NQ Mobile Inc.

(NYSE: NQ)

Investor Presentation

November 2014
Safe Harbor

The presentation may contain certain forward-looking statements made

under the Safe Harbor provision of the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
risks and uncertainties that may cause actual results to differ materially
from our current expectation. NQ Mobile does not assume any obligation
to update any forward-looking statements except as required under
applicable law. Also please note that some of the information to be
discussed includes non-GAAP financial measures as defined in
Regulation G. The most direct comparable U.S. GAAP financial
measures and the information reconciling those non-GAAP financial
measures to NQ Mobile’s financial results prepared in accordance with
U.S. GAAP will be included in NQ Mobile’s regular earnings releases and
filings, which can be found on the Company’s Investor Relations
website.

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Leading Global Provider of Mobile Internet Services

Full  Suite  of  Security  

Emerging  Products  
and  Produc2vity  Apps  

NQ  Live  Pla?orm  (including  vLife)  

Consumer Mobile
Gaming Music  Radar  (audio  search)    
Services
iSMS  (messaging)    
Yipai  (Image  based  search)    
Mobile  Adver2sing Showself  (social  pla?orm)

Enterprise Mobility Managed Mobility Services

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Key Ecosystem

Carrier and Channel partnerships Gaming Partners

Emerging Products Partners

Device Pre-installation

Enterprise Partners

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History

May 2014 Controlling stake in Showself (social entertainment app)

May 2014 Controlling stake in Yipai (image based search)

Nov 2013 Controlling stake in Yinlong (Music Radar)

Oct 2013 $172 million Convertible Bond offering to accelerate business trajectory

Sept 2013 Controlling stake in Best Partners (Ad network)

Sept 2013 Investment in Huayong (vLife)

Dec 2012 Acquisition of FL Mobile: expansion into mobile gaming and advertising

Nov 2012 Mobile Internet Services Platform Strategy Unveiled

Jun 2012 Acquisition of NationSky: expansion into Enterprise Business

Jan 2012 Establishment of Global Headquarters in the US

May 2011 IPO and NYSE listing

Original funding from Sequoia, Fidelity, and Mayfield with strategic investments from Qualcomm,
2008-2010
Mediatek, and HTC.

2005 Founded

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Consumer Mobile Services

Full  Suite  of  Security  and  

Produc2vity  Apps

Gaming

Mobile  Adver2sing

Consumer Mobile
Services Emerging  Products  

NQ  Live  Pla?orm  (including  vLife)    

Music  Radar  (audio  search)  
iSMS  (messaging)    
Yipai  (Image  based  search)  
Showself  (social  entertainment  
pla?orm)

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 Full Suite of Security and Productivity Apps

SECURITY NQ Mobile Security

NQ Mobile Protects your mobile voice & data from
Security malicious software (viruses, malware),
phishing and call eavesdropping

Trust
FAMILY
PRIVACY
NQ Family NQ Mobile Vault
NQ Mobile Vault
Guardian
Ensures your digital privacy through active
control & on-device encryption of your content
& communications

Supporting full carrier

branding and service
NQ Mobile Family Guardian
integration including Augments parenting and child’s safety
distribution, pre-loads, Builds awareness, gain visibility, and provides
billing, etc. controls around your children’s everyday
activities.

US Cellular America Movil

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Gaming

FL Mobile - A Leading Gaming Publisher in China

n  Partners include: Tencent, CMGE, Baidu, Ubisoft, Rovio, and China Mobile
n  Expanding Internationally

Developer Relationships
A top iOS mobile
game publisher and
operator in China

20 MM+
monthly active
users

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Mobile Advertising: NQ Advertising

Ad Platform
•  Tracking/Analytics/Reporting
•  Revenue Optimization
•  High Conversion Ads
•  1,000+ Premium Advertisers

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Emerging Products

NQ Live Platform
(including vLife)

Music Radar (Doreso)

iSMS (Hissage)

Yipai (Image Search)

Showself (Social Entertainment Platform)

