SAP NetWeaver Master Data Management

SAP NetWeaver Master Data Management (SAP NW MDM) is a component of SAP's NetWeaver
product group and is used as a platform to consolidate, cleanse and synchronise a single version of the truth for
master data within a heterogeneous application landscape. It has the ability to distribute internally and
externally to SAP and non-SAP applications. SAP MDM is a key enabler of SAP Service-Oriented Architecture.
Standard system architecture would consist of a single central MDM server connected to client systems through
SAP Exchange Infrastructure using XML documents, although connectivity without SAP XI can also be achieved.
There are five standard implementation scenarios:

1. Content Consolidation - centralised cleansing, de-duplication and consolidation, enabling key mapping and
consolidated group reporting in SAP BI. No re-distribution of cleansed data.
2. Master Data Harmonisation - as for Content Consolidation, plus re-distribution of cleansed, consolidated
master data.
3. Central Master data management - as for Master Data Harmonisation, but all master data is maintained in
the central MDM system. No maintenance of master data occurs in the connected client systems.
4. Rich Product Content Management - Catalogue management and publishing. Uses elements of Content
Consolidation to centrally store rich content (images, PDF files, video, sound etc.) together with standard
content in order to produce product catalogues (web or print). Has standard adapters to export content to
Desktop Publishing packages.
5. Global Data Synchronization - provides consistent trade item information exchange with retailers through
data hubs (e.g. 1SYNC)

Some features (for example, workflow) require custom development out of the box to provide screens for end
users to use.

Contents
History
Recognition
References
External links

History
SAP is currently on its second iteration of MDM software. Facing limited adoption of its initial release, SAP
changed direction and in 2004 purchased a small vendor in the PIM space called A2i. This code has become the
basis for the currently shipping SAP MDM 5.5, and as such, most analysts consider SAP MDM to be more of a
PIM than a general MDM product at this time.

SAP NetWeaver MDM 7.1 was released in ramp-up shipment in November 2008 and unrestricted shipment in
May 2009. This new version has an enhanced MDM technology foundation to build pre-packaged business
scenarios and integration.

Recognition
Two of the top three finalists of the Gartner MDM Excellence Awards 2009 (https://web.archive.org/web/20091
013221952/http://www.gartner.com/it/page.jsp?id=1204916) were SAP NetWeaver MDM customers: Kraft
Foods and BP ranked 1st and 2nd by a team of Gartner analysts, based on their successful implementations of
very complex MDM projects.

References
▪ SAP NetWeaver Master Data Management 7.1 Help (http://help.sap.com/saphelp_nwmdm71/helpdata/en/43
/D7AED5058201B4E10000000A11466F/frameset.htm)
▪ Gartner Magic Quadrant for Master Data Management of Customer Data Solutions (https://www.informatica.
com/magic-quadrant-mdm.html#fbid=UAnj4eIwF5-)

External links
▪ SAP NetWeaver MDM (http://scn.sap.com/community/mdm/netweaver-mdm) discussions, blogs, documents
and videos on the SAP Community Network (SCN) (http://scn.sap.com/welcome)
▪ SAP MDM Page (http://www.sap.com/solutions/netweaver/components/mdm/index.epx)
▪ SAP acquires A2i to boost data management capabilities (https://www.computerweekly.com/news/22400569
18/SAP-acquires-A2i-to-boost-data-management-capabilities)

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This page was last edited on 15 December 2021, at 01:37 (UTC).

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