CHAPTER -1

1.1 INCEPTION AND BACKGROUND

METRO Cash & Carry is a reliable partner for more than 20 million professional
customers worldwide. It gives them a clear competitive advantage in their own
markets. Professionals can purchase everything they need to run their business: A
restaurant owner, for example, can buy food like fish or vegetables as well as kitchen
equipment and office supplies. METRO Cash & Carry offers an exceptionally wide
range of high-quality products under one roof. Depending on the size and type of
wholesale centre, the assortment includes up to 20,000items in the food range and
30,000 items in the non-food sector. As the name implies, METRO Cash & Carry
customers select their own items and take them with them to their restaurants and
shops. With this unique business-to-business concept, the company has grown to
become a leading international player in self-service wholesale.
1.2 History
METRO Cash & Carry is a leading international company in self-service wholesale
and operates more than 600 outlets in 29 countries. With over 100,000 employees
worldwide, the company achieved sales of € 31.7 billion in 2007. By generating
almost 50 percent of the total sales, METRO Cash & Carry is the top-selling sales
brand of the METRO Group. Assortment and service of METRO Cash & Carry’s
unique business-to-business model are targeted only towards professional customers
such as hotels and restaurants as well as small and mid-sized retailers or institutions.
The company offers these special groups a high level of assortment competency both
in food and non-food as well as attractive wholesale prices. An efficient and
internationally conferrable concept ensures success in entering new markets.
The cash and carry concept
Cash and carry wholesale are primarily defined by its customer base and the unique
business model. This means, registered business customers visit the outlet, select their
own purchases, and carry these back themselves instead of placing orders with
multiple vendors.
Every day at METRO outlet across the world, more than a lakh employees serve h
customers with a wide assortment of up to 50,000 food and non-food products
available under one roof at wholesale prices.

THE METRO CASH AND CARRY is designed as an agglomeration of bazaars or

Indian markets with clusters offering a wide range of merchandise including fashion
and apparels, food products, general merchandise, furniture, electronics, books, fast
food and lexure
THE METRO CASH AND CARRY stores are aimed at providing a local marketplace
feel to the shoppers. They offer a wide variety of household items including retail
apparels, food products, general merchandise, furniture, electronics, books, fast food,
etc. Several stores also have leisure and entertainment sections.
THE METRO CONCEPT:
Wholesale exclusively for business customers. Customers are registered and need a
customer card to enter the premises
The point of sales is a large warehouse.
The customer picks merchandise, pays and transports the goods or uses our
transportation services.
A high percentage of the goods are from local suppliers. METRO Cash & Carry
ranked 2nd in country's top ten retail companies in GREAT PLACE TO WORK
Survey

METRO Cash Carry India operates sixteen wholesale distribution centres including
three Bangalore, two each Hyderabad Mumbai, and Delhi. Kolkata, Ludhiana, Jaipur,
Jalandhar, Amritsar, Vijayawada and Indore. Company nominated the survey. Ranked
6th last in the same METRO has now moved four rungs ahead in the Top Ten Retail
Companies ladder 2015. German brand METRO pioneer of Cash & Carry model
across globe and has completed its 50th anniversary last year. METRO Business
wholesaler enter Indian market 2003 and present has employees. Cutting edge HR
practices as innovative employee engagement initiatives, dynamic career growth
opportunities few factors which helped METRO bag.
Achievements/ Awards
1.Awarded Most Trusted Brands of India 2021 for Excellence in Food Retail by
CNBC TV18 and Marksmen.
2.METRO Cash & Carry has ranked 23rd in the Best Places to Work for in India 2021
survey and consistently ranked amongst Top Ten Retail Companies by Great Place To
Work® (GPTW) Institute.
3.METRO Cash & Carry India is the country’s first HACCP-certified wholesaler.
4.METRO Cash & Carry India has won the CII National Award for Quality & Food
Safety for its flagship wholesale centre at Yeshwanthpur, Bangalore in 2013 and for
its Moosapet centre in Hyderabad in 2015.
1.3 Nature of business
METRO Cash & Carry India offers close to 7,000 world-class products across a
multitude of categories - such as fruits & vegetables, general grocery, dairy, frozen &
bakery products, fish & meat, confectionery, detergents & cleaning supplies, health &
beauty products, media & electronics, household goods and apparel - all under one
roof, and at transparent, low wholesale prices. This helps us improve our customers’
offerings, while providing them with a reliable supply source. Analysing the local
requirements, a large percentage of the goods are sourced locally and are tailor-made
to meet the specific demands of the region.
METRO has well-tried and sophisticated mechanisms in place to ensure that each
product complies with the highest quality standards. Products are available with
options of bulk packs, refill packs, or multiple-packs for the convenience of
professional customers. With the assurance of stock availability at all times at
METRO, customers do not need to maintain stocks on account of uncertainty of
supplies. This significantly reduces costs incurred in procurement and inventory
management for the customers.
The company regularly conducts customer engagement programs for various target
groups. METRO’s focus on small traders is aimed at helping kiranas become more
competitive and profitable. It helps them enhance their offerings with sharper
assortments and more efficient inventory management, greater hygiene in the
handling and storage of goods, and improved ambience and services for their
customers. METRO also provides its HoReCa customers with a range of customized
services and interactive platforms for knowledge sharing through a unique initiative
called Chef-o-logy. It also provides hygiene and quality training initiatives for small
and mid-sized restaurants and dhabas.

