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Home Economics

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Department
TLE of Education • Republic of the Philippines
6 – Home Economics
Quarter 3-Week 8
 Marketing Preserved/Processed Food

After the lesson, you will learn the Most Essential Learning Competency (MELC):
1. Markets preserved/processed food in varied/ creative ways with pride.
(TLE6HEOj-15)

Read the simple instructions below to successfully appreciate the objectives of this
module.
1. Read carefully the content of this module.
2. Write the important details in your notebook.
3. Answer all the activities in the module.
4. Write your answers on the answer sheet provided.
5. Let your parents/guardian assess your answer using the answer key card.
6. Analyze conceptually the posttest and apply what you have learned.
7. Enjoy studying!

You will learn the different ways and strategies in selling and marketing products that you
made. You will be able to make creative designs to expand your sales and increase your profit.
Aside from that you will be able to boost your confidence in making a profitable product.

Jumbled Letters. Rearranged the letters to form the correct answer. Write your answer
on the answer sheet provided.
1. A G K T I R N M E - The other term for selling products.
2. D T V R N I A S I E G - The action of calling something to the public.
3. M R A K T E - It is a place where you exhibit your product for selling.
4. R P F I O T - The money you get from your business.
5. C P O R U T D - Something that is marketed or sold as a commodity.
6. E A S L S - The exchange of a commodity for money.
7. R M R K A U P P I C E - The difference between the selling price of a good or
service.
8. Q T A L I Y U - A product or process that is reliable.

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TLE 6 – Home Economics
Quarter 3-Week 8
 9. A N E M E A N T M G - The process of dealing or controlling things or people.
10. A C L I T P A - The money needed for starting a business.

Identify the food preservation method used in the following. Choose the letter of the correct
answer.
A. Freezing B. Adding Preservatives C . Canning
D. Pasteurizing E. Drying

______________ 1. Milk ________6. Fresh vegetables

______________ 2. Raisins ________7. Tinapa
______________ 3. Bacon ________8. Fresh meet
______________ 4. Corned beef ________9. Atchara
______________ 5. Ham ________ 10. Tuyo (fish)

Filipinos love to eat. Producing and selling preserved or processed food has a high success rate
and can provide additional income for the family. Like any product or service, however, a good
marketing strategy and program can help create awareness of the product or service and boost
sales. We market our products to be able to get prospective buyers. Here are some tips to serve
as your guide to succeed in this livelihood:
1. Place- Make sure that you are accessible to your market. If your place is not easily accessible
or difficult to find, offer free delivery for bulk orders or charge a minimal delivery fee for smaller
orders. You might also want to join local trade fairs to bring your products closer to
prospective buyers or visitors.
2. Quality Product – No amount of marketing will succeed if a product is of poor quality. Before
launching your product, conduct a product tasting among friends, family members, and
neighbors. Take note of their comments and suggestions to improve quality. Try them out
until you come up with the best quality product.
3. Packaging -Aside from clay pots and bottles, your finished products can be placed in
traditional baskets, sacks or trays. Dried grass, palm leaves, bamboo, and paper can also be
used as packaging materials. As much as possible, plastic materials should be avoided in
packaging products. Collapsible card boxes, fiber, wood, paper, or sacks can also be used
when the products need to be transported.
Guidelines in designing packaging
1. Make several studies or designs to choose from.
2. Make sure that the cost of the packaging does not exceed 15 to 20 percent of the cost of the
product itself.
3. Make the packaging attractive to showcase your product but make sure that it does not
become too expensive.
4. Label the packaging with the name of the product. If it is a food item, put the ingredients
used in the label.
Cost-effectiveness of packaging -The use of packaging represents an added cost in marketing
and the price of the marketed product. On the other hand, presentation and the quality of the
product may make it more desirable. Moreover, the marketable life of the product may be
extended because of good packaging. Computing for the cost and profit. How would you know if
you earned or not from your project? First, you have to compute the total cost of the product.
Then, compute for the mark-up in order for you to determine the selling price to compute for the
profit earned. Deduct cost from total amount sold. The excess amount less the cost is the profit.
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TLE 6 – Home Economics
Quarter 3-Week 8
 ● Packaging plays an important role in brand creation, brand awareness and brand
development.
● It also provides the business the opportunity to rebrand its products.
● Packaging provides the edge to businesses for marketing their products.
Function of Packaging Communication:
● A package functions as a "silent salesman".
● The modem methods of consumer marketing would fail were it not for the messages
communicated by the package.
● The ability of consumers to instantly recognize products through distinctive branding and
labeling enables supermarkets to function on a self-service basis.
Marketing -The action or business of promoting and selling products or services, including market
research and advertising.
The most common forms of direct marketing are:
Internet marketing -the process of promoting a business or brand and its products or services
over the internet using tools that help drive traffic, leads, and sales
Face-to-face selling-It is a process in which a salesperson interacts with customers directly in
order to sell the product.
Direct mail- is a form of marketing that involves sending a physical piece of promotional material
through the Postal Service or other courier service to a home or business.
Catalogs-is a sales technique used by businesses to group many items together in a printed
piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly
from the catalog sender by phone, return envelope or online using information in the catalog.
Telemarketing-the marketing of goods or services by means of telephone calls, typically
unsolicited, to potential customers.
Direct-response advertising-is a marketing tactic that demands a quick response from
consumers who are exposed to it. The goal with direct response marketing is to convince
consumers to call a number, visit a website URL, or take some other desired action.
Kiosk marketing-refers to a small, temporary, stand-alone booth used in high-traffic areas for
marketing purposes. No amount of marketing will be successful if the product or service is of poor
quality.
● Find ways to keep costs and expenses down without sacrificing quality.
● Accessibility is important because you will not be able to sell anything if your customers
cannot reach you.
● Make your packaging attractive and functional but make sure it does not cost too much.
● Make use of recyclable or reusable packaging as much as possible.
● Make sure that important product information is found in the packaging. Have strong
communication skills, and it's this strength that enables them to effectively sell their
product or service to clients and customers.
● Believe in your product. Have a mind that what you are selling will really help the person
or your buyer.

