THIRD SEMESTER SUBJECTS (4 Core Papers & 2+2 Electives)

301 Business Policy and Strategic Management

302 Business Analytics
303 Corporate Communications – 2
304 Operations Research
305 M 1 : Marketing of Services
306 M 2 : Advertising and Brand Management
307 HR 1 : Training And Development
308 HR 2 : Compensation and Welfare Administration
309 F 1: Security Analysis and Portfolio Management
310 F 2 : Financial Derivatives
311 OM1: Production Planning & Control
312 OM2: Purchases and Materials Management
319 BA 1: Data Science with R
320 BA 2: DBMS and Data Warehousing
 BUSINESS POLICY AND STRATEGIC MANAGEMENT

Course Objectives: The Course aims at integrating all functional areas of management and
evolving strategies for implementation and evaluation and to develop awareness on the
decision making role played by different levels in the organization.

Learning Outcomes:
 Student will acquire understanding of formulating business strategies and related skills.
 Student is able to acquire knowledge on how the strategic decisions are implemented.
 Student will learn to evaluate the impact of these strategic decisions.

SYLLABUS

Unit – I: Strategic Management- Levels-Strategies-Process-Environment-Social facet-

Economic facet-Technological facet-Political facet-Challenges in Globalization and other
trends

Unit – II: Strategy formulation -Mission-Goals-SWOT Analysis-Environmental Scanning-

Organizational Analysis. Case Study – Ali Baba

Unit – III: McKinsey- Seven S frame work-Corporate Culture-Grand Strategies Integration-

Diversification-Retrenchment-Mergers and Acquisitions. Case study-ITC

Unit – IV: Strategy formulations at SBU level-Goal setting-Strategies for Earning Capacity,
Profitability and Liquidity-Marketing Strategies-Growth, Stabilization and Retrenchment
Strategies-PLC Strategies-Michael Porter's Five Forces Model of Competitive Strategy-
Generic Strategies.

Unit – V: Strategy Activation-Structure-Policies-Resource Management-Power and Politics-

Leadership-Role of Top Management-Board of Directors-Corporate Culture -Management of
Change-Concept of ‘Corporate Governance’ and disclosures – ‘Amazon’

Unit – VI: Evaluation-Purposes-Models-Standards-Strategy Evaluation-Performance

Evaluation -Ratio Analysis-Audits. New Strategic Postures -International Perspective-
Managing Crisis.-Tata Sons

Books for Study and Reference:

1. Strategic Management by Hunger and Wheelen (McGraw Hill)
2. Strategic Management & Business Policy by C Appa Rao, B Paravthiswara Rao, K
Sivramakrishna
3. Lawrence R Jarch Case in Strategic Management & Business Policy
4. Competitive Strategy .,Micheal Porter .,(Harvard University Press.)
5. Strategic Management .,Sukul Lomash ., (Vikas Pub.)
6. Management Policy & Strategic Management-Skills Practices, R.M.Srivastava (Tata
McGraw) Also read –‘Global business Review’ and ‘Leadership Excellence’
 BUSINESS ANALYTICS
Course Objective: This course provides an insight to automate and optimize the business
process by learning Data mining, Statistical Analysis, Quantitative analysis and Multivariate
testing etc.Learning Outcomes:

 After the completion of the course, students will recognize, understand and apply the
programming tools, theory and models of the field of business analytics
 Students will critically analyze, synthesis and solve complex unstructured business
problems
 Encourage an aptitude for business improvement by applying statistical tools.

SYLLABUS

 Data types and its measures

 Random variables and its application with exercises
 Probability- Application with examples
 Sampling funnel- Why and How
 Measures of central tendency – Mean, Median and Mode
 Measures of dispersion- Variance, Standard Deviation, Range – Its derivation
 Measures of skewness & Kurtosis
 Graphical Representation of data- Bar chart, histogram, box plot and scatter plot
 Continuous probability distribution
 Discrete probability distribution
 Building normal Q-Q plots
 Central limit theorem
 Confidence interval – Computation and analysis
 Formulation of hypothesis and testing&Formulation of hypothesis statement
PARAMETRIC TESTS
 one sample,
 two sample t- test,
 one sample z test,
 1 proportion,2 proportion test,
 Paired t test,
 One way ANOVA
 Chi-square test
NON PARAMETRIC TESTS
 one sample sign test
 Mann- whitney test
 Kruskal – Wallis test
MULTIVARIATE ANALYSIS- ADVANCED TECHNIQUES
 Multiple linear regression
 Factor Analysis
 Cluster Analysis
 Time series analysis
TOOLS COVERED: R PROGRAMMING - EXCEL – SPSS
 CORPORATE COMMUNICATIONS- II