METRO Cash & Carry is a close partner of the local economy and is committed to
bringing benefits to local communities. Through its Fruits & Vegetables Collection
Centres, METRO works along the agricultural supply chain to source fresh produce
directly from farmers, reduce wastage levels and help farmers realize better financial
value for their products. METRO currently runs 5 Collection Centres in the states of
Karnataka (2), Andhra Pradesh (1), Maharasthra (1) and West Bengal (1). The
company also partners closely with local producers and manufacturers to procure
goods locally. In every State it enters, METRO creates a number of direct and indirect
employment opportunities for local talent, and also provides them with
comprehensive training to develop their skills.

Area of operations
 Metro Cash and Carry Whitefield
 METRO Wholesale, Yeshwantpur
 Metro Cash & Carry Binnypet
 METRO Wholesale Kanakapura
 Metro Cash and Carry Mysore Road
The company currently operates 31 wholesale distribution centers under the brand
METRO Wholesale including six in Bangalore, four in Hyderabad, two each in
Mumbai and Delhi, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar,
Vijayawada, Ahmedabad, Surat, Indore, Lucknow, Meerut, Nashik, Ghaziabad,
Tumakuru, Visakhapatnam, Guntur and Hubballi.
METRO currently runs 5 Collection Centres in the states of Karnataka (2)
Andhra Pradesh (1)
Maharasthra (1)
West Bengal (1).

Competitors profile
Metro is reviewing its India wholesale cash and carry business as intense competition
from
 Reliance Retail
 Udaan
 Amazon
 Walmart
 Flipkart

 WALMART

Walmart is the world's largest company by revenue, with about US$570 billion in
annual revenue, according to the Fortune Global 500 list in May 2022. It is also the
largest private employer in the world with 2.2 million employees. It is a publicly
traded family-owned business, as the company is controlled by the Walton family.
Sam Walton's heirs own over 50 percent of Walmart through both their holding
company Walton Enterprises and their individual holdings.[14] Walmart was the
largest United States grocery retailer in 2019, and 65 percent of Walmart's
US$510.329 billion sales came from U.S. operations.
 RELIANCE RETAIL
Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries
Limited. Founded in 2006, it is the largest retailer in India in terms of revenue.[4] Its
retail outlets offer foods, groceries, apparel, footwear, toys, home improvement
products, electronic goods, and farm implements and inputs. Apart from physical
outlets, the company also sells products on its e-commerce channels. Its have 280,000
employees with profit $600 million.

 UDAAN

Founded in 2016 with a vision to "transform the way trade is done in India leveraging
technology", udaan is India’s largest business-to-business e-commerce platform. It
has operations across categories including lifestyle, electronics, home & kitchen,
staples, fruits and vegetables, FMCG, pharma, toys and general merchandise.
udaan is solving core trade problems faced by small and medium businesses, that are
unique to India, through its unique India-fit low-cost business model by leveraging
technology and bringing the benefits of eCommerce to them. It is a one stop shop for
all business requirements in the b2b space. udaan has built inclusive tech tools for
Bharat, specially catering to the needs of brands, retailers and manufacturers,
providing them a level playing field to scale, trade and grow businesses.

