COMM 001: INTRODUCTION TO COMMUNICATION

Delloro, Jodelyn C. BAJ 1-1N

Identification: (20 points)

1. Field of Experience
- A concept introduced by Schramm in his 2nd model of communication.
2. Treatment
- Refers to the way in which message was sent and packaged.
3. Effect
- Observable or measurable change in the receiver.
4. Aristotle
- The pioneer theorist of one-way communication.
5. Models of Communication
- Visual representation of various aspects of a communication encounter.
6. Shannon-Weaver Model
- First model that gave us the concept of noise.
7. Berlo’s SMCR Model of Communication
- The communication model that may either be synchronous or
asynchronous.
8. Linear Model of Communication
- A type of communication model that is one way.
9. Osgood-Schramm's Model of Communication
- Circular model of communication.
10. Semantic Noise
- It occurs when sender and receiver apply different meaning to the same
message