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    Brahmam Pochimalla
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    This document contains a guess paper for an Advertising exam with two sections. Section A contains 8 short answer questions worth 5 marks each on topics related to types of advertising, objectives, agencies, laws, advertisements, and ASCI. Section B contains 4 long answer questions worth 10 marks each, asking about the meaning and importance of advertising, factors determining product opportunities, roles of advisory bodies, the role of AAAI, the advertising process, and how advertising contributes to economic growth.

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    This document contains a guess paper for an Advertising exam with two sections. Section A contains 8 short answer questions worth 5 marks each on topics related to types of advertising, objectives, agencies, laws, advertisements, and ASCI. Section B contains 4 long answer questions worth 10 marks each, asking about the meaning and importance of advertising, factors determining product opportunities, roles of advisory bodies, the role of AAAI, the advertising process, and how advertising contributes to economic growth.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    13 views1 page

    ADVERTISING

    Uploaded by

    Brahmam Pochimalla
    This document contains a guess paper for an Advertising exam with two sections. Section A contains 8 short answer questions worth 5 marks each on topics related to types of advertising, objectives, agencies, laws, advertisements, and ASCI. Section B contains 4 long answer questions worth 10 marks each, asking about the meaning and importance of advertising, factors determining product opportunities, roles of advisory bodies, the role of AAAI, the advertising process, and how advertising contributes to economic growth.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    ACHARYA NAGARJUNA UNIVERSITY

    UG Revised CBCS Guess paper (As per Revised syllabus of A.Y 2020 21)

    ADVERTISING
    Time: 2Hrs. Max Marks: 50

    SECTION – A
    Answer any FOUR Questions. Each question carries 5 marks. 4x5= 20 Marks

    1. Types of Advertising
    2. Objectives of Advertising
    3. Advertising Agency

    g
    4. Laws in Advertising

    or
    5. Typical advertisement
    6. Role of ASCI

    s.
    7. Local Advertising
    8. Advertising Copy
    te
    da
    SECTION – B
    up

    Answer any THREE Questions. Each question carries 10 marks. 3x10= 30 Marks
    nu

    9. What is the meaning of Advertising? Explain the Characteristics and importance


    of advertising.
    .a

    (OR)
    w

    10. What factors determining opportunities a Product/service in Advertising?


    11. What are the basic objectives and functions of Advisory Statutory Bodies in India?
    w

    (OR)
    w

    12. Briefly explain the role and responsibilities of AAAI.


    13. Explain the process of Advertising.
    (OR)
    14. Discuss how the advertising industry contributes to the economic growth of the country.

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