Monthly Report | 1-31 October 2022 

 
Apps                                                                                       

IOS IOS IOS IOS Android Android Android Android

(Aug) (Sept) (Oct) (Nov) (Aug) (Sept) (Oct) (Nov)

DAU 2.0 k 2.1 k 1.7 k 1.9 k 5.0 k 9.2 k 6.1 k 26 k

WAU 6.2 k 6.5 k 5.5 k 5.9 k 17 k 35 k 19 k 97 k

MAU 15 k 16 k 13 k 13 k 88 k 63 k 53 k 170 k

7 day 9.7% 4.5%

7.1% 9.7% 8.5% 3.2% 3.9% 2.9%
retention

Downloa 3112 124,161

4,550 4,775 3,117 69,658 48,298 39,289
ds

  
Website Stats                                                                           

July Aug Sept Oct Nov

Total Users 827,000 666,000 475,000 485,000 706,000

New Users 824,896 639,824 435,394 429,000 601,000

Sessions 968,859 782,563 577,200 551,443 876,528

Page Views 1,179,945 949,641 757,200 711,469 1,006,761

 Source-wise Traffic                                                                             

Active Active
Active Sessions Session Sessions Views Views Views
Platform Users Users
Users (Sept) (Oct) (Nov) (Sept) (Oct) (Nov)
(Sept) (Oct)
(Sept)

561843 665740 754970

Organic
mobile 312368 364398 402625
Search 351844 387750 435855

11083 15358 45384

desktop 3081 7150 4925 10248 17074 37040

41684 53835 68174

Organic
mobile 87455 111027 164005
Social 69127 80816 1195

1713 2036 3025

desktop 3474 1366 4093 1677 6244 2408

48585 53274 81003

Direct mobile 17773 25330 24716 28550 50554 49329

4157 6162 24627

desktop 842 1946 2363 3473 18547 19947

1366 2089 4577

Referral mobile 358 484 661 733 1986 2344

483 1630 12332S

desktop 149 361 754 962 3377 5158

Note: The slight variance in the total sum of numbers is due to other platforms like tablet, tv, etc. 
Section-wise
traffic                                                                                                                       
  
Section Platform Active Users Sessions Views
Web-stories mobile 391162 410543 427816
desktop 1077 1251 1384
Stories mobile 130545 140315 149005
desktop 11619 14915 19020
Podcast mobile 6550 8510 10785
desktop 2480 3305 4676
Video mobile 9859 10361 12844
desktop 1636 1847 2404
 
Active
S. No Page path users Sessions Views
/web-stories/hottest-looks-of-priya-prakash-varrier/photostory/
1 94988338.cms 204915 213007 221425
2 /web-stories/10-years-of-soty/photostory/94961818.cms 24841 25458 27131
/web-stories/hottest-looks-of-priya-prakash-varrier/photostory/
3 94988338.cms 16121 18930 20161
/web-stories/amitabh-bachchans-most-dapper-looks/photostory/
4 94771368.cms 12613 13001 13057
5 /web-stories/happy-birthday-rekha/photostory/93801362.cms 9688 9815 10517
/web-stories/parineeti-chopras-best-looks/photostory/
6 95021738.cms 8163 8409 8736
/web-stories/hottest-looks-of-priya-prakash-varrier/photostory/
7 94988338.cms 6661 6867 7299
/web-stories/bella-hadid-owned-the-fashion-month/photostory/
8 94678795.cms 5175 5855 6070
/web-stories/most-stunning-looks-of-nazriya-nazim/photostory/
9 94806415.cms 5252 5503 5613
/web-stories/6-bollywood-celebrities-who-love-yoga/photostory/
10 94681353.cms 3249 3591 3719
/web-stories/deepika-padukones-tll-foundation-in-tamil-nadu/
11 photostory/94754420.cms 3365 3495 3572
/web-stories/highest-paid-bollywood-actresses-in-2022/
12 photostory/93613640.cms 3349 3374 3704
/web-stories/diwali-2022-styling-ideas-for-men-and-women/
13 photostory/94997169.cms 3144 3267 3400
/web-stories/rakul-preet-singhs-dazzling-pictures/photostory/
14 95150937.cms 2988 3000 3177
/web-stories/rashmika-mandanna-is-holidaying-in-maldives-take-a-
15 look/photostory/94832107.cms 2569 2626 2725
/web-stories/aditi-rao-hydari-looks-that-we-love/photostory/
16 95125781.cms 2424 2615 2745
17 /web-stories/top-k-pop-stars/photostory/95015623.cms 2438 2483 2624
18 /web-stories/10-years-of-soty/photostory/94961818.cms 1925 2237 2332
/web-stories/coolest-denim-looks-by-bollywood-celebs/
19 photostory/94815950.cms 1969 2041 2109
/web-stories/15-years-of-bhool-bhulaiyaa/photostory/
20 93781424.cms 1938 1961 2040

