A

Project Report
On
Marketing Strategies of
Ashoo Model Arts
Submitted in partial fulfillment of the requirement for
the award of degree of BBA
BY
NISHTHA NARANG
121018170
BBA (2018-21)
UNDER THE SUPERVISION OF Ms. CHHAVI JAIN

State Highway-22, Bahadurgarh-Jhajjar

Road, Jhajjar, Haryana-124507 Phone:
01276-699700, 01-15

Website: www.jagannathuniversityncr.ac.in

Nishtha Narang, IBRM (2018-2021)

121018170
Student’s Declaration
I NISHTHA NARANG, hereby declare that the project titled MARKETING
STRATEGIES OF ASHOO MODEL ARTS, which is submitted by me to Faculty of
Management and Commerce, Jagannath University, Bahadurgarh, Haryana, in
partial fulfillment of the requirement for the award of Degree of BBA, is my
original work and has never been submitted elsewhere.

NISHTHA NARANG

Place and Date – NEW DELHI

Nishtha Narang, IBRM (2018-2021)

121018170
TABLE OF CONTENTS
• Certificate from the organization
• Certificate from faculty guide
• Acknowledgement
• Executive summary
• CHAPTER – 1 Introduction
1) Overview of the industry
2) Overview of the company

• CHAPTER – 2 Introduction to the project

• CHAPTER – 3 Research Methodology

1) Title of the project
2) Objectives
3) Research design(Types of research)
4) Sampling design
5) Data collection
6) Limitations

• CHAPTER – 4 Data Analysis

• CHAPTER – 5 Findings and conclusions

• CHAPTER – 6 Suggestions

• Appendices
1) References
2) Questionnaire
3) List of tables

Nishtha Narang, IBRM (2018-2021)

121018170
Certificate from the organization

Nishtha Narang, IBRM (2018-2021)

121018170
Certificate by Faculty Guide
On the basis of declaration submitted by NISHTHA NARANG , student of BBA, I
hereby certify that the project titled “MARKETING STRATEGIES AT ASHOO MODEL
ARTS ” which is submitted to the Faculty of Management, Jagannath University,
Bahadurgarh, Haryana, in partial fulfilment of the requirement for the award of
the degree of BBA, is an original contribution with existing knowledge and faithful
record of research carried out by him/her under my guidance and supervision.To
the best of my knowledge this work has not been submitted in part or full for any
Degree or Diploma to this University or elsewhere.

Place & Date-

Signature and name-

Signature of Head of the of the Supervisor Department

Nishtha Narang, IBRM (2018-2021)
121018170
ACKNOWLEDGEMENT
The internship opportunity I had with ASHOO MODEL ARTS was a great chance for
learning and professional development. Therefore, I consider myself as a very
lucky individual as I was provided with an opportunity to be a part of it. I am also
grateful for having a chance to meet so many wonderful people and professionals
who led me though this internship period.

I express my deepest thanks to MR.PARTH SHARMA for taking part in useful
decision & giving necessary advices and guidance and arranged all facilities to
make life easier. I choose this moment to acknowledge his contribution
gratefully.

Bearing in mind previous I am using this opportunity to express my deepest

gratitude and special thanks to my faculty guide MS.CHHAVI JAIN who in spite of
being extraordinarily busy with her duties, took time out to hear, guide and keep
me on the correct path and allowing me to carry out my project at their esteemed
organisation and extending during the training.

I perceive as this opportunity as a big milestone in my career development. I will

strive to use gained skills and knowledge in the best possible way, and I will
continue to work on their improvement, in order to attain desired career
objectives.

Nishtha Narang

IBRM(2018-2021)

121018170

Nishtha Narang, IBRM (2018-2021)

121018170
EXECUTIVE SUMMARY
Internship is such a program which makes a student experiences the corporate
life for the first time. I was assigned as intern under Sales and marketing. I did my
report on “Sales & Marketing Strategies of ASHOO MODEL ARTS” This report is
prepared on the basis of my 6 weeks experience at Ashoo Model Arts.

