Information Technology &

Systems
Session 15
 Coda Coffee and bext360
Supply Chain
Case

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Coda Coffee
Group 7,13

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Coda Coffee

https://youtu.be/-mxyh39UjjI
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 What do these guys really care
about?
A desire to source and supply the best possible coffee?

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What are the
objective of Fair-
Trade & Farm2Cup
Certification?
Group 7

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 Did these certifications help in
achieving the objectives?
Group 1

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 Key Limitations

• Neither Guarantees quality nor

ethics
• Low transparency and
ensuring quality
• Traceability
• Solutions?

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 Blockchain

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Blockchain
• Decentralized, Distributed, Immutable Ledger
• Considered as new revolutionary technology
• Started with the launch of Bitcoin, an alternative currency
• No need of trust among users
• Bitcoin is a digital currency transacted via the Internet in a
decentralized trustless system using a public ledger called Blockchain

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Centralized Systems v/s Blockchain Application

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 What is Blockchain?

https://demoblockchain.org/

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How Blockchain Works?

https://www.pwc.com/us/en/industri
es/financial-services/fintech/bitcoin-
blockchain-cryptocurrency.html

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Immutability of
Blockchains
• Blocks are referenced by their hash and
each block explicitly specifies which block
(hash) it is building on.
• A hash function is a type of mathematical
function which turns data into a
fingerprint of that data called a hash.

https://demoblockchain.org/hash
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Blockchain as Foundational Technology

CBDC? Ethereum

Hyperledger, Ripple

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Blockchain Continuum

Source: Murray, M. (2019). Tutorial: A Descriptive

Introduction to the Blockchain. Communications of the
Association for Information Systems, 45

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Principles of Blockchain
• Distributed Database
• Each party on a blockchain has access to the entire database and its complete history.
• Peer-to-Peer Transmission
• Communication occurs directly between peers instead of through a central node
(intermediary).
• Transparency with Pseudonymity
• Transaction are visible to everyone and users can choose to remain anonymous.
• Irreversibility of Records
• Various computational algorithms and approaches are deployed to ensure that the recording
on the database is permanent.
• Computational Logic
• Users can set up algorithms and rules that automatically trigger transactions between nodes.

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 Bext360
Group7

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How Blockchain can Revolutionize Coffee?

https://youtu.be/sP14yyQaz3s
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What is the role AI and Machine
Vision in bext360?
Group 4

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What is Blockchain based
Bext360 solution?
Group 10

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How can Coda Coffee sell the value
of their partnership with Bext360 to
their wholesale and retail customers?
Group 13

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Delivering Value
• In 2015, Nielsen polled 30,000 consumers in 60 countries.
• Across the board, consumers were willing to pay extra for sustainability.
• 66% were willing to pay more for sustainable goods.
• 73% of millennials were willing to pay extra for sustainability
• Cupping score?

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Key Strengths and Limitations of Bext360?
• Strengths
• Creates an immutable set of records
• Provide permission of data viewing and data entry for license owners
• Underprivileged suppliers receive immediate payments
• Customers can trust that supply chain is ethical
• Limitations
• Marker technology is still needed to prove that the product sourced is the
product received.
• The value proposition for consumers is not always clear.

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What Blockchain can’t do?
• The usefulness of Blockchain to many business contexts still depends
on trusted intermediaries to effectively bridge the last mile between a
digital record and a physical individual, business, device, or event.
• Blockchain provides no help in verifying the right identifier is given to
physical entity.
• As the ecosystem around blockchain develops, new business
opportunities will emerge around intermediaries that keep digital
records in sync with their offline counterparts.

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EOS!

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