Name: Mohamed Ayman Mohamed Rashad

Sec :2

Bn: 13

1- Health care management Is the profession that provides leadership and direction to
organizations that deliver personal health services and to divisions, departments, units, or
services within those organizations.

Managers are needed to ensure organizational tasks are carried out in the best way possible to
achieve organizational goals and that appropriate resources, including financial and human
resources, are adequate to support the organization.

2- Planning - set a direction, determine what needs to be accomplished

Organizing - refers to overall design of division, unit or service. Determining positions, teamwork
assignments, and distribution of authority and responsibility are critical components of this
function.
Staffing - acquiring and retaining human resources
Controlling - Monitoring staff activities and performance, making sure performance is always
increasing
Directing - Initiating action through leadership and motivation and effective communication with
subordinates
Decision Making - Making effective decisions based on considering of drawbacks of alternatives
and advantages of benefits

3- Interpersonal skills are those skills that enable a manager to communicate with and work well
with other individuals, regardless of whether they are peers, supervisors, or subordinates.
Examples: a manager counsels an employee whose performance is below expectation or
communicates to subordinates the desired performance level for a service for the next fiscal
year.

4- Functional Organizational Structure - "VERTICAL STRUCTURE" pyramid shaped hierarchy that

defines the functions carried out and the key management positions assigned to those functions
- specific divisions of labor and clear lines of reporting - better for bigger hospitals with many
layers of administrative control

Matrix Organizational Model - An organizational model where workers have more than one boss
offering more flexibility with the chain of command - "VERTICAL AND HORIZONTAL STRUCTURE"
- A structure in which people and resources are grouped in two ways simultaneously by function
and by project or product
- First grouped by function then grouped by project or product
 Service Line Management - An organizational design where a manager heads a specific clinical
service line and has supervisory responsibility for all functional staff assigned to the services line,
as well as responsibility for resources acquisition, budgets and financial control of all diagnostic
and treatment services provided under that service line.

5- Firstly so that the patient or service is delivered in the most timely and efficient manner.
Secondly do that the framework and pillars of excellence (people (employees, patients, and
physicians), service, quality, finance, and growth) and vision are being worked towards by
setting goals and measuring performance and making corrections.
Thirdly, because Stakeholders, including insurers, state and federal governments, and consumer
advocacy groups, are expecting, and in many cases demanding, acceptable levels of
performance in health care organizations. Management's job is to ensure that performance is
maintained or, if below expectations, improved.

6- Due to the pace of change in the health services industry and the complexity of health services
organizations, the manager plays a significant role in leading innovation and spearheading
change management.. Organizational change is a structured management approach to
improving the organization and its performance. Achieving and maintaining high performance
outcomes or results is dependent on making improvements to the organizational structure and
processes. Operational innovation and management innovation both must be embraced and
executed. Healthcare managers must encourage change to effectively maintain performance.
They must follow key competencies such as
- Embrace change and be a change agent
- Employ a change management process
- Employ a change management process;
- Use change management to make the organization innovative and successful in the future;
- Recruit staff and succession plan with change management in mind.

7- Some of the health care market trends: (Patient Consumerization and Personalization of Care),
They affect the job as a manager hugely so Managers in health care organizations must make
frequent decisions, using collected data. They must decide how to direct and organize others,
and also how to control processes within the system. Moreover, health care managers must also
help others to reach their own decisions. Decision making, the act of selecting a course of action
from among alternatives, can be quite stressful in today’s dynamic and complex health care
industry. Health care managers can reduce their stress somewhat if they understand how to
deal with decision making and how to avoid common errors that lead to poor decisions.

8- Strategic planning in itself involves all the stakeholders in the organization. Although it conforms
to the bureaucratic hierarchy, events are shifted back and forth and execution is dynamic. At
times events have to be run parallel to each other. This, therefore, makes it a complex process
that cannot just flow up the ladder. It entails team coordination and since it is about the
 organizations future it may lead to iterative executions of related events. This is important
because all parties need to be committed for a strategic plan to realize successful execution.

9- SWOT Analysis helps you to identify your organization's Strengths, Weaknesses, Opportunities,
and Threats. It guides you to build on what you do well, address what you're lacking, seize new
openings, and minimize risks. Apply a SWOT Analysis to assess your organization's position
before you decide on any new strategy.

SWOT analysis of a company is an integral part of the strategic planning process because it
provides a good all-around view of the company's current and forward-looking situation. The
strengths (S) and weaknesses (W) sections provide a look at the company's current position.