Concept Paper

12- Pacioli

Macalangcom, Enjirah

Briones, Hannah Thea Angela

Sasan, Nica Loise

Manito, Fea May

Tang, Sophia

Te, Jeah

1. Research Problem:

The extent of COVID-19 spread towards the young consumers’ allowances who

are exposed of online purchasing behavior.

2. The condition which gives rise to my research question are:

Young consumers, these days are too sensitive due to COVID-19. During

pandemic, social media is a way of socializing since we can’t go out and

communicate with friends. Online Purchasing is convenient to the people since it

saves time and effort. On the other hand, Youngsters nowadays are influenced

by the trend online. Hence, online purchasing has a lot of affordable to buy. For
some reason of young ones who are thoughtless of the object they purchase as

well as they are one of the trends.

3. The ideal situation would have been:

Online Purchasing becomes trend since COVID-19 started, Youngsters depends

only on their allowances, they should save their money or buy things that are

necessary. The ideal method would be purchasing online is for everybody but we

should know our limitations as a student, who depends on their allowances.

4. The possible reasons for the discrepancy between items 2 and 3:

The COVID-19 pandemic, lockdown and social distancing mandates have

disrupted the consumer habits of buying as well as shopping. Armstrong (1991)

explains that the study of customer behavior is based on consumer buying

behavior, with the customer playing three distinct roles: user, payer and buyer. A

Research Companion focusses on exploring the behavior of young consumers

as individuals and societal members. The chapters address different aspects of

consumption activities of children as individuals like motivation, involvement,

perception, learning, attitude, the self, and personality. According to Sumi and

Ahmed (2022), COVID-19 has changed the existing behavioral pattern of

consumers due to its high contagion characteristics. This crisis has highly

affected the daily lives of people, businesses, foreign trade and movements.
5. The following interventions that have been done to solve the problem

and the outcomes were:

There are several issues in other country related in young consumers’ behavior

towards online purchasing. Particularly in China, the young people’s conception

and attitudes towards the buying online second-hand trade, factors affecting their

buying behavior. The country of Malaysia they concluded that, though all these

dimensions have an impact on the purchase intention, security and privacy will

have greater impact on the purchase intent of online buyers. In Bangladesh, they

discussed about the Explaining the influential factors on consumer e-buying

attitudes, established literature such as the TRA (Fishbein and Ajzen, 1975) and

“Technology Acceptance Model” (Davis, 1989) are the most popular theories. E-

shopping behavior can be predicted from the buying process through the

internet. Thus, this study attempts to contribute to the empirical judgment by

limiting some influential factors that affect the youth in this pandemic situation. In

the country of Iraq, some markets have found it difficult to adapt to online

shopping, despite the pandemic negatively affecting brick-and-mortar sales

worldwide.

6. The following facts/ findings have been reported in related studies about

the problem:

Online shopping behavior is the most preferred shopping method for modern

society, especially Generation Y who are always connected to the internet and
technology in every aspect of life. Young consumers prefer online shopping

because of its convenience, lower price, many choices, time saving, and ease of

access anywhere and anytime. Data were collected by self-report using

questionnaires and analyzed by using multiple regression analysis. The result

showed that monthly allowance and attitudes influenced significantly and

positively on online shopping behavior . A number of online sites spread giving a

complete guide covering all aspects of personal financial management. The field

has been numerous also discussed in textbooks, publication articles from the

popular press to academic journals, for instance, gender, race, allowance,

education, occupation, age and marital status .

References:

https://www.econstor.eu/handle/10419/224342?fbclid=IwAR3x7mSAx8AtlJ6O-

ocM7gySQ5nD8IxEL9jEP-zGx7aWAtSpiCyGivAssmI

https://www.proquest.com/openview/3a801ca16bfffa914ac59b5e3d8b4d56/1?pq-

origsite=gscholar&cbl=4672073&fbclid=IwAR1fu9O1JOaUbwhE8q0k14PzdMnwt

UVBIIa8DZcJoXz6RBB3xDAM6rTw8BE