 
 PODCAST METRICS 

Jan Feb Mar Apr May June July Aug Sept Oct
Total 273,890
Podcasts 2323 13167 23822 17948 20683 26732 458792 393396 292,892
Download
Unique 63,830
533 4135 6432 5350 5858 9772 126659 105629 76,340
Listeners
Download 40,040
277 1581 2764 2231 2421 3972 70457 59913 44,172
Hours

Source : Triton Metrics  

Top 5 Podcast Downloads by language Split :  

Hindi Downloads
Aakhiri Rishta by Neena Gupta 45352
Mirchi Murga 36221
1000 Crore Ki Laash- Narrated by Nawazuddin Siddiqui 10796
Rahasya 7140
Amaavasya Ka Pahad 7043

Tamil Downloads
Sunday Suspense (Tamil) 5959
Senthil-in Sutta Kadhai 5920
Un Idhayam En Vasathil 2621
Idhayathai Thirudathe 2612
Muthamondru Thaa Kalvane 1940

Bengali Downloads
Truth Or Scare with Mir 4504
Jonmo Britto 1950
Jheel Par 1945
Hotel Elgin Inn 1930
Eti Kolkata 1262
 Telugu Downloads
Dorikithene Donga 3763
Mrs. Missing 1764
Valayam 1328
Indrani 1249
Majili 1018

Marathi Downloads
Rahul cha Mirchi Murga 4041
Not a Virgin 792
Share it with Swapnil 740
Ekda Kay Zal! 523
Love wala Angle 510

Malyalam Downloads
Gold Fish 988
Vincentinte Ennapetta Naalukal 692
Mystery Case 1 606
The Last Wish 479
Stories with Joseph Annamkutty Jose 459

Gujrati Downloads
Muthibhar Ujash 1463
Postcard 521
Khabri Mirchi Gujarati 462
Gujarati Murgo with Rj Kunal 404
Mann 239

Kannada Downloads
Dharwad Express 244
BUDDHIVANTA BALU 204
Betaala Prashnegalu 146
Ondu Chitra Vichitra Kathe 102
DEVDAS 74

Punjabi Downloads
Mirchi Murga Punjabi 419
Main Te Meri Maa 146
1947 Love Stories 91
PAK PAK SHOW 22
Filmy Punjabi 13

English Downloads
 Ek Kahani - The Solo Stories 179
Devil's on my back 159
Aliza 52
Wake up Vichaar 45
Papa ki Rasoi 26

Source : Triton Metrics  

Top 5 Podcast Downloads by Genre Split :  

