Professional Documents
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Nestle 120102130837 Phpapp01
Nestle 120102130837 Phpapp01
OF
INTERNATIONAL
BUSINESS
PRESENTATION OVERVIEW
GROUP 9 GROUP 10
GAURAV KUMAR SUDHIR KUMAR
RAVINDRA VISHVAKARMA YATISH MITTAL
RAHUL SINGH ARUN JOSHI
RAHUL CHAWLA AMIT KUMAY YADAV
SUMIT KUMAR VIKRANT ARORA
MANISH KUMAR RAJNISH KUMAR
INTRODUCTION
Definition and Meaning
•To move about in one's place, like a bird when
shaping the interior of her nest or a young bird
getting close to the parent; as, a child nestles
•Responsible Application Of
G.M.O
•Improve Nutrient Value Of
Food
•Confirm Positive Effect On
Health
•Enhance Sustainable Agricultural
Practice
COMMITMENT TO SOUTH AFRICA
• Good Food Good Life
• Localization
• PPP Strategy
• First Factory Was Established In 1927 In South
Africa And Has Been Operating For The Past 94
Years.
• To Succeed It Requires Patience , Dedication
, Perseverance.
CONTRIBUTION TO ECONOMIC
GROWTH AND DEVELOPMENT
• Job Opportunity
• The Millennium Development Goals
• Innovation
• Partnership With UNHCR.
CONTEMPRARY SCENARIO
The current status of the company can be
explained by the following heads :-
• Brands
• Services
BRANDS OF NESTLE
• Baby Products
• Milk Products And Nutrients
• Beverages
• Chocolates
• Prepared Dishes And Cooking Aids
SERVICES
• Nestle Family
•Raw material
• Packaging
•Export
•Supply chain
OPPORTUNITY
•Backward Integration
•Expansion
•Product Offering
•Global Hub
THREAT
•Competition
•Changing Consumer
Trend
•Sectoral Woes
•Political Scenario
CONTROVERSY AND CRITICISM
• Marketing Of Formulas
• Ethiopian Debt
• Chinese Milk Scandal
• Green Washing Advertising Campaign
• Child Labor - Dark Side
WHY DID NESTLE FOLLOWED A
VARIETY OF STRATEGY OF MERGER
AND EXMANSION
• To expand business beyond its home country
• To overcome competition
• To overcome the fluctuation in demand
WHY DID NESTLE DIVERSIFY ITS
PRODUCT BASED ON RELATED
DIVERCIFICATION STRATEGY
• They had rich experience in the field
• Nestle is based in innovation and renovation
• To use their technical expertise
HOW DID THE DRIVERS OF
GLOBALISATION HELP NESTLE TO
GROW AT A FAST RATE
• In 1990 trade barriers crumbled thus allowed
company to use less costly import and export
duties.
• World market developed into more or less
integrated trade areas.
WHY DID NESTLE CONCENTRATE ON
RESPONSIBILITY TO THE COMMUNITY
• The aim of company is to build business based
on sound human values and principles.
• Basic foundation of company remains to
reflect the basic ideas of fairness , honesty
and general concern for people.