Chapter 9 Edmodo 2

Republic of the Philippines
NUEVA VIZCAYA STATE UNIVERSITY

Bayombong, Nueva Vizcaya
INSTRUCTIONAL MODULE
IM No.:IM-THC1 1st Sem. 2020-2021
College: HUMAN ECOLOGY

Campus :BAYOMBONG CAMPUS
DEGREE PROGRAM BSHM/BST COURSE THC 1

NO.
SPECIALIZATION HRM/TM COURSE Macro perspective in Hospitality and
TITLE Tourism
YEAR LEVEL 1 TIME WK 16-17 IM 9
FRAME NO. NO.
I. UNIT TITLE/CHAPTER TITLE: Chapter 9: Sustainable Management Of Tourism

And Hospitality
II. LESSON TITLE:
1. Meaning of Sustainable Management of Tourism and Hospitality
2. Managing Sustainable Tourism and Hospitality
3. Sustainable Development Goals
4. UNDP’s Role
5. The 17 Global Goals
6. Sustainable Tourism and Hospitality Framework
7. Current Trends in Sustainable Tourism and Hospitality
8. Global Impact of Sustainable Tourism and Hospitality
9. The Benefits of Sustainable Tourism and Hospitality
III. LESSON OVERVIEW
This chapter will discuss the sustainable management of various tourism and
hospitality industries. A lot of travelers are interested introduces selected major tourism
and hospitality issues that are significant to the future of a vibrant tourism and hospitality
industry. This chapter will discuss the sustainable management of various tourism and
hospitality industries.
IV. DESIRED LEARNING OUTCOMES
At the end of this chapter, you should be able to:
1. Analyze the importance and impact of safety and security, education and training, e
commerce, health issues, partnerships and strategic alliances natural disasters, and
climate change world economy in tourism and hospitality.
1. Explain the responsible management of sustainable tourism.
2. Discuss and categorize the significance of tourism policy and strategic planning.
2. Get acquainted with the quality tourism and hospitality products and services
V. LESSON CONTENT
Meaning of Sustainable Management of Tourism and Hospitality
Sustainable management of tourism and hospitality means achieving quality growth in
a manner that does not deplete the natural and built environments and preserve the culture,
history, and the heritage of the local community. Sustainable tourism and hospitality consists
of the natural surroundings plus built structures such as lodging, museums, art galleries, and
attractions. The word “environment” includes the natural habitats, built structures, culture,
heritage, history, and social interactions.
137
In accordance with Section 185, Fair Use of Copyrighted Work of Republic Act 8293, the copy righted works included in this material may be reproduced for
educational purposes only and not for commercial distribution
NVSU-FR-ICD-05-00(081220)
THC 1-Macro Perspective in Tourism and
Hospitality
The key to sustainable management of tourism and hospitality is to balance the number
of the visitors with the capacity of the given environment in a manner that allows the greatest
interaction and enjoyment with the least destruction. Carrying capacity is a major concern
when discussing sustainable management of tourism and hospitality. Carrying capacity is the
largest number of people a destination can efficiently manage within its given environ and
management capabilities. When too many people gather in an area which cannot be handled by
the facility, the destination, the local residents, and the economy are harmed. To avoid this
situation, effective planning steps must be taken in accordance with effective policy guidelines.
Managing sustainable tourism and hospitality depends on sound policies that include a
harmonious relationship among local communities, the private sector, and the governments to
protect the natural, built, and cultural environments. Sustainable tourism and hospitality
practices can be a useful means of providing a community or destination an improved quality
of life.
Sustainable tourism is a continuous process of making positive impact on the
environment, economy and society. It is a concept of visiting a place with great respect for the
inhabitants of the area, their cultures, customs and socio-economic systems. (Source:
https://www.besthospitalitydegrees.com/faq/what-is-sustainable-tourism/)
Managing Sustainable Tourism and Hospitality
The importance of managing the cultural, natural, and social impacts of tourism and
hospitality cannot be overemphasized. Enhancing understanding among nations and promoting
a culture of peace will make people see that sustainable tourism and hospitality development
can take place. Likewise, the aspects of the environment and local culture will benefit as
government revenues from tourism and hospitality-related goods and services help restore
monuments, museums, art galleries, and increase local crafts and establish national parks.
There is a need for tourism and hospitality policy and planning to guide the development of
infrastructure. The building of new airports, roads, ports, and sewage and water treatment
plants improves the lives of the local residents through well-planned policies and urban
planning. Sustainable tourism and hospitality encourages economic and social responsibilities
for preserving and enhancing our cultural and environmental heritage through tourism and
hospitality. Throughout the world, many local destination managers and governments
acknowledge the monetary value of tourism and hospitality which results in demands for new
measures to support sustainable tourism and hospitality practices.
At the country level, the UNWTO has established many guidelines and directions for
including sustainable tourism in the country’s tourism program. Some international and private
sector organizations such as the World Travel and Tourism Council and the Business
Enterprises to Sustainable Travel Educational Network (BEST-EN) have devised effective
strategies -’nr sustainable tourism and hospitality education and development. The East
Carolina University established a Center for Sustainable Tourism. Guilin, China which is a
beautiful scenic destination will be the location of the first UNWTO observatory t0 carry out a
monitoring system for sustainable tourism, The Guilin City Council and Zhongshan University
will manage the project. Sustainable destination management within the tourism and
hospitality industry can strengthen global societies and contribute to the protection of tourism
and hospitality resources for future generations.