 Amazon

Amazon.com, Inc. (/ˈæməzɒn/ AM-ə-zon) is an American multinational technology

company that focuses on e-commerce, cloud computing, online advertising, digital
streaming, and artificial intelligence. It has been referred to as "one of the most
influential economic and cultural forces in the world", and is one of the world's most
valuable brands.It is one of the Big Five American information technology
companies, alongside Alphabet, Apple, Meta, and Microsoft.

 Flipkart

Flipkart is an Indian e-commerce company, headquartered in Bangalore, and

incorporated in Singapore as a private limited company. The company initially
focused on online book sales before expanding into other product categories such as
consumer electronics, fashion, home essentials, groceries, and lifestyle products.

The service competes primarily with Amazon's Indian subsidiary and domestic rival
Snapdeal. As of March 2017, Flipkart held a 39.5% market share of India's e-
commerce industry. Flipkart has a dominant position in the apparel segment, bolstered
by its acquisition of Myntra, and was described as being "neck and neck" with
Amazon in the sale of electronics and mobile phones. Flipkart also owns PhonePe, a
mobile payments service based on the UPI.
Chapter – 2
ENVIRONMENTAL ANALYSIS

2.1 SWOC Analisis

2.1.1Strength:
1.Largest whole seller platform.
2.They are selling few products with their own brand name
3.Metro don’t spend money on advertisements through electronic media.
4.Metro is operating their business according to the buying pattern of the customers.
5.Metro Values its Employees and Customers
6.Defined format adapted to local market needs
7.Efficient and low-cost operations

2.1.2Weakness
1.Not providing goods on credit bases
2.Location of the store is quite far away.
3.Only deals in wholesales.
4.Relatively poor security check and balance on few items.
5.High priced imported items.
6.No proper transportation for customers to carry their products far away.
7.Shopping from Metro is much time consuming because the traveling and in store
Visiting time.
8.Limit of 3 persons on a single membership card and Membership or subscription
fees for cards
2.1.3 Opportunities:
1.Changing trend of shopping, people prefer to go the place where they can find
maximum variety under one roof.
2.Metro is planning to open new stores at different locations.
3.Company name itself is an opportunity as “Metro” itself is a very popular name and
they can expand business with any company they like to.
4.People are coming more towards hygienic food
5.Growing market of cash and carry
6.Expansion in major cities

2.1.4 Challenges
1.Launch of d-mart, Walmart in Bangalore
2.Inflation
3.online purchasing
4.Many wholesales outlets

2.2 RESOURCES CARRYING THROUGH

In India Metro C & C did not have adequate physical resources Land, Buildings, and
equipment to make agreements however metro had Financial Resource in the home
country Germany, Metro C & C had to outsource most of their resources, or buy.
Exiting staff working Metro C & C had to be trained to help improve their skills and
knowledge. The benefit of entering India is people had right level of education and
right attitude, this meant workers could be easily trained. Metro C & C had capacity
to learn and innovate to make agreement with Government in India especially due to
Laws which did not allow Metro C & C to buy from framers until the Government
Amended the Law. Metro C & C needed to implement resources quickly when they
first arrived in India if not it could face competition from competitors. Convergence is
the idea of focusing on resources on fewer rather than many objectives and focus
itself prevents the dilution of resources.
Metro C & C move into India, decisions to go ahead has to be accepted by powerful
internal and external stakeholders, firm’s owners or managers. Metro C & C to
relocate to India it first has to comply with Government initiatives, Stakeholders
where seeking annual returns on money invested in Metro C & C. The risk of India
unstable economy was fear if they invested shares in Metro C & C in India. Metro C
& C had to accept powers-imposed Government in India to legally preclude farmers
from buying from Metro C & C. Social responsibility imposed by India Government
especially on externalities; Metro C & C had to accept these terms and conditions
before moving into India. Metro C & C could also accept objections from
stakeholders and these could help solve problems or conflicts among other
stakeholders. This approach can also be seen as a shift in strategic and will cause
some managers to fear losing power or status.
Resource allocation should be sustainable in it should sub stain Metro C & C periods
of time. Buying lots of quantity in bulk can be cost saving and this will ensure if
prices go up, Metro is not affected until when stock is depleted. Strategies
implemented by Metro C & C must be effective in resolving the issues it’s intended to
address. Metro C & C had the capacity to learn or train their staff and by doing so the
knowledge and skills obtained will be sustained to last with the company for some
time but by making constant use of Training, staff are unlikely to forget their skills.
To become sustainable Metro C & C has to implement strategies to keep itself viable
allowing longer time benefit especially because the environment of India was
changing very Rapid Government kept changing Laws, it became easier for Metro C
& C to become sustainable to environment.
CHAPTER 3

3.1 DESCRIPTION OF PRODUCT AND SERVICE

Grocery, fresh fruits and vegetables, fish and seafood, fresh meat and poultry cold
beverages hot beverages processed food dairy frozen and bakery apparel and footwear
electronics and appliances office and housekeeping
.

