Professional Documents
Culture Documents
03 Yearly Tracker
03 Yearly Tracker
Functions
2022 30lpa+ candidates
Min Max All
1 Public relations
2 Marketing
3 Account manager & Sales ((Influencer partnerships, events,
1 2 lead gen, customers)
1 1 4 Credit risk (u/w, collections)
5 Operations (exporter and buyer onboarding, invoice
processing)
6 Legal (legal agreements, entity legal structure, licensing,
taxation)
7 Finance (payroll, accounting)
8 Partnerships (Insurance Infrastructure and revenue
1 1 partnerships)
9
Banking partnerships (document routing, geography
partners, cost of transactions, ease of transactions like
1 1 Virtual accounts)
1 2 10 Capital markets (debt raising, securitization)
1 3 11 Technology/Product
12 Strategy (New initiatives, market landscape, overall metrics
tracking, funding support, website ownership)
13 HR (recruitment, admin, IT)
6 10
2.1
Strategic partnerships
2.2
Est workforce
2021 2022 2023 2023 OptimistOWNER
17 50 102 102
0 1 2 2 TBD
0 1 2 2 MA
2 13 37 37 ID
2 4 6 6 AK
2 6 10 10 MA
1 2 4 4 AK
1 2 4 4 MA
1 3 5 5 ID
1 2 2 2 MA
2 4 7 7 MA
3 8 15 15 AK
1 2 4 4 AK
1 2 4 4 ID
Value chain
partners Banking
Export Associations E-commerce such as FF partnerships
Sponsoring
events like
seafood
Buying digital properties on CA festival,
club, etc. Dubai
Inbound Outbound DSA
Signing notification letter, making them aware of collections process
Functional Lead
Skill/Expertise 1 Skill/Expertise 2 Skill/Expertise 3 Behavioral SkilBehavioral Skill 2
Finance Understa Problem solving Team ManagemenHands on Hustler rather than perfecti
200
Expert input
1 2 3
Ashish Kotiyal, Capital Float S Nagarajan, CRO, LendingKart Shalu Malviya, CRO, Indifi
Atulaa,Legal Associate, Setu Monika Sharma, Head Compliance,Lohitash, AVP Legal, Vayana
Important Important
Important Important
Swapnil, Backend Lead, Setu Naman, CTO Fitso
Public relations
Technology/Product
Smart city
1. Complete list of Exporters shipping to top
graded buyers
2. Identify and shortlist top 3 cities to target 50
customers
3. Channel partner modus operandi framework
to utilise as outbound sales team (discuss)
4. Shortlist associations to partner with to go
deep in the market post Series A
Underwriting model and data sources (who is
responsible for getting new data sources? How
do we assess the person? What are the
capabilities?)
Document Routing
1. B2B transfer
Hiring:
1. Linkedin and secondary research profiling of
candidate landsacpe
2. Reachout linkedin and headhunter
3. Compensation planning
4. Interview panel setup
5. Legal and UK process compliance for hiring
Projects scoping framework (frequency of
prioritization, parameters) and finalizing:
1. Risk model mapping
Database building :
1. Exporters
2. CA's
3. Association
4. Buying house
Marketing collateral
1. Intro decks
2. Media pack (Logo sizes, few photos)
3. Web banners, Standees
Wallet share
1. Map shipment volumes from buyers to exporters so as
to model the expected wallet share output
2. Identify challenges with each exporter signed up which
may lead to churn - this will build a hypothesis on product
launches and signup to churn ratio understanding.
3. Design a QBR framework to be discussed on each
account internally and stakeholders of the customer
company.
Collections framework
Virtual Accounts
1. Set up account which allows multiple vitrual account by
June?
Strategy
1. Debt Amount by phased and timeline
2. Debt sources (paln A, Plan B)
Hiring timelines
Geographical partners
1. Map out imp countries (Ranking) Smart City Document
Compliance:
1. India entity setup
2. Esop agreement creation
3. Directorship
Back up servicing
1. Research Primary and secondary
2. Setup -1 step ready by ? Networking
Admin (Office space, Laptop, Mobile) Interview process (gap identification, skill
1. Office finalisation for ~5 desks (phase 1) mapping, sourcing, interview,
2. Office research for post seed ~15 Compensation)
desks(#desk tbd); Mumbai and London 1. JD farmewok
3. Laptop and mobile shceme finalisation 2. Other branding collateral (Ishaan?)
4. Visiting card 3. Skill mapping
5. Stamp 4. Persona Creation
KPI 5 Dependencies on other functions
1
Debt investors and exporters
payout
Ishan - which countries to prioritise
Interview
process
(gap
identifica
tion, skill
mapping,
sourcing,
interview,
Compens
ation)
1. JD
farmewok
2. Other
br+J15ion
ook at salesforce? It will technically store data on sales funnel
king at UK director?
