Sales

Enablement
Initiative
Paperflite for Mattleberg Associates
Building a single window content
platform to drive Standardise
centralise, personalise And measure
content ROI for top line growth

Creating A Single-window Content Platform

To Ensure Seamless Access To Content
for customer facing teams.

move from

Silo-ed content
to
repositories Connected content
experience

Objectives
Objectives
Provide an Create engaging Measure and
Easy-to-use custom improve content
Intuitive interface microsites of engagement
For seamless content for performance
Access to relevant external viewers across the journey
collateral

There exists a clear correlation between the challenges

we observed in the current landscape and
the top priorities for Mattleberg Associates with this initiative.

Challenges Priorities
Content is scattered and no single view for revenue teams to Single window content repository across solutions
access content

Difficulty to ensure teams can find content relevant to them Easy-to-use interface for teams to access approved & relevant
marketing content

Unable to provide personalized content experience Enable personalized content experiences at scale

Connect content with insights to produce content

Unable to measure content performance/engagement that is fit for growth

We see Four Opportunities

to curate, organise, deliver a seamless content experience 
as well as an opportunity to measure and attribute to revenue generation

Content Content Content

1 Content
Centricity 2 Experience 3 Accessibility 4 ROI

CONNECTING ALL CONNECTING CONNECTING CONNECTING

YOUR CONTENT CONTENT CONTENT CONTENT WITH
INTERNALLY EXTERNALLY REVENUE

Create a centralized Create content search Enable sales and Connect content
content repository by capabilities that instantly marketing teams to create adoption and
bringing together provide teams seamless personalized microsites of engagement to
content from disparate access to relevant content and share with measure content
sources and make them content matched to their prospects and customers efficiency
available over an easy to needs. with a personal touch, at
access single window scale.
platform

Proprietary and confidential. Any distribution or reproduction of this material to people not affiliated with Paperflite without prior written consent is strictly prohibited.
OPPORTUNITY THEME 1

Content
Centricity
Connecting Content
Create a centralized content repository by
bringing together content from disparate
sources (SharePoint, shared servers, local
machines) and make them available over 12 hours @ 50$/hr 
an easy to access single window platform. X 12 months
X 10 reps
= USD 72K in savings

Building the Repository

Creating a curated and branded content space by bringing content together from silos

Connect
Connect Desperate Sources & Auto-Sync
With Paperflite
Connect Content at Source
Enable the marketing team bring
content together from disparate tools
and systems to deliver a single-console
view

Organize Add Meta-tags, Curate &

Organize Content As
Streams In Hub
 
Connect Structure
Provide administrators a “Flexible &
Structured” approach to organize
content by Internal v External/ Brands
/Content types/Team structures

Unified
Add Videos, PDF Material, Online
Content Like Blogs, Youtube,
And Social Content To Streams
  
Connect Type Unification
Heterogeneous repository to unify all
content types – From Videos to online
blogs, PDF’s, PowerPoint and
documents and GIFs. All types, all
formats brought under one roof

Making Content Accessible

Creating a curated and branded content space by bringing content together from silos

Manage Access At A Stream Level

For Teams
Manage Access
Facilitate content access to the right
teams at the right time through
controlled stream access to Manage,
Publish, Collaborate and Consume content

Manage Versions And Meta-

properties Throughout The Content
Lifecycle
Content Lifecycle
Maintain accuracy and relevancy of con-
tent versions with a single-click version
control model and ensure all authorized
users have access to updated content
OPPORTUNITY THEME 2

Content
Accessibility 6X More content
used by
sales teams
Connecting Content with people increasing
sales conversions
Create a search environment that instantly provides
the sales team seamless access to relevant content
matched to their needs.

Relevancy and Search-Fit

Creating a curated and branded content space by bringing content together from silos

Search One Click Conversational Search To

Sift Through Entire Repository -
Making Content Instantly Available
Conversational Search
Enable teams to discover relevant content
from a combination of tags/content-title/
description/ incontent deep search
capabilities

Analytics Choose The Right Content: Deep

Analytics To Identify Relevant Material
Situationally Aware
Equip employees with data points on content
usage and engagement patterns to help
discover the right-fit content

Notify Pop-out Notifications For Employees

To Catch-up With Updates
Discover What Since Last Login

Provide a complete view of updates/revisions

to content and all activity since the last login
to instantly catch-up with changes
 OPPORTUNITY THEME 3

Content
Experience
Create Custom Experience
Enable customer facing teams to create improved buyer engagement
personalized story boards of content and resulting in 3X qualified opportunities
share with prospects and customers with
a personal touch, at scale.