Comedy Downloads
Aakhiri Rishta by Neena Gupta 45352
Mirchi Murga 36221
Rahasya 7140
Amaavasya Ka Pahad 7043
Senthil-in Sutta Kadhai 5920
Thriller Downloads
1000 Crore Ki Laash- Narrated by Nawazuddin Siddiqui 10796
Sunday Suspense (Tamil) 5959
Dorikithene Donga 3763
India's Most Wanted Crime Stories With Suhaib Ilyasi 3499
Jonmo Britto 1950
Romance Downloads
I Like It Crazy 3186
Jheel Par 1945
Muthamondru Thaa Kalvane 1940
Phone call 1430
Multidimensional Love 1339
Travel Downloads
Truth Or Scare with Mir 4504
Chaar Yaar 1789
Bhoot Chakra 1777
Indrani 1249
Paranormally Yours 371
Mirchi Archives Downloads
Homemakers 1202
Gold Fish 988
Share it with Swapnil 740
It's All About Love 555
Love wala Angle 510
Culture Downloads
Khabri Mirchi 1123
 Ajker Tatka Taja Mirchi 711
Encounter Illai.. Ithu Yen Counter..! 523
Postcard 521
Deep-er Chokhe Kolkata 498
Spirituality Downloads
CARTEL 1884
Valayam 1328
Raat Ekhono Sesh Hoyni 1073
Matir Putul 486
Speaking Tree 267
College Downloads
With Love, Shivshankari 1126
Ek Purani Kahani | Saadat Hasan Manto | Rj Sayema 541
Urdu Ki Paathshala | Rj Sayema 162
Dimple's long drive 161
AkhyanMala 148
Interviews Downloads
Amitabh Bachchan 545
What Women Want with Kareena Kapoor Khan 427
Khabri Mirchi Marathi 308
Lata Mangeshkar 256
Akshay Kumar 106
Friendship Downloads
Gyan Puppy with Mirchi Agni 85
Panchnama 73
Mystery Downloads
Mirchi Vartha Vandi 110

Source : Triton Metrics  

Top 25 Podcasts Overall ( Source : Triton Metrices )                     

S.No
. Programs Downloads
1 Aakhiri Rishta by Neena Gupta 45352
2 Mirchi Murga 36221
3 1000 Crore Ki Laash- Narrated by Nawazuddin Siddiqui 10796
4 Rahasya 7140
5 Amaavasya Ka Pahad 7043
6 Sunday Suspense (Tamil) 5959
 7 Senthil-in Sutta Kadhai 5920
8 Truth Or Scare with Mir 4504
9 Kamathipura Lane No.11 4127
10 Rahul cha Mirchi Murga 4041
11 Dorikithene Donga 3763
12 India's Most Wanted Crime Stories With Suhaib Ilyasi 3499
13 I Like It Crazy 3186
14 Qaidi 3113
15 Hostel Wali Maashuka 2802
16 Un Idhayam En Vasathil 2621
17 Idhayathai Thirudathe 2612
18 Shaapit 2460
19 Jonmo Britto 1950
20 Jheel Par 1945
21 Muthamondru Thaa Kalvane 1940
22 Hotel Elgin Inn 1930
23 Room no.206 1908
24 CARTEL 1884
25 Raghav is Missing 1826

Source : Triton Metrics  

Top 25 Clips                                                                                                      
                                

S.No
. Episode Title Program Downloads
1 01: Falana Dhimkana Budhapa! Aakhiri Rishta by Neena Gupta 8627
2 Gupt Rog Mirchi Murga 3679
3 02: Tasveer! Aakhiri Rishta by Neena Gupta 3127
1000 Crore Ki Laash- Narrated by
4 01: Chor Ki Dadhi Mein Tinka Nawazuddin Siddiqui 2626
5 03: Nafraton ke Phool Aakhiri Rishta by Neena Gupta 2501
6 Future Prediction Mirchi Murga 2435
1000 Crore Ki Laash- Narrated by
7 Disclaimer Nawazuddin Siddiqui 2324
8 04: Sardi, Bukhaar aur Pyaar Aakhiri Rishta by Neena Gupta 2279
9 05: Khaas dost! Aakhiri Rishta by Neena Gupta 2136
10 06: Damn Past Aakhiri Rishta by Neena Gupta 1906
11 07: Ye ishq vishk pyaar vyaar Aakhiri Rishta by Neena Gupta 1818
12 10: Book club date Aakhiri Rishta by Neena Gupta 1789
 13 01: BLUE CARBUNCLE (A) Sunday Suspense (Tamil) 1650
14 08: Phone number Aakhiri Rishta by Neena Gupta 1644
15 Cutest Prank Mirchi Murga 1618
16 09: Mehmaan! Aakhiri Rishta by Neena Gupta 1583
17 11: Missed calls Aakhiri Rishta by Neena Gupta 1374
1000 Crore Ki Laash- Narrated by
18 02: Bachpan Ke Zakham Nawazuddin Siddiqui 1323
19 Crush Coaching Centre Mirchi Murga 1321
20 01: Shy and Sexy I Like It Crazy 1283
21 Sorry Biwi Mirchi Murga 1183
22 01: Chawl No.23, Kamra No.5 Kamathipura Lane No.11 1176
India's Most Wanted Crime Stories
23 1: The Infamous Poonia Murders With Suhaib Ilyasi 1089
1000 Crore Ki Laash- Narrated by
24 03: Seven Deadly Sins Nawazuddin Siddiqui 1057
25 01: Nyota Rahasya 1043