As a fundamental reference system for responsible and sustainable tourism, the Global
code of Ethics for Tourism (GCET) is a comprehensive set of principles formulated to direct
stakeholders in tourism and hospitality development. Intended for governments, the travel
industry, communities, and tourists alike, it strives to help maximize the sector’s benefits while
138
NVSU-FR-ICD-05-00(081220)
Hospitality
minimizing its potentially negative impact on the environment, cultural heritage, and societies
worldwide.
Adopted in 1999 by the General Assembly of the United Nations World Tourism
Organization (UNWTO), its recognition by the United Nations two years later expressly
motivated UNWTO to promote the active pursuance of its provisions. Although not legally
binding, the code presents a voluntary application mechanism through its acceptance of the
role of the World Committee on Tourism Ethics (WCTE), to which stakeholders may consult
matters concerning the meaning and relevance of the document.
The code’s 10 principles comprises the economic, social, cultural, and environment.
components of travel and tourism:
Article 1: Tourism’s contribution to mutual understanding and respect between
peoples and societies
Article 2: Tourism as a vehicle for individual and collective fulfillment.
Article 3: Tourism, a factor of sustainable development.
Article 4: Tourism, a user of the cultural heritage of mankind and contributor to its
enhancement.
Article 5: Tourism, a beneficial activity for host countries and communities.
Article 6: Obligations of stakeholders in tourism development.
Article 7: Right to tourism.
Article 8: Liberty of tourist movements.
Article 9: Rights of the workers and entrepreneurs in the tourism industry.
Article 10: Implementation of the principles of the Global Code of Ethics for
Tourism.
What are the Sustainable Development Goals?
The Sustainable Development Goals (SDGs), also known as the Global Goals, are a
universal call to action to end poverty, protect the planet, and assure that all people enjoy peace
and prosperity. These 17 interconnected and interdependent goals constitute the Millennium
Development Goals, and include new areas such as climate change, economic inequality,
innovation, sustainable consumption, and peace and justice, among other priorities.
The SDGs give clear guidelines and targets for all countries to follow based on their
own priorities and the current world environmental challenges. The SDGs are an inclusive
program formed to look into the root causes of poverty and bind all individuals to help
alleviate it. “Supporting the 2030 Agenda is a top priority for the United Nations Development
Programme (UNDP),” said UNDP Administrator Helen Clark. “The SDGs provide us with a
common plan and agenda to tackle some of the pressing challenges facing our world such
poverty, climate change, and conflict. UNDP has the experience and expertise to drive progress
and help support countries on the path to sustainable development.”
What is UNDP’s role?
139
NVSU-FR-ICD-05-00(081220)
Hospitality
The SDGs came into effect in January 2016, and will continue to direct UNDP policy
and funding for the next 15 years. As the lead UN development agency, UNDP is tasked to
help carry out the goals in 170 countries and territories.
The 17 Global Goals:
1. End poverty in all its forms everywhere;
2. End hunger, achieve food security and improved nutrition, and promote sustainable
agriculture;
3. Ensure healthy lives and promote well-being for all at all ages;
4. Ensure inclusive and equitable quality education and promote lifelong learning
opportunities for all;
5. Achieve gender equality and empower all women and girls;
6. Ensure availability and sustainable management of water and sanitation for all;
7. Ensure access to affordable, reliable, sustainable, and modern energy for all;
8. Promote sustained, inclusive, and sustainable economic growth, full and productive
employment, and decent work for all;
9. Build resilient infrastructure, promote inclusive and sustainable industrialization, and
foster innovation;
10. Reduce inequality within and among countries;
11. Make cities and human settlements inclusive, safe, resilient, and sustainable;
12. Ensure sustainable consumption and production patterns;
13. Take urgent action to combat climate change and its impacts (taking note of agreements
made by the United Nations Framework Convention on Climate Change (UNFCCC
forum);
14. Conserve and sustainably use the oceans, seas, and marine resources for sustainable
development;
15. Protect, restore, and promote sustainable use of terrestrial ecosystems, sustainably
manage forests, combat desertification and halt and reverse land degradation, and halt
biodiversity loss;
16. Promote peaceful and inclusive societies for sustainable development, provide access to
justice for all and build effective, accountable, and inclusive institutions at all levels;
17. Strengthen the means of implementation and revitalize the global partnership for
sustainable development.
The United Nations General Assembly declared 2017 as the International Year of
Sustainable Tourism for Development honing on the potential of tourism to promote the
universal 2030 Agenda for Sustainable Development and the 17 Sustainable Development
Goals (SDGs). The International Year aims to provide a change in policies, business practices,
and consumer behavior toward a more sustainable tourism sector than can contribute greatly to
the SDGs.
“This is a unique opportunity to build a more responsible and committed tourism sector
that can capitalize its immense potential In terms of economic prosperity, social inclusion,
peace and understanding, cultural and environmental preservation" said UNWTO Secretary-
General, Taleb Rifai.
Accounting for 7% of worldwide exports, one in 11 jobs, and 10% of the world’s GDP, the
tourism sector, if well managed, can stimulate economic growth, social inclusiveness, and the
protection of cultural and natural resources. The International Year enhances tourism’s role in
the following five key areas:
1. Inclusive and sustainable economic growth;
2. Social inclusiveness, employment, and poverty reduction;
140
NVSU-FR-ICD-05-00(081220)
Hospitality
3. Resource efficiency, environmental protection, and climate change;

