A COMPARATIVE STUDY OF OLA AND UBER CUSTOMERS

TOWARDS SAFETY SPECIAL REFERENCE TO DELHI

ABSTRECT
Ride hailing services created a reform after appearing of Ola and Uber in Indian
market introduced to the Indian market in 2004 with Ola Services and became popular
among urban consumers, but a big change occurred in 2019 when Covid-19 was
existance. Demands reduced Companies now use different strategies to attract
customers as well as retain their older customers. The study focused on identifying
differences between Ola and Uber customers, and this data was collected using a
structured questionnaire. Data was collected by DELHI and in particular by students
who worked. After collecting data, statistical analysis shows that women prefer Uber
to Ola services, but when it comes to safety, consumers feel safer with Ola than Uber.
The results of this study can help the taxi industry to develop future marketing
strategies……. It tends to find out the differences between expectations and
perceptions of customers from satisfaction point of view and compares them
simultaneously. Both the company’s strategy is to capture maximum market and attain
customer satisfaction and also gain profits. It deals with mindset of customers and
purchasing power of Consumers.

INTRODUCTION
OBJECTIVES
1. To find out customer satisfaction towards the respective taxi services.
2. To find out which taxi services has upper hand in customer’s mindset.
4. To identify the difference between satisfaction levels of respective cab services.
LITERATUTRE REVIEW
DATA ANALYSIS AND FINDINGS
 Which taxi service would you like to prefer
Other
8%

Ola
Uber 52%
40%

What according to you is cheaper

Other
15% Ola
23%

Uber
62%

Which one cab service will satisfy you in best

possible way

Other
12%

Ola
48%
Uber
40%
 In which cab did you encounter yourself with
problems while travelling or booking or with
driver

Other Ola
15% 23%

Uber
62%

12

10
Uber; 10
Ola; 9
8
Ola; 8 Other; 8
Uber; 7
6

4 Ola; 5 Other; 5
Uber; 4
2
Other; 2
0
Ola Uber Other

Cash UPI E-wallat

LIMITATIONS
REFERANCES

Reddy, G. R. (n.d.). A COMPARATIVE STUDY ON PROBABILITY POSITION AT UBER

AND OLA. 80.

IJSRD - International Journal for Scientific Research & Development| Vol. 8, Issue 3, 2020 |

ISSN (online): 2321-0613. (n.d.). 2.

Shukla, D. R., Chandra, D. A., & Jain, H. (n.d.). OLA VS UBER: The Battle of Dominance.

Operations Research, 6.

Nigotiya, S. (n.d.). Scope of Cab Aggregators in India and Comparative Study on Ola and

Uber. 3, 10.