VISUAL MEDIA AND INFORMATION -
refers to materials, aids, and ways people
use visual representations in order to
disseminate an information
CHARACTERISTICS OF VISUAL MEDIA
- Accessibility
- Cost
- Teaching function
- Interactivity
FORMATS OF VISUAL MEDIA
- JPEG (Joint Photographic Experts
Group)
o A standard image format for
containing glossy and
compressed image data.
- PNG (Portable Networks
Graphics)
o raster-graphics file format
that supports lossless data
compression
o Supports backgrounds,
making them preferred for
graphic design.
- GIF (Graphics Interchange
Format)
o Support up to 8 bits per pixel
and can contain 256 indexed
colours.
o Allow images or frames to be
combined, creating basic
animations
- TIFF (Tagged Image File Format)
o Used to raster-graphics and
image information
o A handy way to store high-
quality images before editing
if you want to avoid loss file
formats.
- BMP (Bitmap Image File)
o Contains bitmap graphics
data
o Device independent and
require no graphics adapter
to display them
VISUAL MEDIA – are visual
representations of information and are
regularly viewed on billboards,
smartphones, newspapers, screen
projectors, posters, televisions, computers,
and various other mediums and devices,
including this one.
TYPES OF VISUAL MEDIA (1st source)
- IMAGES
o Visual representation of
something
o Can be two-dimensional or
three-dimensional
- VIDEOS
o Electronic medium of the
recording, copying, playback,
broadcasting, and display of
moving visual media.
- INFOGRAPHICS
o Graphic visual
representations of
information, data, or
knowledge intended to
present information quickly
and clearly.
- DIGITAL MEDIA
o Any form of media that uses
electronic devices for
distribution
o Can be created, viewed,
modified and distributed via
electronic devices
- PRINTED MEDIA
o Printed and disseminated on
paper
o Can be newspapers,
magazines, pamphlets and
other printed journals
- PHOTOGRAPHY
o Is the art of capturing light
with a camera, usually via a
 digital sensor or film, to
create an image
- GRAPHIC DESIGN
o Is the process of creating
visual content that helps to
communicate messages with
an audience
- ANIMATION
o Using images with multiple
frames
- IDEOGRAMS
o A written character
symbolizing the idea of a
thing without indicating the
sounds used to say it
- 3D IMAGES
o Computer-generated graphic
that provides the perception
of depth similar to a real-
world object.
TYPES OF VISUAL MEDIA (MIL)
- PRINT MEDIA
o Distribution of news in
newspapers, magazines,
journals and more
- BROADCAST MEDIA
o Easiest way to transmit
information worldwide
o Electronic and simultaneous
transmission of information
comprising signals, print
messages, and audio or
video content to a large
number of recipients via
television, radio,
newspapers, magazines, and
digital media such as the
internet, emails and texts
- TELEVISION NEWS
o Every detail gathered
information is newscast, and
the current news we
encounter every day is
reported
- RADIO NEWS
o Radio broadcast type of
news
o Broadcast the news, events,
and typically in the studio
- INTERNET
o Global networking to gain
access to various social
media platforms, obtain more
information and news and
stay connected
SOURCES OF VISUAL MEDIA
- May be hosted on the internet, in
print publication, books, displayed
through broadcast media, or
otherwise disseminated
- Internet
- Original artwork
- Posters
- Films
- Displayed through broadcast media
VISUAL DESIGN – use of imagery, colour,
shapes, typography, and form to improve
usability and the user experience
DESIGN ELEMENT – fundamental aspects
of any visual design.
DESIGN ELEMENTS OF VISUAL MEDIA
- LINE
o Describe shape or outline
o Create texture and can be
thick or thin
o May be actual, implied,
vertical, horizontal, diagonal
or contour lines
- SHAPE
o A flat area surrounded by
edges or an outline
 o Shapes can be geometric or
organic
- VALUE
o Degree of light and dark in
design
o Contrast between black and
white and all tones in black
o Defines how light or dark a
given colour or hue can be
- TEXTURE
o Visual or tactile surface
characteristics and
appearance of something
o The way a surface feels or
perceived to feel through the
sense of touch, or visually
both
- COLOR
o The aspect of any object that
may be described in terms of
hue, lightness, and saturation
o Colours used to portray
mood, light, depth, and point
of view
- FORM
o A figure having volume and
thickness
o An illusion of 3-dimensional
object can be implied with the
use of light and shading
o Can be viewed from many
angles