Course Objective: To enable the students develop presentation skills and train them in
business communication. To equip the students with image management techniques for
successful image building.

Learning Outcomes:
 Students will be able to make better oral, written and audio-visual presentations.
 Students will equipped with effective business correspondence
 Students will be able to prepare resumes and participate in group discussions successfully.
 Students can imbibe techniques of positive image building.

SYLLABUS

Unit – I: Presentation Skills – presentation skills and techniques, ways to improve

presentation skills, use of visual aids in presentations, do’s and don’ts of PowerPoint
presentation.

Unit – II: Letter Writing, Formal and informal letters - Types of letters - Letter styles or
layout - Essentials of a Business letter - Essentials of good letter writing – E-correspondence
- Email Etiquette

Unit – III: Resume Writing –C V Writing - different types of Resumes – Importance of

Covering letter - sample resume and CV writing

Unit – IV: Group Discussion – importance of group discussion in interviews, definition of

decision, characteristics of decision-making, types of decisions, group decision-making
techniques, group-decision making procedure, meeting- introduction and its meaning, kinds
of meeting, corporate meetings, communication in ascertaining the sense of meeting,

Unit – V: Image Management- importance of Image Management, appearance, behaviour in

specific situations, anger management and communicating in the right way, Critical Thinking
& Stage Fear. Dressing and Dining etiquette.
 OPERATIONS RESEARCH
Course Objectives: To make the students familiar with principles and techniques of
operations research and create awareness on the application of operations research to
various domains of business through which better decision making can be done.
Learning Outcomes:
 Students will be able to understand the concepts of linear programming, Assignment,
Queuing, and Transportation problems and their importance in taking better decision in
operations.
 Students will be able to create network diagrams for the projects with the help of PERT
and CPM.

SYLLABUS

Unit – I: Introduction and scope of Operations Research, Management application of OR –

Linear Programming – Graphical Method, Simplex Method, Big M-Method, Dual Linear
Programming and its applications.

Unit – II: Transportation Problem – Mathematical Model, Methods for finding initial
solution, Test for optimality, MODI Method and Variations in Transportation Problem.

Unit – III: Assignment Problem – Mathematical Model, Solution Methods and variations of
Assignment problem, Traveling Salesmen Problem.

Unit – IV: Sequencing Problem - Concept of Sequencing Problem, n jobs and two machine
concept, problems of n jobs and two machines, n jobs and three machine concept, Problems
of n jobs and three machines, Concept of two jobs and m-machines, Problems of two jobs and
m-machines.

Unit – V: Queuing Theory – Essential features of queuing systems, Performance Measures of

a queuing system, Probability, Distributions in queuing system, Classification of Queuing
models.

Unit- VI: Network Scheduling by PERT / CPM: Introduction, network and basic,
components, logical sequencing, rules of network construction, Critical Path, Analysis,
probability considerations in PERT, distinction between PERT and CPM.

Books for Study and Reference:

1. Anand Sharma, Operations Research, Himalaya Publishing House, New Delhi.
2. Sharma.J.K, Operation research Theory & Applications,Macmillan India Ltd.
3. Kalavathy S,Operations Research, Vikas Publishing House Pvt. Ltd,NOIDA.
4. PannerSelvam, Operations Research, Prentice Hall of India – PHI.
5. M.P.Gupta& R.B. Khanna, Quantitative Techniques for Decision Making, PHIL Learning
Pvt Ltd, New Delhi.
6. Frederick .S. Hiller & Gerald J.Lieberman, Operations Research. Concepts and Cases,
Tata McGraw Hill Company, New Dehli.
7. V.K.Kapoor, Operation Research Techniques for Management,Sultan Chand & Sons.
 ELECTIVES

MARKETING OF SERVICES
(M-1 Semester III)

Course Objective: The main objective of this paper is to provide the Management students
with an in-depth knowledge of the concepts and the intricacies of the service industry and the
marketing strategies adopted.

