why?
5. Which of it’s international brands should Coca Cola launch in India?
6. Which brands can be leveraged with brand extensions?

Group 10

VIII. imiAid: Challenges in Scaling Up Business Operations (1)

1. What is the difference between imiAid pocket first aid kit and other competing kits?
2. Who are the target customers who will benefit from imiAid pocket first aid kit?
3. Discuss imiAid’s supply chain process? How does the company distribute and sell it’s kit in
the market?
4. Is it possible for imiAid to be successful in the market with product development? How?
5. What challenges does imiAid face? How can these challenges be overcome to ensure the
sustainability of the business in an emerging market?

Group 11

IX. Marketing at Nyassa (1)

1. Suggest value creation strategies to be adopted by Nyassa for gaining market leadership in
selected product categories?
2. Discuss the marketing mix for Nyassa?
3. Discuss growth strategies for Nyassa?