Ashoo model arts has kept on its forward march with visionary goal, best use of
its human resources and meticulous planning. Varied range of products with
ensured standard, quality services and most effective managerial efficiencies have
made the company a market leader in the respective sectors of its operation.
Keeping main focus on business expansion and growth in the most prospective
sectors, the group is continuously taking up projects to make it the largest
conglomerate in the business arena of india despite fast-changing business trend
and tricky situation. Depending on the firm foundation and highly professional
human resources, the Organization is still making good use of its business
potentials and also contributing to the development of the local corporate culture
and making a significant contribution to the overall development of the country
and its economy.

But despite intriguing growth and business expansion, the company’s aims and
objectives remain the same – to serve people with maximum satisfaction and
keep on working for the greater welfare of the people and the country. Still each
and every Ashoo model arts care for their clients as their obligation and
customer.

Nishtha Narang, IBRM (2018-2021)

121018170
 Chapter – 1 Introduction
The Asia Pacific region has been the leader in the production of sanitary
wares from last many decades. The main reason behind this is low cost
manufacturing and presence of large number of small and medium players in
these regions. The Asia Pacific region is expected to continue enjoy its dominant
position in world’s ceramic sanitary ware market due to splurge
growth in sanitary ware industry in India. Transformation in the real estate
sector, labor costs consumer preferences is boosting the development of sanitary
wares in India.
Window shutter is a type of window covering with a frame of horizontal rails and
vertical stiles. Window shutters can be mounted to fit within the opening or to
overlap the opening depending on its application. Window shutters are installed
for a variety of reasons such as security, to protect against weather, to provide
privacy, etc.

Global Window Shutter Market: Driving Factors

• The window shutter market is driven by various factors such as increased
• awareness towards safety, security, and convenience, incorporation of
advanced technologies, increase in population, and others
• Window shutters provide safety from natural disasters and burglary. These
• products are mostly used in Europe. Property owners install window shutters
for increased safety and security. Moreover, window shutters are designed to
protect from harsh weather during summer and winter. Built on shutters are
the most preferred product type, owing to their durability.
• Moreover, with technological advancements, consumers’ preference is
• shifting toward automatic and motor-operated window shutters. Nowadays,
window shutters can be used by one touch or remote control technology.
Demand for electromechanical and digital window shutters are continuously
increasing.
• Manufacturers are focusing on product innovation to come up with more
stable and useful products. Shutter with tilting laths are gaining popularity, as
it helps to surpass air and sunlight in residential and commercial applications.

Nishtha Narang, IBRM (2018-2021)

121018170
Global Window Shutter Market: Key Trends
• One of the latest trends gaining momentum in the global window shutter
• market are shift in preference toward higher security and insulation. Demand
for increased security in both residential and commercial places, has led to an
expansion of the market across the globe.
• Changing times are leading to demand for efficient energy and security, and
window shutters have become an ideal solution for consumers. Insulation is
also gaining significant importance to protect various properties in winter and
from extreme heat during summer.

Global Window Shutter Market: Segmentation

• The global window shutter market can be segmented based on product
• type, material type, operating system, application, and region. In terms of
product type, the market can be divided into café style shutters, tier-on- tier
shutters, full-height shutters, solid shutters, and bathroom shutters. In terms
of material type, the global window shutter market can be classified into
wood, synthetic, metal, and glass.
• In terms of operating system, the window shutter market can be bifurcated
• into manual and automated. Based on application, the market can be classified
into commercial and residential.
• Based on region, the global window shutter market can be divided into

Ashoo model arts is a company betrothed in Manufacturing, Exporting and

Supplying a huge range of Fiberglass Door and Shutter, Storage Tank,
Polycarbonate Skylight Dome, Portable Shelter, FRP Pallet, Fiberglass Boat, Solar
Water Heater, Sanitary Ware Equipment, Guard Hut, Fiberglass Dining Table,
Fiberglass Dome, Fiberglass Helmet and Fiberglass Wheelbarrow .