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Managed Mobility Services - NationSky

Products and Services

Platform Integration
Manageability Services Security Industry Solutions
Services

n  Mobile data strategy n  Mobile device n  Insurance solution n  Enterprise app store
consulting management n  Banking solution n  Enterprise content
n  Architecture design and n  Mobile content n  Public service solution distribution
deployment management n  Push integration
n  Logistics solution
n  Asset management n  Mobile application n  Cross-platform
n  Training management middleware

Devices Mobility Application Enablement and Deployment Consulting and

Management
Services

Legacy Integration Mobility Security Framework

Enterprise IT Framework

Mobility Infrastructure

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Managed Mobility Services – NationSky (Cont’d)

Selected Customers

Banking

Brokerage

Insurance

Pharmaceutical

Manufacturing

Energy

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Massive Market Opportunity for Mobile Internet Services

Mobile Total App Store

China Mobile Games Revenue（RMB Bn）
Downloads, Worldwide (MM)
268,692 0.5
Feature phone 1.0
224,801 game revenue 1.9
179,628 Smart device game
revenue 3.1
138,809
36.2
102,062 32.2
4.5 26.6
63,985 5.9 17.9
4.9
9.2
0.8 2.0
2011 2012 2013E 2014E 2015E 2016E 2017E
2012 2013E 2014E 2015E 2016E 2017E
Source: Gartner (September 2013) Source iResearch (October 2013)

China Mobile Internet Advertising EMM Revenue Growth Forecast,

Spend (US$MM) Worldwide (US$MM)
4,177.2 :1 5%
AGR
-20 17 C 2,150
2013 2,003
3,094.2 1,791
1,550
2,210.2 1,233

1,300.1
722.3
111.1 288.9

2011 2012 2013E 2014E 2015E 2016E 2017 2013 2014E 2015E 2016E 2017E
Source eMarketer (June 2013) Source : IDC (2014)
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M&A Strategy

n  Buy vs. Build

n  Strategic Fit and Mid- to Long- Term

Criteria Potential

n  Talent Acquisition

n  Positive Financial Impact

n  Products and Emerging Technology

n  Partnership and Customer Reach

Targets
n  Talent

n  Intellectual Property

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M&A Activity

User     Technology/   Sales  

Acquisi2on Mone2za2on   Product Channel
FL  Mobile  –  Gaming  &  Entertainment  Pla0orm  

Best  Partner  –  Mobile  Ad  Network

Huayong  (vLife)  –  NQ  Live  Pla0orm  

Yinlong  –  Audio  Search

Yipai    -­‐  Image-­‐based  Search

Showself  –  Social  Entertainment  Network

Na2onSky  –  NQ  Sky

NQ  Shenzhen  –  Insurance,  EducaEon

Ruifeng  (RIMI)  –  VerEcal  Industry  Apps

Consumer
Enterprise

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Monetization

Mobile Value-Added Services

Advertising Services

Service Revenues
Enterprise Mobility

Other Services

Product Revenues Enterprise Mobility

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Management

Dr. Henry Lin Omar Khan Dr. Vincent Shi Gavin Kim Conrad Edwards
Chairman, Co-CEO Co-CEO COO, Acting CFO CCO CXO

Co-Founder Co-Founder

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Management

Hou Shuli Dr. Ni Xianie Huang Bo Yang Xiaofeng

NationSky FL Mobile ! WAPS vLife
Founder/CEO Founder & CEO Founder & CEO Founder & CEO

Huang Wei Wan Bo Dr. Ji Xiang

Yinlong Showself Yipai
Founder & CEO Founder & CEO !
Co-Founder & CEO

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Investment Thesis

Monetization Traction Mobile First, Mobile Only

Advertising

Strong
User Acquisition Engine
Diversified Assets

Engaging & Expanding

Products and Services

We operate with an unwavering commitment to

creating, acquiring, growing, and monetizing
components of a leading global mobile Internet
platform
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THANKS!