Customized Experience
Create custom experiences for content consumption for prospects
and customers across content types from marketing approved content.

Distribute
Module Based Easily Distributable
Storyboards To Deliver Meaningful
Content
Module based Storyboards
Assemble sales and marketing materials from
the content repository and build customized
story boards for personalized content
consumption.

Collab Collaborate With Sales Teams To

Work Together To Build Effective
Content Experiences
Marketing Collaboration

Create playlists of story board templates with

sales teams to collaborate and discover the
most relevant and meaningful material.

Engage
Intelligent Dashboards Help
Understand Prospect Engagement
With Content
Track Prospect Engagement
Comprehensive business intelligence
dashboard helps marketing admins under-
stand: How is content consumed? What do
they find most valuable?
Provide a complete view of updates/revisions
to content and all activity since the last login
to instantly catch-up with changes

Personalized Content Experience

Instantly create personalized micro-sites for prospects to access marketing

materials throughout the buying journey.

Big Picture
Marketing Collateral Shared At
Multiple Points During The Journey
Available As Story-boards Over A
Personalized Micro-site For Every
Contact
Big Picture
Give your prospects the Big Picture view of all
content transactions shared with them across
timeline via a personalized content micro-site.

Single View All Content Including Online Material

Assembled As Coherent Storyboards
For Sales Consumption
One View
Ensure multiple file types and HTML-based
content are made available in a single viewer
- from videos to PDFs to images to PPTs - One
view for all
 OPPORTUNITY THEME 3

Content
ROI
Connect content with Business
Connect content adoption and engagement to View Annual savings
measure content efficiency of atleast 10%
in marketing budget

Content Discovery Insights

Deep insights on content updates, adoption, discovery to track how well content is discovered within teams

In Mattleberg's Context:
Driving an efficient content enablement
strategy for sales begins with understanding
how internal teams discover content.
Paperflite’s content discovery analytics breaks
down content consumption patterns
amongst teams, how teams engage with
content, what they find relevant, and what
they share with buyers.

Content Engagement Insights

Deep insights on content updates, adoption, discovery to track how well content is discovered within teams

In Mattleberg's Context:
Knowing what internal teams find relevant
and what external audience engages with
helps understand how aligned teams are with
the market needs. From identifying what
content is popular amongst buyers to
Accounts that have the most engagement,
Paperflite’s Engagement Analytics provides
an end-to-end view of content engagement.

Birds Eye View

A view of the End-to-End workflow for how our implementation will be operational

Connect content & sync with source

Curate, organize content

as streams, Manage access
Publish

Discover Via
- Conversational Search
Discover

-  in-app notifications

Integrated Analytics for

Content Engagement and Create Content Story -
Collaborate

User Behaviour Boards, Collaborate with

teams

Assemble Marketing
Collateral, Share with
prospect

Marketing
Campaign

Sales
Proposal

Design
Implementation
Files
Measure

Access to material through out the buying 

journey via personalized micro-sites

Testimonials
Our customers spread across industries and geographies

Celine Vignal, Co-Founder

“An excellent platform to store and organise content”

In an organization like outs, where content plays a very important role, Paperflite has made it super easy to curate all
our marketing and sales collaterals in a single library and enabling us to find content quickly across departments.
Paperflite lets us discover content in just few clicks away! Tags and custom fields are very helpful in tagging content
according to their persona for easy organization.

Monica M, Content
“Working with content - made super easy”

Dealing with a lot of content is now less stressful. I can sort them into collections and know where to find them
when I next need them. The UI is light and easy to navigate. I don’t have to deal with too many buttons and options
to figure out how to use Paperflite.

Kevin, Marketing
“Taking our content to another level”

It’s ridiculously easy to create personalized landing pages for your target audiences. I can create aesthetically
pleasing landing pages of content for my audiences and ship this content out to them within seconds. We’ve gotten
excellent feedback from our prospects on how we’ve presented our content.

Paul J R, CEO
"Immense Insights to drive the Content Strategy"

This platform gives us immense insights into how our internal teams are consuming content and keeping
themselves up to date. Moving this forward, you can then do some really interesting analysis on what's being used,
what's working, and getting the data to help you manage your customer-facing materials, create new ones, and
have insight on what's working

Katie D, Marketing
"The Finest Support System”

I'm always amazed at how quickly the Paperflite staff get back to me - and in such helpful fashion. I feel like the
entire experience has been customized to my needs. I can count the no. of times I've interacted with a support staff
this legendary.
If you want to talk tech, babble
about business or just shoot
the B2B breeze, get in touch
This sample form is added to showcase how
forms can be customized to reflect the
theme followed for the interactive content
experience

Please contact marketing@paperflite.com