Nishtha Narang, IBRM (2018-2021)
121018170
Overview of the industry
Ashoo Model Arts is a distinguished company founded in the year 1986, in East
Punjabi Bagh (New Delhi). It is betrothed in Manufacturing, Exporting and
Supplying a huge range of Fiberglass Door and Shutter, Storage Tank,
Polycarbonate Skylight Dome, Portable Shelter, FRP Pallet, Fiberglass Boat, Solar
Water Heater, Sanitary Ware Equipment, Guard Hut, Fiberglass Dining Table,
Fiberglass Dome, Fiberglass Helmet and Fiberglass Wheelbarrow. In order to
accomplish the huge necessities & demands of its esteemed patrons, they
specifically fabricate these products in line with set market norms of quality.
Additionally, their offered range of products is immensely appreciated by the
prestigious patrons owing to their rust proof body, user friendly operation, long
service life, rugged construction, high strength, easy installation, high
functionality and application specific design. Apart from this, the products offered
by them are highly required for their well-timed execution, consistency and
trouble-free management.

They have designed a well-equipped infrastructural facility that sprawls over a

vast area. Their infrastructure facility is furnished with the pioneering machines
and equipment that are examined on regular basis in order to upturn the output
of the offered products. These machines aid us to design finest-quality products
within minimum possible time. The infrastructure is divided into various
segments.

Fig-1.1 FRP pallet. Fig-1.2 Solar heater pannel

Nishtha Narang, IBRM (2018-2021)

121018170
Overview of the company
Ashoo model arts ASHOO MODEL ARTS is top player in the category FRP Door
dealer in Delhi. This well known establishment acts as a one stop destination
servicing customers both local and other parts of Delhi. Over the course of its
journey, this business has established a firm foot hold in its industry.

The belief that customer satisfaction is as important as their products and

services, have helped this establishment garner a vast base of customers, which
continues to grow by the day. This business employs individuals that are
dedicated towards their respective roles and put in a lot of efforts to achieve a
common vision and larger goals of the company.

In the near future, this business aims to expand its line of products and services
and cater to a larger client base. In Delhi, this establishment occupies a prominent
location in East Punjabi Bagh. It is an effortless task in commuting to this
establishment as there are various modes of transport readily available. It is at,
near Aggarwal Dharamshala, which makes it easy for first time visitors in locating
this establishment. It is known to provide top service in the a lot of categories.

In addition, this organization has a wide range of products and services to cater
the varied requirements of their customers. The staff at this organization is
courteous and prompt at providing any assistance. They readily answer any
queries or questions you may have.

Fig1.3 Window pannel at AMA Fig-1.4 water tanks at AMA

Nishtha Narang, IBRM (2018-2021)

121018170
AIM OF THE COMPANY

The ultra-refined contemporary lifestyles of modern generation have redefined

the word "BATHROOM". It no longer stands for the basic structure for the
washrooms. It’s been seamlessly merged into the main residence to create a
cocoon of comfort and warmth. It is more or less every family member comfort
zone. This trend has motivated “ASHOO MODEL ARTS” to introduce world class
options in luxurious bathrooms, sanitary ware, bathroom furniture’s and
breathtaking designer windows into the Indian market.

COMPANY’S VISION

To understand the customer needs and adapt to the market requirements.

Innovate and implement new designs that inspire your senses. To create designs
that can leave an impression and transform your bathrooms into the ultimate
comfort zone.

OUR MISSION AND VALUES

We ensure timely delivery of our products to our clients through expert
coordination of our team members. We value our clients and deliver quality
products entirely based on their demands and strive to fulfill and live up to the
expectations of those who place their trust in us.

Product offerings :-

• Chemical Storage Tanks

• Doors
• Ornamental Gates
• Water Storage Tanks
• Window Frames
• Sanitary Ware Equipment
• Guard Hut
• Fiberglass Dining Table
• Fiberglass Dome

Nishtha Narang, IBRM (2018-2021)

121018170
 Chapter – 2 Introduction to the project
Ashoo model arts is a business consultancy firm but it also involved with offering
various services and marketing plans. It also produces varied range of products
with ensured standard, quality services and most effective managerial efficiencies
have made the company a market leader in the respective sectors of its
operation.

The era of information and communication technology has changed the world
with a whisker and now communication has emerged as the key to trade and
development. The rapid development of information and communication
technology has turned the world into a global village.

