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  • Bottom Up+Analysis+ +application

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    neeraj
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    The document provides an example of a bottom-up analysis to estimate the market for a mobile application focused on franchised stores. It analyzes parameters such as the number of franchised and total restaurants in Poland and Warsaw, population sizes, percentage of franchised restaurants, number of potential customers in target demographics, and estimated revenues based on customer uptake rates and pricing for different plans. The estimated parameters are to be checked against real data and some assumptions are noted to need further confirmation.

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    Management Consultant practice 101

    Original Title

    Bottom Up+Analysis+ +Application

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    The document provides an example of a bottom-up analysis to estimate the market for a mobile application focused on franchised stores. It analyzes parameters such as the number of franchised and total restaurants in Poland and Warsaw, population sizes, percentage of franchised restaurants, number of potential customers in target demographics, and estimated revenues based on customer uptake rates and pricing for different plans. The estimated parameters are to be checked against real data and some assumptions are noted to need further confirmation.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    12 views6 pages

    Bottom Up+Analysis+ +application

    Uploaded by

    neeraj
    The document provides an example of a bottom-up analysis to estimate the market for a mobile application focused on franchised stores. It analyzes parameters such as the number of franchised and total restaurants in Poland and Warsaw, population sizes, percentage of franchised restaurants, number of potential customers in target demographics, and estimated revenues based on customer uptake rates and pricing for different plans. The estimated parameters are to be checked against real data and some assumptions are noted to need further confirmation.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 6

    Examle of bottom up-analysis where we try to estimate the market for application devoted to franchised stores

    Mobile application - payment done by franchisee

    # of franchised restaurants in Poland


    # of restaurants in Poland
    # of restaurants in Warsaw
    Population of Warsaw
    Population of Poland
    % of franchised restaurants in Warsaw

    Potential customers
    # of franchised restaurants in Poland
    % who said that they are interested

    Estimated revenues
    Potential customers
    % of customers chosing given Plan
    Plan 1
    Plan 2
    Plan 3
    Annual price for a given plan
    Plan 1
    Plan 2
    Plan 3
    cation devoted to franchised stores
    parametrrs checked against real data
    asssumed parametrs - needs furher confirmation

    [#] 8,906
    [#] 22,266
    [#] 1,000
    [M people] 1.72
    [M people] 38.19
    [%] 40%

    [#] 2,672
    [#] 8,906
    [%] 30%

    ['000 PLN] 914


    2,672

    [%] 40%
    [%] 30%
    [%] 30%

    [PLN/ plan] 0
    [PLN/ plan] 60
    [PLN/ plan] 1,080
    gainst real data
    needs furher confirmation
    Examle of bottom up-analysis where we try to estimate the market for application devoted to franchised stores
    Mobile application - payment done by franchisee

    Potential customers
    People in the followign age: 30-39 in Poland
    % who said that they are interested

    Estimated revenues
    Potential customers
    % of customers chosing given Plan
    Plan 1
    Plan 2
    Plan 3
    Annual price for a given plan
    Plan 1
    Plan 2
    Plan 3
    cation devoted to franchised stores
    parametrrs checked against real data
    asssumed parametrs - needs furher confirmation

    ['000 people] 1,493


    ['000 people] 4,975
    [%] 30%

    ['000 PLN] 6,269


    ['000 people] 1,493

    [%] 10%
    [%] 40%
    [%] 50%

    [PLN/ plan] 0
    [PLN/ plan] 3
    [PLN/ plan] 6
    gainst real data
    needs furher confirmation

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