4. Cultural values, diversity, and heritage; and
5. Mutual understanding, peace, and security.
The presentation of the International Year took place in Madrid on January 18, 2017 on the
occasion of the Spanish Tourism Fair, FITUR.
The National Ecotourism Development Council of the Philippines has formulated a policy
statement to guide tourism and hospitality development in the Philippines. The summary of
this policy is quoted below.
Sustainable Tourism and Hospitality Framework
In the beginning of life and it will be until the end, people are united with nature. This
is the beginning triad of TIME, PEOPLE, and NATURE, the integrity of creation. Drawing
from the Filipinos’ mythical past of Malakas and Maganda or the biblical story Adam and
Eve, it is second nature of the Filipino to see the other person , a “fellow human being”
(kapwa-tao) . Hence, the concept of equality and partnership is nothing new to the Filipino.
This is the concept that is at the heart of sustainable tourism and hospitality in the
Philippine?
Because of this unity with nature and this concept of equality and partnership, even family
and community can be one in owning up the accountability to be m stewards of the
future:
 as a way of giving glory to the Creator;
 as a way of valuing human life and the legacy of our forefathers; and
 out of respect for the dignity of the human person.
This heart of gold in every Filipino, in every family and community is the soul of the
Philippine tourism and hospitality. This is the driving force that will give life to and propel
tourism and hospitality. This is the ideal of motivation for sustainable tourism and
hospitality.
In pushing tourism and hospitality forward, due consideration and diligence is given
to the character, .way of life, and ecology of every destination in the Philippines and also
the needs of the world in the future; and priority is given to total human development.
Character, way of life, and ecology of the Filipino are the building-blocks or the main
ingredients in developing tourism and hospitality products appropriate for the destination
About people, there’s cultural, heritage, pilgrimage, and historical tourism.
About ecology, there’s ecotourism, environmental or nature tourism, adventure tourism and
the indigenous peoples’ link to nature or ethnic tourism.
About people’s way of life, there’s rural, business and leisure, sports and health tourism.
141
NVSU-FR-ICD-05-00(081220)
Hospitality
Peace is the foundation and the essential ingredient of attractive tourism and hospitality.
Tourism and hospitality promotes international and cross-cultural understanding that is why it is
referred to as the world’s peace industry.
Building on the Filipino’s value of malasakit or solicitous concern, customer focus should
be the strategy for developing and marketing a tourist destination so that it will not only be
globally competitive but more importantly, through niche marketing, the Philippines can find and
establish its leading edge. The rich natural and cultural heritage of the Philippines allows for
diversity in travel and tourism experiences and the unifying quality would be the innate good
nature of the Filipinos. What every tourism and hospitality master planner or practitioner should
keep topmost in their minds when thinking customer focus is:
IF YOU WANT TOURISTS TO FIND YOUR CITY/PROVINCE/ M NICIPALITY/
BARANGAY ATTRACTIVE, THE RESIDENTS MUST FIRST FIND IT ATTRACTIVE.”
Each community improves to reflect on what the residents want for themselves and the
community welcomes to their “home” whoever conducts himself or herself as a person should, and
in return, the people reciprocate with graciousness and genuine hospitality.
Every Filipino aspires for a well-ordered, balanced, and prosperous life there is physical
equity (good health), intellectual equity (continually expanding learning), spiritual equity (clear
sense of life’s purpose and meaningful life), psychological equity (self-esteem and positive self-
concept), and financial equity (having enough money to meet the needs for subsistence). Equity in
society is a vital strategy in sustainable development. Equity in society is not just about
distribution of wealth. It begins with a keen sense of self and sustained by finding greater value
and meaning in relationships. When the heart is empty, the head cannot think, and a full pocket
only amplifies this emptiness.
Tourism and hospitality is sustainable when it dignifies and makes people proud of it
because people treat each other well; it satisfies the customer because there is a lot of caring; and it
promotes well-being because it brings out the best in every Filipino.