Learning outcomes:
 Understand the unique challenges of services marketing , including the elements of
product, price, place, promotion, processes , physical evidence and people
 Understand the CRM, including retention strategies , creates an environment that achieves
excellence in customer service
 Conduct a services audit plan for a service firm

SYLLABUS

Unit – I: Introduction to Services: Understanding Services, Growth of Service Sector and

Service Sector in India, Characteristics of Service, Goods and Service Differentiation.

Unit – II: Strategic Approach to Service Marketing: Customer expectations and customer
behavior in services, Market Research and Analysis, Planning and Positioning, Zone of
Tolerance, Perceived risk.

Unit – III: Service Triangle, Internal Marketing, Importance of people in service industry
Training and Empowerment, Service Failure, Service Recovery, Service paradox, handling
customer complaints.

Unit – IV: Marketing Mix of Services: Service Product Design, Pricing of Services,
Promotion, Service Distribution, People, Process, Physical Evidence, Service Branding.

Unit – V: Field study, Students to select any particular service segment in the local area,
conduct a study, and present a report.

Unit – VI: Case Studies

Books for Study and Reference:

1. Marketing of Services by Christopher Lovelock, Prentice Hall India Ltd.
2. Services Marketing the Indian Perspective: Ravi Shankar, Excel Books.
3. Services Marketing ,S.M.Jha, Himalaya Publishing House.
4. Services Marketing, C.Bhattacharjee, Excell Books.
 ADVERTISING AND BRAND MANAGEMENT
(M-2 Semester III)

Course Objective: The course is designed to provide an overview of the key decisions in the
promotion strategy formulation. There would be a special emphasis on advertising and brand
management in the promotion mix.

Learning Outcomes:
 Students can discuss the personal attributes and skills of branded companies and compare
their brand characteristics with other competitors.
 Students will be capable to identify and assess advertisements of Indian and global
companies how they have been branding to succeed in the current competitive global
market.
 Students will be able to do research on the branding and advertisement concepts through
which the students can develop their own brand with creative and innovative
advertisements on the selected products and services.

SYLLABUS

Unit – I : Purpose of Advertising - The field of Advertising Management - Integrated

Marketing Communication - Promotion Strategy - Economic and Social Effects of
Advertising - Legal and Ethical issues in Advertising

Unit – II: Role of Advertising in Brand Building - Advertising, Planning and Decision
Making - Setting Advertising Objectives - Advertising Budget - Types of Media - Media
Planning and Decisions - Evaluating Advertising Effectiveness

Unit – III: Advertising Agency Functions, Selection and Co-ordination - Institutional

Advertising - Rural Advertising - Global Advertising

Unit – IV: Concept of Brand - Brand Equity - Brands and Consumer Decision Making -
Brand Identity - Brand Personality - Brand Positioning - Brand Re-positioning - Developing a
Brand - Brands in Society - Branding for Humanity - Future of Branding, Concept of E-
brands - cope of Growth -Case Study- Patanjali / IPL

Unit – V: Line Extensions - Brand Extensions - Role of Brands in Marketing and

Competitive Advantage of a firm - Changes in Branding Strategy to gain Competitive
Advantage. Case study- Colgate

Unit – VI: Internet Branding - Branding in Business to Business Marketing - Managing

Brands over Geographical Boundaries, Culture and Market Segments-Role of Social Media
in branding & advertising.