SERVICES
 Directly sourced from farms through our collection centers across India
 Daily fresh produce ensured Sorted and graded twice by trained personnel.
 Stringent checks are undertaken when stocks arrive and are handled following
stringent norms
 Regular fishermen development programs to upgrade skills and quality
 Directlybuying from brands to ensure the best product quality and best service
along with the warranty
 Professionals ready to help you in-store to explain and give demos for
products
3.2 MARKET PLACE AND TARGET MARKET

MARKET PLACE
Traditional market place
 Initiative aimed at transforming into a digital shop instantly with the help of
a smartphone
 Without any additional investment, kiranas can digitally track sales, manage
inventory, place order offer digital payment options to customers using their
smartphone
 Through ePayLater, Kirana will get quick access to interest-free credit for
their business supplies and benefit from improved working capital
 Initiative reiterates METRO’s mission statement of being the ‘Champion for
Independent Business and is aimed at creating a level playing field for
Kirana stores.

 E-MARKETPLACE
1. Launched an e-commerce platform from Banglore
2. Online shopping
3. Through an online app

TARGET MARKET
 Demographic
1. Age: 6 to 80 years
2. Income: middle to higher-level people
3. Occupation: all category work people’s
4. Economic factor inflation
5. Reduced productivity.

 Psychographic
1. Social class working class
2. Buying habits convenience perception
3. High quality with low price personality profit conscious.

 Behavioral
1. Benefits shopping at one
 2. Customer care usage rate weekly occasion regular loyalty
3. Status strong customer relationship readiness stage desirous.

3.3 MARKETING STRATEGY

PRODUCT

 sells its products under 5 broad categories, and each of these serves as a
separate product line. All of its products are sold under the brand name of.
 sells products with a lot of variety available, which allows customers to select
the product variety that best suits them.
 sells highly differentiated products, with various features offered to customers
that competitors don’t offer. Its products are therefore considered to be unique.
 Its products are perceived to be of higher quality than that of competitors.
Therefore, customers are willing to pay a higher price for these.
 sells products that are famous for their traditional design that is also practical
for customers.

PRICE

 Different pricing for each benefit.

 Premium pricing for products also encourages a favourable quality perception
of metro cash and carry products amongst consumers.
 Metro cash and carry can increase its target audience and broaden its target
purchaser groups.
 Metro cash and carry also uses bundle pricing during sales.
 Metro cash and carry experiences higher returns on the cost of gaining a new
customer.

PLACEMENT

 The company maintains stores operated by the management of metro cash

carry in all markets.
 Metro cash and carry licensed stores also allow consumers to enjoy the various
product offerings by the company.
 Online retailing, and using the internet to make sales have boosted sales.
  Many metro cash and carry target groups shop from supermarkets and
hypermarkets.
 The company-operated stores also give leverage to metro cash and carry in
terms of decisions regarding the stocking of different product items.

PROMOTION

 Metro cash and carry has corporate profiles on all social media websites and
portals
 Metro cash carry uses its social media presence to directly, engage with
consumers
 Metro cash and carry has a loyalty card program for its customers.
 Frequent usage and purchase of products by metro cash and carry also rewards
against the loyalty card.
 Metro cash and carry identifies strong and confident individuals to be brand
ambassadors in their communities.

3.4 TECHNOLOGY CONSIDERATION

Technology adoption in business refers to the acceptance and integration of new
technologies into existing systems or the creation of a new one. It is about using
technology to its full potential in the process of adapting to changing needs of
consumers.
1. Improved customer communication
Communication is key to excellent customer service and business success in
general. Customers spend up to 17% more with companies that deliver
exceptional customer service. A third of customer service. A third of
customers state they will consider dropping a company after a single bad
customer service experience.

