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    Function of Mass Media

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    asad khan
    Mass media includes various forms of communication that can reach a wide audience, such as television, radio, newspapers, magazines, and digital/online media. It allows brands to build awareness of their products or services among a heterogeneous public audience. Common characteristics of mass media are its ability to appeal to a wide target group and communicate with the public. Mass media types include outdoor media (like ambient marketing), broadcasting media (radio and television), and digital media (content on digital devices and online). Newspapers provide information to the public and can influence opinions, policies, and act as a voice against injustice. Advertisements on mass media aim to persuade consumers to purchase products or services.

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    Function of Mass Media

    Uploaded by

    asad khan
    25 views2 pages
    Mass media includes various forms of communication that can reach a wide audience, such as television, radio, newspapers, magazines, and digital/online media. It allows brands to build awareness of their products or services among a heterogeneous public audience. Common characteristics of mass media are its ability to appeal to a wide target group and communicate with the public. Mass media types include outdoor media (like ambient marketing), broadcasting media (radio and television), and digital media (content on digital devices and online). Newspapers provide information to the public and can influence opinions, policies, and act as a voice against injustice. Advertisements on mass media aim to persuade consumers to purchase products or services.

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    Function Of Mass Media

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    Mass media includes various forms of communication that can reach a wide audience, such as television, radio, newspapers, magazines, and digital/online media. It allows brands to build awareness of their products or services among a heterogeneous public audience. Common characteristics of mass media are its ability to appeal to a wide target group and communicate with the public. Mass media types include outdoor media (like ambient marketing), broadcasting media (radio and television), and digital media (content on digital devices and online). Newspapers provide information to the public and can influence opinions, policies, and act as a voice against injustice. Advertisements on mass media aim to persuade consumers to purchase products or services.

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    25 views2 pages

    Function of Mass Media

    Uploaded by

    asad khan
    Mass media includes various forms of communication that can reach a wide audience, such as television, radio, newspapers, magazines, and digital/online media. It allows brands to build awareness of their products or services among a heterogeneous public audience. Common characteristics of mass media are its ability to appeal to a wide target group and communicate with the public. Mass media types include outdoor media (like ambient marketing), broadcasting media (radio and television), and digital media (content on digital devices and online). Newspapers provide information to the public and can influence opinions, policies, and act as a voice against injustice. Advertisements on mass media aim to persuade consumers to purchase products or services.

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    Function Of Mass Media

    Mass Media In Written,Spoken Form Has Significant Role.Comercial On Tv,Billboard


    And Social Media Platform Allows Brand To Build Awareness So When Someone Find
    Right Type Then They Communicate The Idea And Conduct Branding Etc

    Charateristic Of Mass Media

    It Can Appeal To Wide Target Audience


    It Has A Heterogenous Audience
    It Can Communicate A Public
    Can Be Transmitted Through Tv Radio Internet.

    Types Of Mass Media

    1.Outdoor Media : Ambient Marketing Is An Example Of Modern Outdoor Media.Lets


    Take Jolger This Brand Of Coffee Used Manhold Cover To Promote Coffee In A Unique
    Way

    2.Broadcasting Media

    Media Broadcasting Is Made Up Of Both Radio And Television, Which Are


    Transmitted Through Local Stations, National Networks, And Public Organizations

    3.Digital Media:

    Digital Media Is Information Shared Through A Digital Device Or Screen.


    Essentially, It’s Any Form Of Media That Relies On An Electronic Device For Its
    Creation, Distribution, Viewing, And Storage

    What Is The Use Of Newspaper ?


    Uses Of The Newspaper:
     Newspapers Can Improve Public Opinion And Influence Government Policies.
     In A Democratic Country, It Acts As A Bond Between The Government And The
    People.
     It Serves As A Voice Against Injustice.
     It Provides Information About Weather Forecasts, Criticism And Reviews Such As
    Literature, Films, Fine Arts And Local...

    Magzines:  Magazine Is A Periodical Publication Which Is Printed In Gloss-Coated
    And Matte Paper. Magazines Are Generally Published On A Regular Schedule And
    Contain A Variety Of Content. Gentleman Mag 1st Published In 1731 In London.Edward
    Cave Who Edited Under Pen Name “Sylvanus Urban”

    5 Basic Component Of Advertisement: Advertising Is A Paid Form Of Communication.

    The Sponsor Is Identified.

    Tries To Persuade Or Influence The Consumer To Do Something.

    Advertising Reaches A Large Audience Of Potential Consumers. The Message Is


    Conveyed Through Many Different Kinds Of Mass Media

    Advertisment In Mass Communication:

    While Advertisements Can Be Extremely Effective In Reaching Out To The Targets And
    Conveying The Message

     Advertisements Relate To Any Paid Form Of Non-Personal Presentation Of Ideas,


    Goods Or Services By An Identified Sponsor.

    It Alert People About New Product

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