INTRODUCTION

Everything from buying a new phone to getting new clothing can now be done with a single
click thanks to the advent of the internet. E-companies, often known as online enterprises,
have made a significant impression on the digital world by trading products and services via
the internet. Starting an internet company has a number of benefits, including being quicker
to setup and having the opportunity to reach a worldwide audience. Let's take a closer look at
what eBusiness is and how it differs from traditional business, as well as some of the most
popular courses and occupations in the sector. (leverage edu 2020)
Netflix is the world's greatest Internet television network, with more than 50 million
customers in almost 50 countries watching more than two billion hours of TV and movies
each month, including original programmes. There is no limit to how much a Netflix
subscriber may watch each month for one cheap monthly payment. All members may play,
stop and restart viewing, without ads or obligations. This course-work discusses the internal
and external drivers of Netflix and also the strengths, weakness, opportunities and threats are
analysed by the SWOT analysis technique. (Diaz 2014)

BACKGROUND to NETFLIX
Founded in 1997 by Marc Randolph and Reed Hastings (Forbes, 2022), Netflix is a streaming
entertainment service company. With over 222 million paid memberships in 190 countries
(Netflix, 2021), Netflix has grown to become a popular video streaming service for many
around the globe. Users can access and enjoy a wide variety of movies, TV series, feature
films and documentaries in more than 30 languages over the Internet. Headquartered in Los
Gatos, California, the company operates in three divisions: Domestic Streaming, International
Streaming and Domestic DVD (Forbes, 2022). 
 
Netflix began as an online DVD rental service, which allowed users to subscribe to unlimited
DVDs on a monthly fee and deliver them by mail to their homes (BBC, 2018). But in 2007,
the company made the decision to switch to a video-on-demand subscription model, offering
consumers the ability to stream content via internet-connected devices, game consoles and
TVs (Statista, 2022; BBC, 2018). By 2021, Netflix’s annual revenue amounted to roughly 30
billion US dollars, a massive increase from 1.2 billion US dollars back in 2007 (Statista,
2007). Netflix’s ability to align with customer requirements through innovative technology,
original content, and flexibility has contributed to the company’s continued success within
the entertainment sector (Statista, 2022).

THE MISSION & VISION OF NETFLIX

THE MISSION

TO ENTERTAIN THE WORLD

"To Entertain the World" is Netflix Inc.'s company purpose. Based on the nature of the
company's on-demand movie streaming services, this goal statement seems appropriate. This
corporate objective, like the company's vision statement, focuses on the entertainment sector,
where the firm flourishes by satisfying customers' expectations and preferences concerning
the media they consume. Netflix's business mission statement includes the following essential
points (ie) Entertainment and the global scope.

THE VISION

TO CONTINUE BEING ONE OF THE LEADING FIRMS OF THE INTERNET

ENTERTAINMENT ERA

Netlix's corporate objective is "to maintain our position as a top digital entertainment
company." According to the company's mission statement, the company's goal is to be on top
of its competitors, such as Amazon and Walmart. In several of its official materials, Netflix
declares that it aspires "To maintain leading by providing an excellent entertainment
experience." The following are the primary aspects of Netflix's business vision (ie) Keeping
up the good work, Internet, Entertainment.
THE BUSINESS MODEL CANVAS OF NETFLIX

1. KEY PARTNERS

 Netflix has 35+ partners. Netflix has millions of categories.

 LG and Sony partnered to enter new markets.
 Netflix teamed with Wii, X-Box, and PlayStation. Netflix provided a game to
"gamer-clients."
 Netflix joined Dish, Tivo, and others.
 Netflix teamed with Apple, Android, and Microsoft to go streaming.
 Netflix provides data with Google and Amazon. Amazon advertised Netflix
and subscriptions.
 Netflix now on Samsung Galaxy phones. Netflix originals and more
programming are coming to Samsung.
 Netflix developed in West Africa with Mo Abudu. This will help Netflix
produce West African content.
 CLAMP, The Kindaichi Case Files, Mobile Suit Gundam, Goth, Mardock
Scramble, and Thermae Romae are Netflix anime partners.
2. VALUE PROPOSITIONS OF NETFLIX

 Netflix deploys important proposals to improve user experience.

 Netflix idolises these:
 Streaming is ad-free 24/7.
 HDTV viewing
 Stream anywhere without a DVD shop or theatre.
 Unlimited TV and movies
 Original Netflix movies and programmes
 30-day free trial for new signups (1 month free of services)
 Cancel at any moment!
 Local, culturally-relevant material
 Get automated watch recommendations
 Some individuals appreciate advertising, while others avoid them.
 Netflix customers may turn off alerts and recommendations.
  Netflix "user profiles" let users customise their account and preferences.
"Admin-user" may alter, allow, or limit user profiles.

