Project Final Report

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Ekta project final report
Financial reporting and disclouser (Gujarat University)
Studocu is not sponsored or endorsed by any college or university

Downloaded by Yoga Mia (yoyago1373@miarr.com)
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“COMPARATIVE ANALYSIS OF
McDonald’s VS BURGER KING”
PROJECT GROUP: D
GUIDED BY: HARDIK DAVE
SUBMMITED TO GUJRAT UNIVERSITY
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CONTRIBUTORIES:
ROLL NAME
NO
32 YATHARTH JOSHI
33 ANISHKA KADAM
34 EKTA KESUR
35 KISHAN KOTHADIYA
36 MANSI KOTHADIYA
39 KHUSHI LALAKIYA
40 YASH LIMBACHIYA
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Preface
The project report is accompanied with practical experience to add some

worthiness to education. This practical training in B.B.A program develops core
competencies of business world. Thus, we have a practical outlook of the
managerial experts and witness the function of management in real busi ness.
My work in this project is, therefore, a humble attempt towards this end.
In spite of my best efforts, there may be errors or omissions, which may please
be excused.
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Acknowledgement
I forward my gratitude to our I/C Principal Mehul Patel, all Faculty

members, the Librarian and the Administrative staff of SHRI B.J.PATEL UMIYA
B.B.A. College for their support.
Also, I express my sincere thanks to Prof. Hardik Dave, who guided me

throughout the project and gave me valuable suggestions and encouragement.
Lastly, I would like to thank McDONAL’s and Burger king (company

name) management staff and the workers who provide the necessary information
and co-operated and shared their valuable information during the visit.

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SECTION -A
SR TOPIC PAGE
NO NO
1 McDonald’s 1
A General Information 2
B History 3
C Vision and Mission 4
D Menu 5
E Covid-19 Effects 7
F Awards and Achievements 12
G Pestle Analysis 13
H Swot Analysis 18
SECTION-B
2 BURGER KING 24
A General Information 25
B History 26
C Vision and Mission 28
D Menu 29
E Covid-19 Effects 30
F Awards and Achievements 32
G Pestle Analysis 34
H Swot Analysis 38
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SECTION-C
3 RESEARCHE METHODOLGY 42
A Introduction 43
B Types of research method 45
C Sampling plan 45
D Source of data 45
SECTION-D
4 DATA ANALYSIS 47
A General Analysis 48
B McDonal’s 54
C Burger King 64
SECTION-E
5 CONCLUSION 74
A Findings 75
B Suggestion 76
C Conclusion 77
D Bibliography 78
E Questionnaire 79
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SECTION-A
McDonald’s

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Introduction:
Founder: Richard and Maurice McDonald Ray Kroc

Founded: May 15, 1940 In San Bernardino, California
No of McDonald Restaurants: 38,695
Products of McDonald:
Hamburgers

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o Chicken
o French fries
o Soft drinks
o Soft serves
o Milkshakes
o Salads
o Desserts
o Hotcake
o Coffee
o Breakfast
o Wraps
Website: www.mcdonalds.com
Current Status: Active
HISTORY:
Dick and Mac McDonald moved to California to seek opportunities they

felt unavailable in New England.
Failing in the movie business, they subsequently proved successful in
operating drive-in restaurants. In 1948 they took a risk by streamlining
their operations and introducing their Speedee Service System featuring
15 cent hamburgers.
The restaurant’s success led the brothers to begin franchising their
concept—nine becoming operating restaurants.

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At the San Bernadino location, Dick and Mac McDonald perfected their
Speedee Service System featuring a limited menu including fifteen cent
hamburgers, shakes and fries.
The brothers sold 14 franchises of which 10 became operating
restaurants not including their original location in San Bernardino
Mission:
This is how Mcdonald uniquely feed and foster communities. We serve
delicious food people feel good about eating, with convenient locations
and hours and affordable prices, and by working hard to offer the speed,
choice and personalization their customers expect.
At our best, we don’t just serve food, we serve moments of feel-good, all
with the lighthearted, unpretentious, welcoming, dependable personality
consumers know and love.
Vision:
It wants to expand its franchise and obtain profitable success. At the
same time, it wants to build community relationships all around the
world.
Despite the popularity of McDonald’s, the desire for more growth and
success is still intact. It aims to become even better than it already is.
For the sky is the limit for the people at McDonald’s.
Here everyone wants to achieve even larger goals through proper

strategies and further diversifying the operations. This vision will give
McDonald’s a better profit margin.
The vision of McDonald’s also has a long-term structural plan. This

includes expansion of the fast-food joint into more stores all across the
world.

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Value Of McDonald:
• Serve
• Inclusion
• Integrity
• Community
• Family
MENU OF McDonald’s:
Logos of McDonald’s:

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McDonalds on their packing:
This environment day, McDonald's global has planned to source all its
packaging from renewable, recycled or certified sources. “Our goal is to
source 100% of our guest packaging from renewable, recycled or certified
sources, and recycle guest packaging in 100% of McDonald's restaurants by 2025.
Over 80% of the guest packaging sourced for McDonald’s restaurants was made
of fiber sources. The remaining 20% was made of plastic
In total, 80% of our guest packaging came from renewable, recycled or certified
sources
99.6% of our primary fiber-based guest packaging, was sourced from recycled or
certified sources and supported deforestation-free supply chains
We offered guests the opportunity to recycle packaging waste in over 25% of

restaurants in our 30 largest markets

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Covid-19 Effect:
McDonald’s Corporation operates in nearly 120 countries around the world. As

a large global restaurant chain founded in 1955, it has extensive experience in
adjusting to changing business conditions. While a potential pandemic was
already in the organization’s risk preparation program, COVID-19 has impacted
every community in ways no one could have fully forecast, and its rapid
acceleration pushed the company to move quickly.
McDonald’s level of risk preparedness, experience in managing health and safety

concerns, and supply chain planning all came into play.
“Covid-19 became part of everyone’s job,” said Bill Garrett, senior vice president
and head of the U.S. Covid-19 response team at McDonald’s. “We pushed
ourselves to think differently about many things including menu, operating
procedures, and how to serve our customers and employees (in both restaurants
and corporate offices) in new and different ways that prioritized their safety.”
Mobilizing leadership teams to enable agility to make better decisions As part of

its response to the pandemic, McDonald’s developed an agile model and team
structure that supported integrated decision making.
A COVID-19 leadership team led the charge, reporting to McDonald’s U.S.

senior leadership, which initially met three times daily to address quickly
changing information and evolving recommendations. Subgroups, focused on a
specific area of the business, brought their own solutions—for example, a team
focused on enhancing more than 50 processes in U.S. restaurants as part of the
swiftest operational transformation in the company’s history; another team
focused solely on engaging with third party experts to provide ongoing counsel

