A Report on

POPICORN(TIMLA FOODS)
Start Up
Submitted by
20WH 1A0484 – Lakshmi Vineela
Yeluri

20WH1A0485 – Meriga Sowmya

20wh1a0472 – Sai Tejashwini

20WH 1A0482 – Praditha
20WH 1A0476 – Manasa

Submitted to
Amani
Asst.Professor in English

BVRIT HYDERABAD College of Engineering for Women

Plot No. 8-5/4, Rajiv Gandhi Nagar Colony, Nizampet Rd,
Bachupally, Hyderabad-500090

Handed on 2 nd March 2021

INTERNAL EXAMINER EXTERNAL EXAMINER

ACKNOWLEDGEMENT
We are extremely thankful and indebted to, Amani reddy Asst.Professor

in English, BVRITH, Hyderabad for his constant guidance,

continuous advice, encouragement and moral support throughout the project.

He always enriched us with his knowledge and gave us necessary

motivation throughout the project.

We are thankful to Dr. K. V N Sunitha, Principal, BVRITH, and

Dr.Anwarbhasha Pattan, HOD, Dept. of ECE, BVRITH for all the timely

support.

We would like to thank BVRITH who has granted us this opportunity to

prepare a project which has helped us to gain knowledge beside studies and

which is also definitely going to be useful in future.

Finally, we would also like to thank our parents, team members, and all the

faculty of BVRITH who helped us directly or indirectly in completing the

project.
ABSTRACT

Snacking has always been favoured amongst Indians and Popicorn

(Timla Foods) is a brand that brings popcorn to India with a few
flavourful twists. Established in early 2016, the company specialises in
producing small, fresh batches of popcorn that are flavoured by hand
and not by machines. What’s more, the ready-to-eat popcorn is 100%
natural, GMO free, whole grain popcorn that contains no
preservatives, transfat or artificial colours. Currently, the company
produces six flavours including piri piri masala, crispy caramel,
tomato chilli and creamy cheese and by January 2018, it plans on
introducing four more.
Table of contents
1. Company Description…………………………………………………….
1.1 Vision
1.2 Mission
1.3 Goals & Objectives
1.4 About Us
1.5 Major Strength of The Company
1.6 Weakness of The Company
2. Products and Services……………………………………………………
2.1 products and packages
2.2 services
3. Operations………………………………………………………………
3.1 Website
3.2 payment processing
4. Marketing plan…………………………………………………………
4.1 Strategy and Implementation
5. Conclusion……………………………………………………………...
6. Appendices………………………………………………………….….
 1. COMPANY DESCRIPTION
1.1 VISION
 100%  natural popcorn brand that is made fresh in India and seasoned by
hand, currently sells six flavours in its product range.

 A ready-to-eat popcorn is 100% natural, GMO free, whole grain popcorn that
contains no preservatives, trans fat or artificial colours.

 Plans on introducing four more flavours. 

1.2 MISSION

  At present, Popicorn is sold at 20,000 retail outlets pan India and by March
of next year, it hopes to be in the top 50 cities across the country. The company’s
monthly sales growth rate is up nearly 20 per cent and it aims to record annual
revenue of Rs. 17 crore for the current fiscal.
In December 2016, Popicorn received an undisclosed sum of investment from
Mumbai-based early stage investor, Kae Capital. These funds were utilised towards
capital requirements and expanding distribution of the product line. Currently, the
company houses a production facility spanning nearly 25,000 sq. ft. in Hyderabad and
the founders are confident that by March 2018, the product volumes will ensure 100
per cent utilisation of this facility.
 1.3 GOALS & OBJECTIVES

Given the constraints of being a startup in the FMCG space, Popicorn

opted to go the below-the-line route and this paid off. 
The company conducted sampling activities at retail distribution
outlets and schools to ensure that its captive audience had immediate
brand recall when they approached the snack isle. 
For its marketing campaign, Popicorn spent nearly 10 per cent of its
top line.At present, Popicorn is sold at 20,000 retail outlets pan India
and by March of next year, it hopes to be in the top 50 cities across
the country.

1.4 ABOUT US

 Popicorn (Timla Foods) is a brand that brings popcorn to India with a few
flavourful twists.
 The company headquarters is located in Hyderabad.Founders of the
company are Pradeep Gowriraju and Prashanth Gowriraju.
 It has established in early 2016,the company specialises in producing
small,fresh batches of popcorn that are flavoured by hand and not by
machines.
 Currently the company produces six flavours of popcorn.Products are free
of artificial flavours and preservatives.It is zero transfer fat and is a good
source of fiber.
 1.5 STRENGHTS
We take care to provide quality service.
Also care for the food supply

1.6 Weakness

 Retail food business there are always minor risk regarding spoilage.
 The risk associated with foodborne illness specific to popcorn sales is
extremely low. 
 they do have very high operating costs especially in major metropolitan
area markets were rental expenses high.
2. PRODUCTS & SERVICES

Our focus today is merely on Modern Trade and Alternate 

Channels.

Most of the Big boxes are carrying the brand, available across
15 cities in Big Bazaar, Tata Trent, Spar, Ratnadeep, Big
Basket, Vendiman, Travel Retail Services, Barista, Reliance,
Vishal Mega Mart, LOTS, Spencers, ABRL More, Metro
Cash & Carry, Indian Railways, Vendiman, Wellness & More.
PopiCorn has 4 new exciting savory flavours launching soon
and 3 more in the confectionary range adding up soon. Apart
from these, the brand is now expanding its range moving out
of Popcorn, while retaining its core on “Better-For-You”
snacks.
3.OPERATIONS
2.1 WEBSITE

2.2 PAYMENT PROCESSING

Your total budget is divided into 1 instalments:
A non-refundable down payment upon acceptance of this agreement.
Online payments also available
 1. MARKETING PLAN
1.1 STRATEGY AND IMPLEMENTATION
 
Given the constraints of being a startup in the FMCG space, Popicorn opted to go the
below-the-line route and this paid off. The company conducted sampling activities at
retail distribution outlets and schools to ensure that its captive audience had
immediate brand recall when they approached the snack isle. For its marketing
campaign, Popicorn spent nearly 10 per cent of its top line
4.CONCLUSION
In the end the main theme of the startup is to supply quality
service and snacks to the customers and food chain supply.