www.infinityadvt.

com

AWARD
WINNING
CREATIVE
SHOWCASE
© 2018. All Rights Reserved.
Awards for Creative Excellence - 2014 Gold (R&M)
CATEGORY NAME
Print Advertising Consumer Product English

CATEGORY DETAIL
Books & Periodicals

CLIENT NAME
i9 Media

THE CHALLENGE
Draw Marketer’s attention to the opportunities towards
Gold (R&M) the rural market potential through rural media Rural and
Marketing Magazine, a magazine specially dedicated to
the trends and needs of the rural masses.

THE IDEA
Showcase the po tentia l a nd br ea k the my th o f a
backward rural India. We did that by showcasing the
demand of so called urban brands in the hinterland.

THE RESULT
Today the magazine can be seen at many corporate
houses and its digital circul a tio n ha s a l s o gr o w n
substantially.

© 2018. All Rights Reserved.

Awards for Creative Excellence - 2014 Gold (Corporate)
CATEGORY NAME
Corporate Communication

CLIENT NAME
JCB

THE CHALLENGE
To make JCB synonymous with earth moving
equipment category
Gold (R&M)
THE IDEA
Portray JCB as someone who could make the
impossible possible the exaggeration through visual
cues to make the communication interesting

THE RESULT
JCB became the generic name for the earth moving equipment

© 2018. All Rights Reserved.

Awards for Creative Excellence - 2014 Gold (Tourism)
CATEGORY NAME
Tourism

CATEGORY DETAIL
State Tourism

CLIENT NAME
Arunachal Toursim

THE CHALLENGE
Arunanchal Pradesh, one of the most remote states in India, had
been recently awarded as the 4th most secluded places in the
Gold (R&M) world. This achievement had to be highlighted in a way that it
inspires people to travel there.

THE IDEA
By being the one of the most secluded places in the world, we
chose to take a route that puts the viewer in the spot rather
than just getting lost in a scenic view. This ad reversed the roles
of rare sightings by pronouncing “ the rarest sighting out there,
is you!”.

THE RESULT
T hi s a d g e ne r a t e d a l o t o f c h a t t e r a m o u n g t h e t r a v e l
communities online and otherwise, with more and more booking
being done everyday. People were fascinated with the idea that
they themselves could be the most rare species to enter that
environment, and hence felt the need to go there themselves to
experience such a rarity.
© 2018. All Rights Reserved.
SAARC Awards for Creative Excellence - 2018 SILVER (Printsmith)
CATEGORY NAME
Corporate

CLIENT NAME
Printsmith

THE CHALLENGE
Gold (R&M) Printsmith is a printing press that specialises and gains the edge
with its UV printing. They wanted to showcase this along with
their other capabilities in a way that not only sets them apart
but also as the printers who are premium in approach with
state-of-the-art technology.

THE IDEA
As we know that printing is like replicating the original with
aesthetics touched, with this fact we made the ad. This showed
the authenticity and the originality of the original picture.

THE RESULT
This ad caught the eyeballs of the readers and gave Printsmith
the attention they were seeking. They clinched their biggest
project post its release.

© 2018. All Rights Reserved.

 www.infinityadvt.com

CREATIVE
SHOWCASE
© 2018. All Rights Reserved.
Nissan & Datsun
 NISSAN
SHOWCAS
AD CAMPAIGNS

2016 was a celebration for Infinity,

for the second fastest growing
automobile brand in India tagged
along with us, Infinity. In this flitting
yet nimble move, together we’ve
evolved the essence of the brand,
best suited for the Indian market.
Starting from conventional to digital
and social platforms, we have
immersed ourselves to take the
brand communication ahead to the
posterity.
 DATSUN
SHOWCAS
AD CAMPAIGNS

A bold new idea, fused in its cars; pulled our hearts

and minds to take the challenge on board. Since 2016
we’ve embarked upon the journey of Datsun through
the escapades, which the brand doesn’t mind. We like
the zeal and viewpoint of the brand, and perhaps the
vibe matched with Datsun as well, for we’re quite
glued with the creatives of the brand on all levels,
and on daily basis.
COKE
Freshmen’s Valley
 FRESHMEN'S VALLEY
SHOWCAS
AD CAMPAIGNS

This a brand, we pitched for its integrated approach in linking the urban with rural, in terms of dairy products
and farmers. Somehow, the brand reflects some of our vision in bring together the urban and rural markets on
one platform. Starting from conventional promotions to digital platform and packaging design, the brand is
mingling with our verve and style pretty fast. Well, that’s a good news.
 JCB
SHOWCAS
Welcome to the brand that moves the earth.
The heavy industrial and construction
equipment brand bedecked our portfolio in
year 1996. Quite a long journey together
we’ve covered, while evolving its brand
communication on all the spheres. In fact, it
would be rather generous to acknowledge that
the brand has seen us growing, and shared a
lion’s share in our both tangible and intangible
growth.
SHOWCAS