When tourism and hospitality is developed, managed, and promoted in this manner, then it
will be alive, progressive, enduring, and continually beneficial because an EMPOWERED
Current Trends in Sustainable Tourism and Hospitality
Conservation International and National Geographic Traveler magazine created in 2002
the World Legacy Awards to recognize outstanding businesses, organizations, and places that
have contributed very much in promoting the principles of sustainable tourism. The National
Geographic Traveler, in its March 2004 issue, published criteria to measure the extent to which
worldwide tourism destinations follow the best practices in a sustainable tourism and
hospitality development. These criteria are the following:
1. Environment and ecological quality;
2. Social and cultural integrity;
3. Condition of any historic building and archeological site;
4. Aesthetic appeal;
5. Quality of tourism and hospitality management; and
6. Overall outlook for the future.
These criteria were first used to evaluate 115 world destinations regarding their
sustainability.
142
NVSU-FR-ICD-05-00(081220)
Hospitality
The National Geographic Traveler published a special study on sustainable tourism practices in
the National Parks of Canada and the United States. This was followed by a survey in 2006 of
94 world heritage destinations and a survey in 2007 of island destinations using the same
criteria. These four articles have provided the needed emphasis on the impact of the tourism
and hospitality industry (in the natural and built environments.
The concept of sustainability as a resource development and management philosophy is
penetrating all the levels of policy and practice related to tourism and hospitality, from local to
global. The concept of using sustainable tourism and hospitality development as an economic
stimulus to achieve growth while maintaining the natural and built environment is receiving
much attention from industry, government, and academic sectors.
Global Impact of Sustainable Tourism and Hospitality
Globally, the interest to tourists in sustainable tourism and hospitality has grown
tremendously since the beginning of the let century. This interest will surely continue in the
next several years as long as the international community recognizes, endorses, and promotes
the concept.
Sustainable tourism and hospitality policy in the world nowadays is a positive approach
which aims to maintain quality tourism and hospitality products in order to satisfy the growing
domestic and international market for environmentally sound tourism and hospitality
experiences. Human beings have the ability to manipulate and change certain aspects of the
environment. Hence, when useless ineffective management tools are used, tourism and
hospitality can lead to a degradation of the environment. It is important that visitors have an
obligation to ethically support sustainable tourism and hospitality, and destination managers
must educate their visitors toward attaining this goal. The following are the principles
contained in the Code of Ethics for Tourists published in the Parks Canada Vacation Planner:
1. Enjoy our diverse natural and cultural heritage and help us protect and preserve it;
2. Assist us in our conservation efforts through the efficient use of resources including
energy and water;
3. Experience the friendliness of our people and the welcoming spirit of our
communities. Help us preserve these attributes by respecting our traditions,
customs, and local regulations;
4. Avoid activities which may threaten wildlife or plant population or which may be
potentially damaging to our natural environment; and
5. Select tourism and hospitality products and services which demonstrate social,
cultural, and environmental sensitivity.
The investment in sustainable tourism and hospitality practices, either made by
international agencies or the local community, has a great impact on the global tourism and
hospitality marketplace. Many international programs have been organized to support
sustainable tourism and hospitality.
The Benefits of Sustainable Tourism and Hospitality
Tourist attractions in both the natural and built environments are important factors for
economic growth. Unspoiled natural ecosystems, well-maintained historic sites, and cultural
heritage events can produce economic and quality of life benefits. Satisfied visitors are likely
to be repeat visitors and can surely contribute to the economic growth of tourism and
hospitality of a local community.
143
NVSU-FR-ICD-05-00(081220)
Hospitality
The economic benefits of successful sustainable tourism and hospitality management