Text & Reference Books:

1. Advertising and Sales Promotion ,S H. kazmi, Satish K Batra (Excell Books).
2. Advertising Management, Aaker, Batra and Myers,5th ed. (Prentice Hall Pub Company
Limited)
3. Brand Positioning - Strategic competitive Advantage, Subroto Sengupta, (Tata McGraw
Hill)
4. Advertising, Frank Jefkins, (Macmillan India Ltd)
5. Building Strong Brands, David A. Aaker (The Free press)
6. Advertising Management - An Indian Perspective by PK Agarwal (Pragathi Prakashan)
 TRAINING AND DEVELOPMENT
(HR-1 Semester III)
Course Objective: The course aims to provide the students with the skills to design and
implementation training programme and evaluate the developmental needs for an employee.
Learning Outcomes:
Understand recent approaches to training and development.
 Understand current issues facing the training profession & how to apply theories of
learning to the training function.
 Know how to develop a training module and access a wealth of training information
available on the Internet.
SYLLABUS

Unit – I: Introduction to Training & Development -Rationale for training- Benefits of

Systematic training - Classification of training needs &assessment; Effective trainer:
Characteristics of trainers; Learning: Introduction - Concept of learning - principles of
learning- Learning Cycle - Learning curve - Programmed learning - E-learning. Difference
between Training & Learning. Case Study- Mr Borkar.

Unit – II: Management of Training Environment: Responding to learner’s needs- Transfer of

Learning-Conducting Training Programme - Providing Positive Reinforcement and
Motivational Incentives. Case Study-Polar Refrigerator.

Unit – III: Training Methods: Lecture method - Case Study method - Role Playing - Fish
Bowl exercise, T - Group Method - Problem based learning - Project based learning - Ice
breaker etc. Case Study-‘Identifying the training needs’.

Unit – IV: Effectiveness and Evaluation of training – Monitoring Trainee’s performance,

Fault analysis, models & stages of evaluation, Cost - benefit analysis, Evaluation of training
costs, Human Resource Accounting. Case Study- Welcome Corporation.

Unit – V: New Areas of Training and Development - Innovations in Training - Computer

based training - Grid Training, Modular Programme, action learning, SSL Technology - OBT
- NLP etc.

Unit – VI: Organization of Training: Training manuals - Selection and training of trainers, -
Worker's education; Strategic Training with reference to Strategic Human Resource
Management- HR challenges and Strategies - Global competition.

Text & Reference Books:

1. P.L. Rao, Training And Development: (Excel Publications)
2. T.V. Rao, Future of HRD,( McMillan India Ltd.)
3. P.L. Rao, HRD through In-House Training, (Vikas Publishing House Pvt.ltd.)
4. Training and Development ,RK Sahu(Excel Books).
 COMPENSATION AND WELFARE ADMINISTRATION

(HR-2 Semester III)

Course Objective: The course aims at providing the student with a comprehensive
perspective of compensation management; it also provides an outlook on the labour welfare
work by various agencies to derive commitment and loyalty from the workforce.

Learning Outcomes:
 Understand the objectives and importance of compensation.
 Analyze the factors effecting employee compensation, incentives, fringe benefits and their
impact on employee performance.
 Understand the various welfare and social security benefits of employees.

SYLLABUS

Unit – I: Employee Compensation, Lifestyle and Compensation, Reward System ,

Compensation System- Objectives of compensation system , Rates of Pay, Jobs and Pay in
India, Importance of compensation management . Factors Influencing Compensation Plan
and Policies

Unit – II: Wages and Salary Administration, Concept, Methods of Wage Fixation, Theories
of Wages, Types of wages, Wage differential, Wage Policy, Principles of Wage and Salary
Administration, Wage as a Motivator, Factors Influencing Wage and Salary Determination

Unit – III: Job Evaluation, Objectives of Job evaluation, Significance and Process of job
evaluation Essentials of Job Evaluation, Techniques, Pay structure. Performance Based
compensation, Limitations of job evaluation, Incentive Plans and fringe Benefits ,concepts,
objectives and Types of fringe benefits , Merits and Demerits,

Unit –IV: Welfare Administration, Labour Welfare Concept, Objectives, Scope and
Importance, Need for Welfare work, Wage Policy and Five Year Plan, Role of Employee
Welfare Agencies, State, Employers, Trade Unions and Voluntary Agencies.