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and expertise on emerging science in infection prevention and control and share
best practices to mitigate the spread of COVID-19.
Employee resources and support were also critically important, with sub teams
focused on office re-openings or dedicated to employee health and wellness. This
structure allowed the company to address the pandemic on multiple levels in a
targeted way—and agility was crucial.
“We have empowered our functional leaders to make necessary decisions to help
protect people and our business, but we also wanted to provide consistency in our
approach to the pandemic to ensure we emerged stronger than ever from this crisis
– having common principles supported this approach,” Garrett said.
Using data and feedback to build trust and confidence in operating restaurants
and offices
Integrated decision making was at the heart of driving safety focused procedures
for McDonald’s crew and corporate employees. McDonald’s opened a new state-
of-the-art headquarters in downtown Chicago in 2018, but its open concept
required a cross-functional team of HR, legal, global safety, and others to create
an office toolkit that addressed multiple dimensions of working in an open-
concept design during Covid-19. The goal is to help ensure that employees are
safe and feel confident—and the collaborative approach is successful.
“People were surprised at how safe they felt when they walked into the office, so
we were very proud of the team that worked together to make that happen,” says
Sheri Malec, Senior Director of Workplace Solutions at McDonald’s. “In
reflecting on lessons learned during this time, one of my key takeaways is agility.
The situation is changing so rapidly so you have to be ready to respond as new
data comes out or new scientific recommendations are released.”

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Accelerating employee support pre- and post-pandemic
Along with many other organizations, the pandemic has meant McDonald’s is
now re-examining its thinking about the corporate workforce post-pandemic. The
flexibility the company had already put in place before COVID-19 struck laid a
strong foundation for changing working conditions and best supporting
employees.
“We already had a system to support our people’s personal needs during the
workday,” said Malec. “The flexibility and working models we had before the
pandemic really set us up well to adapt to workforce changes.”
General support around health and wellness was key at McDonald’s along with
supporting managers so they could help their people.
“We gave them the tools to understand how different employees would be
affected and make sure they’re adjusting accordingly,”

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Advertisement:
McDonald's maintains an extensive advertising campaign. In addition to the usual

media such as television, radio and newspaper ads, the company makes
significant use of billboards and signage, and sponsors sporting events ranging
from Little League to the FIFA World Cup and Olympic Games.
Market Responsibly
By the end of 2022, all Happy Meal bundles advertised to children will meet
McDonald’s Global Happy Meal Nutrition Criteria and continue to meet any
existing applicable local/regional advertising pledges.
For 8 of our 20 major markets,1 at least 50% of their Happy Meal Bundle
Offerings meet McDonald’s Global Happy Meal Nutrition Criteria as of 2019
12 out of 20 of our major markets have removed artificial flavours and added
colours from artificial sources in Happy Meals as of early 2020
12 of our 20 major markets have made nutrition information for Happy Meals
available and accessible through all owned websites and mobile apps used for
ordering where they exist, as of Q2 2020.
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Awards and Achievement:
McDonald's won 1 award in 2020 and 1 award in 2019. In 2020, McDonald's won
for Best Company Work-Life Balance. In 2019, McDonald's won for Best
Company Work-Life Balance. Based on 43,888 ratings and 2,852 participants,
employees at McDonald's are less satisfied with their work experience.
Customer Service. Eastweek Magazine. Hong Kong Service Award. 11 years in

a row.
Sustainability. U Magazine. U Green Awards. 10 years in a row.
People Management. JobMarket. Employer of Choice Awards. Employer of
Choice Awards 2019
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McDonald’s PESTEL Analysis
McDonald’s Corporation’s strategies address issues in its external environment,

such as the ones identified in this PESTEL analysis of the global fast food
restaurant chain business. The PESTEL analysis model supports strategic
management by identifying the external factors that present opportunities or
threats, based on the remote or macro-environment of the business, pertaining to
the political, economic, sociocultural, technological, legal, and ecological factors
(the PESTLE factors). In the context of this business analysis, McDonald’s
employs a set of strategies for maximizing the benefits of opportunities in its
industry environment. These strategies are intended to address the external factors
in the organization’s environment, along with competitive rivalry involving firms
like Wendy’s, Subway, Burger King, and Dunkin’ Donuts, as well as Starbucks
Coffee Company. As the biggest fast food restaurant chain in the world,
McDonald’s uses its strengths to adapt to changes in its business environment,
such as the trends shown in this PESTEL/PESTLE analysis. Such adaptation is
essential to the long-term survival and growth of the business, especially amid
aggressive competition.
Political Factors Affecting McDonald’s Business
This aspect of the PESTEL analysis refers to the effects of governmental actions
and policies on the remote or macro-environment of McDonald’s business and
the economy as a whole. Governmental intervention can determine the rate and
path of business development. In McDonald’s case, the most significant political
external factors in the fast-food restaurant chain industry environment are as
follows:
1. Increasing international trade agreements

2. Governmental guidelines for diet and health
3. Evolving public health policies
McDonald’s Corporation has the opportunity to expand its multinational business

based on improved international trade, which can enhance global supply chains.
This PESTEL/PESTLE analysis also identifies governmental guidelines for diet
and health as a threat and an opportunity for the restaurant chain business.
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Economic Factors Important to McDonald’s
Economic changes directly and indirectly influence business performance. The

global economy, regional economies, and local economies influence McDonald’s
industry environment through the following economic external factors:
1. Slow but stable growth of developed countries

2. Slowdown of the Chinese economy
3. Rapid growth of developing countries
The slow but stable economic growth of developed countries is an opportunity

for McDonald’s to grow and increase the stability of its restaurant chain business.
The U.S. market remains the biggest contributor to the company’s revenues, but
the business also benefits from the stable recovery and growth of European
markets. On the other hand, the slowdown of the Chinese economy is considered
a threat in this PESTEL/PESTLE analysis.
Social/Sociocultural Factors Influencing McDonald’s Business Environment
This aspect of the PESTEL/PESTLE analysis refers to the social conditions that
support or limit McDonald’s business. Social trends influence consumer
behaviors and, in turn, affect the remote or macro-environment of the business in
terms of revenues. In this case of McDonald’s Corporation, the most significant
sociocultural external factors are as follows:
1. Rising disposable incomes (opportunity)

2. Busy lifestyles in urban environments (opportunity)
3. Increasing cultural diversity (threat and opportunity)
4. Healthy lifestyle trend (threat & opportunity)
Based on the external factor of rising disposable incomes, McDonald’s has the
opportunity to grow based on the increasing tendency of consumers to buy fast
food instead of cooking at home. This tendency is also linked to busy lifestyles
in urban environments. These lifestyles increase consumers’ likelihood of dining
in restaurants like McDonald’s instead of cooking food at home.
Technological Factors in McDonald’s Business
This aspect of the PESTEL/PESTLE analysis pertains to the impact of

technologies and related trends on the remote or macro-environment of
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companies. In this external analysis case, McDonald’s Corporation’s success

depends on business adaptation to maximize the benefits of technological trends
and resources. The company needs to address the following technological
external factors:
1. Moderate R&D activity in the industry (opportunity)