Source : Triton Metrics  

Video Metrics                                                                                                          

Oct Sept Aug

Total Video Starts 134000 163000 312000
Total Video View Time (minutes) 53900 79000  154000
Average Duration of the Videos Started 7:59 9:33 7:20
Average View Durations per Play 0:24 0:29 0:29
Average % of Total View Time of Videos that were played 5.01% 5.06% 6.59%

Source : Slike  

TOP 50 Videos: 

Video Video Video Video

Video Played Played Played Played
S.No. Media Name Starts (25%) (50%) (75%) (95%)
Gauri Khan Turns Katrina Kaif’s Terrace Into a Cozy
1 Space| Dream Homes 10439 942 605 348 109
 Gauri Khan Redesigns Malaika Arora’s Son Arhaan
2 Khan’s Bedroom| Dream Homes with Gauri Khan 8136 435 281 165 57

“If My House Was A Movie, The Gauri Khan Room

3 Will Be The Item Number” Farah Khan| Dream Homes 6878 331 222 152 68
Jacqueline Fernandez’s Bedroom Gets A ‘Never
4 Seen Before’ Transformation 5760 223 137 94 30
Ayushmann Khurrana shares his experience of working
5 on Doctor G | RJ Prerna 4374 73 43 27 8
Will Katrina Kaif Like Her Revamped Terrace? Episode
6 Promo| Dream Homes with Gauri Khan 4274 909 654 511 184
Malaika Arora All Set to Surprise Her Son Arhaan Khan|
7 Dream Homes with Gauri Khan 2975 676 522 432 234
8 How to destroy a Diwali recipe in a few seconds 2377 159 107 85 41
9 Doctor G ki Paathshala 2373 139 97 64 27
10 New Girlfriend wala Murga! 1838 366 292 263 53
11 Mumbai ki Janta Takes The Gandhi Jayanti Quiz 1838 280 220 188 33
12 If Bollywood Characters celebrated Diwali 1505 137 90 68 24
13 Untitled - Sequence 01 12 1501 170 95 65 20
'Blockbuster' stars-Sonakshi Sinha, Asees Kaur and
14 Zaheer Iqbal at the Mirchi Studios 1365 195 86 57 10
Barkha Singh, Ritwik Bhowmik and Srishti Shrivastava at
15 Mirchi Rock & Dhol 1349 184 123 109 19
Ram Setu Movie Review 😱🔥 | Akshay Kumar |
16 Gaurav 1301 140 105 79 36
Match or Mismatch ft. Prajakta Koli, Rohit Saraf, Vihaan
17 Samat, Sanjana Sarathy | Aarsh Mehta 1257 49 28 20 9
18 Girls VS Boys ‘I LOVE YOU’ edition 1237 220 152 98 12
Happy Birthday Hema Malini | Hema Malini in the 21st
19 Century 1229 242 165 115 32
20 Wishing Everyone Happy Gandhi Jayanti 1107 70 51 33 5
Katrina Kaif & Ishaan play Whisper Challenge 😂 |
21 Phone Bhoot | Gaurav 1080 56 28 18 8
22 Diwali Bonanza 1072 219 187 172 41
GOODBYE Movie Review | Rashmika Mandanna |
23 Gaurav 1026 90 65 50 16
24 Doctor G movie review | Aarsh Mehta 993 70 44 38 9