Moreover globalization and its all pervasive impacts on states and their
economies have made life more competitive, complex and technology driven.

Proximity has turned meaningless as the world is now in the tip of a finger and
economy the ultimate focus of a nation and national life.

Inter-state trading dependence, investment potentials and free flow of

information and raw materials have made the world thriving on the edge of
competitiveness.

Now ‘staying competitive’ is the key to survival in today’s world of business where
quality rules and standard products and services sneak in shedding physical
boundaries. Now, the recent global recession and its impacts have shown yet
another challenge and the bitter side of the globalization but despite intriguing
growth and business expansion, the company’s aims and objectives remain the
same to serve people with maximum satisfaction and keep on working for the
greater welfare of the people and the country.

For Ashoo Model Arts working relentlessly to assist businesses to thrive in their
respective sectors.

Nishtha Narang, IBRM (2018-2021)
121018170
Objective of the Report
The objective of the report can be viewed in two forms:

1. General Objective
2. Specific Objective

Fig- 2.1

General Objective:

This internship report is prepared primarily to fulfill the Bachelor of Business

Administration (B.B.A) degree requirement under the Faculty of Jagannath
University, Bahadurgarh.

Specific Objective:

More specifically, this study also includes the following aspects:

• To focus and discuss the Sales and Marketing Strategies of Ashoo Model Arts.
• To give an overview of Ashoo Model Arts.
• Business Associations and Networking with Prospects through Online
Platforms and Business Networking
• Relationship building via Key Marketing Initiatives
• To focus on the various services, work environment and facilities provided by
Ashoo Model Arts. To focus on the importance, benefits, reasons of Marketing
Strategies of Ashoo Model Art

Nishtha Narang, IBRM (2018-2021)

121018170
Vision and Theme of the company
The era of information and communication technology has changed the world
with a whisker and now communication has emerged as the key to trade and
development. The rapid development of information and communication
technology has turned the world into a global village. Moreover globalization and
its all pervasive impacts on states and their economies have made life more
competitive, complex and technology driven.

Now ‘staying competitive’ is the key to survival in today’s world of business where
quality rules and standard products and services sneak in shedding physical
boundaries.

Depending on the firm foundation and highly professional human resources, the
Company is still making good use of its business potentials and also contributing
to the development of the local corporate culture and making a significant
contribution to the overall development of the country and its economy. Despite
intriguing growth and business expansion, the company’s aims and objectives
remain the same – to serve people with maximum satisfaction and keep on
working for the greater welfare of the people and the country. Still the company
care for their clients as their obligation and customer.

Focus of the company

The company believes in driving profits of not only the monetary kind rather of
human triumph, customer satisfaction and collective betterment of communities.
These harmoniously deliver better numbers to the bottom line than focusing
solely on revenues. Rarely is it for profits exclusively, They believe that inclusive
operations in relevant markets and a continued push for excellence can build
bring sustained growth.

The company is always on the lookout for ways in which they can positively
impact the markets where they do business, the trust they exchange with
stakeholders and customers are as important to them as the products or services
they sell.

Nishtha Narang, IBRM (2018-2021)

121018170
 Chapter – 3 Research Methodology
Marketing Strategies of Ashoo Model Arts
Marketing strategy is to offer superior quality products at a competitive price with
maintains strong quality control system. The company also tries to maintain total
quality management to keep the continuous growth of the organization. They
want to be a marketing challenger in the chemical markets industry. Their other
marketing strategy is to capitalize on opportunities and face challenges through
modification and tactical marketing tasks.

• Ashoo model arts has strategy for development of product and use of modern
technology.
• Marketing strategy in establishing seal of quality organization or similar
organizations to ensure quality of products items in required cases.
• Provide assistance through developing necessary numbers of product
development councils for increased product of export items;
• Provide market intelligence to producers and exporters on product demands
and prices in markets abroad.
• Follow the Just in Inventory System

Marketing information system (MIS)

Marketing information system consist of people, equipment, procedures to

gather, analyze evaluate and distribute needed timely, and accurate information
to marketing decision maker.