2. Enhanced workflow
A more efficient company makes more money. business is as fast-paced
as it’s ever been, and consumers expect results almost immediately or they
look at your competitors. And every cent you can save in operating costs
can be passed on to the consumer or improve your bottom line.
 3: Better Team Collaboration
The requirement for remote work has seen companies move to online collaboration
apps in droves. Now the pandemic appears to be diminishing, yet most companies are
keeping these modes of communication open as they’ve realized the many advantages

4. Excellent Analytics Tools

Knowledge is power, and technology continues to offer you better ways to understand
your customers, business, and employees. Analytics tools can point you to new
markets, show you the types of products your customers like, and inform your
marketing decisions.

Analytics tools can so you can see your busiest hours and which team members are
performing at their best. The data can be used to create a, motivating your sales team
to grow and improve. And the data collected can be used to where review past sales
call and train your sales reps to get more sales.

5: Positioning for Future Growth

Constant innovation is the only way for most companies to survive in a business
environment that is constantly changing. Building a company ethos where it’s OK to
change how core business is done when it’s sensible to do so makes for a company
that can adapt quickly to unforeseen changes in the market.

The best new technology makes your company more fluid, adaptable, and able to
change rapidly. It allows you to beat your competitors to the punch and offer new
products and services before they are widely available on the market.
 3.5 MARKET RESEARCH

1. PRIMARY DATA
 Feedback is given by customers’ vendors.
 Written feedback to capture the immediate feedback which was taken in the
specially designed questionnaire.
 Interview and personal interaction.
 Surveys.
2. Secondary data
 Guidelines from the metro employer.
 Books, websites, etc.
CHAPTER 5
 5.0 HR STRATEGIES

5.1 HR PLANNING

Human resource planning is a process that identifies current and future requirements
of the organization to achieve its goals. Human resource planning should serve as a
link between human resource management and the overall strategic plan of an
organization

Company analyses in these terms:

HR is a Dynamic, Pro-Active & Strategic Business to enable METRO CASH AND

CARRY to maintain its leadership position in its Business.

 To continuously innovate, evaluate and realign HR practices with the

environment, business strategies / directions and employee expectations to
maintain relevance and to attract, nurture and retain talent.
 To foster a spirit of creativity and innovation amongst the employees by
facilitating creation of a rewarding, inspiring and motivational organizational
climate.
 To act as a champion of change and managing the people implication of
organizational changes.  

5.2 JOB ANALYSIS

Job analysis is a process of gathering and analysing information about the content and
the human requirements of the jobs, as well as, the context in which jobs are
performed.

5.3 JOB DESCRIPTION

METRO CASH AND CARRY LIMITED will always look for Product design &
development executive with creative& technical writing skills in order to
conceptualize.
The Job will be a part time / freelance, wherein a few hours will have to be dedicated
onsite.
Key skills of the candidate:
(1) Engineering Skills
(A). Exhaustive knowledge of Mechanical Engineering Design, R&D at various
levels like:
1. Product Design, Development & its performance.
2. Assembly Engineering & streamlining of it.
3. Sub-assembly its various stages.
4. Component Design & its manufacturing
(B). Thorough understanding of services processes like:
1. New product Design and development
2. Concept Development
3. Academic projects/Training
4. Die casting design and its recent trends
Should be competent to relate Mechanical Engineering Design attributes with these
processes.
(2) Literal & Writing Skills:
Flair /Passion to keenly observe the above technical phenomena and translate the
same into Various Creative Technical Writing for Digital Marketing.
(3) Allied Skills & Preferences:
Exposure to Engineering Corporate will be an advantage

5.4PERFORMANCE MANAGEMENT
Performance management is an original process of communication between a
supervisor and an employee that occurs throughout the year, in support of
accomplishing the strategic objectives of the organization.

The company Performance Management criteria:

 Performance planning by a manager

 360 performance review
 Feedback by employee to manager
 Personal counselling and performance facilitation
 Rewarding good performance
 Performance improvement plans
  Employee Engagement

5.5 TRAINING AND DEVELOPMENT

The approach to training is as follows:

Conduct of Training 

The training departments at Corporate and Divisions deploy learning solutions that
are customized and efficient to give the best in terms of value and money. Broadly
training imparted in the following three ways: -

 In-house training through internal faculty.

 In-house training through external faculty.
 External deputation for selected programmers of high value.