Activity 1. Choose one direct marketing style to market the following product. Choose your
answer from the box below.

1._________ 2.______ ___ 3.__________ 4._________ 5.___________

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TLE 6 – Home Economics
Quarter 3-Week 8
 6.___________ 7.___________ 8._________9._______ 10._______
internet marketing , direct-response marketing, face-to-face marketing, telemarketing,
kiosk marketing, catalogs, direct mail

Activity 2. True or False. If the statement is correct, write T. If it is incorrect, write F. Write
your answer on the blank.
_____1. You need to be hardworking and persistent to be able to market your products.
____ 2. You do not need to add mark-up to get the selling price.
_____3. Place or location is very important in conducting a business.
_____4. You do not need capital if you want to sell some preserved foods for a livelihood.
_____5. Packaging adds value to the product.
Activity 3. Design the packaging of your product following the guidelines in designing packaging.

No amount of marketing will be successful if the product or service is of poor quality.

Find ways to keep costs and expenses down without sacrificing quality. Accessibility is
important because you will not be able to sell anything if your customers cannot reach you.
Make your packaging attractive and functional but make sure it does not cost too much.
Make use of recyclable or reusable packaging as much as possible.
Make sure that important product information is found in the packaging.

Answer the following questions.

1. Name at least 3 products that you want to market.
2. What do you need to consider in packaging finished products?
3. How do you design your chosen product?
4. What marketing style or technique did you choose to market your product?
5. Give one phrase or sentence to convince your buyer or client to buy your product.

Write T if the statement is true. Write F if the statement is false.

1. You can use any packaging material you want.
2. You do not need capital if you want to sell some preserved food for a livelihood.

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TLE 6 – Home Economics
Quarter 3-Week 8
3. Place or location is very important in conducting a business.
4. The role of traders is to act as the link to the producer and distributor.
5. You do not need to add mark-up price to your product.
6. Find ways to keep costs and expenses down without sacrificing quality.
7. A package functions as a "silent salesman".
8. Buy expensive plastics for packaging.
9. Make several studies or designs to choose from.
10. You do not need to add mark-up to get the selling price.

List 5 characteristics that you have to become a successful marketer.

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TLE 6 – Home Economics
Quarter 3-Week 8
 Republic of the Philippines
Department of Education
NATIONAL CAPITAL REGION
SCHOOLS DIVISION OFFICE
CALOOCAN CITY
TECHNOLOGY AND LIVELIHOOD EDUCATION 6
Home Economics

Name :___________________________________ Grade and Section :__________________

Subject Teacher : ________________________________Date: ________________________

Answer Sheet

Pre Test Looking Back Activity 1 Activity 2

1. 1. 1. 1.
2. 2. 2. 2.
3 3 3 3
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5. 5. 5. 5.
6. 6. 6.
7. 7. 7.
8. 8. 8.
9 9 9
10 10 10

Checking Your Understanding Post Test Reflection

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2. 2.
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5.
3. 3.
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4. 7.
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5. 9.
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TLE 6 – Home Economics
Quarter 3-Week 8