POLITEKNIKONG UNIBERSIDAD NG PILIPINAS 1

PART TWO

MEMBERS :

Hinagpisan, Herzyl, C.

Lopez, Christian A.

Iglesias, Arnold I.

Lugar, Daniela Rose B.

Lubay, Johannah Marrie B.

Morada, Justin Dominic T.

Cardinoza, Tricia Nicole D.

Rocafor, Van Aaron R.

 POLITEKNIKONG UNIBERSIDAD NG PILIPINAS 2

MilkCream

(C) Company profile

 Milk Cream started as an Express Brew Tea Shop located at #101 España
Boulevard St. Brgy. Maligaya, Manila City, we choose to build our milk tea shop
here because this Milktea are targeted for the people who are studying and
working. We know that students love to discover new things while drinking
something specially the drinks that contains caffeine to help them stay awake
and focus on their school works. And because of their work loads and
requirements they love to take a break by eating and drinking something that
can boost their energy to help them be productive. So we located our branch
near some school and students. And also the workers love to drinks in their
break time to relax and remove the stress. In the midst of popular Milk Tea
brands, Milk Cream stood out by creating premium-flavored drinks and a wide
array of tea-based drinks to choose from. Milk Cream also offers delicious and
mouth-watering meals that go best with its famous drinks. Because of Milk
Cream efficiency and growing customers, we are thinking to open different
branches all over the country— inside and outside Metro Manila.

Our Service

 Milk Cream upholds company core values which builds character of our
employees. Our friendly staff interacts with customers on a personal level—
always with a smile, respect for others, and a welcoming attitude. They went
through operational training and procedure supervision which assures
exceptional customer service. We always assure that we produce our product
safe and also it assure that we reach the quality, quantity and right ingredients of
our variation of flavors to provide the quality milktea flavors.
 POLITEKNIKONG UNIBERSIDAD NG PILIPINAS 3

Mission

 To create world-class food and beverages for consumers, with standardized

quality and excellent service, under a globally competitive franchising industry.

Vision

 We aim to be at the forefront of the food and beverage industry through

proficient service and exceptional quality products that contributes to the overall
satisfaction of our customers.

Our Products (Milk Cream)

 Milk Cream satisfies taste buds through its variety of unique, refreshing, and
fresh-brewed drinks that will surely remembered by the customers and make
them come back for more. Following food safety standards, it is guaranteed that
Bon Appetea serves clean and high quality beverages. Some of our best-sellers
include:

 Nirvana – Milk Tea with a combination of Wintermelon and cheesecake and one
(1) flavor of our special Ice cream for toppings.

 Love Potion No. 9 – Milk Tea with Assam Black Tea, Crushed oreos,
cheesecake and one (1) flavor of our special ice cream for toppings.

 Buddha’s Tears – Fresh-Brewed Fruit Tea with a combination of Jasmine Tea,

cheesecake and one (1) flavor of our special ice cream

 Milk Cream other famous drinks include: Yakult Teas, Frappes, Salt & Cheese
Foam Blends, and Iced Coffee Blends. There’s so much to choose from. There’s
also a wide choice of add-ons to your drinks: Pearls, Honey Aloe, Caramel Jelly,
Nata de Coco, Coffee Jelly, Egg Pudding, Tricolor Jelly& Panna Cotta
 POLITEKNIKONG UNIBERSIDAD NG PILIPINAS 4

(D) Company/brand strengths and weaknesses

STRENGTH:

 Location
 Long business hours
 Fresh and healthy
 Convenient and fast
 Many different flavors
 Diy Services
 Cheaper than other cafe or milktea shops

WEAKNESSES:

 High rental
 More people on downtown area
 Many competitors
 Not be able to cater to everyone's dietary or allergy concerns

III. Identified Market Opportunity/Needs

 Our product attains to be a well known milktea shops all over the country .
The company wants to grow by offering a wider range of options, such as meals
and snacks. The company wants to open more branches in order to attract more
investors who can help it expand. The company uses honey instead of sugar as
an alternative ingredient. It provides a variety of flavors and juices to fit the
preferences of the consumer.
 POLITEKNIKONG UNIBERSIDAD NG PILIPINAS 5

IV. Proposed Target Market

(A) Market summary

 Our milktea shop is open for all which can have a lot potential customers and
can exceed its target market. It also has a demand because few competitors are
located in the area and we offer the best quality and services to our customer.
The purpose of our company are students, teenager, couple, employees and
other who want to chill their mind and have a peace of mind while they are
drinking our specialty and serve what they want. Our company are open for all
and which can have a lot potential customers and can exceed its target market.
It also has demand because we have few competitors are located in our area
and we offer the best quality of our product and have a good services to out
beloved customers

(B) Market profile (segmentation)

 (1) Demographics

Gender: Open for all gender and races

Ages:

Kids (8years above)

Teenagers (25years below)

Adults (50 years below)

Education: elementary to college

Income: 5000

Allowance: 200

 (2) Psychographics

Interest: Someone who likes and enjoying the tea and also someone who likes
sweets with toppings.
 POLITEKNIKONG UNIBERSIDAD NG PILIPINAS 6

Activity: Before and after school/work

Removing stress of students and workers

Concern: Health concern

 (3) Geographic

Area: Urban

Country: Philippines

City: Manila city, Espana Boulevard.

Climate: Summer and rainfall

REFERENCE:

Vic Soriano , https://www.scribd.com/presentation/468777008/My-Girl-Milk-Tea-

Marketing-Plan
Rana Liaquat Ali Khan, Milktea Industry
https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.coursehero.com%2Ffile%2F
48238138%2FMILKTEA-INDUSTRY-SWOT-
ANALYSISdocx%2F%3Ffbclid%3DIwAR1792KKxu46ZDoPDHFU5POn7pEAEoTP5I
mnchZJoW4Ylsn1POlldxolveI&h=AT0K6sUZWefwzYJZvpHRfleYDIsSyJiLgKk8vO6
Zn5UlBrgK6JC9C9w7SjPrveDYRbMC159QBY5LCxky2tTYaIvf-
SkYOpzNVYcVH1dLPMEMkS1qrgedLDf6npFr91gXnzvc
Eight Infinity Communications https://bonappetea.com.ph/company-profile/
POLITEKNIKONG UNIBERSIDAD NG PILIPINAS 7