2. Increasing business automation (opportunity)
3. Increasing sales through mobile devices (opportunity)
McDonald’s has the opportunity to increase its research and development

investments to improve business effectiveness and efficiency.
In this PESTEL/PESTLE analysis case, the strategic objective is to reach a higher
level of R&D activity compared to competitors.
Also, the company can apply more automation to maximize productivity, based
on the external factor of increasing business automation. Such automation
requires changes in McDonald’s operations management and productivity
approaches.
Ecological/Environmental Factors
This aspect of the PESTEL/PESTLE analysis refers to the trends linked to the
natural environment, and how these trends affect McDonald’s remote or macro-
environment. This company analysis examines the influence of ecological trends
on businesses and consumers. In McDonald’s business environment, the
following are the most significant ecological external factors:
1. Rising interest for corporate environmental programs
2. Increasing emphasis on sustainable business strategies
3. Changes in climate conditions in some regions
McDonald’s Corporation can improve its environmental programs and
sustainability to strengthen its brand and business performance. The aim of these
endeavours is to address the opportunities associated with the rising interest for
corporate environmental programs, and the increasing emphasis on sustainable
business practices. In this PESTEL/PESTLE analysis, such external factors create
opportunities that support McDonald’s business stability and potential growth.
On the other hand, changes in climate conditions in some regions threaten the
company.
Legal Factors
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This aspect of the PESTEL/PESTLE analysis pertains to the impact of laws or

regulations on firms. Changes in legal systems and new laws shape the remote or
macro-environment of businesses by imposing new requirements. McDonald’s
Corporation must consider the following legal external factors in its industry
environment:
1. Increasing health regulations in workplaces and schools
2. Increasing animal welfare regulations
3. Rising legal minimum wages
Health regulations impose limits on the accessibility and availability of fast food
in some workplaces and schools. This legal trend threatens McDonald’s revenues
from these market segments. On the other hand, animal welfare regulations are
classified as a threat and an opportunity in this PESTEL/PESTLE analysis. For
example, these regulations increase costs in McDonald’s supply chain. However,
the same external factor creates an opportunity to improve the business by
implementing a comprehensive animal welfare policy, which can attract more
customers who are interested in animal welfare.
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SWOT analysis of McDonald’s
McDonald’s Strengths
1. Tenth Most Valuable Brands
McDonald’s is the tenth most valuable brand in the world. With an incredible
brand value worth, the company rules the restaurant industry regardless of
the fierce competition.
2. Tasty Food
McDonald’s French fries are considered the best tasting fries in the fast food
industry. McDonald’s French fries are best-tasting fries says customer survey.
3. McDonald’s – A Real Estate Company

Very few people know that apart from selling burger and fries, McDonald’s has
a multi-billion real estate empire. Imagine having thousands of premium locations
around the globe. As of April 2020, there were 21,837 franchised restaurants out
of 38,695 McDonald’s restaurants spread across 120 countries. The rest are
corporate-operated restaurants.
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McDonald’s franchise works slightly differently. McDonald’s not only provides

their brand name, recipes, ingredients, processes to franchisees but also owns the
land and operates as a landlord and makes revenue through rent payments.
4. Technology Initiatives
McDonald’s is taking revolutionary technology initiatives to make their
‘Experience of the Future’ dream come true. Initiatives like implementing self-
service with kiosks, mobile order and payment systems are benefiting
5. Technology Acquisitions
The company’s latest acquisition of ‘Dynamic Yield‘ is another step towards
enhanced personalized marketing and customizations. Dynamic Yield is an
Israeli startup that assists brands like McDonald’s to boost their customer
experience with brands personalize offerings. McDonald’s image as the
‘restaurant of the future.
6. Highest Brand Value in Fast Food Brands
McDonald’s enjoys the privilege of being the most valuable fast food brand in
the world. In 2019, McDonald’s brand value increased to $130.37 billion from
$126.04 billion in 2018. No other fast-food brand was even close to McDonald’s
worth with the brand value of just over $44 billion for the second-placed
Starbucks.
7. Improved Quality Control and Health Protocols
You can debate about the taste and overall customer experience, but McDonald’s’
quality standard has always been its strong point. The Company enforces
complete food safety and quality protocols before buying the ingredients from
third-party intermediaries.
8. Leading quick-service restaurant
In 2019, McDonald’s was the leading quick-service restaurant (QSR) chain in the
United States with sales of $40.41 billion. McDonald’s is far ahead of second-
placed Starbucks that made $21.38 billion in sales in FY2019, which is nearly
half of what the leader made during the same period.
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McDonald’s Weaknesses
Here are some of the shortcomings of McDonald’s’ strategy and structured

composition, which affects its overall growth.
1. The Franchise business model
McDonald’s is the best example of international franchising models.

However, having this complicated web of franchised and company-operated
restaurants expose the brand to certain risks
The risks of financial deterioration, mismanagement, customer dissatisfaction,

and low revenue generation. The company heavily depends on the franchises
which works independently and hence they have no control over their day to
day performance, but it affects the brand directly.
2. Supply chain interruptions
McDonald’s being one of the busiest food chains often faces issues due to
disruption in the supply chain. Also, it limits the availability of products,
which are critical to the operations.
Therefore, when a franchise experiences such interruptions, the operational

expense increases, which there by results in reduce revenue and lower
profitability.
3. Lack of Employee Satisfaction
Due to recent employee right revolutions worldwide and increased wage

limits, many organizations have faced critical dissatisfaction from employees.
Recently McDonald’s has faced extreme backlash from their workforce. The
workers went to several protests and strikes with a demand to increase their
minimum wage to $15 an hour, causing the company reputational harm.
4. McDonald’s Breakfast Menu Has Lost Its Charm
For nearly a decade, McDonald’s breakfast sales remained unbeatable

especially in the US. However, in May 2018, the company’s CFO
accepted that they have been observing a downfall in McDonald’s breakfast
menu consumption and they must do something to fix it.
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But with such fierce competition around, it won’t probably be easy to regain
the popularity for breakfast meals.
5. CEO was fired due to violation of company policy
In Nov 2019, McDonald’s CEO, Steve Easterbrook, was fired after having a
consensual relationship with an employee. It violated company policy. Also,
the company’s board stated that Steve had “demonstrated poor judgment.”
6. Poor Employee Safety
In May 2020, five employees sued McDonald’s for failing to adopt

government safety guidance. The lawsuit argues that McDonald endangered
the lives of its employees and their families by failing to provide hand
sanitizer, gloves, and masks during the recent health crisis.
7. Sexual Harassment
Companies are required to nurture a safe working environment for all

employees regardless of gender. In a lawsuit filed by over 100 female
employees in April 2020, McDonald’s is accused of creating a hostile work
environment and subjecting them to sexual harassment. The lawsuit erodes
trust and taints its reputation further.
8. Negative Publicity
In June 2020, McDonald’s was accused of firing an employee for suing the
company over its failure to protect employees during the recent health crisis.
The termination is unethical because it seeks to discourage other employees
from exercising their right to legal redress against their employer.
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McDonald’s Opportunities
The following opportunity section for McDonald’s emphasizes the emerging
chances of growth. It can help the company to improve its business performance,
management structure, and strategic growth and other aspects.
1. Value Meals
In 2018, McDonald’s launched its “$1, $2, $3” menu and “2 for $5 Mix and
match deal” proposed toward its value-conscious consumers. The menu was a
successful addition, resulting in increased sales.
2. Innovative Products
McDonald’s must put efforts to introduce new, innovative items on their menu
to make customers choose them instead of the new fast food outlets.
In 2018, the company started to serve an exclusive beverage – MIX by Sprite