include developing new businesses, expanding job opportunities, increasing income, marketing
new products, improving infrastructure, encouraging diversification, integrating the local
economy and special opportunities with other services and products, promoting community
pride, and higher quality of life to the local population.
The key to sustainable tourism and hospitality is to manage the destination effectively
to provide benefit to the local population, to enrich the visit of the tourist, and to preserve the
tourism and hospitality products for future generations to enjoy. A good maxim to remember is
“We have not inherited earth from our ancestors, we have only borrowed it from our children.”
Trends in the Sustainable Management of Tourism and Hospitality
As academics specializing in the travel, tourism and hospitality industry, we have

trained and advised dozens of companies in their journey towards sustainable businesses. There
is so much more sustainability than just the standard greenwashing statements. TTH firms are
accountable and must take the changes taking place seriously, from Greta Thunberg´s
movement to new priorities in the World Economic Forum´s agenda or the ever-growing list
of world moguls taking on a leading role in the fight against climate change. For that reason,
we have identified 10 sustainable tourism trends that will influence business strategies in 2020.
Each trend is an opportunity for TTH firms to provide services that align with
consumer values, the Sustainability Development Goals agreed by the Member States of the
United Nations as part of the Agenda for Sustainable Development in 2030, and the triple-
bottom line accounting framework to evaluate business value in a broader perspective that
includes social, environmental and financial outcomes.
#1 - The time for isolated green initiatives is over

Green-washing is ever less acceptable. Current challenges demand a comprehensive
sustainable business model—one which places sustainability at the core of your corporate
strategy, business practices and operations.
The bottom line: Come out with a new way of doing business, one that cares and walks the
talk.
Building a sustainable business strategy won’t be quick or easy—but waiting is not an option.
#2 - Carbon emission compliance is no longer an option

TTH firms need to have a greenhouse gas inventory for their companies. Still today not many
companies have one.
The bottom line: Compete for being better on the environment and talk about it –because it is
the big trend (and will change social norms).
#3 - Implementing an ambitious emission plan pays off
Companies are accountable for reducing their emissions. Some can try a modest carbon-neutral
way. A better objective is to reduce overall emissions by 5% each year.
Leading TTH companies should go all the way down the road just like Microsoft recently did,
when it stated that by 2030 “Microsoft will be carbon negative, and by 2050 Microsoft will
remove from the environment all the carbon the company has emitted either directly or by
electrical consumption since it was founded in 1975.”
144
NVSU-FR-ICD-05-00(081220)
Hospitality
The bottom line: Which TTH company will take up the torch and be the first carbon negative
company?
Offsetting, which has now become the preferred get-out clause, especially for the aviation
sector, is no longer an option. It's cheap and focuses on forests, which are not a secure, long-
term storage of carbon (see California or Australia). What we really need are sustainable fuels
to power aviation in the future, this will never happen if everybody is just buying cheap offsets.
#4 - Data for action, not just analysis

