INDIVIDUAL ASSIGNMENT COVERSHEET

Programme DIPLOMA IN POLICING INVESTIGATIONS

Module Code & Title DPI2523 & EFFECTIVE PUBLIC RELATIONS

Assessment (%) 15%

Module Leader MOHAMAD FIRDAUS BIN MOHAMAD ZAID

Subject Collaborator SHARIFAH UMMU NAQIAH

Submission Date 26.8.2022

NO MATRIX STUDENT NAME FIRST SECOND AGREED

NUMBER MARKER MARKER MARKS :
20C133 MUHAMMAD FAHMI FARHAN
IKMAL BIN AZHAR KAMAL

Plagiarism Results : ( Attached )

Submission of this assignment agrees to the Late Submission :-

following: We will apply a penalty to work that is submitted late and
I understand that the piece of work submitted will be within three working days (by 12pm) of the published
considered as the final and complete version of my submission deadline. The mark for your work will be capped
assignment. I understand both the meaning and at 50%.This means that whatever mark you actually achieve,
consequences of plagiarism and that my work has you will only be awarded a maximum mark of 50%.The best
been appropriately attributed. I have not knowingly way to avoid any penalty is to get your work in on time.
allowed another to copy my work.
Comments:

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Date : Date :

1
NO CONTENT PAGE
1 Introduction of Samsung Companies 3
2 Use public relation as a process that 3-4
introduce by John Marston in order to
overcome the case
3 The future plan if the case happened 4
again
4 Conclusion 4-5
5 Plagiarism 6
6 Rubric 7-8

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1. Introduction of Samsung Companies

Due to lower demand for its flagship goods, Samsung Electronics, the world's largest
manufacturer of memory chips and smartphones, announced a fall in fourth-quarter
net profit on Thursday. SAMSUNG won't soon forget the unfortunate events of
August 2016 that almost destroyed the reputation of the largest smartphone
manufacturer in the world. Some even think that the company won't likely recover
after that. As of September 1, 2016, the company's flagship product, the Galaxy Note
7, may have been implicated in 35 "explosion" cases, according to sources, and the
number has reportedly increased everyday since the announcement. The South
Korean behemoth immediately issued a worldwide recall for all Note 7 products, with
the exception of a few countries like India where sales had not yet started.
The company continues to receive complaints despite the fact that the product has
been recalled. Customers are advised to send back their Note 7 to any customer
care location worldwide, and they will get their phone back as soon as new stock
arrives. While this is happening, some airlines have made it impossible to bring the
Galaxy Note 7 on board, and some nations have even asked Samsung to temporarily
cease all sales until the problem has been handled. The product's battery capacity
was increased dramatically during development, by 60%. According to Samsung, this
can reduce the possibility of an explosion or battery damage.

2. Use public relation as a process that introduce by John Marston in order to overcome
the case

John Marston (R.A.C.E)

Research
According to Schunker, one of the key tasks completed by his team included the
testing of 200,000 Note 7 devices by 700 researchers and engineers who worked
around the clock to identify the root cause of the product's problem.
As it is "our mission to ensure that Samsung's engineering strength, which is in our
DNA," the executive said, "our researchers assessed, investigated, and dissected
30,000 Note 7 batteries in an effort to find a solution."

Action Planning
Actually, when the incident occurred, we were completely unaware of what had
occurred. To implement the Note 7's recovery, Samsung will work more diligently and
openly. In order to convey the results of Samsung Mobile President Koh Dong's
investigation, we first held a news conference that had never been done before. Jin's.
A unique approach was used when developing the product to increase the
smartphone's battery capacity by 60%. According to Samsung, this could reduce the
possibility of an explosion or battery damage.

Communication
He acknowledged that one of the suppliers' failure to offer a high-density battery with
a design flaw that resulted in combustion in the device was a contributing element in
the catastrophe, but he also gave a full justification that got to the bottom of the
problem.

3
 It is critical that Samsung, in particular, own up to its faults. In fact, doing so might be
an essential first step before seeking to regain the users' faith that has already been
lost.

The movie shows that Samsung will do everything it takes to fix any problems, no
matter how minor or significant, in order to keep up with its expanding business.

Customers of Samsung are turning to other retailers once again because of that
mentality, the Note 8's release, and the company's new tagline, "Do what you
cannot."