Tropic Berry in their New York outlets. It became an instant hit and is likely
to be served in all of the US.
Launching more items like this according to the geographical conditions and
culture can help McDonald’s maintain their charm for a longer period of time.
3. Global Expansion
McDonald’s rules over the US, but it is often that it struggles in the
international market. However, the company has high potential to continue its
global expansion by focusing more on international markets rather than
different states of America.
4. Rebuilding the Brand Image
While fast-food restaurants are struggling to fight the image of ‘junk

producing centers’, McDonald’s can play it smartly by continuing its
aggressive initiatives towards, healthy and customized offerings.
These developments have begun to show progress, with positive comparable

sales leading to a growth in profits. The re- franchising mission have surely
pushed the sales back, but in the long run, the healthy image of McDonald’s
can continue to make bigger differences.
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5. Mobile order and McDelivery
McDonalds has initiated a partnership with Uber Eats and Door dash for US
food delivery. These mobile order and delivery initiatives help McDonald’s to
reach and fulfil customer’s ever-changing needs.
6. Offer Healthier Options
More consumers are seeking healthier options. Even though McDonald’s

offers healthy options like salads and 1% Low Fat Milk Jug, the options are
very limited. The company can increase the number of healthy options to
attract more health-conscious consumers and grow
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McDonald’s Threats
The threat factor is connected with the phenomenon which stops the company
from taking full advantages of the benefits that can be derived from the available
strengths. Therefore these are the few threat that McDonald’s faces.
1. Risky Investments on Technology Initiatives
Although the innovative changes done by McDonald’s have a positive

outlook, the investment in technology is still risky. The public pace of
adapting new technologies may slow down the return on investment, and the
results of enhancing customer experience may not generate the expected
returns.
2. Fierce Competition from Competitors like Chick-Fil-A
We might think that burger giants like ‘Burger King’ are McDonald’s only
competitors, but the table is beginning to turn. Recently, Restaurant Business
revealed that Chick-fil-A is now McDonald’s biggest competitor in the wildly
competitive Quick Serve Restaurant (QSR) area.
3. Cultural Threat While operating in Various Countries
Being a global fast-food chain, McDonald’s has often faced multiple cultural
threats in different parts of the world, causing harm to the image of the brand.
Also, it gets challenging to adapt and operate differently as per the location of
the franchise. For example, a few years ago, McDonald’s faced quite a big
scandal for using ingredients which were not ‘halaal’ in Muslims countries.
Such controversies make it difficult for McDonald’s to meet customer
expectations with inherited risks in the international operating environment,
deteriorating the brand image.
4. New Age Fast Food Trends
McDonald’s often for millennial is considered an old school with its

traditional menu and taste. In this situation, food chains like shake shack and
Wendy’s take full advantage with their often experimented menu and recipes
to include variety.
For example, McDonald’s failed to compete with Wendy’s “Signature-

Crafted Burgers.” and hence had to stick with its conventional Quarter
Pounders to save face.
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5. Constant Environmental Concerns
Like every other food giant, McDonald’s face immense pressure to improve
its practices to minimize the waste, which causes environmental pollution.
The growing ecological concerns demand McDonald’s to take initiatives in

this regard and set an example for other food outlets but it is not that simple.
In March 2018, environmental activists proposed the board of directors of

McDonald’s to abandon the use of plastic straws in its over 37,000
restaurants worldwide due to explosion of plastic pollution.
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SECTION-B
BURGER KING
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Introduction:
Founder: David Edgerton & James McLamore

Founded: 1953 AT Miami, Florida, U.S
Burger king old name: Insta Burger King
• Products:
Hamburgers
• Chicken
• French fries
• Soft drinks
• Milkshakes
• Salads
• Desserts
• Breakfast
No of Burger King Restaurants: 18000
Website: www.bk.com
Current Status: Active
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HISTORY ABOUT BURGER KING:
➢ Burger king are Known for serving High Quality, great tasting
and ,Affordable food.
➢ Burger king was founded in 1954.
➢ Burger king is the second largest food hum burger chain in the
world with about 40000 restaurants operating more than 100
countries and US territories as at June 30,2019
➢ In 1953 burger known as Insta Burger king.
➢ In 1954 Burger Known as Burger King.
➢ Keith j Kramer & Matthew Burns started Insta burgers in 1953
and sell the company because of some Financial issue.
➢ But In 1954 David Edgerton & James Mclamore Buying Insta
Burger and they has changed name of the insta burger king new
name Known As Burger King.
➢ As at June 30, 2019, Burger King India had 202 restaurants,
including seven Sub-Franchised Burger King Restaurants, across
16 states and union territories and 47 cities across India.
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➢ As of November2019 the company has 216 Company-owned

Burger King Restaurants and eight Sub-Franchised Burger King
Restaurants.
➢ Burger king has served 1.57cr orders in a day.
➢ 1 Lack employee work in Burger King.
➢ Burger King’s Popular items are hamburgers, softdrinks, French
fries, Mini Shakes.
Company headquarters in unincorporated Miami-Dade County,

Florida
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The Burger King brand is the second largest fast food burger brand
globally as measured by the total number of restaurants with a global
network of over 18000 restaurants in more than 100 countries and U.S.
territories as at June 30 2019.
MISSION:
Burger King’s mission statement is to “offer reasonably priced quality
food, served quickly, in attractive, clean surroundings.”
This mission indicates the kind of outputs expectable from the
organization.
This mission statement has the following main points: Reasonable
prices Quality food Quick service Attractive, clean surroundings.
VISION:
To be the most profitable QSR business, through a strong franchise
system and great people, serving the best burgers in the world.
Burger King Values:
Teamwork and family

Excellence
Respect
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MENU OF BURGER KING:
LOGO OF BURGER KING:
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BURGER KING NEW PACKING:
They are aware that nobody is in fact looking forward to anybody's

campaigns and what they have to do is to pitch in their product amidst
the things that people are doing. For this creativity is a very important
factor and Burger King emphasises this like nobody else.
COVID-19 EFFACTS:
When Covid 19 struck all industries, Burger King did not wait even a
minute to launch their touchless technology in its restaurants
➢ Safe Restaurants
➢ Safe Takeaways
➢ Safe Deliveries
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ADVERTISMENT:
Burger King is not just concerned about the kind of advertisements and
campaigns that they launch, they are also very careful about where
these advertisements go. They concentrate immensely on local
advertising such as roadside ads, hoardings, billboards etc.
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AWARDS AND ACHIEVEMENTS:
• Fairchild Tropical Garden re-named the Flowering Tree Section

the McLamore Arboretum – May, 1996
• University of Miami dedicated the James W. McLamore Plaza –
October 1995
• The Association of Governing Boards of Universities and
Colleges – nominated for the Distinguished Service Award in
Trusteeship for 1994 and 1995
• University of Miami - Honorary Doctorate of Humanities –
May, 1990
• Cornell University 1989 Entrepreneur of the Year – September,
1989
• Joseph Wharton Business Statesman Award – May, 1989
• Community Service Award, Advertising Federation of Greater
Miami – 1988
• Volunteer Fundraiser of the Year, National Society of
Fundraising Executives – 1988
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• The Miami Herald Spirit of Excellence Award – 1987