The old good saying “you can´t manage what you can’t measure” has never been more
valuable. But how so?
First, assess emissions and formulate a strategy to reduce footprint.
Second, set up a dashboard with key sustainability indicators.
Finally, be certain about your sustainability strengths when making prospective decisions: Can
you foresee the impact of your next hotel opening? Is your next merge with a travel operator
sustainable, i.e., positive in long-term economic standards?
The bottom line: Measuring processes and managerial decisions is the way to solve the
sustainability challenge and, by doing so, to keep stakeholders informed about it.
Scorecards are critical in sustainability assessment, implementation and forecasting. Just like
the newest Bloomberg Green´s Data Dash “Better data will lead the way to a sustainable
future."
#5 - Less bottom-line operational mindset, circular economy and sustainable resource

management
From theory to harsh reality. TTH firms are increasingly aware of the importance of managing
world´s limited resources. It is time to reduce wasteful consumption of resources as much as
possible by reusing all available resources and minimizing waste.
The bottom line: Actively promote the development of multi-stakeholder systems with
suppliers, local community and customers.
Sustainable resource management means reduction, better planning and management of

resources: single use plastic, green energy, electricity, water; textile, chemicals, raw materials
to name just a few.
#6 - Food waste is not an option (if it ever was)

One resource that requires special attention is food. Food has cultural, social, symbolic and
heritage significance. As research shows, the food waste challenge can and must be solved
with management practices and innovations.
The bottom line: Food waste says it all: a shame for humankind and the planet.
Our latest research on food waste suggests that the introduction of different management

innovations provides financial benefits in terms of cost savings, cost avoidance and revenue
growth. Yet, professionals lack systematic implementation of waste reduction strategies.
145
NVSU-FR-ICD-05-00(081220)
Hospitality
#7 - Speed up business action by aligning with Sustainability Development Goals

Sustainability is not just climate change. Pay close attention to other UN Sustainable
Development Goals (SDGs) and pledge to them. Several SDGs fall squarely into TTH
companys’ core business principle: people service. For example, SDG8: “decent work and
economic growth.”
Bottom line: TTH companies must pay attention to skilled labor shortage, exploitation of
labor, irregular working hours, fight slavery and trafficking.
#8 - Be proactive with global environmental policy
Until recently, firms were compliant with local government regulations and policies. The road
to sustainability has provided legitimacy to global players, such the UN Agenda 2030. TTH
firms must get actively involved with these regulatory bodies and the new international global
development agendas.
The bottom line: Collaborate with global players as they bet on more ambitious

sustainability goals than local institutions.
Compliance was yesterday. Since ordinary politics has done such a poor job in proactively
tackling sustainably, companies need to do whatever they can and more.
#9 - Put Environmental, Social, and Governance (ESG) in your corporate agenda.

Environmental, Social, and Governance (ESG) criteria are the three central factors taken into
account when measuring the sustainability and societal impact of investment in a company or
business. All the largest private equity investment funds have pledged to the Sustainability
Standards and Policies laid out by the World Bank’s International Finance Corporation.
The bottom line: Hedge funds and private equity will prioritize investments in those
companies that incorporate ESG provisions proactively.
#10 - Green-washing is never an option