3. KEY ACTIVITIES OF NETFLIX

 Hire and keep techies

 Expand internet, mobile, and TV applications.
 Expand Netflix's video collection through producing, acquiring, and licencing
original content.
 Develop a price and subscription scheme to attract new customers.
 Plan your market entry.
 Ensure user recommendations to retain customers.
 Partner with studios and content producers

4. CUSTOMER SEGMENTS OF NETFLIX

 Netflix offers users a wide variety of genres. Their library (movies or series) is
for everyone who enjoys viewing movies, TV shows, and documentaries.
  Netflix provides video for children and adults, but prioritises family-friendly,
educational, and entertaining content.

5. CUSTOMER RELATIONSHIP OF NETFLIX

 Netflix was built to be user-friendly.

 Website developers used components and motifs that enhance friendliness and
self-setup.
 Netflix offers customer care through website, email, phone, and live chat.
 Users have the option to opt-in to a live chat session with
a Netflix representative.
 Users can directly chat with a Netflix representative to ask questions and
support related inquiries.
 Request for discounts and other special promotional deals that they may
qualify or offer such user or subscriber.

6. KEY RESOURCES OF NETFLIX

 Netflix's software engineers innovate constantly.

 Design and improve customer-user experience
  AI and preference sequence technologies enable developers construct a user
recommendation algorithm.
 Some statistics come from "new releases" or internal data on user watch
choices and most seen.
 Provides users with related search results

7. CHANNELS

 Users may access Netflix via one or more of the following channels:
 Website-based streaming
 App-based streaming
 TV apps and game consoles
 DVDs-by-mail

8. THE COST STRUCTURE

  Established purchase rights (TV shows and movies)
 Movie cost
 Personalization, R&D, and AI cost
 Maintenance fees
 Pay an ISP like Comcast for a fast Netflix connection.
 Cost of streaming data centres
 DVDs and postage
 Salaries (customer service, Engineers, etc.)

9. REVENUE STREAMS

 Netflix didn't gain considerable money until 2007 when it offered "streaming"
services via subscription plans.
 Three monthly pricing choices Basic costs $8.99/month, Standard
$12.99/month, and Premium $15.99/month.
 Netflix expanded its consumer base with international streaming.
 Upgrade from Basic to Premium, etc.
 Netflix originals like Fuller House and House of Cards.
THE COMPETITORS OF NETFLIX

Amazon Prime Video Amazon Prime Video is one of Netflix’s most significant
competitors. Launched in 2006, Amazon Prime Video is
another popular video-on-demand provider that enables
users to purchase or rent a variety of movies and TV
shows. Much like Netflix, Prime Video is accessible on a
selection of devices, including mobile phones, tablets,
game consoles and the Web (Amazon, 2022). As of 2020,
subscribers on Prime Video averaged 200 million people,
and in 2021, it ranked second as the most searched
streaming service globally behind Netflix (Statista, 2022). 

Hulu Similar to Netflix, Hulu is an American streaming service

founded in 2007 where users can discover and watch
award-winning TV series, movies, originals and kid
shows. Hulu subscribers also have the chance to stream
live sports and news (Hulu, 2022) on any connected
device. Towards the end of 2021, Hulu gained over 43
million subscribers (Statista, 2022) and generated total
revenue of 9.6 billion US dollars, with a majority of its
earnings arising from its streaming platform (Curry,
2022). 

Disney+ Disney’s on-demand streaming platform was established

in 2019 and has continued to gain popularity ever since,
with approximately 130 million subscribers worldwide in
2022 compared to 27 million subscribers in early 2020
(Statista, 2022). Available across 53 regions in North
America, Latin America, Europe and Asia, users can
enjoy thousands of blockbuster movies, shows and
documentaries (Disney Plus, 2022). Up to seven profiles,
unlimited downloads, parental controls and virtual
viewing parties are among the features Disney subscribers
can benefit from. 

Apple TV+ Apple TV+ rivals Netflix. Apple TV+ delivers unique
Apple-made 4K HDR films and series. Apple TV+ costs
$4.99 a month in the US, with a seven-day free trial, and
enables six family members to share an account. This ad-
free service is accessible in 100 countries and 40
languages (Callaham and Sharma, 2022). By 2022, Apple
TV+ had 25 million paying members (Statista, 2022) and
39 million by year's end (Statista, 2022).
SWOT ANALYSIS OF NETFLIX