• University of Miami created the James W. McLamore
Outstanding Faculty Senate Service Award – 1987
• Florida Entreprise Medal, Merchants Association of South
Florida – 1987
• Business Statesman Award, The Harvard Business School Club
of South Florida – 1987
• Silver Medallion Award, National Conference of Christians and
Jews – 1986
• Volunteer of the Year Gold Medal Award, Council for
Advancement and Support of Higher Education – 1986
• Dade County Outstanding Citizen’s Award, B’nai B’rith Lodges
South Dade Council- 1986
• Pioneer of the Year Award, Multi-Unit Food Service Operators
– 1985
• Doctor of Commercial Sciences Honorary Degree, Biscayne
College – 1980
• Restaurateur of the Year, National Restaurant Association –
1979
• Human Relations Award, Institute of Human Relations – 1979
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PESTLE Analysis of Burger King:
Political Factors:
➢ The political factors in the Burger King PESTLE Analysis can
be explained as follows:
➢ Burger King is one of the largest food chains in the world. In
2014, Burger King Worldwide merged with Tim Hortons, and a
new parent company was formed – Restaurant Brands
International.
➢ As the parent company’s headquarters are located in Canada, it
enjoys lower rates of corporate tax on offshore profits. Burger
King’s offshore profits were subject to US Federal taxation laws,
which mandated tax after repatriation also resulting in double
taxation.
➢ Burger King is now able to enjoy tax savings. The brand
continues to expand its stores in Asian markets like China and
India. In India, it has filed trademark cases. There have been cases
of joints in malls with similar names or logos, affecting its
business.
Economic Factors:
➢ Below are the economic factors in the PESTLE Analysis of
Burger King:
➢ Since it is a global brand, it is affected by several economic
factors.
➢ The impact of Covid-19 and consequent lockdowns has resulted
in a decline in the global revenues. Also, Burger King faces risks
of fluctuating foreign currency exchanges and changes in interest
rates.
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➢ The company tries to minimize these risks by diversifying

geographically and using derivatives, these strategies may not
always be entirely effective and could affect performance of the
business.
➢ Since it has a franchise-led business model, it is also labour-
intensive. Labour costs and the long-term trend of increasing
wages in both developing and advanced markets can potentially
affect the profitability of the business.
Social Factors:
Following are the social factors impacting Burger King PESTLE
Analysis:
➢ Many social factors define the business of Burger King. As the
restrictions due to Covid-19 induced lockdowns are lifted or
gradually reduced, consumers are still worried about social
distancing rules and safety of food.
➢ they need to ensure eating out is safe for people. For example, in
Italy it plans to introduce an app for three of its Milan restaurants,
that allows users to check if the restaurant is crowded anytime.
➢ Increasing public health awareness poses new challenges to
Burger King. Some of its products contain caffeine, dairy
products, sugar, allergens, etc.
Technological Factors:
The technological factors in the PESTLE Analysis of Burger King are
mentioned below:
➢ Burger King started The Traffic Jam Whopper service in Mexico.
There are often very long traffic jams in cities. The chain created
a service by which commuters can order food on King’s app, via
voice commands.
➢ Then bike riders deliver the food in the middle of the traffic jam.
The company also uses real-time data to understand the
concentration of traffic and alerts local restaurants to ensure
speedy delivery.
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➢ In the first week, this resulted in a 60% increase in orders. Burger

King unveiled new restaurant designs called as “Restaurants of
Tomorrow”. These restaurants will have technology enabled
components. These include Curbside delivery, Pick Up Lockers,
Drive-Thru and suspended kitchen and dining room.
➢ For example, delivery orders can be picked up from coded food
lockers facing exterior of restaurant. This enables food to be
moved from the kitchen to pick up lockers.
Legal Factors:
Following are the legal factors in the Burger King PESTLE Analysis:
➢ The company is subject to regulation by various health,
sanitation, safety authorities. In many of its markets like US, UK,
Canada, Europe, the company is facing growing regulations,
which may affect its cost of doing business.
➢ Burger King may be subject to litigations with franchisees,
employees, suppliers, customers and even cases related to
intellectual property rights. This may harm company reputation,
transfer funds away from operating activities and adversely affect
financial performance.
➢ While the company has insured for some of the losses arising in
case of unsuccessful legal cases, it may not be enough to cover
very high costs. There is also the risk of delay in receiving sum
insured or the amount may be insufficient to cover fully the
losses.
Environmental Factors:
➢ In the Burger King PESTLE Analysis, the environmental
elements affecting its business are as below:
➢ Burger King has found new opportunities by providing more
environmentally-friendly products. They recently introduced new
food items to reduce the environmental effect of consuming beef.
‘The Impossible Burger’ is an innovative food item, produced to
serve meat-less burgers to customers.
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➢ This burger is made from soy protein and is similar in texture

and taste of meat. As people become aware of environmental
impact of consuming meat products, this is good alternative to
consumers who are environment-conscious and still want the
same taste of original burgers.
➢ This plant-based burger has 15% less fat and 90% less
cholesterol, too. Yet, the company still faces high risks due to
unpredictable events like adverse weather conditions, natural
disasters, pandemics or catastrophic events. The most prominent
example is the Covid-19 pandemic which caused reduction in
restaurant sales globally.
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SWOT Analysis of Burger king:
Burger King’s Strengths
1. Global Presence: Burger King has 18,838 stores spread across

about 100 countries worldwide. It is the sixth-largest fast-food
chain in the world and servers over 10 million customers per day.
The chain’s strong global presence is undeniably a major
strength.
2. Effective Strategies: Companies that employ effective
management strategies always find ways to rejuvenate and stay
in touch with the trends in the market. After stagnating for years,
Burger King appointed 32-year-old Daniel Schwartz as CEO to
transform the chain into something cool. The young and creative
CEO rejuvenated and turned it around within a few years.
3. Strong Franchising Model: Currently, 90% of Burger King is
franchised with over 15,000 outlets being owned by franchisees.
To own its franchise, you only have to pay a $45,000 franchise
fee and a minimum initial investment of $317,100. It is the most
affordable franchise.
4. Wide Variety: Burger King offers a variety of local and
international menu items to cater to any traveler away from home.
From bacon-studded buns to plant-based Whoppers, grilled
burgers, taro-filled pies, poutine-covered fries, beverages,
desserts, Chicken items, and many more, it is preferred for its
wide selection.
5. Innovative Offerings: Burger King always reinvents and
rejuvenates itself with new and highly innovative offerings. It
introduced plant-based sandwiches called Impossible Whopper,
which attracted new customers and helped the company to beat
2nd quarter profit expectations in 2019.
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6. Ingenious Marketing: Effective marketing should shake the

