DECEMBER 2022

Dream
Homes
Report
 Insights and highlights for:

Facebook

Report Outline Instagram

YouTube

DREAM HOMES REPORT

 Overall Performance Overview
Highs
Trailer of Dream Homes went viral with SRK posting on his IG handle reaching 7.9 M views where 7.2 M were contributed
by SRK's IG. Whereas, episode wise EP 6 performed best for this season with total platform views of 2.76 M
Show gave Total YT ad revenue of INR 13,20,307, with total YT views of 7.47 M, Total Watch Time of 3,53,189 hours,
Engagement of 77K.
Celebs IG contributed to 53.8% of total views, followed by Youtube covering 36.6% of total Views.

Episodes excluding Trailer

Platform-wise Split
 YT Performance Overview
Highs
Episode 6 Katrina Kaif’s Terrace gets turned Into a Cozy Space by Gauri Khan stood out for the show on YT with
2.54 M views, watch time of 100,834 hours and YT ad revenue of INR 4,08,789 followed by Episode 1 (Manish Malhotra -
[Views : 1.15 M, YT ad Revenue : INR 2,09,416] then Episode 5(Jacquelline - [Views : 0.99 M, YT ad Revenue : INR
2,00,443])
Show gave Total YT ad revenue of INR 13,20,307, with total YT views of 7.47 M, Total Watch Time of 353189 hours,
Engagement of 77K.
Demographic wise Top 6 Countries Viewership in desc order : India - 80.7% ; United States - 4.4% ; Pakistan - 2.8% ;
Canada - 1.5% ; United Kingdom - 1.4% ; Bangladesh : 1.4%
Note: Here views/total ad revenue comprise of Main Episode,trailer/Other Pullouts numbers.
 Audience by Segment
Traffic Source-wise Audience Device Vs Audience
IG Views Contribution YT Views Contribution
Budget Spent
Overview