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2/16/2011 Green Group

Part - A
Visit to DKT India Company Mr.Anil Pargaonkar, Zonal Manager. Following is the information which we got through the interview. Q.1) What information do the company collect? Ans. Source Field Source From 1) Customers 2) From retailers and wholesalers. 1) From customers Need and necessity of customers. Product satisfaction. Any changes in product. Any new product they demand. 2) Wholesalers and retailers give the feedback about sales and customer demand. Also doctors, chemist contributes to it. Also information about Product demand Social status Purchasing capacity Feasibility of product Time span for customers to reach the product 15-20 minutes. Q.2) How do they collect the information? Ans. Above data is collected and added into the software provided by Government agency. NACO National AIDS Company of India. Name of software not disclosed. Q.3) Why customers give the information?

Ans. Need and necessity are the two states in customers mind. Need relates to basic demand and necessity comes after a need is met. Necessity relates to luxury products. Also customers and emerging high class give the information as they are high demanding people. Also if people get benefits from the company then they will give the information. Q.4) How do they find this information useful? Ans. Uses: Ample scope of designing the product and strategy making. To know the market requirement. Planning. From the above data company can bring awareness amongst people about their product. Market research Information gathering

Strategy planning

Information from customers about product Months July August September October November December 1896461 2509886 3721008 5129481 5332634 7155269

Implementation

Sales in millions (Units)

January

7700000

Part B
Q.1) If we were managers in that company what will we do? Ans. Following are some of the steps which could be taken in order to collect information from Customers: We can meet the doctors to make them aware of our products and benefits available from our products, so that they can recommend the same products to the patients.
We can advertise the product on radio and even get published some kind of

information along with product advertisements in the newspapers as well as magazines. Pamphlets can be made and can be send door to door to make people aware about the products. Companies can also arrange for campaigns which will help them in bringing about mass awareness of the product. Q.2) What uses of that data will you put in that company? Ans. We can use market research as a tool to modify the existing product for the people. The same research can be used to know the design of the product as per age segment for the people. Demand and supply can also be forecasted by the research method. Q.3) What other information you will collect? Ans. We can create groups on social networking sites to collect data online. Q.4) How will you collect the other information? Ans.
We can collect data about existing competitors in the market.

Strategies of our competitors can be analyzed to make our strategies better.

 Data about the new retailer shops open should be collected for expanding the product distribution in the market. Other means of collecting the information are: Through networking sites Market survey. Forming profiles of the customers. Q.5) What benefits customers will find? Ans. It builds the company image as customer oriented because customers can get their desired products as per their needs. We can ask customers about the feasibility of product how easily it is available in the market.
Customers can be made aware as to how their product is different from competitors

product.