viewer to the core and stays with them forever. Burger King
recently released a repulsive ad showing a preservative-
free burger deteriorating over 34 days. This attention-grabbing ad
ensures that consumers always recognize the brand for being all-
natural.
7. Healthier than Competitors: While Burger King is not yet the
healthiest food source in the market, it offers healthier
options than competitors.
Weakness in the SWOT analysis of Burger King:
1. Overdependence on US Market: About 44.0% of Burger King’s

restaurants are based in the US and contributed $9.2 billion of its
revenue. This exposes nearly half of the company’s revenue
stream to any challenges in the US market.
2. Misleading Ads: In the current health-conscious society,

misleading ads about the ingredients of products erode trust and
turn away customers. Burger King was recently reprimanded for
implying that its Whopper is vegan-suitable, yet it prepared with
egg-based mayonnaise.
3. Over-Franchising: Even though Burger King’s franchises have

been effectively managed so far, rapid franchising weakens the
sustainability of the model. For instance, Subway’s conflict with
its franchise owners highlights what’s in store for Burger King.
4. Lack of Stability: Any time the ownership and leadership of a

business changes hands, continuity of its operations are disrupted.
The ownership of Burger King has changed hands over 6 times
with Restaurant Brands International taking ownership a few
years back.
5. Negative Publicity and Controversies: From feeding its

customers horsemeat to offering non-vegan Whoppers to vegans,
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and many more, each controversy and negative publicity erode

the trust of customers further.
6. Low Value: More customers are seeking value for their money.
Unfortunately, Burger King offers low value from the cheapest to
the most expensive burger. This is why it does not have a loyal
customer base and its customers can eat at competitors if it is
more convenient.
Opportunities in SWOT analysis :
1. Strengthen Market Presence: Having a strong market presence

ensures every customer can access an outlet instead of going to a
competitor. Burger King understands the opportunities offered by
having more outlets is aims to expand from 26,000 to 40,000
restaurants.
2. Increase Plant-based Options: Burger King’s earnings increased

by nearly 30% after launching a healthier sandwich known as
Impossible Whopper. The company can exploit the ever-
increasing demand for healthier foods by increasing plant-based
options in its menu.
3. Diversify Portfolio: Instead of focusing primarily on the

restaurant business, Burger King can diversify its portfolio
beyond the sector. For instance, it can open a grocery business
instead of relying on other stores to distribute its plant-based
Whoppers.
4. Focus on Emerging Economies: From Asia to Africa, the Middle

East, and Latin America, emerging economics offer unsaturated
markets and a high potential for growth.
5. Burger King is asking to order from McDonald’s: During the
pandemic, in an attempt to revive the restaurant industry, Burger
King has sent out a tweet asking customers to order from
McDonald’s.
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Threats in the SWOT analysis of Burger king:
1. Global Recession: Even though food is essential, customers

usually reduce eating out in times of economic hardship. Already,
some Burger King franchisees have declared bankruptcy or
are going into receivership.
2. Stiff Competition: From McDonald’s, KFC, Subway, Dominos,
and many more, Burger King is facing stiff competition at home
and abroad. It is engaged in fierce ‘Burger Wars’ with its market
share, profitability, and sustainability on the line.
3. Rising Health-Consciousness: The number of health-conscious
consumers is increasing rapidly yet most of the foods offered by
Burger King contain fats, animal products, and are categorized as
unhealthy. If a competitor offers healthier options, health-
consciousness customers can mass migrate from Burger King in
an instant.
4. Strict Regulations: Governments across the world are struggling
to bear the costs of treating and managing lifestyle diseases linked
to unhealthy food Authorities can enact regulations targeting fast-
food chains like Burger King to reduce unhealthy foods.
5. Increasing Prices of Farm Products: The increase in population
coupled with rapid urbanization is increasing demand for fresh
farm products while supply is decreasing. The scarcity of fresh
beef has increased prices which threatens Burger King’s profits
and sustainability.
6. Global Pandemic: Any business that requires its customers to
venture out of their homes and consume in public spaces is
vulnerable to the pandemic. Some Burger King franchisees have
gone under while others are struggling to make enough to pay
rent.
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SECTION-C
RESEARCH METHODOLOGY
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Research Methodology:
Research methodology is a process used to call data & other types of information
and data for the purpose of making business decisions.
A system of ground principal or rules from which specific method or procedure
may be derived to interpret or solve different problems within the scope of a
particular discipline unlike an algorithm a methodology is not a formula but a set
of practise.
Introduction:
1. Deciding the subject if research:
Initially we had a lot of ideas for a survey-based project. Then it was mutually
decided that the survey sample should be huge. so we decided to take a subject
in which we can get a wide range of sample sizes.
Nowadays people are more conscious about their reading habits. Reading is
one of the most important compounds of our language and it is an essential
tool for lifelong learning. In order to face the 21st century, reading prepares
people of different age groups to adapt to special and technological changes
that are taking place at an unprecedented rate. In this context, reading
especially is a resource for continued education. for the acquisition of new
knowledge and skills, for gaining information through media, especially
newspapers, books, radio, television, and the computers. Thus, it is evident
that reading and information skills need to be improved to attain the best
education.
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This is how we came to the conclusion of doing a survey-based project on

reading habits of different age groups.
2. Framing appropriate questionnaires:

The initial steps of our project was to frame a less complicated questionnaire
so that our sample has a clear idea what is being required from them and save
their precious time.
3. Space boundaries:
Space boundary means the area that we have covered for the survey. In this
research, the scope for the survey was Ahmedabad.
Research objectives:
● In order to know that customers have been satisfied by the services of the
company.
● On what basis the customers make their preferences.
● In order to know on which basis the customers make their preferences for
buying products.
● In order to know how did the respondents come to know about the products?
● To know, which products demand more in the market? Types of research
methods:
● Research methods are broadly classified as qualitative and quantitative.
Qualitative methods:
Qualitative research is a method that collects data using conversational
methods, usually open-ended questions. The responses collected are
essentially non-numerical. This method helps a researcher understand what
participants think and why they think in a particular way.
Types of qualitative methods include:
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1. One-to-one Interview
2. Focus Groups
3. Ethnographic studies
4. Text Analysis
5. Case Study
Quantitative methods:
Quantitative methods deal with numbers and measurable forms. It uses a
systematic way of investigating events or data. It answers questions to justify
relationships with measurable variables to either explain, predict, or control a
phenomenon.
Types of quantitative methods include:
1. Survey research
2. Descriptive research
3. Correlational research
Sampling Plan:
We have undertaken a target- oriented method for sampling. Our target
market included households, colleges and public places.
1. Sample size: Our sample size is 514.
2. Sample unit: The simple random sampling
Source of data:
• Primary data:
Primary data are those data which are collected for the first time. taking
representing a population. It is not published data, it is problem specific
data collected by the researchers, first time. When primary data is
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published by researches, it becomes, the secondary data for everybody

other than the researcher.it can be collected in five ways:
1. Observational research
2. Focus groups research
3. Survey research
4. Behavioural data
5. Experimental research
For this project we used primary data only. We adopted the survey method to
collect the primary data. Once the decision of collecting primary data is taken,
one has to decide about the mode of collection. We took the help of a
structured questionnaire to collect the information from the readers.
• Secondary data:
Secondary data are those data, which are already published. It may be
useful for many other persons than the researcher who has published it.
There are various sources of secondary data collection. They are:-
1. Government sources
2. Commercial sources
3. Industry sources
4. Miscellaneous source
As our subject is based on psychology of the people, we do not have
any secondary data
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SECTION-D
DATA ANALYSIS
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General analysis
Q-1 What is your Gender?
Row labels Sum of Responded Sum of Percentage

Male 260 50.6%
Female 254 49.4%
Others 0 0
Total 514 100%
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Interpretation:
As per the above diagram 50.6% belongs to male group , 49.4% belongs to female group and
others is 0% .
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Q-2 What is your age?