Unit – V: Approaches to Labour Welfare, Techniques of Labour Welfare Work, Labour

Welfare Boards, Labour Welfare Facilities under Welfare Funds. Emerging Trends in
Employee Welfare. ILO, Impact of ILO on Labour Welfare in India, Labour welfare Officer-
Duties and Responsibilities- Role, Status and Functions.

Unit – VI: Labour Welfare and Social Security –Employee Welfare Programmes – Statutory
and Non-Statutory – Intra Mural, Extra Mural – Social Security – Social Assistance and
Social Insurance. Need, Types, concerns and Issues Social Security Measures in India, Social
Insurance

Books for Study and Reference:

1. Barry Gerhart and Sara L. Rynes, Compensation, Sage Response Books.

2. Hendorson, Richard I. Compensation Management: Rewording Performance, Englewood
Cliffs, Prentice Hall of India.
3. Michael Aqrmstrong, Employee Reward, Universities Press (India) Ltd.
4. Compensation Management – Dr.Kanchan Bhatia, (Himalaya Publishing House)
5. Dynamics of Industrial Relations – Mamoria&Mamoria, (Himalaya Publishing House.)
6. Compensation Management – tapomoy Deb. (Excel Books.)
7. Industrial Relationships – ArunMonappa,(tata McGraw Hill)
8. Compensation Management & Labour Legislation – A M Sharma, (Himalaya Publishing
House
 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
(F-1 Semester III)

Course objective: This course aims at developing an understanding of the changing domestic
and global investment scenario in general and Indian capital market in particular with
reference to availability of various financial products and operations of stock exchanges. It
aims at providing an in-depth knowledge of the theory and practice of portfolio management.

Learning outcomes:
 Understand the various alternatives available for investment.
 Learn to measure risk and return.
 Find the relationship between risk and return.
 Gain knowledge of the various strategies followed by investment practitioners

SYLLABUS

Unit – I: Concept of Investments – Investment Vs. Speculation – Security Investment Vs.

Non-security forms of investment – Investment Environment in India - Investment Process –
Sources of Investment Information, Security Markets – Primary and Secondary – Types of
Securities in Indian Capital Market, Market Indices. SENSEX and NIFTY.

Unit – II: Return and Risk – Meaning and Measurement of Security Returns – Meaning and
Types of Security Risks – Systematic Vs. Non-systematic Risk - Measurement of Total Risk
– Intrinsic Value Approach to Valuation of Bonds – Preference Shares and Equity Shares.

Unit – III: Fundamental Analysis – Economic, Industry and Company Analysis, Technical
Analysis – Technical Tools and Charts – Technical Analysis Vs. Fundamental Analysis –
Efficient Market Theory – Concepts and Forms of Market Efficiency.

Unit IV: Portfolio Management – Portfolio Elements – Portfolio Models – Markowitz Model
– Sharpe Single Index Model – Capital Asset Pricing Model - Arbitrage Pricing Theory.

Unit V: Portfolio Selection: Risk and investor Preferences – Constructing the portfolio –
Significance of beta in the Portfolio. Portfolio Evaluation: Sharpe Model – Jensen’s Model –
Evaluation of Mutual Funds.

Reference:
1. Security Analysis & Portfolio Management; Punithavathy Pandian; VikasPublishers
2. Security Analysis and Portfolio Management; V.A.Avadhani; HPH
3. Security Analysis and Portfolio Mangement;Sudhindra Bhatt; Excel Books
4. Security Analysis and Portfolio Mangement; Kevin; PHI
5. Portfolio Management and Security Analysis; Dhanesh Khatri; MacMillan Publishers
 FINANCIAL DERIVATIVES
(F-2 Semester III)

Course Objective: The course is designed to provide a unifying approach to the valuation of
derivatives besides futures and options. It teaches how derivatives can be analyzed and it
introduces the mathematics underlying the pricing of derivatives.

Learning Outcomes: On completing this course the student would be able to

 To know different types of trading strategies with derivatives to gain maximum return.
 Have a hands on exposure of trading with Forwards, Futures & Options Trading
 To understand the basic concepts of Option Pricing Models (Binomial and Black Scholes)
 To understand and evaluate different swaps

SYLLABUS

Unit – I : Introduction to Financial Derivatives - Meaning and Need - Growth of Financial

Derivatives in India - Derivative Markets - Participants - Functions - Types of Derivatives -
Forwards - Futures - Options - Swaps - The Regulatory Framework of Derivatives Trading in
India.

