GROUP PROJECT: BUSINESS PLAN FORMAT

ITEM IN BUSINESS PLAN OF GENERICO INC

SECTION 1 Executive summary

SECTION 2 Business description
A General description of business
B Industry background
C Goals and potential of the business and milestones. (if any)
D Uniqueness of product or services
SECTION 3 Marketing
A Research and analysis
1 Target market (customer) identified
2 Market size and trends
3 Competition
4 Estimated market share
SECTION 3 Marketing
B Marketing plan
1 Marketing strategy – sales and distribution
2 Pricing
3 Advertising and promotion
SECTION 4 Operation
A Identify location
1 Advantages
2 Zoning
3 Taxes
B Approximately to suppliers
C Access to transportation
SECTION 5 Management
A Management team- key personnel
B Legal structure – stock and employment agreements and ownership
C Board of director, advisors and consultant
SECTION 6 Financial
A Financial forecast
1 Profit and loss
2 Cash flow
3 Breakeven analysis
4 Cost control
5 Budgeting plans
SECTION 7 Critical Risk
A Potential problems
B Obstacles and risk
C Alternative courses of action
SECTION 8 Harvest strategy
A Transfer of asset

Two components:

1. Profiling of the kampong

 2. Developing Business Plan

Steps to follow

1. Select the Kampong

2. Geographical survey – location and topography

3. Identify leadership structure of the kampong.

4. Develop contact (directly or using middle man/introducer) or send a

letter/telephone/fax/email (if any)

5. Set date and time to have discussion

6. Identify existing business set-up (company, cooperative)

7. Visit the business set-up/discussion with the operator

8. Identify business opportunity (sectors: agriculture, fisheries, livestock, food

manufacturing, retail etc.)

9. Identify potential partners (existing cooperative or company)

10. Conduct intelligence and marketing survey

11. Developing Business Plan and marketing plan