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Afrah Azzahira Wismono - 0082000053 - Class Work - Session 10
Afrah Azzahira Wismono - 0082000053 - Class Work - Session 10
Afrah Azzahira Wismono - 0082000053 - Class Work - Session 10
Exercise 1 : Terms
Explain and illustrate the following terms :
1. Competitive Advantage
Providing customers with higher value at the same or lower cost than competitors, or
providing customers with higher value at a cheaper cost than competitors
Example : The team; Unique access to technology or production methods; A product that no-one else
Example : Redbox rents DVDs and video games through vending machines for only $1; Papa Murphy
3. Differentiation Strategy
Meanwhile, aims to boost customer value by expanding the benefits that customers obtain (customer realiza
4. Focusing Strategy
Is focusing on or choosing a certain market or consumer group to compete in. One option is to choose the cl
to cater to these specific target groups. Another option is to choose specialized target markets where the com
has competitively superior core competencies.
5. Strategic Positioning
Is the method of choosing the best combination of these three broad strategic approaches.
Example : Computer company that focus on providing cutting edge technology at premium costs befo
Exercise 2 : Calculation
See the example : "Internal Linkage Analysis : An Example" p383
Calculate if : Material usage is $5 per part used; no fixed activity cost, then assembling parts are $15 per direct
no fixed activity cost.
Exercise 3 : Calculation
See exhibit 11-8, do the calculation if:
Supplier Costing
Fielding Electronics Oro Limited
XIZ YIZ XIZ YIZ
Purchase cost :
$10 x 40,000 400,000
$26 x 20,000 520,000
$12 x 5,000 60,000
$18 x 5,000 90,000
Reworking products :
$300 x 800 240,000
$300 x 190 57,000
$300 x 5 1,500
$300 x 5 1,500
Expediting products :
$1,200 x 30 36,000
$1,200 x 20 24,000
Total Cost 676,000 601,000 61,500 91,500
Units 40,000 20,000 5,000 5,000
Total Unit Cost $16.90 $30.05 $12.30 $18.30
ods; A product that no-one else can offer (protected by IP law or patents); Brand and reputation
chines for only $1; Papa Murphy's sells pizzas that customers cook at home.
. One option is to choose the clients and markets that seem appealing, then build the capability
ed target markets where the company
c approaches.