TRANSFORMATION IN CSR

Ummu Azizah Mukarnawati

 Global Transformation Path

Technology
• E-commerce is growing so fast since 80s
• Internet and smartphone are dramatically
intertwined in our daily life
BEING ADAPTIVE &
• E-banking and E-Money change our transaction
• Ride-share replaces conventional taxi
INNOVATIVE

Emergency OR
• Natural disasters block our life access DIE
• COVID-19 pandemic changes our daily
interaction
• Be forward thinking ·
• Be inventive
• Be Daring
• Be honest and straight forward ·
Demographic Bonus • Be willing to change,
• Be initiator
• Do the right thing
• Digital economy disrupts our way of life
• Large population is a potential of digital market
• Only those who are ready will win

Changes may sweep away existing jobs, but it creates new ones
 CSR Digital Transformation

GROWTH MINDSET SOLUTION

• CSR Integrated Management • CSR Policy and Procedures

HOW
System Application • CSR Application
• Transformation in Community Empowerment
• CSR Big Data
• Cross Function Alignment
Management
• Creating Shared Value for
Society
WHAT’S NEXT CSR DIGITAL WHAT & WHY
MINDSET CHALLENGES
• Market competitiveness
• Otomation
• Cost leadership
VALUE CREATION • Securing social license to

OPERATION
BEYOND
operate
• Contribute to Sustainability Target
• Efficiency and effectiveness
• Social License to Innovate
Fostering Digital Mindset
Experential Learning
Challenge the team to :
• Understand changes
• Find opportunity
• Create solustion & value
• Move fast & create transformative action
• Do Evaluation and Reflexion
• Next creation

Collaborative Learning
• Exposure
• Communicate
• Execution needs friends
• Do not ask “What’s in it for me?”
• Variuos angles for various
opportunity Inspired by Ellen Roring Tuwaidan
• Winning the moment Inspired
Design by Ellen Roring Tuwaidan
by PresentationGO.com
4
Design by PresentationGO.com
 Leader’s Role
Challenge your team
Trust your team to find
solution and innovation

Fully Support your

team
▪ Give your team more spaces to
explore their ideas and find
how to realize their idea
▪ Do not leave them alone, you
have to be ready beside them

Expose your team idea

▪ Bring your team and their ideas
Picture source: Kalimatindonesia.id to your network interally and
externally
Transformation & Innovation Based Culture ▪ They will be the next leaders
 Ummu Azizah Mukarnawati

Ummu Azizah Mukarnawati

Ummu.azizah@sig.id
Anna.ummu311@gmail.com

@annaummu311
Let’s knit a network
+62 811948624