Addidas

PESTLE analysis in Myanmar

Vision, Mission and Objective
Vision - Through sport, we have the power to change lives.
Mission – To be the best sports brand in the world.
Objective – in 2021, Addidas will use more than 60% recycled
polyester in its product.
Political

Fact Impact
• Military Coup for a while. • Difficult to get foreign
• Company income tax rate is customers.
25% (Myanmar • Not too much to pay
Corporate Tax Rate in company income tax.)
tradingeconomics.com)
Economic

Fact Impact
• Exhange rate's not stable • Can't fix the price
• Inflation increase value • Cost high to buy supply
Social

Fact Impact
• Yangon Population (2022) is • A lot of potential to get
5 million (Yangon Myanmar customers.
Aera Metro population • Fit for every ages.
1950-2022, • Gym culture, Sport fashion.
www.macrotrends.net.comm
)
• Generation X, Y and Z.
• Lifestyles changes.
Technological

Fact Impact
• Using Internet, Mobile • Easy to cash and bill.
banking and Card
payments available.
Legal

Fact Impact
• Employment law (4800 kyats • It's not too bad wages
per day, 48 hrs per week). amount for low employees.
Environmental

Fact Impact
• Air pollution's high in town • Too much risk for our health.