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APPENDIX

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Financial Highlights
Strong Underlying Operating Metrics
Operating Metrics as of 12/31/13 do NOT include emerging products like NQ Live, Music Radar, iSMS
or the user traffic from our ad platform.

Paying User Accounts(1)

Active User Accounts(1) & Premium User Accounts (2)
(M) 156.4 (M)
152.1 15.6
2009-2013CAGR(2):
Total: 108% 138.3 20.4 14.8
19.1
124.7 16.1
110.1 13.7
11.3
12.5 62.4 62.8
55.4 9.2
48.6 8.9
40.7
3.0 3.2
52.4
5.6
19.4
73.1 1.6
25.4 66.8 70.6
56.9 62.5 3.2
12.0 8.0 0.7 5.9 6.0
32.9
2.9 17.4 1.1 4.0
9.1
0.1 2.5
4Q 4Q 4Q 4Q 1Q 2Q 3Q 4Q 1.0
2009 2010 2011 2012 2013 2013 2013 2013 4Q 2009 4Q 2010 4Q 2011 4Q 2012 1Q 2013 2Q 2013 3Q 2013 4Q 2013

China Overseas Feiliu Premium user accounts

1  The active user accounts and paying user accounts are average monthly numbers for the specified quarter
2  Premium user accounts are any user account that generates revenues either through direct payment or indirect payments from third party
developers and advertisers via the offer wall or other form of advertising.

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Rapidly Growing Revenues

Revenue (1)
($MM) 197
3.6

2%
53.0
Up 114 %
YoY 27%

36.6
19%
2009 – 2012
CAGR: 178% 92
2.0 20.7
2% 10%
12.6
8.9
14%
10%
0.4
0%
41
74% 42%
11% 82.8
4.5
67.9
3% 18
14% 17.7 44%
21% 2.4 35%
5
0.2 76% 6.2 51% 18.5 45%
4.0 1.1 9.0
2009 2010 2011 2012 2013
China Consumer Overseas Consumer Other Enterprise Service Revenue

Mobile Security Subscription Revenue Mobile Game Revenue Advertising Revenue Other Revenues

1 2012 revenues include full year results for Enterprise (Nationsky) and Feiliu even though they were acquired in 2Q and 4Q, respectively
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Rapidly Growing Revenues (Cont’d)

Quarterly Revenue
($MM)
67.8
0.5 1%

54.2
23.5 35%
0.9 2%

15.3 28%
41.4
1.0 2%
19%
33.2 8.1 16.7 25%
31.0 3% 20%
1.1 11.0
2% 13%
6.1 18% 5.5
25.8 22%
17% 7.0 10% 13% 11% 12%
19.9 4.5 3.3 5.3 5.7
10% 5% 7.9
1.4 7% 12% 3.0 1.8
16.0 12% 3.0
13% 2.5 38%
12.8 2.1 11.0
35%
11.3 9% 10% 41% 9.9
8.9
13% 1.2 44% 8.2 28%
7.7 1.0 45% 7.1 20.9 21.5 21.2
14% 45%
1.2 43% 52% 39% 19.2
1.1 5.1 5.8 63%
39% 3.8 33% 30%
3.0 44% 43% 39% 9.0
47% 46% 45% 6.8 7.8 8.4
3.9 5.2 5.8
3.6

1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13

China Consumer Overseas Consumer Other Enterprise Service Revenue Feiliu

Mobile Security Subscription Revenue Mobile Game Revenue Advertising Revenue Other Revenues

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Healthy Profitability

Non-GAAP Net Income(1)

($MM) (%)

17,389
61.7%

15,043 14,884
51.0%
48.3%
12,325

40.7% 40.0% 41.0%

35.7% 10,225 36.3%
31.5%
32.1%
8,134
6,996 7,127 30.8%
6,542 6,386

4,282 21.9%
3,101

1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13

1  Non-GAAP figures, which excludes share based compensation, expenses related to handling short seller allegations, and interest expenses and fair value changes of the
embedded call options in connection with convertible debt. The percentage represents the non-GAAP operating margin.