5.6 TRAINING EVALUATION

 At the end of every session/programmed feed-back from the participants are
taken in a prescribed training Feed Back to assess the quality of training imparted
and the learning made from the program.
 The suggestions on the topics covered are also obtained in addition to the key
learning’s and recommendations for improvement. Inputs are also obtained to
create a databank of internal faculty through the feedback.
 The rating of the program is shared with the faculty/agencies to appraise them
about the feedback of the program and the same are sent to the Head of HR &
Chiefs of Complex for their perusal.
 The impact of training is also recorded systematically by taking feedback from
immediate superiors, peers and from subordinates of the trainee through:

 Pre-Training Evaluation
 Post Training Evaluation

5.10 REWARD MANAGEMENT

Reward Management system exists in order to motivate employees to work towards

achieving strategic goals which are set by entities. Reward management is not only
concerned with pay and employee benefits, it is equally concerned with non-financial
rewards also. Reward Management in METRO CASH AND CARRY Limited:

 Recognition of the employee of the work completed.

 More training and development program.

 Increased the responsibility.

1. Manpower Planning
1)Does your company is effective in succession planning?
Ans. Most of the employee are strongly agree that the company is effective in
succession planning.
2) Are you aware of your company’s vision, mission, and objectives?
Ans: Majority of the employees says that strongly agree that they are aware of
vision, mission and objectives and they are working in the company based on
the mission and vision.
3) Are you aware about your SWOT analysis?
Ans: Employee are aware of their strength, weakness, opportunity, and
challenges they can understand about the problem and they can improve their
skills.
2. Training and Development
1) Does “Organization organizes training programs for the employees
regularly”?
Ans: The organization training programme to help the employee to work more
effectively and they can develop their skills METRO provide training to the
employees.
2) Is your work being according to your qualification and skill?
Ans: The company gives the job based on their skills and qualification
employee are satisfied with their jobs.
3. Attrition and retention
1) . Are you happy with your job?
Ans: Majority of the employee’s responses is that they are happy with their job.
they are doing their job with full satisfaction. They are enjoying their job.
2). Does your company recognize and acknowledges your work?
Ans: They are agreeing with this statement that they get recognizes and
acknowledges for their work.
4. COMPENSATION
1) Does the company provide satisfactory Salary according to the work?
Ans: Employees get satisfactory salary; their salary is given based on their work
only. Most of the employees are satisfied with their salary.
2) Did the company provide promotion and additional bonus to their work?
Ans: Employees say that they get the promotion when they complete the job
within the time.

3) All of the benefits were explained to you when you joined the company?
Ans: All the things are explained to the employee when they are coming to
joining the company will make aware about the benefits. Most of the employee
are strongly agree with this statement.
CHAPTER 6
Chapter 7
7.FINDINGS & SUGGESTIONS

71 FINDINGS
Summary of findings: The study on “METRO CASH AND CARRY” has brought
into some interesting findings. The findings of the study are highlighted below:

Metro Cash & Carry´s key competitive advantages were that it was often the first
mover as it was the first wholesaler that worked with the cash and carry system,
offering a wide range of products and having a non-traditional marketing approach
that makes feel the customers as they were a member of a special “club.” For its
international expansion the company created skills, especially when entering
emerging markets, to quickly set up in a new country and to adapt to
local market demand, which was facilitated by having many local relationships.

When entering a new market, the company firstly screened the possible countries
perfectly, tailored strategies to each market and tried to expand very quickly after
entering. It´s so called city-by-city investment plan was either carried out through a
cluster approach, building business units in major urban centres, or by using a spiral
approach, which means to start in a large city and expand further away but maintain
synergies in purchasing, logistics, and relationships. As the company was required to
adapt to different markets with a different approach, the company got had regional
structures and had an extra department for corporate development, which oversaw
screening competition and market evolutions. Furthermore, the country management
teams were set up with managers from many nationalities and were required to have a
hands-on approach.

8.BIBLIOGRAPHY
 https://www.metro.co.in/
 https://www.indiamart.com/metro-cashcarry-bengaluru/
 https://in.indeed.com/cmp/Metro-Cash-&-Carry/reviews?
 fcountry=IN&floc=Bengaluru%2C+Karnataka
 https://www.ukessays.com/essays/marketing/strategic-marketing-plan-of-
metro-cash-and-carry-marketing-essay.php