GROUP : 5

BIMO SULISTYO P (11190000095)

LENNY FITRIANI (21190000114)
ROHMADIONO (21190000168)
AYUNDA BELLA N (21190000208)
DEWI SHAFITRI (21190000368)
WINDA NOVIANTI (21190000382)

MOZARELLA FOOD
 01
PRELIMINARY
Mozarella Food
 BACKGROUND
The business world in Indonesia is currently growing rapidly, especially in the
culinary business. Innovative efforts in creating the taste of cuisine continue to be carried out by
business actors in the culinary arts to create Indonesian specialties so as not to lose the
competition with other cuisines overseas. After doing the survey, we have a plan to build a
business around food made from catfish and chicken. With menu options such as ayam panggang
Mozzarella , mozzarella chicken geprek located in the Jabodetabek area, which has a strategic
location and offers great opportunities for the promise.

The ayam geprek menu is very popular with most people, both from the lower, middle,
and upper classes. Some too many people like this one menu. Besides the delicious taste, the
catfish pecel menu also has a relatively cheap price, and this place to eat also offers other menus
with basic materials such as chicken.
There fore,we plan to establish a place to eat that serves a variety of special dishes with natural
anuances and is convenient for gathering with family, friends, or business associates.
 PROBLEM

Problem that usually arises when someone wants to look for contemporary food
preparations, but without eliminating the pre-existing taste characteristics. here we combine
traditional food or food that has been legendary in Indonesia, namely pecel catfish and chicken
geprek. we combine the traditional taste with the addition of mozzarella cheese which has a
modern taste without taking away the pleasure in every bite a problem that usually arises when
someone wants to look for contemporary food preparations, but without eliminating the pre-
existing taste characteristics
 SOLUTION

Our solution here combines traditional food or food that is

legendary in Indonesia, namely pecel catfish and chicken geprek. We
combine traditional flavors with the addition of mozzarella cheese which has
a modern taste without losing the pleasure in every bite
 VISION AND M ISSION
VISION
 Fostering an
entrepreneurial spirit.
 We produce processed
products made from
chicken, which are high in
quality and have a high
economic value.
02  Open business opportunities
and job opportunities.
MISSION
 Forming a good entrepreneur
(not only thinking about profit,
but also the environment).
 Help meet the needs of animal
protein needed by the body for
the middle-class economy and
all walks of life.
 Creating job opportunities,
thereby reducing the level of
unemployment, can empower
the community.
 02
MOZARELLAFOOD
 BASIC CONCEPT
Provide friendly, friendly, and satisfying customer
service while maintaining the quality of the food
and natural atmosphere.

With the existing capital, it can generate a

maximum profit.
MARKETING STRATEGY AND LOCATION

Promotion Strategies on how our products

can be recognized by consumers through
several ways, namely:
1. Provide a discount at the time of
product launching.
2. Distribute Brochures or Pamphlets.
3. Provide souvenirs to customers.

For the location, we choose the Jabodetabek

Target Market area, especially in the Jakarta area East which
All circles, both from the lower middle is strategic, and to access our distribution
class and the upper class and also for channels, we do sales direct and Delivery
all ages. Order (Gofood, Grab food, Shopeefood).
 SWOT ANALYSIS
STRENGTHS
Has a distinctive and unique taste, Consumers
are given the freedom to choose how to order
food either directly or indirectly directly or
indirectly, The place will always be clean, Food
without preservatives, Strategic Location and
Economical price
WEAKNESS
• Still in the stage of developing the form
of management.
• The number of well-known competitors.
OPPORTUNITIES
• Consumers from the lower middle class or
the upper class because of the place
strategic ones.
• People have a very high interest in this
type of food.
THREATS
• Limitations in promoting the product.
• The number of similar businesses that are
already known by the public.
 02
OUR PRODUCT
MOZARELLA FOOD
 MENU
Pecel Lele Ayam Geprek
Mozarella Mozarella
 PRODUCTION PROCESS

cooked quickly with the right doneness and of course with taste
a unique taste that is different from competing products.
MOZARELLA FOOD production can be selling 50pcs/day

STRATEGY AND
STAGES OF PRODUCTION
a. Purchase of Sales Equipment
b. Recruitment of Professional
RAW MATERIALS
AUXILLIARY MATERIALS
AVERAGE NEEDS PER MONTH

