ABOUT MATRAX

With innovative technology, rigid quality control, and highly regulated safety

standards, MatraX tyres has set its path to develop innovative, quality tyres

for the UHP, SUV, 4x4 and PCR lines. The MatraX tyres product range is set

out to suit every need. Our protocol rests on four basic pillars that sustain our

day to day work and vision, which is aimed at achieving customer satisfaction

through: innovation, design, safety and trust.

A long history of determination in designing, engineering, development,

manufacturing and global distribution lies behind the MatraX tyres brand. The

innovative drive of the Alves Bandeira Group has been relentless since its very

beginning over 50 years ago. The Group’s core code summarised through the

slogan, ENERGY THAT MOVES, sends out a clear message that it distinguishes

itself by focusing on the essential harmony among client and product.

BRAND POSITIONING

VALUES & BENEFITS QUALITY PRODUCTS AND HIGH SERVICE LEVEL

European Technology
EMOTIONAL Safety & Comfort
Driving Experience

Stability & High Performance

FUNCTIONAL Low Noise & Efficiency
Durability

Visual design of tyres

ATTRIBUTES Tyre construction
Best quality on test drives
MARKETING MIX
MARKETING MIX PROMOTING
THE BRAND

MARKET COMMUNICATION

Strengthen & Enhance brand awareness

MISSION Driving perception of performance value
Develop into a quality adversary

European Technology
MESSAGE Performance & Durability
Quality adversary

Advertising Mix
MEDIA Direct Marketing
Relationship Marketing
MARKETING MIX IMPORTERS
PROGRAM

BLACK
LOYALTY PROGRAM
WITH SPECIAL
INCENTIVES FOR
OUR PARTNERS
GOLD

S I LV E R
MARKETING MIX IMPORTERS
PROGRAM

SILVER GOLD BLACK

30,000 Tyres 75,000 Tyres 100,000 Tyres

Protected Sales Area

Online Portal Access

Product Marketing Goods

Merchandising & Corporate Gifts Level 1 Level 1 & 2 Level 1 to 3

Bonus towards local Marketing Activities 0,5% 1% 1,5%

Branded Social Media content sharing

Custom Social Media content development

Training Support with visits in the Market

Support for local targeted Campaigns

Incentive Trips

Development of B2B & B2C Platform 10% 25% 50%

Digital Marketing Consultancy 2 hours 4 hours 6 hours

MARKETING MIX MERCHANDISE
MARKETING MIX MERCHANDISE
MARKETING MIX MERCHANDISE
MARKETING MIX MERCHANDISE
MARKETING MIX ADVERTISING
Outdoors
MARKETING MIX ADVERTISING
Publishing
MARKETING MIX ADVERTISING
Sponsorships
MARKETING MIX ADVERTISING
Sponsorships
MARKETING MIX TRADE SHOW
Exhibition
MARKETING MIX PRODUCT
Displays
MARKETING MIX PRODUCT
Signage
MARKETING MIX B2B / B2C WE CAN HELP YOU
Platform
BY TAKING YOUR
BUSINESS ONLINE
MARKETING MIX ACHIEVEMENT MULTIPLE AWARD CATEGORIES
Awards
FOR OUR PARTNERS

BLACK

GOLD

S I LV E R
MARKETING MIX INCENTIVE
Trips

EVERY YEAR,
DEPENDING ON THE VOLUME
OF PURCHASES, THE MOST LOYAL
PARTNERS CAN WIN A TRIP FOR TWO.
MARKETING MIX PRICE
Positioning

PRICE
‫ ظ‬Choose the right price strategy
‫ ظ‬Matching with market pricing
‫ ظ‬The price must be set as in the relation
to the Value delivered and perceived by
the customer
ONLINE PORTAL
ONLINE PORTAL FEATURES

As a partner, you'll have access to the MatraX tyres online portal.

Easy to explore and place orders, by navigating through our tyre range and branded assets.

1 TYRES

2 MERCHADISE

3 BRAND ASSETS

4 PRINT & DIGITAL CONTENT

5 CUSTOM REQUESTS
ONLINE PORTAL ORDERING
TYRES
ONLINE PORTAL MERCHANDISE