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More Details on
Products

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Consumer Security – Worldwide Partnerships

OEMs Carriers Retail Strategic/Others

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Appendix: Consumer Security Suite (Android)

NQ Care NQ Family Guardian NQ Mobile Security NQ Vault NQ Easy Finder

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Appendix – NQ Premium Features
NQ Mobile Security

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Appendix – NQ Premium Features (Cont’d)
NQ Mobile Vault

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 Consumer Security and Productivity - NQ @ Retail

From  warehouse  to  point-­‐of-­‐sale  

Semi-­‐permanent  fixtures  highlight  product  offerings,  

with  the  opportunity  to  flex-­‐in  new  product  or  
promoEonal  literature  quickly.  Web-­‐based  acEvaEon  
tools  help  sales  agents  get  customers  up  and  running,  so  
they  can  walk  out  working.  

Retail  material   Point-­‐of-­‐sale  presence   Product  overview  and   PromoEonal  material   In-­‐store,  on-­‐device  
ready-­‐to-­‐ship   takeaway  material   acEvaEon  

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 FL Mobile – Most Popular Games
龙之召唤 神雕侠侣 傲世西游•神魔篇
Gods and Dragons The Return of the Condor Heroes Journey to the West – Mythical Chapter

QQ御剑•飞流⾄至尊版 武林盟主 ⼝口袋梦幻

QQ Yujian FL Extreme Edition Wu Lin Meng Zhu Pocket Dream

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FL Mobile - Products and Services

•  Content sharing and

download
•  Interest-based
social graph •  Interest-based
•  Sponsored communities
download •  Virtual goods
•  Gaming
Developers Users •  Merchants goods
monetization Mobile recommendation
platform Interest- •  Promotion rewards
Based
Community

Advertisers

•  FL  Mobile  ad  inventory  

•  Sponsored  
recommendaEons  
•  Merchant  inventory  

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Synergistic Businesses

Engage

Active Users Data Interest-based

Trusted Platform ü  Analyze
Optimize
Communities
136M+ Active Users ü 
ü  Customize 20M+ Active Users

ü  Protect ü  Socialize

ü  Secure ü  Share
ü  Prevent ü  Play

Monetize

1  All user data as of December 2013

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FL Mobile Community Products

Self-developed and operated community apps are major user

acquisition and retention engine!

Tech Bible! Download Community! Game Center!

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FL Mobile - Mobile Games and Advertising Platform

Mobile Games and Advertising Platform

n  Founded in 2009 as Feiliu, FL Mobile is a leading

mobile interest based social platform in China
n  Real-time online group activities, built upon unique
interest communities including mobile technology,
automobile, health care, games, etc.

Mobile Interest-based Social Platform

n  107M registered user accounts (12/31/13

n  20M+ monthly active user accounts (12/31/13)
n  Distribute 400K+ apps/games
n  Leading mobile game publisher on iOS platform in
China and increasing presence on all smartphone
platforms in China

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Advertising – Analytics and Operations Platform

n  Feature-rich, mobile app data analytics platform

–  Provides deep data tracking, statistics, visualization and analysis that
delivers actionable insights to help mobile app developers and
advertisers

n  Includes:
–  User Acquisition
–  User Engagement/Behavior
–  User Cohort (Targeting)
–  User Conversion (Funnel)

Analytics
Campaign
Insight 300+ metrics
40+ reports
Customized events
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Ad Inventory

Banner Ads
Brand, Apps, Games, eCommerce
Daily Impressions: 150m+
Daily Downloads: 800k

Ad Wall / Offer Wall

Apps, Games
Daily Impressions: 10m+
Daily Downloads: 1m+

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Ad Inventory (Cont’d)

Interstitials / Overlays
Brand, Apps, Games, eCommerce
Daily Impressions: 20m+
Daily Downloads: 1m+

Notifications
Brands, Apps, Games, SMB
Daily Impressions: 20m+
Daily Downloads: 1m+