Unit – II : Features of Futures - Differences between forwards and futures - Financial

Futures - Trading - Currency Futures - Interest Rate Futures - Pricing of Future Contracts -
Value at Risk (VaR) - Hedging Strategies - Hedging with Stock Index Futures - Types of
Members and Margining System in India - Futures Trading on BSE & NSE.

Unit – III : Options Market - Meaning & Need - Options Vs Futures - Types of Options
Contracts - Call Options - Put Options - Trading Strategies Involving Options - Basic Option
Positions - Margins - Options on Stock Indices - Option Markets in India on NSE and BSE

Unit – IV : Option Pricing - Intrinsic Value and Time Value - Pricing at Expiration - Factors
Affecting Options pricing - Put -Call Parity Pricing Relationship - Pricing Models -
Introduction to Binominal Option Pricing Model - Black Scholes Option Pricing Model.

Unit – V: Swaps - Meaning - Overview - The structure of Swaps - interest Rate Swaps -
Currency Swaps - Commodity Swaps - Swap Variant - Swap Dealer Role - Equity Swaps -
Economic Functions of Swap Transactions – Forward Rate Agreements and Swaps.

Books for Study and Reference:

1. John Hull, Options, Futures & Other Derivatives, Pearson Education

2. Franklin Edwards and Cindy Ma, Futures and Options, Tata McGraw Hill
3. Redhead, Financial Derivatives: An Introduction to Futures, Forwards, Options and Swaps
(Prentice Hall of India)
4. SEBI Guidelines
5. David Thomas W & Dubofsky Miller. Jr., Derivatives valuation and Risk Management,
6. Sunil K. Parameswaran, "Futures Markets: Theory and Practice" Tata-McGraw-Hill
Pub.Co.Ltd.,
 PRODUCTION PLANNING AND CONTROL
(OM-1 Semester III)
Course Objectives:
 To give concept of operation/Production planning and control for various systems in
manufacturing and non-manufacturing sector. Apply ‘system’ concept to service sector
industries.
 To develop awareness about factors which go into the setting up any manufacturing/
service business.
Learning Outcomes:
 Student will acquire knowledge of products and services.
 Student is able to acquire the understanding of the steps involved in any product
development.
 Student will learn develop the overall perspective of a production system.
SYLLABUS

Unit I: Definition of Production & Operation Management-Difference between Products &

Services; Elements of Production system-system concept of Production-Types of Production
systems-Productivity improvement in operations.

Unit II: New Product development-Steps of product design-Process Planning and Design-
Process Design-Value Engineering-Value Analysis-Applying concepts of Ergonomics &
Concurrent Engineering - Applying concepts of Standardization/Simplification-Criteria for
Make or Buy decisions.

Unit III: Production Planning & Control-Production Planning as a part of Corporate

planning process-Aggregate planning & Scheduling- Matching the forecast and scheduling.

Unit IV: Plant location- finding most suitable location- layout-types of layout and their
criteria. –Study the layout of IIAM.

Unit V: Master production scheduling- Material Requirement Planning.-Applying the

concepts in cases of a) Restaurants, b) Event Management c) Operating a retail shop.

Unit VI: Maintenance management-maintenance planning and control-concept of TPM-

objectives of TPM-Benefits of TPM-Waste elimination in TPM, - Apply WM to a) Home, b)
Institute, c) Process Industry (refinery)

Unit VII: Enterprise Resource Planning- Evolution of ERP- Benefits of ERP- Seller-Buyer
concept of ERP system- Modules.

Text Book:
Production & Operation management by R Panneerselvam; Prentice hall India.

Reference books:
1. Production & Operations Management, Chary S.N., (Tata Mc-Graw Hill pvt Ltd.,)
2. Production and Operation Management, Mhulemann, Alan, Oakland, John,
Lockery, Keith,( Macmillan India Ltd.)
3. Production & Operation Management, Chunawalla, S.A., Patil, D.R.
 PURCHASING AND MATERIALS MANAGEMENT
(OM-2 Semester III)
Course Objective: To help the students understand the principles of inventory management
in different type of organizations. To develop awareness about concept of cost management
through efficient purchasing systems and material management.

