FACTORS AFFECTING PERCEIVED EFFECTIVENESS OF COVID-19 PREVENTION MEASURES AMONG

FILIPINOS DURING ENHANCED COMMUNITY QUARANTINE IN LUZON,

PHILIPPINES: INTEGRATING PROTECTION MOTIVATION THEORY AND EXTENDED THEORY OF PLANNED

BEHAVIOR.

FULL APA REFERENCE

Yogi P., Allysa C., Louie S., John S., Joshua S.(2020) evaluates the factors affecting the perceived
effectiveness of COVID-19 prevention measures among Filipinos.

RESEARCH TOPIC

This article study integrated Protection Motivation Theory (PMT) and extended Theory of Planned
Behavior (TPB) to evaluate factors affecting the perceived effectiveness of COVID-19 prevention
measures among Filipinos during Enhanced Community Quarantine (ECQ) in Luzon, Philippines.

RESEARCH CONTENT

This study is focused on Filipinos who answered an online questionnaire.

FINDINGS/RESULT

A total of 649 Filipinos answered an online questionnaire, which contained 63 questions. The Structural
Equation Modeling (SEM) was utilized to derive the causal relationships of the latent variables construct.
SEM showed that understanding of COVID-19 had significant direct effects on perceived vulnerability
and perceived severity. Also, perceived vulnerability and perceived severity had significant indirect
effects on intention to follow. Intention to follow had significant direct effects on actual behavior and
adapted behavior, which subsequently led to perceived effectiveness. Of note, an understanding of
COVID-19 was found to have a significant indirect effect on perceived effectiveness.

CONCLUSIONS

The current study is one of the first studies to analyze factors affecting the perceived effectiveness of
COVID-19 prevention measures during the global pandemic. It is proposed that the integrated PMT and
extended TPB of this study can be applied and extended to evaluate the perceived effectiveness of
COVID-19 measures in other countries that are currently dealing with the COVID-19 pandemic.
 Yogi P., Allysa C., Louie S., John S., Joshua S.(2020) evaluates the factors affecting the perceived
effectiveness of COVID-19 prevention measures among Filipinos.

This article study integrated Protection Motivation Theory (PMT) and extended Theory of Planned
Behavior (TPB) to evaluate factors affecting the perceived effectiveness of COVID-19 prevention
measures among Filipinos during Enhanced Community Quarantine (ECQ) in Luzon, Philippines. This
study is focused on Filipinos who answered an online questionnaire. A total of 649 Filipinos answered an
online questionnaire, which contained 63 questions. The Structural Equation Modeling (SEM) was
utilized to derive the causal relationships of the latent variables construct. SEM showed that
understanding of COVID-19 had significant direct effects on perceived vulnerability and perceived
severity. Also, perceived vulnerability and perceived severity had significant indirect effects on intention
to follow. Intention to follow had significant direct effects on actual behavior and adapted behavior,
which subsequently led to perceived effectiveness. Of note, an understanding of COVID-19 was found to
have a significant indirect effect on perceived effectiveness. The current study is one of the first studies
to analyze factors affecting the perceived effectiveness of COVID-19 prevention measures during the
global pandemic. It is proposed that the integrated PMT and extended TPB of this study can be applied
and extended to evaluate the perceived effectiveness of COVID-19 measures in other countries that are
currently dealing with the COVID-19 pandemic.