25 Bollywood & Unrealistic Portrayal of Karwa Chauth! 991 168 120 89 23

26 Would you take a “Shot or Not?” 990 62 35 19 8
27 Doctor G VS Sarnab! 904 68 46 38 11
 Sunny Deol turns 65!!! Wishing him a very Happy
28 Birthday 896 115 54 42 4
Sunil Grover's hilarious mimicry of Amitabh Bachchan at
29 Smule Mirchi Music Awards 2020 892 69 54 39 14
30 Everything reminds me of Diwali 856 193 151 130 58
31 Say no to nay sayers! 838 81 55 36 4
32 Fake Taxi! 831 146 115 101 27
Is Kartikeya 3 coming soon? | Nikhil Siddhartha | Rashmi
33 Manuja 824 11 6 5 1
34 Doctor G wala Mirchi Murga 819 168 147 102 19
Tamannah Bhatia & Riteish on modern dating &
35 relationships | Plan A Plan B | Gaurav 811 19 8 6 5
Things people say when they don’t understand
36 mental health 787 67 44 36 10
37 Corporate Employee VS Chai Wala 736 169 135 122 41
38 InShot_20221004_204341841 735 115 80 71 13
Happy Birthday Parineeti Chopra |Top Moments of
39 Parineeti Chopra 731 96 61 43 7
40 Cows have fundamental rights too? 722 50 32 27 15
Yohani on Manike-Nora and Sidharth did such an
amazing job that I myself keep watching it"| Diya
41 Banerjee" 716 8 5 3 2
Amitabh Bachchan turns 80 | Top 5 Unique Characters
42 played by Big B 713 74 62 53 5
43 How to make a masaaledaar Diwali plan! 707 65 51 31 5

44 Vikram Vedha Review - Is it worth watching? | Gaurav 693 71 50 34 10

45 Corporate Dukh Part 2 671 211 166 132 50
Katrina Kaif reacts to FAN COMMENTS | Ishaan | Phone
46 Bhoot | Gaurav 671 15 9 7 3
Rashmika Mandanna reacts to FAN COMMENTS 😍 |
47 Gaurav 663 41 28 23 7
48 Wishing you a very Happy Birthday Shaan 654 58 49 39 0
49 Wishing Rakul Preet Singh a Very Happy Birthday! 640 72 54 40 14
50 Types of Bigg Boss Contestants! 598 79 72 59 38

Source : Slike  
Top Geos performing in Videos Category:                               
Country Media Starts Media Starts (%)
India 120K 89.97
United States 8.83K 6.6
United arab emirates 627 0.47
Canada 626 0.47
Bahrain 623 0.47
South africa 337 0.25
Qatar 335 0.25
United Kingdom 307 0.23
Oman 173 0.13
Saudi arabia 164 0.12

Source : Slike  

City Media Starts Media Starts (%)

MUMBAI 26.6K 19.85

NEWDELHI 19.4K 14.54

BANGALORE 8.82K 6.59

KOLKATA 7.79K 5.82

CHENNAI 7.64K 5.71

AHMEDABAD 5.24K 3.92

HYDERABAD 4.68K 3.49

NAGPUR 3.86K 2.89

PUNE 3.27K 2.44

PATNA 2.3K 1.72

Source : Slike  
PRODUCT PROJECTS:

Product Projects - App & Web

(On-going and future projects)
Audio Auto Play Strategy for Retention Improvement
Audio Books & Novels - All Platforms
New Homepage for Mobile & Desktop site
Dolby Atmos support for Podcast Audio
Topic Pages - All Platforms
New Audio Story Page with Video Promo Capability
Auto Notifications - Continue Watching (for Videos)
RJ Onboarding: 35+ RJs Onboarded
Video Playlists (Editor Driven)
Instant App for Android
Automatic Notification - Rate Podcast After Completion
Web/Mweb Event (Tracking Enhancements)
Kid Safe Mode for all Content Type
Core Web Vital Improvements for SEO

Product Projects - App & Web

(Recently Made Live)
Movie Review – All Platforms
Live Blogs – All Platforms
Auto Notifications - Continue Listening for Audio Stories
New Homepage for Apps:
Live app link for iOS Devices: https://apple.co/3hhiFc7
Live app link for Android Devices: https://bit.ly/3DF5ARn
Migration of International Sites
New Search Page on Website
Video Pinning Capability in Watch Tab
Auto Play on Videos on Web
Native Reads Page
Native Web Stories
Individual Homepage Content List for all Languages
Other Enhancements

MARKETING CAMPAIGN PERFORMANCE DETAILS & TASKS :