Learning Outcomes:
 Student will acquire knowledge of role of material management in improving the
profitability of the organizations..
 Student is able to know about the importance of material planning to help achieve accurate
forecasting of demand.
 Student will learn how vendor development can provide a substantial price advantage over
competitors.

SYLLABUS

Unit – I: Introduction: Dynamics of Material Management – Material Management at Micro

and Macro Level–Inventories of materials –Total Concept: Role of Materials Management in
a Business – Objectives of Materials Management – Functions of Materials Management –
Importance of Materials Management.

Unit – II: Materials: Role of materials management – Classes of material – Material activity
–Materials and Profitability –Profit Centre Concept in Material Management –Contribution to
Profits –Implications of Profit Centre, Profit impact of Materials Management.

Unit – III: Forecasting, Objectives and the Materials Organization: Systems Design –
Integral control of the flow materials – Forecasting and Planning – Forecasting Methods –
Organization of material management.

Unit – IV: Materials Planning & Purchasing: Importance of Purchasing Management –Types
of Purchase – Purchasing Activities –Purchasing Cycle –Characteristics of a Purchasing
Manager - Purchase specification: Introduction – Developing Purchase Specification –
Supplier Selection: Introduction – Supplier Selection Process.

Unit – V: Purchasing in Material Management System Concept – Price determination – Price

forecasting – Principles and standards of Purchasing – Legal status of the buyer –Warranties
and conditions – Right of inspection – Right of Rejection – Vendor and Vendee relations –
vendor development.

Unit – VI: Packing: Principles governing packing for transportation –Clearing and
Forwarding: Function of Clearing and Forwarding Section–Sea Consignments, Air
Consignments, Road transport – Insurance.

Books for References:

 Gary Joseph Beny, George H.ThompsonPurchasing and Management of Materials Wiley
 Lamar Lee, Jr., Donald W DoblerPurchasing and Materials Management, Tata McGraw
Hil
 Wilbur B, Michael R. Leendus, Purchasing and Materials Management Tata McGraw Hill
 Michael R. Leenders, Harold E. FearonPurchasing and Materials Management, Tata
McGraw Hill
 Christine S. Amner, Purchasing and Materials Management, Levington Books
 N.K. Nair, Purchasing and Materials Management, Vikas Publishing House Pvt. Ltd.,
 Donald W Dobler, David M Burt, Purchasing and Materials Mngt. Text & Cases, Tata
McGraw Hill

DATA SCIENCE WITH R

(BA-1 Semester III)
Introduction:
R is an open source programming language for statistical computing and graphics. Being
open source, it has found huge acceptance among data scientists and is one of the popular
tool for data science and machine learning.

Course Objectives:
 Understand the programming concepts of R
 Gain hands on experience in working with R

Learning outcomes:
 Write basic programs in R language
 Perform data visualization with R
 Perform statistical analysis in R language
 Perform machine learning tasks in R language
 Build basic models with R

SYLLABUS

Unit–I: Elements of R, Concept of R, Installing R, IDE of R, Mathematical Operators and

Vectors, Assigning Variables, Special Numbers, Logical Vectors, Classes, Different types of
numbers, Changing classes, Examining Variables, The workplace, Elements in R –Vectors,
Matrices and Arrays, Lists, Conversion between vectors and lists, Combining lists, Data
Frames

Unit–II: Functions, Strings and Factors and Flow Controls: Environments, Functions,
Strings, Factors, Flow Controls -Conditional –if and else, Vectorized if, Multiple Selection,
Loops –repeat loops, while loops, for loops, Advanced looping –replication, looping over
lists, looping over arrays, Multiple –Input Apply, Instant vectorization, Split-Apply-Combine

Unit–III: Packages and Visualization: Loading packages, search path, libraries and installed
packages, installing packages, maintaining packages, Visualization –The three plotting
systems, Scatter plots –base graphics, lattice graphics, ggplots, Line Plots, Histograms, Box
Plots, Bar Charts, Other plotting packages and systems.

