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Notes To Evergreen Strategy
Notes To Evergreen Strategy
The messaging that I utilised will determine the audience that I get.
Don't attract customers that can't afford your products.
If your messaging is for ppl that are unemployed, or has no money, then ppl with money will feel unrelated.
Instead focus on 3 stages - build, grow, scale
Never make a statement in your messaging, rather turn it into a question for them to identify themselves
When you make a statement, ppl will get defensive.
Instead of saying "if you're in a complicated relationship"
Say "do you agree that relationship is never that straight forward?"
Video script
1) Question (universal)
2) Intro (name and result you generate)
3) Why is <the keyword in your niche> important? (use messaging angle here)
4) Call to Action (associate benefit to CTA instead of "find out more")