Professional Documents
Culture Documents
Assessment 1 - Harinder Kour
Assessment 1 - Harinder Kour
Cleaners in KSA
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Male
Female
Quotas –
A1/ Males - 30%
A2 / Females – 70%
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Saudi National
Expat Arab (Max 25%)
Expat Asian (Screenout)
Westerner (Screenout)
Other (please specify) __________________ Exclusive, do not randomise
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Riyadh
Jeddah
Dammam (Screenout)
Other (please specify) __________________ Exclusive, do not randomise (Screenout)
Quotas –
A1/ Riyadh - 50%
A2 / Jeddah – 50%
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8003. Which, if any, of the following home appliances have you purchased in the last 6 months? Please select
all that apply. Randomize ; Checkbox/ Multi select
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8005. What brand of vacuum cleaner did you purchase? Randomize ; Radio/ Single select
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Thank you! You belong to our target group and will automatically be redirected to the main survey.
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EVALUATING PRODUCT USAGE
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80071. On this page and the following pages we would like to ask you some more questions about the vacuum
cleaner that you recently purchased.
Which type of Vacuum Cleaner did you purchase? Randomize ; Radio/ Image Picker – Single select
Cannister Vacuum
Stick vacuum
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Robotic vacuum
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8008. What was the function/ role for which you purchased vacuum cleaner? Randomize ; Radio/ Single select
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ROUTING = IF 8008 = A2 or A3
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8009. Which brands of vacuum cleaners have you used previously/ use in addition to new vaccum cleaner?
Randomize ; Checkbox/ Multi select
Client Brand
Hitachi
Dyson
Philips
Xiaomi
Electrolux
Samsung
Black & Decker
Saachi
Krypton
Sonashi
Other (please specify) __________________Do not randomise
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8010. What was the main reason/occasion for you to start thinking about a new vacuum cleaner? Open-end
answer
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8011. You indicated that the main reason/ocassion to purchase a new vacuum cleaner was PIPE IN ANSWER
FROM 8010.
To which of the following categories does your answer fit best? Please select all that apply.
Randomize ; Checkbox/ Multi select
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ROUTING = IF 8008 = A4
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8012. You indicated that you purchased the vacuum cleaner as a gift for somebody else.
For whom did you buy this product? Randomize ; Radio/ Single select
My partner
My mother
My sister
A friend
Others, please specify _________________________________ (Exclusive, Do not randomise)
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8013. Where do you intend to use the vacuum cleaner? Randomize ; Checkbox/ Multi select
Home
Outdoors
Office
Others, please specify _________________________________
BRAND CONSIDERATION
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8014. At the moment you started thinking about purchasing a new vacuum cleaner, which of the following
brands did you know about? Randomize ; Checkbox/ Multi select
Client Brand
Hitachi
Dyson
Philips
Xiaomi
Electrolux
Samsung
Black & Decker
Saachi
Krypton
Sonashi
Other (please specify) __________________Do not randomise
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8015. And at that moment, which brands did you take into consideration? Randomize ; Checkbox/ Multi select
Client Brand
Hitachi
Dyson
Philips
Xiaomi
Electrolux
Samsung
Black & Decker
Saachi
Krypton
Sonashi
Other (please specify) __________________Do not randomise
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8016. And at that moment, which of the following brands did you absolutely not take into consideration?
Randomize ; Checkbox/ Multi select
Client Brand
Hitachi
Dyson
Philips
Xiaomi
Electrolux
Samsung
Black & Decker
Saachi
Krypton
Sonashi
I took all the brands into consideration Exlusive, do not randomise
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IF 8016 = A1
8017. You indicated that you did not take Client Brand into consideration. Could you please explain in your
own words why you didn’t take Client Brand into consideration?Open-end answer
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IF 8016 = A1
8018. You indicated that you didn’t take client brand into consideration for the following reason(s): PIPE IN
ANSWER FROM 8017
To which of the following categories does your answer fit best? Please select all that apply.
Randomize ; Checkbox/ Multi select
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Other brands had the same features but were cheaper
Other brands had additional features
Other brands had a lower price
Because I was advised to buy another brand by shop staff
Because I decided to buy another brand based on online reviews
Because I was advised to buy another brand by my family/friends
I was convinced by the functionality of another brand
There was no promotion offer for that brand
Other brands had a nicer design
I don’t like that brand
I don’t trust that brand
The products of that brand are not reliable
That brand has no products with the latest technology
The products of that brand are not easy to use
That brand is no leader in this category
The products of that brand were not available in the color I wanted
Others, please specify ____________________________
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IF 8016 = main competitor of client brand
8019. You indicated that you did not take main competitor of client brand into consideration. Could you please
explain in your own words why you didn’t take main competitor of client brand into consideration?Open-end
answer
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IF 8016 = main competitor of client brand
8020. You indicated that you didn’t take main competitor of client brand into consideration for the following
reason(s): PIPE IN ANSWER FROM 8019
To which of the following categories does your answer fit best? Please select all that apply.