Internal Record system:

The company records all information up to customers order to payments

schedule. The company use electronic device to record information.It also
regularly records the information of sales, cash flows, production schedule,
shipment and inventories history.

Nishtha Narang, IBRM (2018-2021)

121018170
Marketing intelligences:
The Company collects information from the different secondary sources such as
website of the competitors, customers, and Govt. statistic, journals, from the
marketing both micro and macro environment. For developing marketing
strategies, decision making, trace the competitor action.

Now ‘staying competitive’ is the key to survival in today’s world of business where
quality rules and standard products and services sneak in shedding physical
boundaries. Therefore businesses need proper sales and marketing plan. The
company aims at assisting other businesses to develop effective strategic
solutions. Now we are going to describe the areas in which the company usually
work.

Fig-3.1

The average sales professional spends just 33 percent of their day in active
selling. The sales effectiveness and efficiency practice identifies the root causes of
inefficiency on the sales floor, along with a proven and tactical program (including
process improvements, technology implementation and more) to amazing
increase sales team satisfaction, efficiency and results.

Nishtha Narang, IBRM (2018-2021)

121018170
Therefore, the company ‘s primary focus is on sales & marketing candidates;
where they have variety of programs suiting the demands of the clients. The focus
areas include:

1. Training of Candidates required for Sales ( On field )

2. Basic Skills
3. Computer Skills and many more to adopt the needs of client
4. Marketing facilities for client which includes target based product sales and
target based reports (on discussion with Client)
5. They also work together with the client’s company as an alliance to work as an
outsourcing unit regarding the marketing targets, business targets to ensure
profitable companionship of both the companies.

Objectives of the Project
The main objective of the report is to fulfill the requirement of internship
program of Bachelor of Business Administration (BBA). To fulfill my requirement, I
have divided objectives into two aspects. The Broad Objectives are to know about
the company’s overall Operational activities. The Specific Objectives are written
below:

• To gather knowledge about the production system of the company.

• To know the status of chemicals market of the company.
• To know about the company and its distribution mechanism of the company.
• To gather knowledge about the strategies of marketing mix of the company.
• To analysis the production strategies of the company.
• To find out some practical experience about chemical sales structure of the
company.
• To know management system of this company.
• To identify supply chain of the company.
• Relationship building via Key Marketing Initiatives
• To focus on the various services, work environment and facilities provided by
Ashoo Model Arts to focus on the importance and benefits.

Nishtha Narang, IBRM (2018-2021)

121018170
Research design
Research designs specifies the methods and procedures for conducting a
particular study a research design is the arrangement of conditions for collections
and analysis of data in a manner that aims to combine relevance to their research
purpose with economy in procedure.

Research design is broadly classified into 3 types as:

1. Exploratory research design

2. Descriptive research design
3. Casual research design

• Exploratory research design- Exploratory research design is conducted for a
research problem when the researcher has no past data or only a few studies
for reference. Sometimes this research is informal and unstructured. It serves
as a tool for initial research that provides a hypothetical or theoretical idea of
the research problem.
• Descriptive research design – Descriptive research studies are those studies
which are concerned with the described characteristics of particular individual
in descriptive as well as in diagnostic studies, the researcher must be able to
define clearly, what he wants to measure and must find adequate methods for
measuring it along with a clear cut definition of population he want to study.
Since the aim is to obtain complete and accurate information in the said
studies, the procedure to be used must be carefully planned. The research
design must make enough provision for protection against bias and must
maximize reliability, with due concern for the economical completion of the
research study.
• Casual research design- Causal studies focus on an analysis of a situation or a
specific problem to explain the patterns of relationships between variables.
Experiments are the most popular primary data collection methods in studies
with causal research design.

HERE DESCRIPTIVE RESEARCH DESIGN IS USED

Nishtha Narang, IBRM (2018-2021)

121018170
Sample design
A sample design is a definite plan for obtaining a sample from a given population.
It refers to the technique to the procedure adopted in selecting items for
sampling designs are as below:

Sample size

The sample size has been 20 employees. Conclusion had been arrived using the
response of the questionnaire.

