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    Md. Mahbub Khan
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    4 views1 page

    Lecture 1 Case

    Uploaded by

    Md. Mahbub Khan

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    Download as pdf
    of 1
    hort case Formule 1 Hotels ae high-contact operations ~ they are statintensive land have to cope with a range of customers, each with a variety of needs and expectations. So, how can a highly ‘successful chain of affordable hotels avoid the erioping ‘costs of high customer contact? Formule 1, a subsidiary ‘of the French Accor group, manages to offer outstanding value by adopting two principles not always associated with hotel operations ~ standardization and an innovative use of technology, Formule 1 hotels are usually located close tothe roads, junetions and etles which make them visible and accessible to prospective customers. The hotels. themselves are made from state-othe-art volumetric pretabriations. The prefabricated units are aranged in varus configurations to sut the characteristics of each Individual ste. Al rooms are nine equare metres in are, and are designed to be attractive, functional, comfortable and soundoroet. Most important, they are designed to be ‘easy to clean and maintain. All have the same ftings, Including a double be, an adcitional bunk-type bed, 2 wash basin, a storage area, a warking table wth seat, a wardrobe and a television set. The reception of a Formule 1 hotel is stafed only trom 6:30 am to 10.00 am and ‘rom 5.00 pm to 10.00 pm. Outside these times an automatic ‘machine sels rooms to credit card users, provides access to the hotel, dispenses a security code for the room and ‘even pints @ receipt, Technology is also evident in the washrooms. Showers and tolets are automatically cleaned after each use by using nozzles and heating elements to ‘soray the room with a

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