Less than 18 years 37 7.2 %
18-25 years 421 81.9 %
26-35 years 40 7.8 %
36-45 years 10 1.9 %
46-55 years 6 1.2 %
More than 55 years 0 0
Total 514 100 %
Interpretation:
The above diagram shows the age analysis that out of 100%,7.2 % belongs to the less than
18 age group, 81.9% belongs to the 18-25 age group, 7.8% belongs to the 26-35 age group,
1.9% belongs to 36-45, 1.2% belongs to 46-55 years, 0 % 55 years and above age group.
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Q-3 What is your marital status?

Single 451 87.78%
Married 63 12.3%
Widowed 0 0%
Divorced 0 0%
Separated 0 0%
Total 514 100%
Interpretation:
As per the above diagram 87.7 % people are single, 12.3 % people are married,
Widowed, divorce and also separated they all are 0 %
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Q-4 What is your qualification?

Illiterete 4 0.8%
Up to 9th class 5 1%
10th (ssc) 23 4.5%
12th (Hsc) 121 23.5%
Graduate 291 56.6%
Post-graducate 70 13.6%
Total 514 100%
Interpretation:
As per the above diagram 0.8 % people are illiterate, 1 % people are up to 9th
class, 4.5 % people in 10th (ssc) , 23.5 % people in 12th (hsc) , 56.6 % people are
graduate, 13.6 % people are post-graduate
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Q-5 What is your current employment status?

Full-time employment 88 17.1 %
Part-time employment 26 5.1 %
Unemployed 17 3.3 %
Self-employed 49 9.5 %
Home-maker 19 3.7 %
Student 315 61.3 %
Total 514 100%
Interpretation:
As per the above diagram shows out of 514 peoples, 88 peoples responded full-time
employment, 26 peoples responded part-time employment, 17 peoples responded
unemployed, 49 peoples responded self-employed, 19 peoples responded home-maker, 315
peoples responded students.
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Q-6 Which one do you prefer?

McDonalds 405 78.8%
Burger king 109 21.2%
Total 514 100%
Interpretation:
As per the above diagram 78.8% people responded McDonnel’s , 21.2 % people responded
burger king.
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McDonalds
Q-1 How frequently you go to enjoy meal?

Once in a week 97 24 %
Twice in a week 82 21.2 %
More than 3 times in month 73 18 %
Occasionally 147 36.3 %
Total 405 100%
Interpretation:
As per the above diagram 24 % people responded Once in a week, 21.2 % people responded
Twice in a week, 18 % people are responded More than 3 times in month, 36.3 % people
responded Occasionally
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Q-2 Which product you prefer most?

Burgers 143 35.3 %
French fries 86 21.2 %
Coffee/shakes 53 13.1 %
Combo-meals 123 30.4 %
Total 405 100%
Interpretation:
As per the above diagram out of 514 peoples, 143 people responded Burgers, 86
peoples responded French fries, 53 peoples responded Coffee/shakes, 123
peoples responded Combo-meals
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Q-3 With whom you go to enjoy your meal?

Alone 47 11.6%
Couple 64 15.8%
Friends 309 76.3%
Family 121 29.9%
Total 405 100%
Interpretation:
As per the above diagram out of 405 peoples, 47 people responded Alone, 64
people responded Couple, 309 people responded Friends, 121 people responded
Family.
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Q-4 Which mode you use to enjoy meal?

Dine-in 231 57%
Take away 286 21.2%
Home-delivery 288 21.7%
Total 405 100%
Interpretation:
As per the above diagram 57 % people responded Dine-in, 21.2 % people
responded Take away, 21.7 % people responded Home-delivery
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Q-5 Do you use McDonald's own app for order?

Yes 179 44.2%
No 123 30.4%
Some time 103 25.4%
Total 405 100%
Interpretation:
As per the above diagram 44.2 % people responded Yes, 30.4 % people
responded No and 25.4 % people responded Some time.
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Q-6 Do you get more healthier food than burger king?

Yes 340 84%
No 65 16%
Total 405 100%
Interpretation:
As per the above diagram, 84 % people responded Yes and 16 % people
responded No.
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Q-7 Do you get best offers & discounts than burger king?

Yes 312 77%
No 93 23%
Total 405 100%
Interpretation:
As per the above diagram 77 % (312) people responded Yes and 23% (93)
people responded No.
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Q-8 Do they use proper precautionary measures after covid-19 than burger
king?

Yes they strictly follow 269 66.4%
Sometimes 101 24.9%
No they not follow 35 8.6%
Total 405 100%
Interpretation:
As per the above diagram 66.4% people responded Yes they strictly follow,
24.9 % people responded Sometimes, and 8.6 % people responded No they not
follow
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Q-9 Do you get your order more quicker than burger king?

Yes 341 84.2%
No 64 15.8%
Total 405 100%
Interpretation:
responded No.
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Q-10 Rate Customer Service of McDonalds.
Highly Natural Dissatisfied Highly

satisfied dissatisfied
Variety of 232 164 33 23
product
Price 118 224 79 29
Quality 226 155 44 26
Service 206 169 43 32
Quantity 179 193 55 28
Taste 247 140 34 27
Interpretation:
As per the above diagram under variety of product group 232 people are highly
satisfied, 164 natural, 33 dissatisfied, 23 highly dissatisfied; under price 118 are
highly satisfied, 224 natural, 79 dissatisfied, 29 highly dissatisfied; under
quality 226 are highly satisfied,155 natural, 44 dissatisfied, 26 highly
dissatisfied; under service 206 are highly satisfied, 169 natural, 43 dissatisfied,
32 highly dissatisfied; under quantity 179 are highly satisfied, 193 nature, 55
dissatisfied, 28 highly dissatisfied; under taste 247 are highly satisfied, 140
nature, 34 dissatisfied, 27 highly dissatisfied.
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Burger King
Q-1 How frequently you go to enjoy meal?

Ones in a week 22 20.2%
Twice in a month 21 19.3%
More than 3 times in month 24 22 %
Occasionally 42 38.5%
Total 109 100%
Interpretation:
As per the above diagram 20.2 % people responded Once in a week, 19.3 %
people responded Twice in a month, 22 % people responded More than 3 times
in a month, 38.5 % people responded Occasionally.
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Q-2 Which product you prefer most?