GROHE
AD CAMPAIGNS / BROCHURES

Infinity was the creative agency on a

retainer for Grohe in India and also has
mandated media planning and releasing
function for this MNC Brand.
 CONTINENTAL TYRES
SHOWCAS
AD CAMPAIGNS
It’s been quite a while, one of India’ premier Tyre companies with a global presence
given us the opportunity to be their creative partner. During the stint of our
partnership, from large, medium to small format promotions have already been
developed. Apart form the promotional activities, we’re involving ourselves further to
get involved in its corporate reputation and image management. We love this job,
which takes us to branding in the gamut of advertising and marketing.
SHOWCAS BENETTON
AD CAMPAIGNS
In early 2009, Infinity serviced United Colors of Benetton as a creative
agency through Print campaigns, whether it is offer details or festival.
SHOWCAS BATA
AD CAMPAIGNS
Creative and media releasing agency from 2005 to
2007. Infinity was responsible for various print
campaigns including outdoors as well. The campaigns
promoted Bata’s various sub-brands like sporty shoes
‘Power’, comfortable shoes ‘Hush Puppies’, outdoor
shoes ‘Weinbrenner’ and ethnic collection ‘Marie
Claire’. Infinity was also responsible for Bata’s festival
campaigns and quite a few retail promotions during
this period.
 www.infinityadvt.com

CASE STUDY
© 2018. All Rights Reserved.
CHALLENGE
www.infinityadvt.com

NACO has installed 12000 CVM machines in Delhi & NCR to

provide 24 hour availability of condoms to TG at just Rs. 5
per packet but challenge was to make TG aware about the
utility, usage & benefits.  

SOLUTION

Van activity with Live demonstrations, Human Carry

Catches, Balloon Inflatable and skit plays with Tag line –
“Paanch ka sikka daalo condome nikalo”  

BENEFITS

Per day more than 200 TG was educated about CVM. Success
of this campaign helped NACO to take the step forward and
extend this campaign to other metros and towns where
these machines are installed

NACO
CVM PROMOTION © 2018. All Rights Reserved.
CHALLENGE
www.infinityadvt.com

Even after Castrol is a well known brand, but still it faces, low
awareness of ancillary products. Tough competition from
Local brand players.

SOLUTION

A two way strategy to create visibility and awareness about

specialist range and highlighting the two major concerns, through
ground activation program “Har Kadi ki Ahmiyat Badi”

BENEFITS

Educated the TG on the benefits of using Castrol ancillary

products. Touched more than 10,000 mechanics and 20,000
truck drivers through the campaign. Enhanced Visibility :
5000 retail facelifts

CASTROL
Har Kadi ki Ahmiyat Badi © 2018. All Rights Reserved.
OBJECTIVE
www.infinityadvt.com

Brand Awareness is inevitable, other being cost-effective,

easy to transport and set-up. Indirectly, Coca-Cola gave out
the message of saving the environment through recycling .  

CONCEPT

We came up wit a recycled kiosk that was built from a waste

container. It was a complete makeshift that could be dismantled
completely and easy to transport.

COVERAGE

All the colleges across India

COKE
IPL BUS ACTIVATION © 2018. All Rights Reserved.
OBJECTIVE
www.infinityadvt.com

Brand awareness and availability of information,

product and services. 

CONCEPT

Beautifully set-up automobile van that went cities to cities

where
people could come and book a Dell system. They could also
inquire and get requisite information.

COVERAGE

Pan-India

DELL
BUS ACTIVATION © 2018. All Rights Reserved.
CHALLENGE
www.infinityadvt.com

Creating awareness and visibility of JCB machines

and motivating the TG to use original JCB parts,
BackHoe Loaders, Excavator  

SOLUTION

Touch and try experience at various touch points, transforming it

into JCB - Dealer Partnership program.

RESULTS

Over 2000 activity days touched more than 1.25 lac people.
More than 2200 on spot booking of JCB machines.

JCB
RURAL ATTACK © 2018. All Rights Reserved.
CHALLENGE
www.infinityadvt.com

Brand and Product Awareness for Toyota Etios and Liva.

Changing the perception of being an expensive brand.
Expanding Customer base. 

SOLUTION

Toyota Sambandh – a marketing campaign to generate

awareness and provide test drives and address concerns
of budget 

BENEFITS

6 States covered
113 events
4700+ leads generated
3000+ test drives
100+ bookings

TOYOTA
SAMBHAND ACTIVITY © 2018. All Rights Reserved.
 www.infinityadvt.com

DIGITAL
 JCB
SHOWCAS
On the digital front with the multiple campaigns
through e-mail marketing, social media and others we
got more than 19,000 enquiries out of which more
than 40 machines have been sold.
SHOWCAS
SHOWCAS