It is time to answer those hard hitting, inconvenient questions: Inasmuch as airlines say
otherwise, there is no sustainable cheap travel. Likewise, to this date, luxury accommodation
and transportation are not sustainable businesses.
The bottom line: Customers are more educated than ever and are increasingly making wise
decisions. The reputational damage of misleading customers will have serious implications for
the future of TTH companies. Go back to trend #1 and step up your sustainability efforts in
response!
2019 has seen a massive change in the perception of responsibility for the environment.
Individuals make their choices more critically and expect companies to make significant
contributions as well. To talk the talk is no longer enough - reputational risks are now very
real. Change must be seen as an opportunity. We have already supported many corporations to
get a head start with clear benefits for early adopters implied.)
Source:https://hospitalityinsights.ehl.edu/sustainable-tourism-trends
Benefits of Sustainable Tourism
1. It benefits the local community
146
NVSU-FR-ICD-05-00(081220)
Hospitality
Offering not just employment to local residents but through non-profits, when you
explore as a sustainable tourist by frequently locally owned and operated businesses your
money goes directly back into the community. This means that your business as a tourist brings
in profits that will help the local community stay profitable long after you have left.
2. It helps to conserve precious natural resources
Earth’s many unique ecosystems are made the way they are for specific reasons, and
they are not renewable. Any chance we have to avoid damaging it, we should take. You can
take part in conservationist tourist activities by first avoiding support of any programs that hurt
the land or animals; for instance, the majority of zoos and any landscaped parks or recreation
areas that have torn down natural resources in order to find their space. There are tours and
parks that enable the original land to be preserved and enjoyed, so you should look for those.
3. It gives tourists a more honest look into the local area
By supporting locally-run tour guides and businesses, what you learn from them will be
the truth about their culture and environment, from people who live there. You won’t be fed
the traditional scripted tourist-friendly information, but rather will get a first-hand glimpse into
life as a local and learn to love the community for what it is. Sustainable Tourism isn’t just
about creating better places to visit it’s about creating better places to live. Traditional tourist-
heavy areas rely on tourist money pouring into their hospitality and services to keep their local
economy afloat.
There are two possibilities as to how that scenario plays out.
The first option: Heavy tourist traffic — often called “over tourism” — will deplete the natural
beauty and culture of the area, leaving a ghost of the original place for locals to live in.
The second option: The tourism industry helps to maintain the natural land and culture of the
area, while also employing and empowering locals who get to live in their community year-
round without having to change it all for tourists.
Sustainable tourism practices help ensure that the second scenario is the one we find
ourselves in an easy way to support local residents is by patronizing independent hostels,
homestays or AirBnB locations. Hostels are often run by locals, and don’t take up as much real
estate as hotel chains do. AirBnB — a system in which people rent out a part or all of their
house or apartment for travelers — is definitely run by locals, and is often a way for
individuals to supplement their income through the influx of tourists.
4. It can help avoid the displacement and resettlement of local communities
This is unfortunately often a consequence of tourism coming to a location previously
untouched by major businesses. For instance, in the past when a new beach town is
“discovered” by tourists — typically from the First World — major hotel and food companies
come in to benefit from the influx of potential customers. They don’t tend to care about the
survival of local life that was there before. Sustainable tourism does, and it advocates for
finding the best combination of exciting and profitable tourism and the continued existence of
indigenous communities. You can make efforts to be sustainable in this way by not supporting
programs that exploit the local culture for entertainment or tourist photo ops. Do some research
to discover if the program or workshop you’re signing up for is being run by genuine residents
or members of a certain culture or subculture, and not a larger outside corporation.
5. It prepares us for the future
147
NVSU-FR-ICD-05-00(081220)
Hospitality
The traditional tourism industry, with its very large eco-footprint — supporting heavy
vehicle traffic, traveling and construction of large hotels — is not sustainable. Travel will
become more expensive, and rarer – especially the experience of going to unique lands and
cultural areas. Every major tourist destination may start to conform and look the same,
contorting themselves to offer the same services and experiences. But every community isn’t
supposed to be the same, and not every experience should be either. Sustainable tourism
ensures that one-of-a-kind communities retain that which makes them special. A simple way to
be more environmentally conscious while traveling is to use bikes as well as our own feet as
transportation.
6. It is our duty to follow the “campsite rule”
Leave the person or places you encounter in at least the same state, if not a better one, than it
was in before you. Tourism is supposed to encourage and make feasible the experience of
visiting the rest of the world and stepping into someone else’s shoes for a bit. It isn’t supposed
to grind the small communities down to a pulp, in favor of large tourism hubs.
7. Supporting sustainable tourism is a responsible thing to do
You lose nothing by taking part in it, and you get a guarantee that the beautiful forest,
mountain town or pristine beach you spent a few delightful days in will still be thriving far into
your future.
Source: https://epicureandculture.com/sustainable-tourism-care/
SUMMARY
Sustainable tourism and hospitality is achieving quality growth through the reservation,
protection, and enhancement of the natural, built, and cultural environments of the local
community. Natural environment consists of the natural surroundings such as an attractive
landscape, a pleasant seashore, a lovely forest, or the flora and fauna of the area. Built
environment consists of built structures such as historic buildings, museums, lodging, and
attractions. Cultural environment refers to the culture heritage, arts, history, and social
interactions of the people in their local surroundings.
Carrying capacity is the number of visitors an area can accommodate with high levels
of satisfaction for visitors and few negative impacts on resources. When the carrying capacity
is exceeded, the destination, the local population, and the economy are adversely affected.
Managing sustainable tourism and hospitality depends on forward-looking policies and
sound management philosophies implemented by the local communities, the private sector, and
governments. Sustainable tourism and hospitality practices to protect the natural, built, and
cultural environments can be a viable means of providing a Community or destination
economic growth and an improved quality of life.
The concept of utilizing sustainable tourism and hospitality development as an
economic motivation to achieve growth while maintaining the natural, built, and cultural
environment is receiving greater attention from industry, government, and academic sectors
both locally and globally.
There is a growing worldwide awareness for sustainable tourism and hospitality. The
interest of travelers in sustainable tourism and hospitality has grown enormously since the
beginning of the new millennium. It will likely continue for several years for as long as the
international community recognizes and promotes the concept.
148
NVSU-FR-ICD-05-00(081220)
Hospitality
There are many benefits derived from sustainable tourism and hospitality. Among them
are development of new businesses, more job opportunities, increased income, improvement of
infrastructure, promotion of community pride, and a better quality of life to local residents:
VI. LEARNING ACTIVITY. Read and answer the following questions, using your own
words:
1. Provide a background description of the nearest hotel/resort in your place; its location
and environment and describe the following:
 Who are its clients?