Here is the link to the performance marketing campaigns details till date:

https://docs.google.com/spreadsheets/d/15csQ93DGhGFsgByC9BiAm63NsFw5tSSY60U6L2i1_Os/
edit#gid=0

APP INSTALLS:

App Install/1000 Crore ki Lash

Daily Budget Total Impressio
Date Budget Spent CPI Install n Clicks CTR
26 September
2022 ₹25,000 ₹629 ₹13.11 48 15,600 362 2.32%
27 September
2022 ₹25,000 ₹25,849 ₹16.00 1,620 501,000 18,700 3.73%
30 September
2022 ₹ 60,000 ₹20,733.12 ₹12.38 1,680 251,525 13,302 5.29%
31 September ₹ 60,000
2022 ₹58,666.77 ₹12.56 4,670 941,166 45,888 4.88%

I Like It Crazy
Daily Budget Total Impressio
Date Budget Spent CPI Install n Clicks CTR
26 September
2022 ₹25,000 ₹85.07 ₹4.25 20 3,590 110 3.06%
27 September
2022 ₹25,000 ₹25,860 ₹13.08 1,980 303,000 14,500 4.78%
28 September
2022 ₹20,000 ₹12,956 ₹11.64 1,120 79,800 5,570 6.98%
29 September
2022 ₹20,000 ₹19,923 ₹8.10 2,460 180,000 7,440 4.13%
30 September
2022 ₹50,000 ₹49,869 ₹10.73 4,648 440,065 21,264 4.83%
1 October
2022 ₹50,000 ₹6,204 ₹10.50 591 75,704 2,414 3.19%
18 October
2022 ₹60,000 ₹18,007.83 ₹9.81 1,840 330,840 12,936 3.91%
19 October
2022 ₹60,000 ₹31,300.62 ₹10.58 2,958 423,289 13,890 3.28%
20 October ₹60,000 ₹9,917.65 ₹10.46 948 148,700 4,147 2.79%
 2022
22 October
2022 ₹50,000 ₹4,061.01 ₹9.09 447 44,742 2,308 5.16%
`23 October
2022 ₹50,000 ₹5,709.69 ₹7.36 776 109,755 2,811 2.56%
24 October
2022 ₹50,000 ₹5,168.11 ₹7.53 686 107,034 2,542 2.37%
25 October
2022 ₹50,000 ₹5,286.47 ₹7.06 749 111,008 2,590 2.33%
26 October
2022 ₹50,000 ₹52,870.96 ₹12.32 4,290 284,151 14,880 5.24%
27 October
2022 ₹50,000 ₹15,590.54 ₹12.14 1,280 113,401 4,356 3.84%

India's Most Wanted

Daily Budget Total Impressio
Date Budget Spent CPI Install n Clicks CTR
26 September
2022 ₹25,000 ₹128 ₹7.53 17 3,650 127 3.47%
27 September
2022 ₹25,000 ₹24,883 ₹13.27 1,880 251,000 11,500 4.58%
29 September
2022 ₹25,000 ₹2,777 ₹10.14 274 25,200 1,540 6.11%
30 September
2022 ₹25,000 ₹7,064 ₹9.28 761 69,944 2,810 4.02%
19 October
2022 ₹25,000 ₹9,980.11 ₹9.67 1,030 125,413 5,677 4.53%
20 October
2022 ₹25,000 ₹7,604.26 ₹10.76 707 66,445 2,507 3.77%

Akhiri Rishta
Daily Budget Total Impressio
Date Budget Spent CPI Install n Clicks CTR
10 October
2022 ₹50,000 ₹31.27 ₹2.08 15 1,352 45 3.33%
11 October
2022 ₹50,000 ₹5,532.86 ₹13.59 407 55,693 2,710 4.87%
12 October
2022 ₹50,000 ₹48,990.55 ₹14.70 3,330 896,955 25,305 2.82%
13 October
2022 ₹10,000 ₹8,760.22 ₹11.63 753 155,189 4,148 2.67%
14 October
2022 ₹10,000 ₹393.03 ₹6.24 63 7,035 230 3.27%
 15 October
2022 ₹10,000 ₹121.61 ₹10.13 12 1,360 63 4.63%
16 October
2022 ₹10,000 ₹83.21 ₹10.40 8 1,269 45 3.55%
17 October
2022 ₹10,000 ₹113.75 ₹5.69 20 2,504 51 2.04%
18 October
2022 ₹10,000 ₹178.42 ₹8.92 20 2,755 74 2.69%
19 October
2022 ₹10,000 ₹19,788.33 ₹14.89 1,329 286,592 7,684 2.68%