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 Proven Track Record
JD 360buy.com
•  Ad: Banner
•  Campaign: Q3 User
Acquisition
•  Result: Over 200K newly
acquired users
•  Order rate: 1%-3%
Sword King
•  Ad: Offer Wall
•  Campaign: August ‘13
User Acquisition
•  Result: Over 13840 new
register users
•  Conversion: 1.23%
•  New User ARPU: RMB
9.3
Time Hunter Mercedes Benz
•  Ad: Offer Wall •  Ad: Banner, Interstitials
•  Campaign: 2H •  Campaign: 2H
September ‘13 User September ’13
Acquisition •  Impressions: Over 9.4M
•  Result: Over 8632 new •  Clicks: Over 150k
register users
•  Conversion: 1.10%
•  New User ARPU: RMB
8.4
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Emerging Products – NQ Live
Business Model
1.  Premium content

2.  Direct traffic monetization

3.  Platform licensing

4.  Advertising

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Emerging Products – Music Radar
n  The world’s leading music search technology, currently providing over 7M music searches
DAILY (4/12/14 earnings conference call).

n  “Music Radar" is a music search technology that enables search for music through
ambient sound or direct playback recognition.
―  It is the first of its kind that allows users to find the track being played not only from a
direct recording, but also by allowing a person to sing & hum the tune.

n  Search song by:

―  Direct music playback (ambient or direct playback)
―  Singing/humming

n  World’s BEST:

―  Proven and tested as the world’s best melody recognition engine
―  Extremely fast and efficient recognition.
―  Personalized music recommendations based on user behavior.
―  Enables integration with 3rd party music services.

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Emerging Products – Hissage

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Enterprise Mobility - NationSky

n  Leader in China enterprise mobility services

–  Over 1,250 large and medium enterprise customers

n  Strong industry alliances and partnerships

–  Apple, RIM, China Mobile, Mobile Iron, GEMA etc.

n  Cross platform proprietary expertise and IP in mobile enterprise services and
software
–  Solutions for iOS, Android, BlackBerry
–  Mobile device/application management
–  Enterprise app/content distribution

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Enterprise Mobility - NQ Sky

NQ Sky Enterprise Mobility

Enterprise Mobility Management Platform (EMM)
Secure
Management Needs Enterprise
Analytics
Enterprise
Messaging

3. Content Mobile Content Mobile Email

(Documents, Emails, Mgmt. Mgmt.
Messaging) (MCM) (MEM)

Mobile
2. Apps Application
(Enterprise Apps, 3rd
Party Apps) Mgmt. Mobile
(MAM) Security
Mgmt.
Mobile Device (MSM)
1. Device
(Settings, Config., Mgmt.
Security, Inventory) (MDM)
iOS, Android, Windows 8

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Enterprise Mobility - NQ Sky – On Device

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Enterprise Mobility - NQ Sky Management Console

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Enterprise Customer Example 1: Anbang Insurance

n  Customer Profile: Anbang Insurance Group

Inc. is a leading insurance company in China,
providing property insurance, life insurance,
health insurance, asset management, insurance
sales agents and insurance brokers.
n  All Anbang sales representatives are part of the
business development process. NQ Sky MDM is
used for asset management, data security
management, mobile app updates and push,
and IT policy management.

n  Competition: Mobile Iron and AirWatch

n  Key Criteria: Highest technical score on proof-
of-concept

n  Deployed Seats: 5,000

n  Total Seats: 15,000
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Enterprise Customer Example 2: Hai Di Lao

n  Customer Profile: 80 franchised restaurants

in China. Every restaurants utilizes over 100
tablets for diner menu display and customer
orders. NQ Sky MDM is implemented to
manage all tablets including, device
provisioning, tablet configuration and
management, security management,
application provisioning, asset management.

n  Competition: Neusoft, Huawei, Mobile Iron

n  Key Criteria: Feature set and performance

n  Deployed Seats: 5,200

n  Total Seats: 10,000

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