Sampling method

In this marketing research project I am using random sampling method

Sample type

Area sampling , and the area of sampling is New Delhi.

Data collection method

Fig- 3.2

Nishtha Narang, IBRM (2018-2021)

121018170
1. Primary Data :- it means data that is collected by different techniques like
questionnaire , depth interview, survey, schedule etc. in this project primary
data has been collected by the means of questionnaire.
2. Secondary Data :- it means data that is already available i.e : they refer to the
data which has already been collected and analysed by someone else usually
publishes data are available in: various publications of the central, state /local,
governments or foreign governments, technical and trade journals etc. the
secondary data in this project has been collected through the records of the
company, and through the internet.

Limitations of the report
Limitations, I had to face while preparing the report are portrayed below:-

1. In-experience on preparing this sort of report

2. In-available information related to the report as not so big company.
3. Improper knowledge on technological know how.
4. Language proficiency
5. Company policy about the secrecy of the information
6. For time and cost constraints, the duration of the study was very short to
know all the activities of this company.
7. Lack of knowledge about the product of the company.
8. To follow the highest ethical standards.
9. Total committed to the needs of customer.
10. Preserving the company’s leading position in the national market of import
side.
11. Continuous improvement of all work process.
12. Lack of knowledge because as a student I had no past experience.

Nishtha Narang, IBRM (2018-2021)

121018170
 Chapter – 4 Analysis
Data Analysis and Interpretation
TABLE NO -1 Marketing survey of the company

Satisfied Dissatisfied
78% 22%

Source : Questionnaire

Figure - 4.1

Customer review
Satisfied Dissatisfied

22%

78%

Interpretation -1

The sample drawn on probability bases shows that 78% of the customers were
satisfied with the company products and services and only 22% were not satisfied

Observation:

Most of the respondents were satisfied with the products offered to them.

Nishtha Narang, IBRM (2018-2021)

121018170
TABLE NO -2 Factors affecting the marketing strategy of the company

Factor No of respondent Percentage

Features 18 12%
Low maintenance 51 34%
Comfort 27 18%
Style 24 16%
After sales service 30 20%

Source : Questionnaire

Figure 4.2

Factors affecting the market strategy

Features Low Maintenance Comfort Style After sales service

12%
20%

16% 34%

18%

Interpretation 2 : The sample drawn on the probability basis clearly shows that 34% (51
respondents) are the opinions that low maintenance is the satisfaction factor for the company
and 20% (30 respondents) who were satisfied with the after sales service given by the
company. Followed by comfort which corresponds to 18% (27 respondents) , style with 16% (24
respondents)and only 12% (18 respondents ) of them reviewing the features of the company.

Observation: Majority of the respondent are of the idea that low maintenance is the top most
feature contributing to customer satisfaction followed by after sales services, comfort, style and
features.

Nishtha Narang, IBRM (2018-2021)

121018170
Table no -3 Customer opinions about the products offered by the company

Factor Percentage
Extremely satisfied 27%
Satisfied 49%
Neutral 17%
Dissatisfied 7%
Total 100%

Source : Questionnaire

Figure 4.3

customer opinions about the products offered

by the company
Extremely satisfied Satisfied Neutral Dissatisfied

7%

27%
17%

49%

Interpretation 3: 100% of the respondents 49% of the respondents approached were satisfied
with the products offered by the company. Followed by the 27% were extremely satisfied, 17%
were neutral, and the rest of the 7% were not satisfied with the product offered by the
company.

Observation: A emajority of the customers were satisfied with the products offered by the
company. And the company should maintain the same standards and is suggested to come up
with suitable measure to reduce the negative opinion among the consumer who are of the
opinion that the product offerings were not good.

Nishtha Narang, IBRM (2018-2021)

121018170
Table no – 4 Customer perception about the company

Very good Good Average Bad Very bad

30% 47% 15% 8% -

Source : Questionnaire

Figure – 4.4

Customer perception about the company

Very good Good Average Bad Very bad

8%

15% 30%

47%

Interpretation 4: The sample drawn on the probability basis shows that out of 100%
respondents 30% of the respondents gave very good response to the company ,47% of the
customers gave a good response ,15% of the customers gave an average response and 8% of
the customers had the bad response.