 What facilities does it offer?
 Describe the hotel/resort unique environmental/heritage features and how have these
been recognized?
 Are there any unique cultural features? and how have they become part of the resort
experience?
 What are the educational features included in the hotel/resort stay
VII. ASSIGNMENT. Read, follow the instruction and do what is asked. (50 points)
1. Watch and critic the video on Youtube from this link:

https://www.youtube.com/watch?v=llZjdA12CQg.
2. Answer the following:
a. What are some of the sustainable features you recognize? and what makes them
sustainable?
b. Prepare a simple video clips and summarize the sustainable features you recognize.
VIII. EVALUATION. Read and match the questions with the correct answer.
Column A Column B
1. A natural disaster that caused huge losses in tourism and a. China and India
hospitality in Thailand
2. This is a contiguous disease that spread from the United b. Food and Mouth
Kingdom to the continent of Europe. Disease
3. This kind of tourism will be emerging in the future, this c. Global
explore the bottom of the ocean, 3 Warming.
4. These countries count the one third of the world’s d. Europe
population
5. This is the country with the highest terrorist attacks in the e. Egypt.
world from 1990-2004.
6. This is a business transaction that uses electronic means f.Ecommerce
instead of traditional channel. tools
7. This continues to account for one-half of the world’s g. Sustainable
tourism and hospitality market Management of
149
NVSU-FR-ICD-05-00(081220)
Hospitality
Tourism and
Hospitality
8. The increase in the average temperature of earth’s near h. Global Code of
surface air and oceans. Ethics for Tourism
9. This means achieving quality growth in a manner that does i. Tsunami
not deplete the natural and built environments and preserve
the culture, history, and the heritage of the local community.
10. This is a comprehensive set of principles formulated to j. Undersea Tourism
direct stakeholders in tourism and hospitality development
IX. REFERENCES
Books
 Cruz, Zenaida L. 2018. Macro Perspective of Hospitality and Tourism. Rex Book Store,
Inc. Manila.
 Cruz, Zenaida L. 2006. Principle of Tourism Part 1. Rex Book Store, Inc. Manila.
Online
 https://www.besthospitalitydegrees.com/faq/what-is-sustainable-tourism/
 https://hospitalityinsights.ehl.edu/sustainable-tourism-trends
 https://epicureandculture.com/sustainable-tourism-care
150
NVSU-FR-ICD-05-00(081220)
Hospitality

Chapter 9 Edmodo 2

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Chapter 9 Edmodo 2

Uploaded by

Copyright:

Available Formats

Republic of the Philippines

NUEVA VIZCAYA STATE UNIVERSITY

College: HUMAN ECOLOGY

DEGREE PROGRAM BSHM/BST COURSE THC 1

I. UNIT TITLE/CHAPTER TITLE: Chapter 9: Sustainable Management Of Tourism

3. Resource efficiency, environmental protection, and climate change;

The economic benefits of successful sustainable tourism and hospitality management

As academics specializing in the travel, tourism and hospitality industry, we have

#1 - The time for isolated green initiatives is over

Building a sustainable business strategy won’t be quick or easy—but waiting is not an option.

#2 - Carbon emission compliance is no longer an option

#4 - Data for action, not just analysis

First, assess emissions and formulate a strategy to reduce footprint.

Second, set up a dashboard with key sustainability indicators.

#5 - Less bottom-line operational mindset, circular economy and sustainable resource

Sustainable resource management means reduction, better planning and management of

#6 - Food waste is not an option (if it ever was)

Our latest research on food waste suggests that the introduction of different management

#7 - Speed up business action by aligning with Sustainability Development Goals

The bottom line: Collaborate with global players as they bet on more ambitious

#9 - Put Environmental, Social, and Governance (ESG) in your corporate agenda.

#10 - Green-washing is never an option

 Who are its clients?

1. Watch and critic the video on Youtube from this link:

2. Answer the following:

You might also like