Total
Total spend CPI
Installs
Adwords 15400 200000 13
OEM 8822 220925 25
Affiliate 4611 55332 12
Total 28833 476257

Oct
October Total Installs Total spend CPI
I Like it Crazy 14,708 148,171.00 10.08
Aakhiri Rishta 6,112 82,499.00 13.5
India's Most Wated 1,742 16,441.00 9.44
DH Installs 5,083 79,093.00 14.12
27,645 326,204.00

APP LAUNCH:
Date Source Campaign Impressions Clicks CTR Installs CPI Spend
16Aug-
26 Aug OEM Mirchi Plus 12793384 59190 1.17% 4767 26.5 128000

Display
Source Plateform Cost Impression Spent
Spotify ₹ 140.00 981091 ₹ 1,37,352.74
Display Jio Savaan ₹ 140.00 776201 ₹ 1,08,668.14
 Kuku FM ₹ 90.00 1718 ₹ 154.62
Pocket FM ₹ 220.00 102397 ₹ 22,527.34
Resso ₹ 220.00 456023 ₹ 1,00,325.06
Total ₹ 3,69,027.90

Facebook/ Instagram/ Google

Source Platform Cost Installs Spent
Facebook ₹ 15.00 29 435
Instagram ₹ 15.00 21 315
SM Google ₹ 17.00 25,307 430223
Total 430973

Source Clicks Installs Total Spent

9.26 594 5,498.23
22.34 6 134.05
Google Adwords 188.22 1 188.22
Total 601 5,820.50

Aug Total Installs Total spend CPI

Adwords 15400 200000 13
OEM 8822 220925 25
Affiliate 4611 55332 12
28833 476257

October Total Installs Total Spend CPI

I Like it Crazy 14,708 148,171.00 10.08
Aakhiri Rishta 6,112 82,499.00 13.5
India's Most Wated 1,742 16,441.00 9.44
DH Installs 5,083 79,093.00 14.12
Total 27,645 326,204.00

App Installs via Performance Marketing

Installs Spent
Aug 28833 476257
Sep 30725 564793
Oct 27645 326204
YOUTUBE DREAM HOMES :
Manish Malhotra (Infeed Ad)
Date Daily Budget Budget Spent CPV Total View Impression
24 September
2022 ₹30,000.00 ₹6,478.00 ₹0.24 26,506 642,000
25 September
2022 ₹30,000.00 ₹10,009.00 ₹0.23 44,200 863,000
26 September
2022 ₹30,000.00 ₹30,720.00 ₹0.18 168,633 3,220,000
27 September
2022 ₹30,000.00 ₹30,486.00 ₹0.17 176,000 3,340,000
28 September
2022 ₹50,000.00 ₹38,520.00 ₹0.18 219,000 4,100,000

Kabir Khan (Infeed Ad)

Date Daily Budget Budget Spent CPV Total View Impression
25 September
2022 ₹30,000.00 ₹2.16 ₹0.27 8 239
26 September
2022 ₹30,000.00 ₹32,112.00 ₹0.25 129,546 3,550,000
27 September
2022 ₹30,000.00 ₹30,124.00 ₹0.22 134,000 2,990,000
28 September
2022 ₹50,000.00 ₹36,640.00 ₹0.21 178,000 4,000,000

Farah Khan (Infeed Ad)

Date Daily Budget Budget Spent CPV Total View Impression
4 October
2022 ₹40,000.00 ₹142.10 ₹0.19 737 16,974
5 October
2022 ₹40,000.00 ₹41,411.80 ₹0.19 212,588 4,653,511
6 October
2022 ₹40,000.00 ₹41,922.92 ₹0.20 207,435 4,259,470
7 October
2022 ₹40,000.00 ₹4,752.73 ₹0.19 24,769 521,382
 Farah Khan (Skippable Ad)
Date Daily Budget Budget Spent CPV Total View Impression
4 October
2022 ₹10,000.00 ₹2.35 ₹0.15 16 18