Evaluation
In an effort to demonstrate its transparency, Samsung also undertook an audit by a
third party, which, according to him, had a good chance of succeeding because of its
devoted and committed customers around the world. Based on this assessment, the
tools that will help in measuring against the specified criteria the most efficiently are
selected. The same technologies that were used to produce the benchmark data are
typically still in use. If primary research was utilised to establish standards, the same
processes are employed to evaluate success. If you surveyed employees to establish
awareness and attitude benchmarks, a follow-up survey is the obvious measuring
tool. If attendance at staff meetings was used to establish behaviour goals, counting
attendance after the general PR programme is the appropriate assessment
technique. Primary research is the most expensive and requires the most
experience, but it is also the best indicator of the actual impact of a PR effort on its
intended result targets.

3. The future plan if the case happened again.

This move follows the implementation of Samsung's strategic strategy to improve

overall business efficiency in the management of Samsung operations in Malaysia.
Nevertheless, we commend Samsung for its dedication to providing a just and
appropriate aid package for affected employees. Samsung will continue to make
Malaysia an important hub in the ASEAN market through companies including
Samsung Electronics Malaysia Sdn. Bhd. (SEMA), Samsung Malaysia Electronics
Sdn. Bhd. (SME), and Samsung SDI Energy Sdn. Bhd., according to MIDA (SDIE). In
total, Samsung said it would retain more than 5,000 workers in Malaysia. The
company is also committed to providing suitable and just support programmes for
impacted employees. Other Samsung businesses in Malaysia will absorb potential
personnel, he added. Samsung Malaysia Electronics (SME) Sdn Bhd taught 85
engineers from 300 service centres to improve the skills and knowledge of its
workforce. According to Alex Tang, customer service manager for mobile devices and
information technology (IT), the intention is to inspire engineers to seek out new
knowledge and provide the best customer service. They want to motivate the
engineers to advance further and not stop at one level.

4. Conclusion

The fundamental factor in Samsung's revival is its openness in the face of industry
criticism as well as the discontent of the company's ardent global supporters.
Because of this, when Samsung introduces the Note 8, the newest model of the

4
Galaxy Note, it no longer wants to "shock itself" but rather values the support of its
customers all around the world.

Reference/Link

https://www.investopedia.com/articles/company-insights/082316/top-9-companies-
owned-samsung.asp

https://www.britannica.com/topic/Samsung-Electronics

https://www.astroawani.com/gaya-hidup/samsung-galaxy-s22-series-reka-bentuk-
mampan-dengan-spesifikasi-hebat-350555

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6
 MARKING RUBRICS
MODULE CODE : DPI2523
MODULE TITLE : EFFECTIVE PUBLIC RELATIONS

Marks will be awarded based on the following criteria:

Weigh
ted
Marks Marks
Criteria Alloca 1 2 3 4 5 Obtai
ted ned
(Mark
s (M))
Analytical 20 Not able Minimal Some Able to Able to M/5 X
skills to ability to ability to analyze analyze 20%
analyze analyze analyze the given with
the given the the given task good
task given task illustratio
task n
Writing skills 20 The The The The The M/5 X
a. conte content content content content content 20%
nt was was was was was
minimally quite relevant highly highly
relevant relevant the given relevant relevant
to the to the task to the and
given given given interestin
task task task g
b. organ 20 The The The The The M/5 X
izatio paper paper organizat organizat paper 20%
n was was ion of ion of was
poorly weak, paper paper extremel
organize and was was y well
d and support good and supports organize
lacked was generally with r and
supportin insubsta supports evidence supporte
g ntial or with little d
evidence. unconvi evidence through
Generaliz ncing the use
ation was of
a example
problem s in detail
c. langu 10 Writing Sentenc Sentenc Sentenc Sentenc M/5 X
age lacks es were es were es were es were 10%
sentence somewh correctly correctly well
variety at construct construct written
varied, ed ed and and
and well- expresse
some articulate d
were d
inapprop
riate
Knowledge 20 Student Student Student Student Student M/5 X
skills demonstr demonst demonst demonst demonst 20%
ated rate rated rated rated
some moderat sufficient sound excellent

7
 grasp of e level of level of subjects’ subject
the the the knowled knowled
subject subject subject ge ge
knowledg knowled knowled
e ge ge
Grammar 10 Too Numero Several Few No M/5 X
many us grammat grammat grammat 10%
grammati grammat ical ical ical
cal errors ical error errors errors errors
Overall 100
Assessment