Unit–IV: Computing Statistics and Exploratory Data Analysis with R: Summarizing data,
Calculating relative frequencies, Tabulating Factors and creating contingency tables, Testing
categorical variables for independence, Calculating Quantiles of a dataset, Converting data
into z-scores, t-test, testing sample proportions, testing normality, comparing means of two
samples, testing correlation for significance, Variations, Missing Values, Covariation,
Patterns and Models

Unit–V: Machine Learning and Model Building with R:Introduction –Types of machine
learning algorithm, supervised learning algorithms –Linear regression in R, Logistic
Regression in R Unsupervised Learning in R -Clustering with R, Recommendation
Algorithms, Steps to generate recommendations in R, Model Building: Model basics, Type of
Models, Visualizing models –Predictions, Residuals, Model Building, Communicating results
–Basics of R Markdown

*Application cases should be given that covers different functional areas

Text Books & Reference:

 Toomey, Dan. (2014), R for Data Science, Mumbai: Packt Publishing.
 Wickham, Hadley., Grolemund, Garrett. (2014), R for Data Science, Mumbai: O’ Reilly
India / Shroff Publishers.
 Bali, Raghav., Sarkar, Dipanjan. (2016), R Machine learning by Example, Mumbai: Packt
Publishing
 Miller, James D., Forte, Rui Miguel. (2017), Mastering Predictive Analytics with R,
Mumbai: Packt Publishing

Journals:
1. Information Technology, New Delhi
2. Computers Today, New Delhi

DBMS AND DATA WAREHOUSING

 (BA-2 Semester III)

Introduction:
Each and every organization maintains database related to their business such as employees,
customers, products, sales and so on. As the business grows, amount of data that is
accumulated over the years and in different sources will also grow. Building and managing
such database is important for efficient querying and analysis of data. An understanding of
the concepts of DBMS and Data Warehousing will help in building efficient database system.

Course Objectives:
 Understand different concepts in DBMS and Data warehousing
 Understand the concept of OLAP
 Gain hands on experience in working with SQL

Learning outcomes:
 Perform ER Analysis of a process
 Writes queries in SQL
 Design data warehouse schema
 Work with SQL Analytical functions

SYLLABUS

Unit-I: Database: Concept of database and DBMS, Components of DBMS, Relational data
model, Entity relational model, Integrity constraints and Keys, Normalization

Unit–II: SQL: Introduction to SQL, DDL Statements –Create, Alter, Drop, DML statements
–Insert, Select, Update, Delete, Commit and Rollback, Grant and Revoke, Group functions,
Join condition, Sub queries

Unit–III: Data ware housing: Concept, Features of data warehouse, Data warehouse
Architecture, Meta data, Data Marts, ETL Process, Dimensional Modeling

Unit–IV: OLAP in Data Warehouse: Concept of OLAP, Multidimensional Analysis, OLAP

functions, OLAP Applications, OLAP Models –MOLAP, ROLAP, HOLAP, DOLAP, OLAP
Design Considerations.

Unit-V: SQL Analytic Functions: Introduction, Query partition clause, Order By clause,
Windowing clause, Analytics Functions

*Application cases should be given that covers different functional areas.

Text Books & Reference:

 Naik, S. (2014), Concepts of Database Management Systems, New Delhi: Pearson
Education.
 Thareja, R. (2013), Data Warehouse, New Delhi: Oxford University Press.
 Shah, N (2015), Database Systems Using Oracle, New Delhi: Pearson Education.
 Pratt, P.J., & Adamski, J.J. (2012), Concepts of Database Management, New Delhi:
Cengage Learning
 Laberge, R. (2011), The Data Warehouse Mentor-Practical Data Warehouse and Business
Intelligence Insights,. New Delhi. Tata McGraw Hill.
 Prabhu, C.S.R. (2013), Data warehousing: Concepts, Techniques, Products and
Applications, New Delhi: Prentice Hall of India.

Journals:
1. Information Technology, New Delhi
2. Computers Today, New Delhi.
3. Data Quest, New Delhi.