Malaika Arora (In Feed Ad)

Date Daily Budget Budget Spent CPV Total View Impression
11 October
2022 ₹70,000.00 ₹6,911.24 ₹0.22 31,527 724,786
12 October
2022 ₹70,000.00 ₹71,548.13 ₹0.20 351,111 7,627,023
13 October
2022 ₹10,000.00 ₹2,511.69 ₹0.18 13,669 282,066

Jacqueline (In Feed Ad)

Date Daily Budget Budget Spent CPV Total View Impression
28 October
2022 ₹25,000.00 ₹26,097.94 ₹0.19 140,698 3,081,229
29 October
2022 ₹25,000.00 ₹24,693.34 ₹0.18 138,259 2,846,996
30 October
2022 ₹25,000.00 ₹8,299.33 ₹0.19 44,776 921,116
31 October
2022 ₹25,000.00 ₹22,368.08 ₹0.18 121,276 2,448,268
1 November
2022 ₹10,000.00 ₹308.04 ₹0.17 1,774 39,420

Katrina (In Feed Ad)

Date Daily Budget Budget Spent CPV Total View Impression
1 November
2022 ₹15,000.00 ₹128.97 ₹0.22 590 13,935
2 November
2022 ₹15,000.00 ₹17,102.91 ₹0.21 80,409 1,970,986
3 November
2022 ₹15,000.00 ₹14,936.54 ₹0.19 77,203 1,621,743
4 November
2022 ₹15,000.00 ₹14,941.11 ₹0.18 82,118 1,688,201
5 November
2022 ₹15,000.00 ₹14,975.22 ₹0.18 84,847 1,728,834
6 November
2022 ₹15,000.00 ₹14,766.25 ₹0.18 84,228 1,685,896
 7 November
2022 ₹15,000.00 ₹14,994.77 ₹0.18 84,733 1,689,726
8 November
2022 ₹15,000.00 ₹14,993.07 ₹0.17 86,844 1,785,186

Katrina (Skippable Ad)

Date Daily Budget Budget Spent CPV Total View Impression
1 November
2022 ₹10,000.00 ₹8.90 ₹0.17 53 90
2 November
2022 ₹10,000.00 ₹53.59 ₹0.20 269 494
3 November
2022 ₹10,000.00 ₹10.39 ₹0.19 55 96
4 November
2022 ₹10,000.00 ₹11.46 ₹0.19 59 103
5 November
2022 ₹10,000.00 ₹5.27 ₹0.20 27 58
6 November
2022 ₹10,000.00 ₹9.03 ₹0.18 49 77
7 November
2022 ₹10,000.00 ₹7.58 ₹0.20 38 54

NOVEMBER PLAN :

Oct-22
Total Budget Spent Left
App Install Generic 1000000 247111 752889
App Install Dream Home 300000 79,093 220,907
Total 1300000 326,204 973,796

Nov Budget 2500000

Oct Left 973,796
Total 3,473,796

Content Type Platform

Google Programmetic
Adwords Facebook/Insta OEM (via apk) (on apps)
Varuthi ₹200,000 ₹100,000 ₹200,000 ₹500,000
Dream Home ₹50,000 ₹50,000 ₹100,000 ₹200,000
Aakhiri Rishta ₹200,000 ₹100,000 ₹100,000 ₹400,000
I Like it Crazy ₹200,000 ₹10,000 ₹150,000 ₹360,000
Sarnab ₹50,000 ₹50,000 ₹100,000
Retro
Interviews ₹200,000 ₹200,000 ₹100,000 ₹300,000 ₹800,000
Murga ₹200,000 ₹400,000 ₹200,000 ₹300,000 ₹1,100,000
₹1,100,000 ₹810,000 ₹400,000 ₹1,150,000 ₹3,460,000

Budget CPI Installs

Google Adwords ₹1,100,000 15 73,333
Facebook/Insta ₹810,000 20 40,500
OEM (via apk) ₹400,000 20 20,000
Programmetic (on
apps) ₹1,150,000 18 63,889
Total 197,722