Randomize ; Checkbox/ Multi select
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Other brands had the same features but were cheaper
Other brands had additional features
Other brands had a lower price
Because I was advised to buy another brand by shop staff
Because I decided to buy another brand based on online reviews
Because I was advised to buy another brand by my family/friends
I was convinced by the functionality of another brand
There was no promotion offer for that brand
Other brands had a nicer design
I don’t like that brand
I don’t trust that brand
The products of that brand are not reliable
That brand has no products with the latest technology
The products of that brand are not easy to use
That brand is no leader in this category
The products of that brand were not available in the color I wanted
Others, please specify ____________________________
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8021. Did you already have a preferred brand in mind when thinking about a new vacuum cleaner?
Randomize ; Radio/ Single select
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8022. Which sources of information have you seen/heard/used in your search for a new vacuum cleaner?
Randomize ; Checkbox/ Multi select
TV Advertisement
Radio Advertisement
Print Advertisement (newspaper, magazine, etc.)
Received brochure/ information pamplet
Received newsletter from a brand
Received newsletter of a store
Received Online advertisement banner
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8023. Which of the following sources of online information have you seen/heard/used in your search for a
new vacuum cleaner?
Randomize ; Checkbox/ Multi select
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8024. Which of the following have you seen/heard/used in your search for a new vacuum cleaner at a store?
Randomize ; Checkbox/ Multi select
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Others, please specify ______________________ Exclusive
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8024. In which of the following ways did you connect with the brand to collect more information about the
product? Randomize ; Checkbox/ Multi select
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8025. Below are some other sources of information. Please specify which of these have you seen/heard/used
in your search for a new vacuum cleaner? Randomize ; Checkbox/ Multi select
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8026. How important were the following sources of information in your choice for a new vacuum cleaner? Use
the scale from 1 to 10 below, where 1 is “Totally unimportant"' and 10 is “Very important".
Randomize ; Radio Group/ Single select
80261 TV Advertisement
80262 Radio Advertisement
80263 Print Advertisement
80264 Received newsletter of a brand
80265 Used online search engine
80266 Visited manufacturer’s website
80267 Visited retailer’s website
80268 Watched online video
80269 Watched videos from influncers
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80270 Looked at products on the shelf at the store
80271 Looked at the product itself
80272 Asked a salesperson for information
80273 Talked to friends, family, colleagues, etc.
80274 Articles in newspapres, magazines, etc.
80275 Saw sponsored TV programme (Homeshopping)
80276 Saw brand as a sponser at an event (sports, etc.)
80277 The brand was present at an event, fair
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REVIEWING THE PURCHASE JOURNEY
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8027. Could you describe the most important step in your journey of purchasing a new vacuum cleaner? We
request you not to pick your actual purchase as a key moment. Open end answer
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8028. Could you please explain why this moment was important to you? Open end answer
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8029. What information did you gather at this moment? What did you learn about vacuum cleaners at this
point? Open end answer
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80301. Which of the following statements best reflects your search for a new vacuum cleaner? Radio/ single
select
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80302. How much time did you spend researching about the product before purchasing it? Radio/ single select
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POINT OF PURCHASE SECTION
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8030. Where did you purchase your new vacuum cleaner? Radio/ single select
80303. Can you specify the name of the retail store/ online website. Open end answer
80304. Were there any other retail stores/ online websites you were considering? Open end answer
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8031. How would you rate your overall satisfaction with the purchase process of your new vacuum cleaner?
Radio/ single select
Very Satisfied
Satisfied
Neither satisfied nor unsatisfied
Dissatisfied
Very dissatisfied
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POST USAGE SECTION
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8033. How would you rate your overall satisfaction with your new vacuum cleaner? Radio/ single select
Very Satisfied
Satisfied
Neither satisfied nor unsatisfied
Dissatisfied
Very dissatisfied
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8035. How likely are you to recommend your new vacuum cleaner to friends and family members? Radio/
single select
Highly likely
Highly unlikely
This was the last question. Thank you for participating in this survey!
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