GROUP 2

Lice o de San
Pa BR EW
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 Table of Content
Meet the young entrepreneurs
Product Marketing Plan

Enterprise Logo Aims and Goals

Mission and Vision Target Market

Environmental Analysis
Name of the business and
description Summary
Contact Information
What makes our product
unique?
How can our product help
the Society?

Enterprise Logo
Enterprise Logo
With our logo, customers will be able to determine from our
name what products we sell at Liceo De San Pebrew. The name
"Liceo de San Pebrew" may be seen in our company's logo. The
word "brew" refers to the heating or boiling of water, with
coffee serving as an example. Another item that we will sell is
churros, which is also a product of our shop. We make it simple
to understand what product we are selling by including a picture
of coffee and churros. we've also listed the year, first started
conducting business, which is only this year, 2022. Because
coffee is usually brown in color, and this is also the accurate one,
I also used the color that is more on the brown motif or theme of
colors here. As the primary component of coffee, I also included
coffee beans here, which are also noticeable in the logo. We may
make it simpler for customers to understand our company and
the type of goods we will sell by using graphics and appropriate
tones.
 Vision
We envision providing students
with the finest coffee experience
possible while simultaneously
realizing the full potential and
maintaining a healthy
environment. And to have a
world in which everyone can
have a cup of coffee in the
morning as they start their day
and sip away every unpleasant
moment that they experience in
their lives: that would be a world
worth having.
Mission
As coffee lovers, we wish to make
and share the flavor of an artisanal
brew without the guilt of indulging
in a treat, as well as providing our
fellow students, teachers, faculty
staff, and alumni with great and
healthy coffee and churros. Also,
to be the best coffee and churros
stand and roasting business,
making a market for freshly ground
coffee and giving customers a
product and experience they'll
really want tell their friends about.
 Brand Motto
Brand Voice
Get your daily dose of
Innovative, good-value
caffeine at Liceo de
(quality premium),
San Pebrew. Enjoy a
natural and promising
cup of PaBREW!

Value Proposition
A Fresh Way to Drink Coffee: Liceo
De San Pabrew is known for its
fresh and aromatic ground coffee,
which are healthy as well. Liceo de
San Pebrew comes in different
distinctive flavors and variants: …..
We serve the very best in churros,
artisanal, specialty coffees and we
delight in providing the best
customer service possible.
 Name of the business
and Description

The enterprise’s name, Liceo de San PaBREW, is

actually produced considering the guidelines
discussed upon choosing a brand name since it’s
going to be a major decision to make. The word
"PaBREW" came from the idea of the ground coffee
beans, which are this product’s main ingredient. The
entrepreneurs thought of the word "PaBREW" as the
last word because, at the end of the day, people like
to sip a cup of coffee after all the hustle and bustle
they made throughout the day. While the first-to-
third word is "Liceo De San Pablo," as our school,
since that it is where our business takes place, Liceo
de San PaBREW was created using these rationales.
 What makes our
product unique?

Our coffee has the best quality in town. Not only

that, it is very delicious; you can also request and
balance the sweetness and bitterness of the coffee
depending on your liking. It is very affordable, but
the product itself is not cheap. It is best served with
our yummy and delicious churros, which are a little
bit crispy on the outside but very soft on the inside.
We guarantee that every cup will make you smile
like you are on the clouds.
 How can our product
help the society?

As we can see just here in our place the coffee shop

is everywhere. The Philippines is Asia's second-
largest coffee consumer. Prior to the Covid epidemic,
Filipinos consumed 3.4 kilograms of coffee per
person per year. 90% of Filipino houses have coffee
in their cabinets. 80% of Filipinos consume 2.5 cups
of coffee every day on average.
 How can our product
help the society?

Along in this coffee is churros, of course it’s more

fun to sip a coffee with a side snack. Coffee tastes so
much better with a wonderful dessert, like churros, a
fried-dough snack popular in the American
Southwest, Mexico, and Spain.You can share this to
your friends or anyone. Aside from taking coffee as a
regular basis we Filipinos are also attached to eating
bread. To make the bread more appealing, churros is
one of the best options.
 How can our product
help the society?

As we wish to use these products, we want to give

those benefits to our consumers. Aside from its
availability and demand in the market, we want to
share the joy and feeling of having an
accompaniment while doing your assignments,
reading, or even just wanting to have some time
alone. Our commercial coffee engines are intended
to bring all of the benefits of coffee to Liceans, but
drinking coffee with a churros is also a fun social
activity!
 Marketing Plan

Founded as a commercial marketing company, we

organize the set up in 2nd week of January (Tentative
date) that is located at the school (Liceo de San Pablo)
located inside the gymnasium, so that we have a wide
space to sell and thus a wide queue of students to
shop our product. An evaluation of the company's
internal strengths and weaknesses and external
opportunities and threats served as the foundation for
this strategic analysis and marketing plan. We are
building a strategic expansion plan that focuses on
suggesting ways in which it can commodities, build on
existing customer relationships, and new products and
or services targeted to specific customer niches.
 Marketing Plan

Target Market
- Is a segment of potential customers
who are more likely to buy a product
or service from our our business. Our
target market are the students and
teachers of Liceo de San Pablo.
 Marketing Plan

Environmental Analysis
We are positioned here to promote the
product that we will offer so that it will
become more well-known and grow. The
item has evolved into a marketer of high-
quality products, and since it is popular
today as a customer-made item, it is
refreshing and energizing for studies
during the day until sunset.
 Marketing Plan

In order for us to know if our marketing will be

successful, we need to evaluate the success of the
outcome and indicators of the achievement of our
marketing plan in promoting it, maintaining an active
online presence, using a sales funnel, and lastly,
researching and getting to know the avatar of our
targets. How do we know that our business is
progressing or successful?
 Marketing Plan

Aims and Goal:

To have better communication/connection for
customers. To increase and strengthen the bond of
being friends together. Making happy and satisfied
customers who purchased. To help the economy in
different aspects.
 Connect With Us!
09456039923 LiceodeSanPaBREW

@LiceodeSanPaBREW LiceodeSanPaBREW

LiceodeSanPaBREW@gmail.com

www.LiceodeSanPaBREW.com.ph