•Mozzarella Cheese 3 kg
•Chili 2 kg
RAW MATERIAL NEEDS •Seasoning 2 kg
AVERAGE PER MONTH
•Garlic 1 kg
•Chicken 70 pcs •Onion 1 kg
•vegetable oil 20 liter
 PRODUCTION FACILITIES AND EQUIPMENT

• Gas stove • Knife • Spoon

• Gas cylinders • Bamboo Plate • Sambal Place
• Frying and panic • Oil paper • Tear and mash
• Basin • Styrofoam • Tissue
• Spatula and Sieve • Spoon • Hand washing
facilities
 03
FINANCIAL ASPECT
Mozarella Food
 CASH FLOW
MOZARELLA FOOD’S

CASH FLOW STATEMENT

Mei-22 Jun-22 Jul-22
INCOME
Sales Receipt 15.000.000 25.000.000 23.000.000
Loan Acceptance 0 0 0
TOTAL INCOME 15.000.000 25.000.000 23.000.000
EXPENDITURE
Asset Purchase (Investment) 8.000.000 0 0
Raw Material Purchase 3.000.000 2.000.000 500.000
Purchase of Other Materials 2.000.000 1.500.000 200.000
Wages/Salary Fees 1.500.000 1.500.000 1.500.000
Transportation 150.000 150.000 150.000
Maintenance cost 100.000 100.000 100.000
Electric, Water, Telephone 300.000 300.000 300.000
Other Administration Fee 0 0 0
Tax costs 50.000 50.000 50.000
TOTAL EXPENDITURE 15.100.000 5.600.000 2.800.000
Cash Difference 5.000.000 1.000.000 5.000.000
Initial Cash Balance 20.000.000 30.000.000 10.000.000
Final Cash Balance 25.000.000 31.000.000 15.000.000
INCOME STATEMENT
MOZARELLA FOOD’S

INCOME STATEMENT
SALES RESULTS
Sales 25.000.000
TOTAL SALES 25.000.000
PRODUCTION COST
Raw Material 3.000.000
Other Ingredients 2.000.000
Wages/Salary 1.500.000
Transportation 150.000
Miscellaneous expense 450.000
TOTAL PRODUCTION COST 7.100.000
FIXED COST
Maintenance cost 100.000
Cost of Depreciation 1.500.000
TOTAL FIXED COST 1.600.000
ADMINISTRATIVE COSTS
Electric, Water, Telephone 300.000
Miscellaneous expense 450.000
Administration 0
TOTAL ADMINISTRATION FEE 750.000
TOTAL COST 9.450.000
PROFIT BEFORE TAX 15.550.000
TAX 50.000
TOTAL COST 15.500.000
 BALANCE SHEET
MOZARELLA FOOD'S

BALANCE SHEET
ASSETS
CURRENT ASSET
Cash 20.000.0000
Receivables 0
Stock:
Raw Material 3.000.000
Other Ingredients 2.000.000
TOTAL CURRENT ASSETS 25.000.000
FIXED ASSETS
Shop 8.000.000
Equipment 3.000.000
Depreciation 1.500.000
Others 0
TOTAL FIXED ASSETS 12.500.000
TOTAL ASSETS 37.500.000
LIABILITIES
SHORT-TERM DEBT
Accounts Payable 0
Others 0
TOTAL SHORT-TERM DEBT 0
CAPITAL
Paid-up capital 20.000.000
TOTAL CAPITAL 20.000.000
TOTAL LIABILITIES 20.000.000
INVESTMENT NEEDS PLAN
Investment Needs Plan

Investment Needs Amount Unit Price Total Value

Gas stove 3 200.000 600.000

Gas cylinders 3 50.000 150.000

Basin 5 15.000 75.000

Spatula and Sieve 3 15.000 45.000

Knife 4 30.000 120.000

Oil Paper 1.000 pcs 500 500.000

Bamboo Plate 4 dozen 1 dozen @ 20,000 80.000

Styrofoam 4 dozen 1 dozen @ 5,000 20.000

Spoon and fork 4 dozen 1 dozen @ 20,000 80.000

Total 1.670.000
THANK YOU