Observation: As 77% of the respondents were fully satisfied with the company , it satisfies that
the customer satisfaction levels are very high if the company were to identify the pitfalls in
their product and undertake remedial measure , thus it will lead to more good word of mouth
publicity.

Nishtha Narang, IBRM (2018-2021)

121018170
 Chapter -5 Findings and Conclusion
Ø Findings
Based on the data gathered by administrating schedules to customers the
following observations are made:-

1. ASHOO MODEL ARTS has an excellent percentage of customer satisfaction

according to the data shown in table 4.1 of data analysis and interpretation.
2. Most of the customers are satisfied with the after sales service of the
company.
3. Promotional activities are not strong.
4. Moreover the customer satisfaction percentage was also an impressive
point for the company.
5. The company has a good customer relationship management that enhances
the marketing strategy of the company.
6. Customers prefer this company because this company is more reliable than
its competitors in the market.
7. Industry service is the most important thing, because most of the
customers look for after sales services.
8. Duration of six weeks is not enough to gather in depth information of any
company.
9. There are no rewards or additional benefits given to the loyalty customers.
10. If the company improves the services & incentive scheme for dealers, then
there are good chances of a grand success.

Nishtha Narang, IBRM (2018-2021)

121018170
 Conclusion
I am happy to complete my internship at ASHOO MODEL ARTS under sales and
marketing department. To my own experience the working environment of the
organization is very inspiring. The organization is always keen to implement new
rules and actions for improvement. Market Development Department is really
working hard and every day they are coming up with new unique and innovative
ideas to wide spread their business. If this effort goes on than they can able to
cover the untapped markets, increase their distribution reach and which will also
ensure future source of business.

And this internship also helped me in understanding the corporate business works
the various departments and the other things working in that environment
basically this project has helped me understand the various key points which are
considered to crack the deal and how to interact with different people. Moreover
I came to know more about digital marketing which is expanding day by day.

The research also focused on the consumer buying behavior shows that Indian
customers need more information about the product they always do a research
before buying anything.

I honestly believe that this project report will be at most useful for marketers to
understand the marketing strategies and also digital marketing moreover plans
for future strategies.

Nishtha Narang, IBRM (2018-2021)

121018170
 Chapter-6 Suggestions

1. The company has to implement a good customer relationship management
strategy that enhances market strategy levels.

2. The company should promote their products offered by them.

3. As the majority of the customers were satisfied by the services and

products offered by the company now it’s the duty of the company to
maintain its standards but to enhance it.


4. Even in this recession period when most of the companies were struggling
to survive this is one of those companies which are not only stable in
making huge profits but is also balancing everything so accurately.

Nishtha Narang, IBRM (2018-2021)

121018170


Appendix’s
Ø References
• Philip kotler 12th edition Marketing Management
• www.indiamart.com
• www.justdial.com
• www.kompass.com
• www.tradeindia.com
• www.marketing91.com
• www.mbaskool.com
• www.wikipedia.org
• www.managementstudyguide.com
• www.businessdictionary.com
• Additional information collected from the company

Nishtha Narang, IBRM (2018-2021)
121018170
 Questionnaire
• Customer profile
1. Name
2. Occupation
3. Age
4. Contact number
5. Email (optional)

• Are you satisfied with the company ?
1. Yes
2. No

• If yes which feature satisfies you the most ?
1. Feature
2. Low maintenance
3. After sales services
4. The affordable price

• Are you satisfied by the products offered by the company?
1. Extremely satisfied
2. Satisfied
3. Neutral
4. Dissatisfied

• What is your perception about the company?
1. Very good
2. Good
3. Average
4. Bad
5. Very bad
• Do you want to give any suggestion for the betterment of the company?

Nishtha Narang, IBRM (2018-2021)

121018170

List of tables

Ø Table 1 - Customer review
Ø Table 2 - Factors affecting marketing strategy of the company
Ø Table 3 - Customers opinions on the products offered by the company
Ø Table 4 - Customers perception about the company

Nishtha Narang, IBRM (2018-2021)

121018170