DECLARATION

This is certify that have completed to project titled " IMPORT AND EXPORT OF HIMALYA PRODUCTS
TO COMPLETE THE FULLFILLMENT OF REQUIREMENTS’’ industry" Under the guidance of "Miss
Shweta Mam" in partial fulfillment of the requirement for the award of degree of Bachelor of
Business Administration with honours at Punjab Institute of Technology Rajpura. This is an Original
piece of work and has not been submitted elsewhere.

Harpreet kaur

Roll No-200590130
 CERTIFICATE FROM GUIDE

This is certify that the project titled " IMPORT AND EXPORT” OF HIMALYA PRODUCTS TO COMPLETE
THE FULLFILLMENT OF REQUIREMENTS’’ is an academic work done by "Harpreet kaur" submitted" in
partial fulfillment of the requirement for the award of degree of Bachelor of Business Administration
with honours at Punjab Institute of Technology Rajpura, under my guidance and direction. To the
best of my knowledge and belief the data and information presented by him/her in the project has
not been submitted earlier.

MISS SHWETA MAM

 ACKNOWLEDGEMENT

I express my sincere gratitude and thanks to MISS.SHWETA MAM for giving me an opportunity to
enhance my skill in my project. I am thankful for her guidance, Patience and consummate support. I
extend my heartiest thanks to her for enlightening my path. Without her sincere advice, this project
has been impossible.

Moreover, I would also like to thank the various people who were involved with this project and
gave me invaluable guidance in this regard. Without their help, this project would not have been as
comprehensive and detailed as it is.

I also feel grateful and elated in expressing my indebtedness to all those who have directly

or indirectly helped me in accomplishing this research.

 CONTENTS

S.NO PARTICULAR PAGE NO

1 STUDENT DECLARATION 1

2 CERTIFICATE FROM GUIDE 2

3 ACKNOWLEDGEMENT 3

4 INTRODUCTION 5

5 INDUSTRY PROFILE 10

6 COMPANY PROFILE 14

7 NEED FOR STUDY 29

8 RESEARCH AND METHODLOGY 32

9 CONCEPT 36

10 FINDINGS 55

11 CONCLUSIONS 58

12 ANNEXURE 61

13 BIBLOGRAPHY 65
INTRODUCTION
CHAPTER-2
INDUSTRY PROFILE
CHAPTER -3
COMPANY PROFILE
CHAPTER-5
RESEARCH &METHODLOGY
REASEARCH METHODOLOGY

TITLE OF THE STUDY:

A study on "consumer tastes and preferences towards Himalaya
products" for "The Himalaya Drug company'

METHODOLOGY OF THE STUDY:

The study is based on the descriptive research. It describes the characteristics of a particular
individual or of group. Moreover, descriptive research is the minimization of bias and
maximization of ability of the evidence collected.

• Sample Unit:

Sample universe includes four different age groups 12-20, 20-

35, 35-50 and more than 50.

• Sampling Technique:
I carried out the survey based on Random Sampling.

• Sample Size:

Determining the sample size is complex and involves several considerations. In any
marketing research object time and budget are limited. In this study, I have done a sample
size of 100 different age groups. The study is based on the descriptive research. It describes
characteristics of a particular individual or of group.
Sources of data:

Collection of facts (raw facts) is known as data. There are two types
of data:

• Primary Data:

This research work is done mainly on the basis of primary data.

The primary data is collected through administrating the questionnaire to the

responds.

Secondary Data:

Collection of data from internet, family, friends. In this research

work, secondary data is also used.

Field Work:
This involves the actual field work for collecting the data like going and meeting the
respondents, asking questions and visiting the company to get secondary data. The total
simple size in the research is 50 belonging of the different age groups.
 Plan of analysis:

• Answer to each questionnaire was a study to get data.

Questionnaire indicates the number of respondents taken to collect

the data.

• Percentage was derived to find out what percentage of people have

respondent with regard to each question.

• The data was then processed and converted into tabulation and
• After that, analysis was done for the data received.
• Analysis ultimately provides for the conclusion graphs,with recommendations.

LIMITATIONS OF THE STUDY

• Data size and the limit of universe are the two most glaring limitation.
• The information is inadequate and there is lack of information in primary and
secondary data
• Inadequate knowledge or ignorance of the beauty products and its
• The research work is confined to the boundaries of Kurnool City Usage
only.
• The study is conducted for a particular period of time that is 30 days which is very
less.
Chapter-6
concepts
 CONSUMER BEHAVIOUR
Consumer behavior is the study of how individual customers, groups or organizations select,
buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to
the actions of the consumers in the marketplace and the underlying motives for those
actions.
 5 steps to understanding your customer ‘s Buying process

1. Problem/Need Recognition: This is often identified as the first and most

important step in the Customer's Decision Process. A purchase cannot take place without
the recognition of the need. The need may have been triggered by internal stimuli (such as
hunger or thirst) or external stimuli (such as advertising or word of mouth).

2. Information Search: Having recognized a problem or need, the next step a

customer may take is the Information Search stage, in order to find out what they feel is the
best solution.

3. Evaluation of Alternatives: As you might expect, consumers will evaluate

different products or brands at this stage on the basis of alternative product attributes
those which have the ability to deliver the benefits the customer is seeking. A factor that
heavily influences this stage is the customer'sattitude. Involvement is another factor that
influences the evaluation process. 4. Purchase Decision: The penultimate stage is where the
purchase takes place. Philip Kotler (2009) states that the final purchase decision may be
disrupted' by two factors: negative feedback from other customers and the level of
motivation to accept the feedback. For example, having gone through the previous three
stages, a customer chooses to buy a new telescope.

5. Post-Purchase Behavior: In brief, customers will compare products with their

previous expectations and will be either satisfied or dissatisfied. Therefore, these stages are
critical in retaining customers. This can greatly affect the decision process for purchases
from the same company in the future, having a knock-on effect at the Information Search
stage and Evaluation of Alternatives stage.
Chapter-7
FINDINGS
CHAPTER-8
CONCLUSION
CHAPTER-9
ANNRXURE