LAZADA
CONSUMER
INSIGHT
Consumers want to have a secure and safe
electronic online shopping experience by being
confident and sure about the sellers’ warranty
and shipping safety offerings. Even if they are
used to shopping for electronic devices in-store,
they are still willing to explore other shopping
methods that are convenient and hassle-free
with a suitable quality assurance policy.
PROBLEM
STATEMENT
How can Lazada instill confidence amongst
electronic shoppers to shop online?
Laiza is a young adult online
shopper that is concerned with the
systematic processes surrounding
her purchases. She is conscious of
the sellers’ credentials, assured
warranties, prominent features of
the app, delivery, and product
condition which are considered as
the factors of assurance for her and
her orders with regards to the online
shopping effectiveness, security,
and convenience.
LAIZA
 LAZADA

ELECTRIFY YOUR SHOPPING

EXPERIENCE FROM HOME
AWARENESS
CAMPAIGN
Utilize online platforms to promote
and highlight the suggested new
features and marketing tactics of
Lazada that are designed to
encourage electronic online shoppers
to purchase their most wanted
devices and appliances through the
Lazada app. Existing Lazada
campaigns such as #SureKaSaLazada
and #NasaLazadaYan can be
leveraged to publicize the said
marketing strategies.
LAZADA
ELECTRONICS
FILTER
Customize an augmented reality filter on
Instagram and/or on the app akin to the
Lazada magic mirror. This will give
customers a preview of how the electronic
products will look in their space by simply
using their phone's camera. Thus, creating
a moment for customers to experience the
feeling of having it.
ACTIVATE WARRANTY
BUTTON FEATURE
Add an “Activate Warranty” button besides
the "return/refund" and "write a review"
buttons in the order details. With this,
customers will be able to check the warranty
coverage, file a warranty claim, or connect
with the respective brand's customer service.