Totonaca Resort

pitch deck
PROBLEM

Culture is an important aspect customer concern for booking.

Urban Hotels keeps you away from the place’s traditions and
culture.

Traditions disappearance and lack of employment for

indigenous people.
 SOLUTION
A rural resort where you can experience traditions

Help develop better life Live face-to-face the traditions Keep-alive and protect the
quality for indigenous traditions and natural resource
people
THE RESORT
BUSINESS MODEL
BUSINESS MODEL

22 $2,741.44 2
Two years maximum is estimated to
Number of packages per Sale price
achieve the return on investment
month to sell
TARGET CONSUMER

Young adults or adults between

20-45 years old who are interested
in the culture and traditions of
ethnic groups.
CONSUMER PROMISE

We will make your visit a unique face-to-face experience with

people from the totonaca community.

You will get to know their culture.

Taste their delicious cuisine.

Have an amazing and enriching experience.

 BRAND VALUES
Social responsibility
We understand that all action will cause an impact both inward and outward.

Inclusion
We give a place to all in decisions, to provide opportunities to social people.

Commitment
We keep in mind the reason for each action and its impact on people.
 Competitive
Competitiveadvantage
advantage

Face-to-face with the Give job opportunities to Learn and enjoy at the same
community experience. indegenous people. time.
 Financial

Total investment Estimated income recovery

$1,381,688 $57570.33

The return on investment with the sale price that was determined
and the number of packages that are expected to be sold, is
estimated to be achieved in two years at the most.