Burgers 62 56.9%
French fries 17 15.6%
Coffee/shakes 13 11.9%
Combo-meals 17 15.6%
Total 109 100%
Interpretation:
As per the above diagram 56.9 % people responded Burgers, 15.6 % responded
French fries, 11.9 % people responded Coffee/shakes, 15.6 % people responded
Combo-meals.
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Q-3 With whom you go to enjoy your meal?

Alone 18 16.5%
Couple 21 19.3%
Friends 71 65.1%
Family 44 40.4%
Total 109 100%
Interpretation:
As per the above diagram 16.5 % people responded Alone, 19.3 % people
responded Couple, 65.1 % people responded Friends, 40.4 % people responded
Family.
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Q-4 Which mode you use to enjoy meal?

Dine-in 50 45.9%
Take away 30 27.5%
Home-delivery 29 26.6%
Total 109 100%
Interpretation:
As per the above diagram 45.9 % people responded Dine-in, 27.5 % people
responded take away, 26.6 % people responded Home-delivery.
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Q-5 Do you use Burger King's own app for order ?

Yes 50 45.9%
No 37 33.9%
Sometimes 22 20.2%
Total 109 100%
Interpretation:
responded No, 20.2 % people responded Sometimes.
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Q-6 Do you get more healthier food than McDonalds?

Yes 87 79.8%
No 22 20.2%
Total 109 100%
Interpretation:
responded No.
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Q-7 Do you get best offers & discounts than McDonalds?

Yes 89 81.7%
No 20 18.3%
Total 109 100%
Interpretation:
responded No
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Q-8 Do they use proper precautionary measures after covid-19 than

McDonalds?

Yes they strictly follow 70 64.2 %
Sometimes 31 28.4 %
No they not follow 8 7.3 %
Total 109 100 %
Interpretation:
As per the above diagram 64.2 % people responded Yes they strictly follow,
28.4 % people responded Sometimes, 7.3 % people responded No they not
follow.
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Q-9 Do you get your order more quicker than McDonalds?

Yes 95 87.2 %
No 14 12.8 %
Total 109 100 %
Interpretation:
As per the above diagram, 87.2 % people responded Yes, 12.8 % people
responded No
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Q-10 Rate Customer Service of Burger King.
Highly Natural Dissatisfied Highly

satisfied dissatisfied
Variety of 59 44 8 4
product
Price 44 54 11 6
Quality 47 45 19 5
Service 47 48 11 9
Quantity 44 53 11 5
Taste 53 46 11 5
Interpretation:
As per the above diagram under variety of product group 59 people are highly
satisfied, 44 natural, 8 dissatisfied, 4 highly dissatisfied; under price 44 are
highly satisfied, 54 natural, 11 dissatisfied, 6 highly dissatisfied; under quality
47 are highly satisfied,45 natural, 19 dissatisfied, 5 highly dissatisfied; under
service 47 are highly satisfied, 48 natural, 11 dissatisfied, 9 highly dissatisfied;
under quantity 44 are highly satisfied, 53 nature, 11 dissatisfied, 5 highly
dissatisfied; under taste 53 are highly satisfied, 46 nature, 11 dissatisfied, 5
highly dissatisfied.
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SECTION-E
CONCLUSION
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FINDINGS:
• Out of 514 respondents, (405)78.8% people responded McDonnel’s,

(109) 21.2 % people responded burger king.
• 44.2 % people responded Yes, 30.4 % people responded No and 25.4 %

people responded Some time to use McDonalds own app and 45.9 %
people responded Yes, 33.9 % people responded No, 20.2 % people
responded Sometimes to use burger kings own app.
• 84 % people responded Yes and 16 % people responded No to get healthier

food than burger king and 79.8 % people responded Yes, 20.2 % people
responded No to get healthier food than McDonalds.
• 77 % people responded Yes and 23% people responded No to get best

offers and discounts than burger king and 81.7 % people responded Yes,
18.3 % people responded No to get best offers and discounts than
McDonalds.
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SUGGESTION:
As per the analysis done by us, the following are some suggestion we would
like to make for the both companies:
• Better offer
• Better discount
• More healthy food
• More health precautions for covid-19
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CONCLUSION:
According to my report I think the better fast food chain is McDonalds. Today
there is better technology which helps to manage the resources more effectively.
MC is very strong fast food chain in the world as in its maturity stage it has
more growth opportunities. It can also introduce new products.
McDonalds is planning to open more outlets in more countries. Although in
McDonald’s there may be more problems than Burger King but the fact is there
cannot be a perfect one in the world.
burger king is also trying to compete McDonalds it might be possible that
burger king is better in many things but still McDonalds is on number one fast
food chain in world because of its strong background and more importantly
due to strong customer loyalty.
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BIBLIOGRAPHY:-
WEB SITE:-
WWW.BURGERKING.COM
WWW.MCDONALDS.COM
WWW.WIKIPEDIA.COM
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Ekta project final report

Financial reporting and disclouser (Gujarat University)

Studocu is not sponsored or endorsed by any college or university

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The project report is accompanied with practical experience to add some

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I forward my gratitude to our I/C Principal Mehul Patel, all Faculty

Also, I express my sincere thanks to Prof. Hardik Dave, who guided me

Lastly, I would like to thank McDONAL’s and Burger king (company

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Founder: Richard and Maurice McDonald Ray Kroc

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Dick and Mac McDonald moved to California to seek opportunities they

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Here everyone wants to achieve even larger goals through proper

The vision of McDonald’s also has a long-term structural plan. This

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McDonalds on their packing:

We offered guests the opportunity to recycle packaging waste in over 25% of

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McDonald’s Corporation operates in nearly 120 countries around the world. As

McDonald’s level of risk preparedness, experience in managing health and safety

Mobilizing leadership teams to enable agility to make better decisions As part of

A COVID-19 leadership team led the charge, reporting to McDonald’s U.S.

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Accelerating employee support pre- and post-pandemic

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McDonald's maintains an extensive advertising campaign. In addition to the usual

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Awards and Achievement:

Customer Service. Eastweek Magazine. Hong Kong Service Award. 11 years in

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McDonald’s PESTEL Analysis

McDonald’s Corporation’s strategies address issues in its external environment,

Political Factors Affecting McDonald’s Business

1. Increasing international trade agreements

McDonald’s Corporation has the opportunity to expand its multinational business

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Economic Factors Important to McDonald’s

Economic changes directly and indirectly influence business performance. The

1. Slow but stable growth of developed countries

The slow but stable economic growth of developed countries is an opportunity

Social/Sociocultural Factors Influencing McDonald’s Business Environment

1. Rising disposable incomes (opportunity)

Technological Factors in McDonald’s Business

This aspect of the PESTEL/PESTLE analysis pertains to the impact of

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companies. In this external analysis case, McDonald’s Corporation’s success

1. Moderate R&D activity in the industry (opportunity)

McDonald’s has the opportunity to increase its research and development

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This aspect of the PESTEL/PESTLE analysis pertains to the impact of laws or