Assessment 1 – Knowledge Questions

Information for students

Knowledge questions are designed to help you demonstrate the knowledge which you have acquired during
the learning phase of this unit. Ensure that you:

 review the advice to students regarding answering knowledge questions in the Business Works Student
User Guide

 comply with the due date for assessment which your assessor will provide

 adhere with your RTO’s submission guidelines

 answer all questions completely and correctly

 submit work which is original and, where necessary, properly referenced

 submit a completed cover sheet with your work

 avoid sharing your answers with other students.

Questions
Provide answers to all of the questions below:

1. Explain what is meant by each of the marketing concepts, by completing the table below:

Marketing Description
concept

Production

Product

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 Marketing Description
concept

Selling

Societal

2. Explain the contrast between internal and external data.

3. Provide two examples each of the sources of marketing information by completing the table below:

Information source Example

Internal data

External data

Competitor data

4. Explain what is meant by the term ‘market segmentation’.

5. List the 4Ps of the marketing mix and provide a short description of each.

6. Provide the name of the Act that applies to the field of marketing communication by completing the
table below:

Legislative requirement Name of the Act

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Abbey College Australia
National Provider No. 91136| CRICOS Registration No. 02658G
Version V1.0 Jan 2021
 Consumer legislation that protects consumers and
ensures fair trading

Legislation relating to spam

Legislation relating to privacy and implications for

direct marketing

Code of Ethics for advertising

7. Provide an explanation of the role of the Advertising Standards Board and Bureau.

8. List three ways to gain specific knowledge of a product or service your company is marketing.

BSBMKG433 Undertake Marketing Activities 3|Page

Abbey College Australia
National Provider No. 91136| CRICOS Registration No. 02658G
Version V1.0 Jan 2021