A bank account
LinkedIn
Excel org chart of competitors Average
Cost Count > 20
Median
Total
S.No. Company Name Sales Debt Risk Tech Int. Debt
1 C2FO Y Y
2 Prima Dollar Y Y Y Y Y
3 Stenn Y Y Y Y Y
4 Vayana Network Y Y Y Y
5 PrimeRevenue Y Y Y Y
6 Greensill Y Y Y Y Y
7 Seawise Capital Y Y Y Y Y
8 Modifi Y Y Y Y Y
9 Funding Circle Y Y Y Y Y
10 Ofbusiness Y Y Y Y
11 Tradeshift Y Y Y Y
12 Drip Capital Y Y Y Y Y
13 Five Star Business Finance Y Y Y Y
14 Kredx Y Y Y Y
15 Namaste Credit Y Y Y Y
16 Credit Mantri Y Y Y Y
17 Capital Float Y Y Y Y
18 Indifi Y Y Y Y
19 IntelleGrow Y Y Y Y
20 Neogrowth Y Y Y Y
21 Lending Kart Y Y Y Y
22 Market Finance Y Y Y Y Y
23 Tradewind Y Y Y Y Y
232
7
160 1067
4865 666
Team Size SPOC Complete (Y/N)
443
43 AK Y
79 ID Y
60 AK Y
Drop; listed as tech company Timeline
537 AK Divided into originations and distribution
6
37 ID
255 Mohit- research
326
Drop; listed as tech company Important
160
161 AK
135 AK
149 ID
131 AK
523
200
98 ID
495
724
134 ID
169 ID
S.No. Particulars Ownership
Smart city
1. Complete list of Exporters shipping to top graded buyers
2. Identify and shortlist top 3 cities to target 50 customers
3. Channel partner modus operandi framework to utilise as
outbound sales team (discuss)
4. Shortlist associations to partner with to go deep in the
4 market post Series A ID
Wallet share
1. Map shipment volumes from buyers to exporters so as to
model the expected wallet share output
2. Identify challenges with each exporter signed up which
may lead to churn - this will build a hypothesis on product
launches and signup to churn ratio understanding.
3. Design a QBR framework to be discussed on each account
5 internally and stakeholders of the customer company. ID
Apr Discard
V1 - Dec
V2 - March To be revisited post insurance policy
Jun
Mar
Directorship max till
Apr 2
Jun
Jun
Jun
Jan Done
1. Feb
2. Mar
3. May Ongoing
Feb 15-Apr Started; to be completed by Mar 31
Tasks May 14 Comments Variance
1. Done with
knowledge on buyers
that are top graded.
Smart city needs a
platform like panjiva,
short on cash will buy
as soon as Stellaris
volza - panjmoney is in Equity timeline issue
Completed on time;
Partially done where in Tech is missing (Could
a system is set for QBR be solved by tech
capturing. hiring)
Hiring more
Not done; lack of skill aggressive
Equity funding
Esop pending due to timeline missed +
financial constraints Budgeting issue
Unimportant task
given priority Prioritization
Technology/Product 3
Smart city
1. Complete list of Exporters shipping to top graded
buyers
2. Identify and shortlist top 3 cities to target 50
customers
3. Channel partner modus operandi framework to utilise
as outbound sales team (discuss)
4. Shortlist associations to partner with to go deep in the
market post Series A
Insurance partnership:
1. Which market is going to give us insurance in current
ongoing scenario and 6 months down the line
2. Compliant requirements for insurance
3. Country of registration of the company for ensuring
insurance policy is an output
4. Clarity on trade history requirement, AML
Document Routing
1. B2B transfer
London Hiring:
1. Linkedin and secondary research profiling of candidate
landsacpe
2. Reachout linkedin and headhunter
3. Compensation planning
4. Interviews
5. Legal and UK process compliance for hiring
Pricing Module (charges and payments basis paid date
and discounts) (output June end)
Database building :
1. Exporters
2. CA's
3. Association
4. Buying house
Posh, Toilets (August)
Marketing hygiene register:
1. Places (Website, brochures, social media,
letterheads, google maps, website extra
domains, blog, youtube channel) where we
have our presence, addresses
2. Guidelines (Font, color scheme, etc.)
3. Testing on multiple platform for anything
that is going to be public ( ipad, iphone,
windows, Mac etc.)
Wallet share
1. Map shipment volumes from buyers to
exporters so as to model the expected wallet
share output
Virtual Accounts
1. Set up account which allows multiple virtual SWIFT GPI Integration
accounts Money Tracker
Database building
Back up servicing 1. HNI database
1. Research Primary and secondary 2. family office database
2. Setup -1 step ready by ? 3. credit fund database
Integrations with credit agencies,
Customer UI (Output July mid) insurance, other softwares
Equity timeline
Hiring
Equity 380 35 99
Debt 910 117 270
Investors 8
Reevoy 2
Good book 6%
Risky book 15%
Kabbage
Cr Cr Cr Cr Cr
455.7 2.7 32.7 124 141 632
0 30 102 455 1050